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Join Borgman Ford Mazda at the Michigan International Auto Show!

January 26th, 2010

grautoshowCome out to the Michigan International Auto Show Feb. 4 – 7 at Devos Place in downtown Grand Rapids for your annual opportunity to view your “next new car!”  Borgman staff will be on hand Friday, Feb. 5 and Sunday, Feb. 7 as part of the Ford and Mazda extravaganza, showing exciting new models and a glimpse of the future in the autoworld. Look for us on the map marked below. To celebrate the show, purchasers who buy a vehicle at Borgaman between Feb. 4 and 7th receive a special $1000 Cashback incentive!

The 12th Annual Michigan International Auto Show is presented by the Grand Rapids New Car Dealers Association and features 300 + new vehicles – including sedans, vans, SUV’s, trucks, hybrids and sports cars.  Not only is the Auto Show the BEST place to shop and compare options for every day vehicles, it is also the first opportunity for West Michigan residents to see many of the most recently released or “soon to be released” models!

Auto Show General Admission:  Adults ($10) – Children 6-14 ($4) – Under 5 (Free)
Discount coupons available at Borgman Ford Mazda.

Thursday, February 4    3:00 p.m. – 10:00 p.m.
Friday, February 5     11:00 a.m. – 10:00 p.m.
Saturday, February 6   10:00 a.m. – 10:00 p.m.
Sunday, February 7     10:00 a.m. –   6:00 p.m.

Get complete details at


Dale Earnhardt Jr.’s #8 and Nicolas Cage’s Ferrari Among Cars on Display at Michigan International Auto Show

January 26th, 2010

“Entertainment” Themed Cars from
Gilmore Car Museum
February 4-7, 2010 at DeVos Place

Get complete details at

earnhardtGRAND RAPIDS, Mich – With the excitement of seeing new factory concept cars, the 2010 automotive line up, and dreaming of owning that special ride it may be difficult to see where the automobile industry has taken us in the last 100 plus years. At the 12th Annual Michigan International Auto Show, February 4-7, at Devos Place in Downtown Grand Rapids that won’t pose a problem. Nine vintage vehicles from the collection of the renowned Gilmore Car Museum will be on display, amid the over 300 brand new examples.

The ever expanding museum, located less than an hour south of Grand Rapids in Hickory Corners, is considered one of the “Top Five” car museums in the nation and will feature a stunning display of vehicles.

Surprisingly you’ll find both hybrids and ultra luxury autos in both new and old, such as a 1907 Franklin air-cooled roadster that boasted over 40 mpg or a 1929 Duesenberg that new, cost the equivalent over $250,000 in today’s dollars.

Many of the cars the museum will feature this year have ties to celebrities and the entertainment – movie and TV – industries, including a 1967 Ferrari formerly owned by actor Nicholas Cage, a Duesenberg used as a factory demonstrator for Hollywood elite, or the 2003 Dale Earnhardt Jr. raced #8 “Staind” Budweiser True Music NASCAR race car. A complete line up, with descriptions, is found below.

The 2010 Gilmore Car Museum Cars (more detailed information listed below)

1907 Franklin Roadster – Aircooled / 40 MPG. . Famous pioneer aviators Charles Lindbergh, Amelia Earhart, and Frank Hawks each owned Franklins as personal cars.
1929 Duesenberg – Built for the 1929 New York Auto show, Hollywood demonstrator car, and later owned by actor Buster Keaton’s son.
1940 Lincoln Continental Cabriolet – Marketed to the Rich and Famous and buyers included Hollywood legends Rita Hayworth, Mickey Rooney, and Frank Sinatra. You may also recognize this model as the type featured in “The Godfather.”
1957 Oldsmobile (black) –  Not Your Father’s Oldsmobile! This four door hardtop features the rare tri-power identical to the Olds stock cars run in NASCAR by Lee Petty and his rookie son Richard Petty.
1967 Ferrari – formerly owned by actor Nicholas Cage
1969 Camaro Yenko – The 1969 Camaro is iconic and without question the most popular Camaro ever produced. The recently reintroduced Camaro features retro styling based on the 1969 models.
1982 Checker cab – The iconic Checker Cab was produced in Kalamazoo and has appeared in more TV and movies than any other car EVER made.
1982 DeLorean – The futuristic creation of John DeLorean is best known as the car from Back to the Future.
Dale Earnhardt Jr. 2003 True Music Monte Carlo stock car – A RACE DRIVEN CAR! Driven at Richmond 9-2003 to 17th place.

In addition to the impressive collection of cars, the Gilmore Car Museum will also showcase a limited number of its automotive hood ornaments (also known as mascots). While the museum may best be known for its collection of over 200 extraordinary automobiles, it also possesses one of the nation’s largest collections of automotive mascots on public display. In fact, the popular PBS television series Antiques Roadshow, featured the museum’s collection of over 1,600 mascots, ranging from the fanciful to rare, during an episode last year.

The exhibit of automotive hood ornaments—works of art in their own right—will include rare examples from the 1920s and 1930s, including a magnificent crystal eagle’s head mascot designed by world-renowned glass artist René Lalique of Paris.

Also, a short film about the Gilmore Car Museum—produced by students employed through Michigan Works! as part of the economic stimulus program in the summer of 2009—will be shown throughout the show.

Founded in 1966 in Hickory Corners, the Gilmore Car Museum is nestled on a 90-acre, park-like setting less than an hour south of Grand Rapids. This world-class collection is truly one of Michigan’s hidden treasures, with over 200 extraordinary vehicles and its restored historic barns, spanning more than 100 years of automotive heritage. The Gilmore Car Museum is open daily, May 1 through October 31 and is host to a variety of special car show events throughout its season.

The 12th Annual Michigan International Auto Show is presented by the Grand Rapids New Car Dealers Association and is one of 16 consumer expositions produced by ShowSpan Inc., Grand Rapids, Michigan. Founded in 1945, ShowSpan – a John D. Loeks Company – has grown to be one of the largest producers of consumer shows in the Midwest.

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Auto Show General Admission:  Adults ($10) – Children 6-14 ($4) – Under 5 (Free)
Discount coupons available at Borgman Ford Mazda.

Thursday, February 4    3:00 p.m. – 10:00 p.m.
Friday, February 5     11:00 a.m. – 10:00 p.m.
Saturday, February 6   10:00 a.m. – 10:00 p.m.
Sunday, February 7     10:00 a.m. –   6:00 p.m.

"Supercars" at Michigan International Autoshow

January 26th, 2010

shelbyIf you’ve ever wanted to cozy up to the legendary Shelby Mustang, don’t miss the chance to see this show “Supercar” at the 12th Annual Michigan International Autoshow slated for Feb. 4-7 at Devos Place.

The Shelby Mustang is a high performance variant of the Ford Mustang built from 1965 through 1970. Following the introduction of the Fifth-generation Ford Mustang, the Shelby nameplate was revived in 2007 for new high performance versions of the Mustang.

It’s just one of a collection of sporty cars that will be on display at the Michigan International Autoshow  at the Devos Place, Feb. 4 – Feb. 7 2010. Make sure to stop by to see it!

Support the Helen Devos Children's Hospital Foundation and attend the Auto Show's Charity Gala!

January 25th, 2010

Follow the searchlights to what has become an annual “must attend” event in Grand Rapids – the Auto Show’s Charity Gala!

savethedatedevoshospWednesday, February 3 – 6:30pm

Black tie optional.  Tickets $150

CLICK HERE to purchase tickets.

Enjoy cocktails, wine tasting, hors d’ouvers and a silent auction with your evening’s host, The Grand Rapids Press.  Be a part of the live WOOD TV and WOTV television and media coverage of the 2010 Auto Show Charity Gala, and enjoy the company of guests who share a love of cars and a heart for the children of West Michigan.

Your Gala ticket purchase will help support the life-saving work of the Helen DeVos Children’s Hospital.  Tickets – $150.

Win a 2010 Chevrolet Camaro!  $50 raffle tickets will be sold (limit of 1,000 sold) for a chance to win.  The vehicle is victory red with balcksport cloth upholstery, an automatic transmission, AM / FM / CD with XM and OnStar, and an ILT Package.  Tickets for the raffle will be sold throughout the entire Auto Show.  A drawing will take place on Sunday, February 7th at 4pm to determine the winner.

CLICK HERE to purchase Camaro raffle tickets!

Ford Fusion Named 2010 Car of the Year

January 11th, 2010

Ford Fusion and Ford Transit win North American Car and Truck of the Year Awards

January 11th, 2010

Reprinted from the North American Car And Truck Award associaiton website at
January 11th – A jury of 49 veteran automotive journalists has selected the Ford Fusion Hybrid as the 2010 North American Car of the Year and the Ford Transit Connect as the 2010 North American Truck of the Year.

It was only the third time in 17 years that one automaker has won both awards. Honda won both awards in 2006 and General Motors won both in 2007. Read the rest of this entry »

Fusion Hybrid and Lincoln MKT Win Active Lifestyle Awards

December 14th, 2009

FusionActiveLifestyleAwardThe 2010 Ford Fusion Hybrid and 2010 Lincoln MKT are the perfect choice for people with active lifestyles, according to the Active Lifestyle Vehicle of the Year awards. The Fusion Hybrid took the title in the “green” category and MKT won in the “luxury on road” group, beating out the 2010 Toyota Prius and 2009 Audi Q5, respectively. The Fusion Hybrid delivers a class-leading 41 mpg rating in the city and 36 mpg on the highway, topping the Toyota Camry hybrid by 8 mpg in the city and 2 mpg on the highway. It also offers innovative new technology – SmartGauge™ with EcoGuide – that coaches hybrid drivers to maximize fuel efficiency. The 2010 Lincoln MKT, a three-row luxury crossover, delivers the optimal blend of distinctive design, interior spaciousness, fuel economy and technology. MKT offers abundant technologies aimed at making life luxurious for both the driver and three rows of passengers, including Active Park Assist, Adaptive Cruise Control and EasyFuel® Capless Fuel-Filler System.

About the Active Lifestyle Vehicle awards The awards program, now in its sixth year, recognizes new cars and trucks that best meet the needs of active buyers. The program is sponsored by AAA and the Active Network. Twenty manufacturers participated in the 2010 competition, entering vehicles in seven categories. A panel of 12 automotive journalists drove the initial field of entries and pared the group down to 28 finalists. Athletes on hand included members of Team Aquaphor, Active Network Media and the San Diego Triathlon Club, participating in sports that ranged from surfing and sprint triathlons to ultra-distance running. The athletes’ votes weighed 50 percent in the final tally, with jury panel votes comprising the remaining 50 percent. Quotes“The MKT and Fusion Hybrid were both vying in extremely competitive categories, and that speaks to the versatility and quality of the product, that it beat out all the competitive entries. The designers dealt with ergonomic challenges in the case of both vehicles. The standard safety available also was impressive because that’s tremendously important to people with active lifestyles.” – Nina Russin, Active Lifestyle Vehicle Jury Coordinator “Many Fusion customers have a very active lifestyle, often including outdoor athletic activities. They want a vehicle that supports their ‘On the go’ spirit and the Fusion delivers.” – Chantel Lenard, Group Marketing Manager, Global Small and Midsize Cars “MKT is versatile enough for any athlete. With plenty of cargo space for gear and three rows of seating for teammates or friends, we’ve got any sport covered. It also has the functionality of an SUV and the technology of a luxury sedan to get you where you need to go in comfort and style.” – Kate Pearce, Lincoln MKT Marketing Manager

Ford Develops Vehicle-to-Grid Communications for Plug-In Hybrids

December 14th, 2009

commelectricgridTalk about your “conversation starters.” Ford has developed an intelligent vehicle-to-grid communications and control system for its demonstration electric vehicles including plug-in hybrids that “talks” directly with the grid. This new technology – which builds on Ford’s connectivity technology such as SYNC®, SmartGauge™ with EcoGuide and Ford Work Solutions™ – allows the vehicle operator to program when to recharge the vehicle, for how long and at what utility rate. All 21 of Ford’s fleet of plug-in hybrid Escapes will be equipped with the vehicle-to-grid communications technology for testing and to gather real world usage data. The first of the specially equipped plug-in hybrids has been delivered to American Electric Power of Columbus, Ohio. Ford’s other utility partners’ vehicles will also be equipped with the communications technology. Read the rest of this entry »

Social Media Juggernaut Turns the Page

December 14th, 2009

4152798825_af94077044 If you thought Fiesta Movement agents rocked the social media world this past six months, just wait until the second chapter when 20 new agent teams begin spreading the word about the Ford Fiesta. A new group of agents will be enlisted to engage their local communities by developing communications about Fiesta, leveraging social media as the means to spread the word about Ford’s all-new 40 mpg car. Twenty teams of agents in major markets across the country will complete a series of missions, where they will compete in challenges online and locally that immerse them in cultural movements, allowing them to ignite passion into their communities through social media while opening the discussion about Fiesta. After completing the challenge, agents will produce and place the creative content on The best content will be recognized based on online consumer interaction and consumers’ opinions about their work. Applications can be submitted on starting today and running through Jan. 31. Read the rest of this entry »

Finally, a Car for the Environmentally Progressive

December 14th, 2009

fordfusionhybridThe 2010 Ford Fusion Hybrid was named Most Environmentally Progressive Car of the Year by Earth, Wind & Power™ (EWP) at the Los Angeles Auto Show earlier this month. The award is designed to recognize vehicles driven by a power source that helps to reduce global warming, are conducive to promoting a cleaner environment, and support the mission to achieve energy through alternative sources.

41 and Loving It The all-new Ford Fusion Hybrid delivers an EPA 41 mpg rating in the city and 36 mpg on the highway, which tops the Toyota Camry hybrid by 8 mpg in the city and 2 mpg on the highway. The Ford Fusion Hybrid has been a strong seller since its introduction earlier this year. Read the rest of this entry »


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