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Borgman Ford Mazda Grand Rapids News

Only At Borgman: Every New Mazda Gets a FREE 20-Year 200,000 Mile Warranty

April 7th, 2017


How Would It Feel To Drive Your New Mazda Vehicle Completely Free From Worry?

Borgman Mazda has some exciting news for our customers in Grand Rapids and West Michigan. Only at Borgman, Every New Mazda Vehicle we sell will include a FREE 20-Year, 200,000 Mile Warranty! If you’ve been thinking about buying a new Mazda or making a trade, there’s never been a better time to visit Borgman – West Michigan’s Exclusive Mazda Dealer.

The B-Free Borgman Mazda Warranty is backed by an “A” rated insurance company and administrator, and is provided by Nationwide Warranty Services. It covers the engine, transmission and other critical parts such as the axle shafts, wheel bearings, All-Wheel Drive components and more. Read the rest of this entry »

Borgman How To: Caring For & Inspecting Your Tires

October 17th, 2017


Learn More About How To Care For Your Tires by Understanding How They Work

Tires are an integral part of your vehicle, and Borgman is here to help you make sure they stay in good shape for as long as possible. Tires have quite the job description: they carry the vehicle everywhere throughout Grand Rapids and West Michigan, they keep road noise down, the ride smooth, and keep your grip in slick conditions. To achieve all of this, there is a fair bit of physics and chemistry at play, but you don’t really have to worry about any of that. Getting peak performance out of your tires from Borgman is as simple as giving them a look-over every month. Below, we’ve provided a punch list of what to look for and tips to keep your tires in tip-top shape. Read the rest of this entry »

How Ford Engineers Improved The New 2018 Mustang’s Handling with Duct Tape

October 13th, 2017


Test Drive New 2018 Ford Mustang: Coming Soon to Borgman Ford in Grand Rapids

Borgman Ford is excited to share all of the new features of the New 2018 Ford Mustang with drivers in Grand Rapids. As the new sports car rolls out across West Michigan, we have been keeping an eye open for interesting stories about how the latest Mustang was designed and built, and the latest entry is fascinating.

A pair of Ford engineers were able to alter the way the New Ford Mustang tackles corners with a single application of duct tape. By obstructing one of the openings on the front grille, they were able to change the vehicle’s aerodynamics just enough to improve the steering. Seriously – what can’t it do? Read the rest of this entry »

Ford Drive 4 UR School: Go For A Spin in a New Ford & Support The Grandville Band

October 10th, 2017


Drive One for the Grandville Band: Ford Donates $20 For Every Person Who Test Drives – up to $6,000!

Want to help the Grandville Band Program raise up to $6,000? Join us at Grandville High School on Saturday, October 21st, 2017 from 8 a.m. to 5 p.m. and take part in the Ford Drive 4 UR School event!

For every person who comes by for a test drive, Ford will donate $20 to the Band Booster program. With enough people, they could raise up to $6,000 for new instruments, uniforms, and other band-related expenses. Read the rest of this entry »

Meet the 2017.5 Mazda6: Arriving at Borgman Mazda This October

October 6th, 2017


The New 2017.5 Mazda6: Coming Soon to Borgman Mazda in Grand Rapids, MI

Borgman Mazda is eagerly awaiting delivery of the New 2017.5 Mazda6 sedan, which is due to arrive this month at our dealership in Grand Rapids. This mid-cycle update adds a number of features that discerning West Michigan drivers are sure to appreciate, and makes them more accessible by restructuring the vehicle’s trim options.

When the New Mazda6 arrives, you can come take a closer look at available features, such as the leather seating surfaces and 8-way power driver’s seat with the Touring Premium Package, or the Blind Spot Monitoring and Rear Cross-Traffic Alert, which is now standard on the entry-level 2017.5 Mazda6. What’s more, the 2017.5’s pricing structure will remain identical to the 2017 Mazda6, giving you more value for your money.

Below, we’ve provided some excerpts from the official announcement on InsideMazda to give you a more in-depth look at some of the new features. Read the rest of this entry »

New 2017 Ford Focus for as low as $13,995 in West Michigan

October 2nd, 2017

Photo of a New 2017 Ford Focus driving through downtown Grand Rapids

Back to School 2017 Ford Focus Deals: Save up to $5,000 Off MSRP at Borgman Ford in Grand Rapids!

If you’re looking for a fun, sporty, and fuel-efficient new vehicle for cruising West Michigan in style, look no further than Borgman Ford in Grand Rapids! Right now, we’re offering a special Back to School Deal on New 2017 Ford Focus models, saving you up to $5,000 Off MSRP. We have New 2017 Ford Focus Sedans for as low as $13,995, and hatchbacks for as low as $14,995, making them a very affordable option for college students, recent graduates, and commuters alike.

You can see our full selection of New 2017 Ford Focus Sedans and Hatchbacks, or read more below to see some of the great features available on this high-quality and dependable budget vehicle! If you’re interested though, hurry in because these deals won’t last long! Read the rest of this entry »

How Ford is Using Holograms to Streamline The New Vehicle Design Process in Michigan

September 22nd, 2017

A photo of two designers discussing elements of a New Ford Vehicle using holograms overlaid on a production car.

From Holograms to West Michigan Roads: See How Ford Designers Make Use of Cutting-Edge Tech

At Borgman Ford in Grand Rapids, we’ve always been amazed by the talents of Ford Vehicle designers, especially the sculptors that produce mockups of concept cars out of clay based on an artist’s sketches. The unfortunate truth is that sculpting these representations of a future Ford vehicle is a slow, expensive process. Looking for a better way to bring their vehicles to places like West Michigan faster, Ford has been experimenting with Microsoft HoloLens: a mixed-reality technology that can accomplish what used to take weeks or months in mere days.

Using the powerful wireless headsets, Ford designers can see changes “projected” onto a Ford vehicle in real time, add notes to specific design elements using their voice, and collaborate with other designers on the project whether they’re in the building or halfway around the world. Microsoft HoloLens also allows designers to study practical aspects of a New Ford Vehicle’s design, such as seeing and adjusting a driver’s field of view from the side mirrors, which is represented by ovals “projected” on a wall behind the vehicle.

Pleased with the added capability and efficiency of Microsoft HoloLens, Ford has recently announced its plans to broaden their tests of the platform with their design teams around the world. Read the rest of this entry »

Head to Head: The 2017 Ford Explorer vs. The 2017 Mazda CX-9

September 20th, 2017


See the 2017 Ford Explorer and the 2017 Mazda CX-9 Side-By-Side at Borgman Ford Mazda

Borgman Ford Mazda in Grand Rapids has been driving the difference in West Michigan for three generations.  We owe our success over the years to our policy of being clear and honest with our customers, who in-turn come back to us when it’s time to buy their next Ford or Mazda vehicle. In order to help our customers better explore their Ford or SUV options, we’re putting two of our most popular SUVs Head to Head: The New Ford Explorer and the New Mazda CX-9.

Both of these Full-Size SUVs are capable and spacious, meeting the needs of the average Michigan shopper. Read on below to see how they stack up against each other and feel free to visit our showroom in Grand Rapids to compare them yourself! Read the rest of this entry »

The 2017 Mazda CX-5 Named In Wards Automotive “10 Best UX” List

September 15th, 2017


The 2017 Mazda CX-5: One of the Most Human-Friendly SUVs in West Michigan

Borgman Mazda in Grand Rapids is pleased to announce that the 2017 Mazda CX-5 was recently named as one of 10 vehicles with the best user experience, or UX, by Wards Automotive – a well-respected trends analyst in the industry.

The list isn’t just a rating of the vehicle’s interior styling or features, but more of a broad assessment of how easily people can interact with those features and how the design affects them. We’re glad that Mazda is being recognized for their meticulous attention to those little human-friendly details – a big part of what makes the Mazda CX-5 such a joy to drive. Read the rest of this entry »

How Would Self-Driving Cars Communicate With Pedestrians?

September 14th, 2017


Ford Is Testing Ways For Autonomous Vehicles To Communicate With Pedestrians in Urban Settings like Downtown Grand Rapids

Borgman Ford knows that many West Michigan drivers are at least curious about autonomous vehicles and the progress Ford is making toward bringing them to market. As these vehicles undergo more and more testing, we start to unearth some problems. Some of them are software bugs or mechanical flaws, and those are relatively easy to correct over time. It’s the social hurdles that will prove more difficult to overcome.

If you’ve ever driven through downtown Grand Rapids, you know exactly how important it is to communicate with pedestrians or other drivers – even non-verbally. The head-nod, the wave, or even just eye contact can signal a driver’s intent to others around them. How will autonomous vehicles do the same? Ford and the Virginia Tech Transportation Institute are currently testing a solution: a series of lights mounted behind the windshield that flashes three easily-recognizable patterns to people around the vehicle. Read the rest of this entry »

Mazda Just Revolutionized The Gas Engine, and Here’s How They Did It:

September 8th, 2017


Introducing the SKYACTIV-X Engine to West Michigan

Borgman Mazda in Grand Rapids is pleased to announce that Mazda has unveiled their latest breakthrough in fuel efficiency – the SKYACTIV-X engine. Mazda turned the conventional gasoline engine on its head to achieve fuel efficiency numbers 20% to 30% better than even their own 2.0L SKYACTIV-G engine.

In a gasoline engine, air and fuel are mixed at typically a 14.7 to 1 ratio. This mixture is compressed and ignited by a spark plug, and the explosion pushes the piston down and turns the engine. In a diesel engine however, there are no spark plugs: the fuel-air mixture is squeezed so hard it combusts. The SKYACTIV-X engine incorporates both in the combustion chamber. The spark plug starts the reaction, and the wave of pressure squeezes and combusts the rest of the fuel. Mazda calls this “Spark-Controlled Compression Ignition.” Read the rest of this entry »


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