How the 2013 Ford Fusion Lends a Hand

May 18th, 2012

The all-new 2013 Ford Fusion is a great example of evolution: the past, present and future of automotive safety. You see, it’s chockful of driver-assist technologies – so many in one package, in fact, it rivals that of luxury cars costing twice as many Benjamins. Bet that got your attention!

Because the safety technologies are extremely advanced on the Fusion, and are a special grouping of such advancement, they have formed the basis for the R&D of future personal mobility solutions from Ford, including autonomous assist driving capabilities.The capabilities of the Fusion stem from new sensors, such as cameras and radar, combined with existing technologies like electronic power-assisted steering (EPAS) and data from the anti-lock braking and stability control systems.

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Turning a Plastic Bottle into Ford Seat Fabric

May 18th, 2012

We’ve talked about the use of nonmetal recycled and biobased materials appearing on the inside and outside of Ford vehicles, and the new 2013 Fusion Hybrid and Fusion Energi plug-in hybrid and 2012 Focus Electric are no exceptions.

Unifi’s REPREVE® brand of recycled fibers are used in all three vehicles; REPREVE is made from a hybrid blend of post-industrial and post-consumer waste. Each Focus Electric seating interior contains the equivalent of about 22 recycled plastic bottles made of PET – polyethylene terephthalate, the technical name of the plastic of which the bottles are made – while Fusion hybrids feature nearly 42.

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Mazda MX-5 Miata Named Favorite Fun Convertible

May 18th, 2012

Just in time for summer top-down driving, the New England Motor Press Association (NEMPA) has named the Mazda MX-5 Miata its 2012 Favorite Fun Entry-Level Convertible.

For more than 20 years, the MX-5 Miata has offered sports car enthusiasts a pure, uncomplicated and fun-focused roadster at an affordable price. Sticking to that simple concept has made the MX-5 the most popular two-seat convertible sports car in the world with more than 900,000 units produced, qualifying it as a Guinness World Record holder.

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What Do the King Ranch and Ford Trucks Share in Common?

May 18th, 2012

Did you know that the King Ranch Edition F-Series trucks and Expedition were inspired by a real working ranch? A ranch that still exists today? And that the King Ranch and Ford share a lot in common?

Both are American icons. Both were founded by visionaries – Henry Ford and Richard King. And both companies are leaders in innovation, conservation and preservation. With all that in common, collaboration between Ford and King Ranch seems rather fitting.

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L.A. Times Receives Million-Dollar Grant from Ford Foundation

May 18th, 2012

The Los Angeles Times will use a $1-million grant from the Ford Foundation to expand its coverage of key beats, including immigration and ethnic communities in Southern California, the southwest U.S. border and the emerging economic powerhouse of Brazil.

Times Editor Davan Maharaj announced the gift, calling it “great news” that will bolster coverage of subjects vitally important to readers. A Ford Foundation spokesman said that, as media organizations face challenges funding reporting through advertising and traditional revenue streams, “we and many other funders are experimenting with new approaches to preserve and advance high-quality journalism.”

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Getting Noticed: The New Ford Fusion

May 10th, 2012

The all-new Ford Fusion will arrive in North America in late fall, and we know you’re already anxious for that day to come. And antsy. Believe us, we might be even more excited about you getting behind the wheel than you are! That’s because the Fusion exemplifies one of the many ways we are able to Go Further. It’s a global car, so it strikes a chord with a worldwide audience. It also points to the Blue Oval moving in the right direction as a company, as well as to it building new products that make a statement.

The Go Further theme can also be explored through the new Fusion engineering and technology, and also with its design, one that feels athletic, but looks elegant. “It visually communicates that Fusion is going to drive as exceptionally as it looks,” noted Chris, who, with his team of designers, created a vehicle that represents an advancement in midsize family sedans.

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2014 Mazda6 confirmed for Paris Motor Show

May 10th, 2012

The gorgeous Mazda Takeri concept made its U.S. debut at the New York Auto Show, and you’ll want to take another close look at it: it will “strongly influence” the 2014 Mazda6 that we’ll see at the Paris Motor Show later this year. The next Mazda6 will also follow the Mazda CX-5 in the company’s lineup of SkyActiv vehicles.

In spite of the 2014 model year, the 6 will go on sale during Q1 of 2013 and will feature the SkyActiv 2.0-liter gas engine that shifts through a six-speed auto or six-speed manual. Mazda says it is gunning to post class-leading fuel economy figures.

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Mazda & SCRAMP Partner Up Through 2016

May 10th, 2012

Mazda announced that it has extended its naming rights agreement for Mazda Raceway Laguna Seca with the Sports Car Racing Association of the Monterey Peninsula (SCRAMP) for another five years. The agreement was ratified by the Monterey County Board of Supervisors and extends the two organizations’ relationship, which began in 2001, through 2016. The world-famous Monterey, California facility is home to one of the finest natural road-racing courses in the world, and has been a mainstay of professional auto and motorcycle racing since 1957.

Mazda’s support has helped enable SCRAMP, operators of the Raceway, and Monterey County to make Mazda Raceway Laguna Seca one of the finest racing facilities in the world. Over the past decade, the circuit has received such major improvements as permanent pit lane garages, permanent luxury hospitality suites and expanded track runoff areas, plus spectator enhancements ranging from a new scoring trylon with hi-definition monitors to radar-controlled speed signs over the track’s two straightaways.

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Go Further with Ford

May 10th, 2012

There’s something new. It’s not about great fuel economy, hybrid cars or state-of-the art technology. It’s about a philosophy. The Ford philosophy: Go Further.

Sometimes all it takes is a new perspective to see what’s right in front of you. As Alan Mullaly, President and CEO of Ford Motor Company said “Go Further is what Henry Ford meant when he promised that Ford would “open the highways to all mankind.”

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River Bank Run Sports & Fitness Expo!

May 9th, 2012

The Fifth Third River Bank Run Sports & Fitness Expo will take place on Friday, May 11 from 11a-8p at DeVos Place in downtown Grand Rapids. Join us there! We’ll have a booth along with the other Fifth Third River Bank Run vendors. We will be showcasing several vehicles, we’ll have staff on hand to answer questions, and there will be lots of freebies!

The free event is open to the public and will feature 100+ health and fitness vendors including the Gazelle Sports/BROOKS store, Fifth Third River Bank Run late registration/packet pick-up, product sampling from Core Power, Starbucks Refreshers and others, Fifth Third Financial Empowerment Mobile and the Douglas J Head to Sole Relaxation Station.

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