The New Ford F-150 Stole The Show at the TAWA Truck Rodeo
Borgman Ford is delighted to let its West Michigan truck fans know that the New 2018 Ford F-150 was just named “Truck of Texas” at this year’s Truck Rodeo! This is the second consecutive win for the F-150, and the 14th time it’s been given the top honor of the event.
The Texas Auto Writers Association or TAWA, holds their Truck Rodeo every year. At the event, member journalists in the auto industry have the opportunity to drive many different trucks from several manufacturers, putting them through a series of on and off-road trials. At the end of the event, a consensus is reached based on the opinions of more than 70 participants and a “Truck of Texas” is named – the association’s highest honor. In the article from the Ford Media Center below, you can read more about the event and see how the F-150 did:
New 2018 Ford F-150 Named Truck Of Texas At Annual TAWA Texas Truck Rodeo, Marking The 14Th Win For F-Series
Ford, America’s truck leader, has once again secured top honors at the Texas Auto Writers Association Texas Truck Rodeo. The 2018 F-150 earned Truck of Texas at the 24th annual competition, marking the 14th time F-Series has roped in the most prestigious award. Additionally, F-150 Raptor won the Off-Road Pickup Truck category and earned the highest overall personal appeal score and best overall exterior score across all participating vehicles.
“With the new 2018 F-150, we’re honored to earn back-to-back Truck of Texas awards for F-Series, a recognition that speaks to the truck team’s dedication to our hardworking customers,” said Raj Nair, Ford executive vice president and president, North America. “That’s especially true in Texas – truck capital of the world.”
At the Texas Truck Rodeo at Longhorn River Ranch, journalists evaluated trucks on both on- and off-road courses over a two-day period. The panel previously awarded Truck of Texas honors to Ford F-Series in 1993, 1997, 1999, 2003-09, 2011, 2014 and 2016.
“The competition was incredibly fierce at this year’s Texas Truck Rodeo,” said Nic Phillips, TAWA president. “More than 70 member journalists put in more than 300 hours of driving time evaluating the vehicles presented. The results in several categories are separated by the narrowest of margins, just tenths and hundredths of a point, confirming just how competitive the trucks and utility vehicles are today.
You can read the full article by visiting Media.Ford.com.
New Ford F-150 Trucks For Sale in Grand Rapids, MI
Want to test drive a truck like the one at the 2017 TAWA Truck Rodeo in person? Visit the Borgman Ford showroom in Grand Rapids today and take the 2018 Ford F-150 out for a spin! Our friendly and knowledgeable sales staff will be more than happy to assist you, so please feel free to stop by and ask any questions you may have.
Click Here to see our full lineup of New Ford F-150 Trucks. Come see why Borgman is the Best in the West! Remember, if you find a better deal on a New Ford F-150, let us know and we’ll match it – we will not be undersold!