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Ford Becomes First Automaker to Use Gravity Sketch for Vehicle Design

January 31st, 2019


Borgman Ford would like to share an exciting bit of news with Ford fans in West Michigan: Ford has become the first automaker to use Gravity Sketch, a virtual reality design tool which will help them craft the next generation of Ford Vehicles.

As we reported previously, Ford is making big investments into streamlining their design process, and this latest development is currently being tried out at five different Ford facilities. What this tool has allowed Ford Designers to do is essentially skip the 2D drawing process altogether and begin “sculpting” the vehicle in mid-air. This is made possible by employing controllers and a VR headset, with the Gravity Sketch software rendering the designer’s movements like brushstrokes. Read the rest of this entry »

Find Your Next Ford with Borgman at the Michigan International Auto Show

January 29th, 2019


DeVos Place in Grand Rapids, January 31st – February 3rd, 2019

The 21st Annual Michigan International Auto Show begins this weekend, and Borgman Ford can’t wait to show you all of the exciting new features of the 2019 Ford lineup! Come and see us at the DeVos Place in Downtown Grand Rapids on Thursday, January 31st from 11 a.m. to 4:30 p.m. and we’ll give you the grand tour of all of the New Fords on display.

The majority of the New 2019 Ford Lineup will be there, including the mighty 2019 Ford F-150, the powerful 2019 Ford Mustang, selections from the capable Ford SUV Lineup including the 2019 Ford Explorer, and much more. If you have any questions about the Ford Vehicles you see on display, our team will be there on Thursday and will be happy to answer them.

MAS-1There will be plenty of other fun activities and exhibits to enjoy at the show as well. Check out the popular Million Dollar Motorway, explore a selection of vintage cars from the Gilmore Car Museum, try for the best track time in the Ford Forza Racing Simulator, and be on the lookout for Gizmo the Robot wandering the show floor! For more information, visit We hope we see you at the show and stay tuned for more updates!

Upcoming Explorer ST and Hybrid Models Allow High-Performance Adventuring in West Michigan

January 18th, 2019

Coming off the heels of the jaw-dropping 2020 Ford Explorer’s reveal last week, Borgman Ford in Grand Rapids is pleased to share more details of the upcoming Ford Explorer ST and Hybrid models! Both of these vehicles offer a more specialized take on the 2020 Ford Explorer, with the ST being more performance-focused and the Hybrid offering improved fuel economy without sacrificing adventure-readiness.

A recent article in the Official Ford Media Center describes each exciting variant of the upcoming 2020 Ford Explorer – available in West Michigan later this year. Take a look at some excerpts from the article below:

All-New Ford Explorer Goes Faster And Further With Performance-Tuned ST and No-Compromise Hybrid

Completing its broadest-ever lineup of Explorer SUVs, Ford revealed two all-new models that will take Explorer drivers faster and further than ever before.

“This new generation of Explorer recognizes that every family – and every driver – is unique,” said Hau Thai-Tang, Ford executive vice president, product development and purchasing. “With an all-new ST and an all-new hybrid, there truly is an Explorer for every adventure.”

ST thrills continue with all-new Explorer ST

Continuing the expansion of the ST brand, the all-new Explorer ST is the most powerful and fun-to-drive Ford SUV ever.

Engineered by the Ford Performance team, Explorer ST uses a specially tuned 3.0-liter EcoBoost® engine projected to achieve 400 horsepower and 415 lb.-ft. of torque. A top speed target for track drivers stands at 143 mph.

Explorer Hybrid offers no-compromise efficiency

Ford is reinventing the standard for hybrids – introducing an entirely new generation of vehicles this year that bring out the best in hybrid capability with great performance and the freedom to go further.

The all-new Explorer Hybrid, which features a 3.3-liter hybrid powertrain, is projected to produce a combined system 318 horsepower. An EPA-estimated range of more than 500 miles between gas station fill-ups is targeted for the rear-wheel-drive model.

Read the full article by visiting


The New 2020 Ford Explorer ST and Hybrid: Arriving at Borgman Ford in Grand Rapids Summer 2019

The hotly-anticipated 2020 Ford Explorer ST and Hybrid SUVs will be available at Borgman Ford sometime during the summer. If you’re planning your next exciting adventure in West Michigan this year and need a vehicle to match, Contact Us or visit our showroom and ask about the upcoming New Ford Explorer. When pre-orders open, we’ll help you build and configure yours so it arrives ready to roll.

Our customer service is what has set us apart for nearly 60 years. Check out our selection of New Ford SUVs and visit us anytime to go for a test drive. Our friendly and courteous sales staff is here to help you find the right vehicle for your needs, but will never pressure you into a sale. Come see why we’re the Best in the West!

Check Out The Upcoming New 2020 Shelby GT500 – The Most Powerful Production Ford Ever

January 17th, 2019

Borgman Ford in Grand Rapids is excited to share this sneak peek of the upcoming 2020 Shelby GT500 with auto enthusiasts in West Michigan! Boasting over 700 horsepower and a 0-60 time of around 3.5 seconds, this is the most powerful production Ford ever built – and it’s street legal.

Stealing the spotlight at the 2019 Detroit Auto Show, the Shelby GT500’s arrival in the fall will mark the first time it and it’s little sibling (the Shelby GT350) will be available at the same time. However, while previous versions of this monster have been more suited for the drag strip, the 2020 Shelby GT500 promises to do double-duty with enhancements for the track too. Check out the video from Ford Performance below, and read more about it in this latest press release from Ford: Read the rest of this entry »

Get Your First Look at the Incredible New 2020 Ford Explorer SUV

January 10th, 2019

Photo of the newly-announced 2020 Ford Explorer on a West Michigan trail.
Borgman Ford is excited to share the newly-unveiled 2020 Ford Explorer with SUV shoppers and enthusiasts in Grand Rapids and West Michigan. The upcoming 2020 model is the result of the latest Ford tech available being implemented around painstaking market research.

A tremendous amount of effort went into making sure SUV shoppers get everything they’ve wanted to see in a modern Ford SUV. With many new and class-exclusive features and a reorganized trim structure, there’s a 2020 Ford Explorer for everyone. Whether it’s keeping kids entertained on family road trips, rugged off-road adventures, or any West Michigan outing in between, the 2020 Ford Explorer is up for the task.

Ford recently published a lengthy press release all about the stunning New Ford Explorer on their Media Center, as well as the unveiling at Ford Field in Detroit. Borgman has gone through and selected some excerpts to give you a feel for what’s in store when it arrives at our dealership later this year – check it out below! Read the rest of this entry »

Borgman How To: Simple Auto Battery Care Tips

January 10th, 2019


A Guide To Caring For Your Auto Battery in West Michigan

While this year’s winter (so far) has been milder than most, that doesn’t mean some of us won’t have issues with our car batteries in the West Michigan cold. This cold weather can slow down the chemical reaction that makes batteries work, but unless we’re in sub-zero temperatures, having trouble probably mean it’s time to visit Borgman for a new one. However, there are things you can do to prolong the life of your battery, and knowing the different parts might be the difference between getting some extra time out of one or needing a replacement.

In this Borgman How-To, we’ll get you comfortable with the parts and terminology of batteries, as well as a couple of owner tips to get you (or someone else) out of a battery-related jam. Read the rest of this entry »

Apparently, a Christmas Tree Will Fit in the Passenger Seat of a Ford Focus

December 21st, 2018

While we’re busy spreading holiday cheer at Borgman Ford in Grand Rapids, unfortunately, there are folks out there having trouble getting into the spirit of the season. Recently, a surveillance video caught a real-life Grinch in North Carolina stealing a Christmas tree from the front lawn of a veterinary clinic. He then hastily stuffs it into his Ford Focus, drives off into the night, and at the time of this writing is still at large.

It’s sad that someone would actually do this, but it’s also good to know that if you’re driving a Ford Focus this holiday and still need to get a Christmas tree, it turns out it will fit in the passenger seat of your vehicle. However, we’d recommend putting some plastic down to protect the seats and you know, buying it from a local farmer.

The animal hospital’s staff aren’t letting this modern-day Grinch ruin their holiday though, despite their bewilderment and disgust. Just like in the story, the Grinch’s thieving ultimately couldn’t take away the spirit of the season. We hope this guy’s heart grows a few sizes and returns the tree too. Check out this link to the video below on WCNC:

This news story appeared on WCNC in Charlotte, North Carolina and was reported by Xavier Walton. Read the full story here.

Ford Cites Backseat Driving and Road Rage As Two Behaviors That Make The Naughty List

December 19th, 2018

Borgman Ford would like to wish everyone in Grand Rapids and West Michigan a very happy holiday, and that they arrive at their destinations safely this season. With many, many people traveling to see relatives or out doing some last-minute shopping, slick weather conditions and urgency can combine to make people feel a little less than jolly. With tensions higher than normal, some of us might succumb to getting angry with other motorists, or passengers speaking …abruptly with their drivers.

In a recent study, Ford found that these two things are the biggest contributors to added stress while driving. If you’ve ever driven up and down 28th Street, the East Beltline, or Alpine Avenue during the holidays you know all-too-well that more stress from inside the car is the last thing you need. While it’s on us to restrain ourselves when holiday traffic puts us a little over the edge, Ford looked at the data and found much of these troubles stemmed from being distracted – whether it’s a vehicle around you or the person who’s driving you. Read the rest of this entry »

Celebrate Borgman’s Redcoat Traditions With Us This Holiday Season!

December 14th, 2018

If you have a new vehicle on your holiday shopping list and you’re looking for a great deal and excellent service, visit Borgman Ford Mazda at 28th & Ivanrest in Grand Rapids, MI. This month we’re celebrating our mission of Value • Service • Price during our Redcoat Tradition Holiday Sale. Come and save with best prices of 2018 across our lineup, with even bigger savings on hand-picked inventory.

Borgman has been offering Fair & Square deals since 1960 and was founded on the assertion that car dealers could be successful without sacrificing their integrity. All these later, we’ve never dreamed of changing that policy and we’re still family-owned and operated. We continue to offer the best deals and value on our New and Used inventory.

Creating a Better Way to Buy New & Used Vehicles in Grand Rapids, MI

We recently added a page to our site that explains how and why Borgman became known as “The Home of the Redcoats.” It’s more than a dress code though. We go into detail about they became a symbol for Fred Borgman’s vision of making the car buying process honest and transparent. Read the rest of this entry »

2019 Ford Ranger: The Most Fuel-Efficient Midsize Truck in America

December 12th, 2018

While we patiently wait for the All-New 2019 Ford Ranger to arrive at the Borgman Ford Showroom in Grand Rapids, MI, we’re pleased to share some exciting news. The EPA fuel estimates are in for next year, and the New Ranger is the most fuel-efficient gas-powered mid-size pickup in America.

This recent article from the Official Ford Media Center explains more about how the Ford Ranger accomplished these efficiency numbers without compromising on power, capability, or “Built Ford Tough” quality. Take a look in these excerpts below: Read the rest of this entry »


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