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Borgman How To: The Tao of Towing

July 3rd, 2018

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Simple Guide to Towing Trailers, Boats, and Campers Across West Michigan

One of the best parts of driving a larger Ford Truck or SUV in West Michigan is being able to tow heavier toys along on your next adventure. Whether you’re towing a boat, a trailer loaded with dirt bikes or ATVs, campers, or even snowmobiles, there’s a rugged Ford vehicle that’s more than up to the task. Although, if you’re new to towing, you might have some questions about all the ins and outs. In this latest Borgman How To, we’ll cover some important mechanical, safety, and operating tips to get you towing like a pro in no time! Read the rest of this entry »


Ford & Vanderbilt University Study the Phantom Traffic Jam Phenomenon

June 29th, 2018

Photo of a traffic jam with no cause, or a "Phantom Traffic Jam" in West Michigan Interstate

Borgman Ford would like to wish everyone in West Michigan a fun, happy, and safe Fourth of July weekend. Though Independence Day isn’t until Wednesday, US 131, I-96, and I-196 are sure to be packed this weekend with people flocking up north or to the lakeshore.

If you’ve ever experienced a sudden stop on the expressway, and after crawling along for a while, discover there was no apparent reason for the slowdown, you’ve just witnessed a “Phantom Traffic Jam.” Apart from being a nuisance, Phantom Traffic Jams cause headaches for logistics companies too, so Ford and Vanderbilt University teamed up to identify the causes and how to prevent them. The biggest reason was reactionary braking, and we already have the tech for that: Ford’s Adaptive Cruise Control! Watch the video below and read some excerpts from the Official Ford Media Center to learn more. Read the rest of this entry »


2018 Mazda CX-9 Given Top Scores in Government Crash Test

June 27th, 2018

Photo of the New 2018 Mazda CX-9 SUV, given a 5-Star Crash Test rating by the NHTSA and available at Borgman Mazda in Grand Rapids, MI

Borgman Mazda is pleased to share with West Michigan that the 2018 Mazda CX-9 has been given a five-star rating – the highest possible score -from the National Highway Traffic Safety Administration’s crash test. The New Mazda CX-9 is Mazda’s largest and most luxurious SUV offering, and now its proven to be one of the safest on the road. Read the rest of this entry »


Ford Granted Their Best Score Ever in J.D. Initial Quality Study

June 22nd, 2018

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Borgman Ford is happy to report that Ford Motor Company has ranked number 2 among all automakers the 2018 J.D. Power Initial Quality Study. This is the second year in a row Ford has earned this spot, with the Ford F-Series Super Duty, Ford Expedition, and the Ford Mustang all receiving top honors in their segments. Read the rest of this entry »


Borgman Collision Center: De-Mystifying The Auto Insurance Claims Process in West MI

June 21st, 2018

Photo of a West Michigan Body Shop professional inspecting damage to a vehicle
Borgman Ford is Grand Rapids & West Michigan’s one stop shop for all of your collision repair needs. Whether you drive a Ford, Mazda, or any other make of vehicle, our experienced team of professionals will restore your vehicle to pre-accident condition.

If you’re visiting the Borgman Ford Collision Center, chances are you’re not having the best day of your life. Customers sometimes have to spend untold amounts of time on the phone with their insurance company, only to come away with incomplete or conflicting information.

Below, we’re going to go over a few common points of confusion when navigating the collision repair process. We’ll also highlight some of the services we provide to get your vehicle back on the road faster and lessen the inconvenience.

By Michigan Law, You Have The Right To Choose Your Own Body Shop

If you’ve ever been in an accident, right after reporting it to the police you usually spend some time on the phone with your insurance company. The insurance company may tell you exactly which shop to take your vehicle to. This might make you feel uneasy, and rightfully so – you may not know this shop or their reputation.

Choosing your own collision center is your decision by law. However, don’t expect the claims representative to just say, “Ok.” Remember the insurance companies have agreements with one or more shops in your area. They’ll want to send referrals to them in exchange for lower rates and the use of used or aftermarket parts. A common tactic used to funnel customers to their preferred shops is to warn them about possible delays, added hassle, special requirements, added cost or less warranty coverage, which wouldn’t be a problem with their preferred shop. Do not allow yourself to be pressured by this.

Insurance companies have certain expectations their preferred shop must maintain, so the insurance company who sends the most business their way, gets their rules followed more closely than others. So, if you are one of the unfortunate insureds who have insurance through a smaller company, you will be delayed in the repair process so the larger insurance companies get their needs taken care of first. We treat all customers fairly and perform the repairs as quickly as possible.

Rest assured: the Borgman Ford Collision Team has many years of experience negotiating with insurance companies and will do so on your behalf. We will make sure your vehicle gets thoroughly inspected, and the work gets done right the first time – complete with a lifetime warranty. We make every attempt to use original new parts as recommended by the manufacturer, even if we have to lose some money on the repairs. Your vehicle will also be returned to you in a timely fashion, no matter what kind of horror stories the adjuster is telling you over the phone.

“We will work with any insurer to get the job done, but we work to satisfy the customer’s needs first,” says John Workman, the Body Shop Manager at Borgman Collision. “Not officially partnering with insurers has allowed us to advocate for the owner – they’re ultimately who we want to leave happy.”

No, You Don’t Need An Estimate For Approval From Your Insurer

Although you will get an estimate for the cost of repairs to your vehicle from Borgman Ford, it may not necessary for the insurance company to have one before the process can begin. Your insurance company may accept our estimate or send their adjuster who inspects the damage to your vehicle and makes a determination as to what the cost of the damage is. The funds are intended to compensate your losses for the damage to the vehicle, and Borgman Ford can help by negotiating that amount to ensure that it’s enough to restore the vehicle to pre-incident condition. This brings us to our next point:

If Your Vehicle Is In Our Facility, The Adjuster Will Be Able To See Hidden Damage

Even if you were only in a minor fender-bender, there may be hidden damage to structural or mechanical components of your vehicle, so it’s worth having it looked over. Insurance adjusters are trained professionals that do this every day, but in some cases, it’s not always possible to inspect a vehicle fully when at your home or at a drive-up facility. Borgman Ford will ensure that the adjuster has the ability and resources to go through your vehicle with a fine-toothed comb while we act as an extra set of eyes during the process for you.

Choose Borgman Collision For Auto Accident Repair in Grand Rapids & West Michigan

If you’re involved in an auto accident while out cruising West Michigan, let the experts at Borgman Ford Collision take the hassle out of the insurance and repair process. No matter the extent of the damage, our team has many years of experience restoring all makes and models to their original condition and navigating the insurance claims process. As a “one-stop” collision repair center, we do everything we can to lessen the inconvenience for our customers. We work for you, the customer, not the insurance companies and we promise to keep your best interests in the forefront of the repair process. Here are some of the benefits of choosing us:

  • We work with all insurance companies
  • We service all makes and models
  • Lifetime warranty on workmanship for as long as you own the vehicle
  • Factory-trained and certified technicians
  • I-CAR Platinum certified technicians
  • I-CAR Gold certified shop for over 12 years
  • All-new aluminum F-150 Ford certified
  • We use as many factory OEM parts as possible
  • Pick-up and delivery service available
  • Free loaner vehicles available
  • Se Habla Español

Should you find yourself in need of our services, we’ll keep you moving and handle all the details so that you don’t have to! Give us a call at 616-249-8857 or visit our Collision Repair Center Page for more information.


The 2018 Ford Expedition Aces Government NHTSA Crash Test with 5-Star Rating

June 15th, 2018

The New 2018 Ford Expedition earned top government crash test ratings - keeping you and your family safer in West Michigan

The New Ford Expedition is a favorite of many West Michigan SUV shoppers. People with large families, adventure-seekers with toys to tow, or those looking for a premium driving experience gravitate towards the Ford Expedition because of its many features that accommodate those needs. Now, there’s another reason to consider the New Ford Expedition: The National Highway Traffic Safety Administration (NHTSA) has awarded the Expedition with a 5-star crash test rating, and it’s the only SUV in its class to earn that rating.

This recent article published in the Official Ford Media Center tells more, see below for an excerpt.

Ford’s Red Hot Expedition Tops Government Crash Test Ratings With Five Stars, Making It Best Among Competition

The all-new 2018 Ford Expedition has earned the government’s highest possible crash test rating of five stars from the National Highway Traffic Safety Administration, making this full-size SUV a leader in safety.

Expedition is equipped with dual seat belt pyrotechnic pretensioners in the anchor and retractor, which contributes to safety, helping to keep occupants in place in the event of a crash.

“As a father of four and longtime Expedition owner, safety was a top priority when engineering the entirely new Expedition,” said Andrew Kernahan, Ford Expedition chief program engineer. “We are proud of the many features Expedition offers today that help keep our customers safe on the road.”

You can read the full article by visiting Media.Ford.com.

Available at Borgman Ford in Grand Rapids, MI, the New 2018 Ford Expedition boasts top government crash test ratings.

Custom-Build Your New Ford Expedition at Borgman Ford in Grand Rapids, MI

Borgman Ford is West Michigan’s proud home of the Ford Expedition – the safest SUV in its class, and the most spacious and luxurious vehicle in the New Ford Lineup.

If you’d like to drive home a New Ford Expedition, or simply explore options, visit our Online Showroom to compare all of the New 2018 Ford Expedition or the more spacious New Ford Expedition MAX. If you see one you like, we urge you to come check it out as soon as possible, because these SUVs sell quickly. We find that the best option for our Expedition customers is to meet with us and build the exact SUV they want, and we’ll have it delivered to our showroom as soon as possible.

If you have any questions or would like to schedule an appointment, please feel free to Contact Us. Come see why Borgman is the Best in the West!


The New Mazda3 Named Kelley Blue Book’s Coolest Car Under $20K for the 5th Year Straight!

June 12th, 2018

Mazda3 Named Kelley Blue Book’s Coolest New Car Under Twenty Thousand Dollars for the Fifth Year in a Row
Borgman Mazda was delighted to learn that the Mazda3 was placed at the top of KBB.com’s Coolest New Car list for the 5th year in a row. Although, as any West Michigan Mazda driver will tell you, this isn’t terribly surprising either. The current generation of Mazda3 has many infotainment, comfort,  and driver-assist features not usually found in its class or price point. It has been engineered around Mazda’s Jinba Ittai design principles – a Japanese term used to describe the harmony between a horse and rider – which ensures a thrilling driving experience no matter where you’re going. All of this is supplemented by an impressive 40 highway mpg and a refined exterior body style.

This recent article from InsideMazda tells more about the Kelley Blue Book “cool cars” list and how they’re ranked. Here is an excerpt from the article.

Mazda3 Tops Kelley Blue Book’s Coolest New Cars For The Fifth Year In A Row

MP3 players, DVDs and PDAs – not many things have remained “cool” over the past 15 years. The compact Mazda3 is an exception, however, appearing on Kelley Blue Book’s 10 Coolest Cars list every year since the car debuted in 2003. To make the recognition even cooler, Mazda3 takes the No. 1 spot for the fifth year in a row.

“Available in both sedan and hatchback form, the Mazda3 offers practicality that appeals to compact car buyers, with sportiness that makes even daily chores more fun,” said Michael Harley, executive editor for Kelley Blue Book.

Two longstanding criteria – that the vehicle is both fun-to-drive and fun-to-own – are critical among the deciding factors of what Kelley Blue Book editors freely admit is a very subjective “cool factor,” which is also the overarching No. 1 criterion for a vehicle to place on this list. Each vehicle is available for purchase starting at under $20,000, using Kelley Blue Book’s Fair Purchase Price as the yardstick.

You can read the full article by visiting InsideMazda.MazdaUSA.com.

Test Drive a New Mazda3 at Borgman Mazda in Grand Rapids

Searching West Michigan for a great deal on a New Mazda3? Look no further than Borgman Mazda in Grand Rapids! Check out our selection of New Mazda3 Sedans and Hatchbacks, or any of our New Mazda Inventory and take your favorite out for a test drive. Our friendly and courteous sales staff will make sure all of your questions are answered, and will never rush you through the process or pressure you into a sale.

Remember, Every New Mazda sold at Borgman includes a Free 20-Year 200,000 Mile Warranty: an amenity you won’t find anywhere else. If you want to be sure a New Mazda is right for you, ask about our Day Trader Program and go for an all-day test drive. Come and see why Borgman is the Best in the West!


Ford Fund Awarding Ford Transit Vans to Deserving Non-Profit Disaster Relief Organizations

June 8th, 2018

Ford Fund is awarding custom Ford Transit Commercial Vans to innovative non-profits

Borgman Ford Commercial works with many different businesses in West Michigan to provide, customize, and service their fleet of Ford Transit Vans, Transit Connects, and F-Series Trucks. We’ve had the pleasure of working with a number of non-profit businesses too, all with their own unique needs and we welcome the challenge of meeting them within their budget. While we don’t see many disaster relief vehicles in this part of the country, there are places in the U.S. that need them all too frequently, especially going into Hurricane Season.

This latest article and video from the Official Ford Media Center tells more about the needs of non-profit disaster relief organizations and highlights the Ford Transit challenge the Ford Fund is running this summer. The most innovative disaster relief organizations will receive grants to build their perfect Transit Van! Read the rest of this entry »


Keeping You & Your Vehicle Cool Through The West Michigan Summer

June 4th, 2018

Photo of the Climate Control System in a New Ford Vehicle
School’s out for the summer and many West Michigan families are getting ready to hit the road. Whether you’re going on a longer summer adventure, or just driving the family to the beach, understanding and maintaining two important systems in your vehicle will help avoid hot weather breakdowns.

Keep Cool With Well-Maintained Air Conditioner

A car, truck or SUV air-conditioner system does not simply blow cold air into the car. The air-conditioning system is actually designed to remove the hot air from within the vehicle cabin and dispel it to the atmosphere outside the car.

In order to do so, the air conditioner system relies on a number of components to operate effectively. Like all mechanical parts, these items are prone to wear and regular system servicing helps to protect them from breakdown. The air conditioning system is pressurized by a gas known as a refrigerant. Each vehicle specifies how much refrigerant is used to fill the system.

When the air in your air conditioning (AC) begins to lose power and the air doesn’t feel too cold, it may be time for an AC recharge. It must be noted, however, that recharging your AC is a temporary fix to a likely bigger problem. If your system is indeed missing refrigerant, your AC system has a leak and needs to be inspected and repaired. Refrigerant does not evaporate in an airtight system so air is leaking in.

During our A/C Inspection, we check the following for function:

  • Compressor
  • Condenser
  • Expansion valve or orifice tube
  • Receiver, drier, or accumulator
  • Evaporator

From a quick tuneup or air conditioner flush to replacing components, let the experts at Borgman attend to your car’s air conditioning system – while you wait!

Radiator Risks in Summer Heat

While cabin comfort is important to the humans in the vehicle, proper engine cooling is equally important for the health of your vehicle’s engine. Hot, summer air in heavy traffic or traffic jams can stress even a well-maintained radiator. Overheating is the #1 cause of summer breakdowns, according to ASE.

Low coolant levels in high heat can kill your engine. Also be aware that if you have a damaged radiator or hoses, the coolant may leak causing your engine temperature to rise even more. In summer weather, always keep an eye on vehicle’s temperature gauge.

Make sure your radiator is adequately filled with coolant at the right concentration — usually a 50/50 mix of water and antifreeze, but check your car’s specifications. The radiator should be flushed every two years. If it hasn’t been serviced, do so before you hit the road.

Also take time before a long trip to inspect your hoses, looking for leaks, cracks, peeling or separation. While the engine is still warm, squeeze along the hose’s length — it should feel firm, but not hard. If the hose is spongy or soft in even one section, consider replacing it before it fails and causes bigger problems.

Carry duct tape, which may serve as a very short-term fix for a blown hose while you seek help. However, remember that duct tape can’t stand too much heat.

Intermittent Overheating Causes

If your car is overheating at idle, but it’s fine the rest of the time, then there are a handful of different problems that you might be dealing with. The most likely reason for this type of problem is that your fan isn’t working, but the reason, and the fix, will differ depending on the car you drive. Intermittent overheating problems can also be caused by low coolant, air in the cooling system, a bad coolant temperature sensor, or even a faulty gauge.

Here are some of the basic things you can check when your car overheats at idle:

  • The coolant level
    • Only check when the engine is cool.
    • Low coolant can cause overheating.
    • Air bubbles in the cooling system can also cause issues.
    • Only use the specified type of antifreeze to top off the system.
  • Fan belt problems
    • If the fan is driven by a belt, check the belt.
    • A loose fan belt can result in overheating.
    • If the belt is loose, frayed, or missing, replace it.
  • Electric radiator fan problems
    • If the fan is electric, check to see if it’s plugged in.
    • You may be able to test the fans by turning on your A/C, which often causes the fan to turn on or cycle.
    • The fan motor may be burned out, or there could be a problem with the fan switch, a resistor pack, or wiring.

Visit Borgman for a cooling system checkup, and we’ll inspect your vehicle’s system and replace any damaged or worn components, such as water pumps, thermostats, and hoses.


Ford EcoSport Thrives in a Generation Z-Fueled Subcompact SUV Boom

June 1st, 2018

Generation Z enjoys SUVs much like the older generations, especially smaller ones like the New Ford EcoSport
Since the arrival of the New Ford EcoSport earlier this year, many younger auto shoppers at Borgman have been pleasantly surprised by it. Not only does it have all of the features they’re looking for in a vehicle such as Ford SYNC 3, FordPass, and four-wheel drive, but also that it’s incredibly affordable.

Ford has been watching this segment closely especially now that the oldest of Generation Z are seniors in college. In fact, subcompact SUVs like the Ford EcoSport have experienced meteoric growth among that age group in the last year over their compact car counterparts. This latest article in the Official Ford Media Center explains more about why this might be; below are some excerpts.

It’s Not All About Millennials; Gen Z Drivers Help Make Subcompact Utility The Fastest-Growing Auto Segment

The music is different and fashion senses change. But when it comes to driving, the young adults who make up Gen Z – people born after 1995 – share plenty with their parents and grandparents. They love SUVs.

Gen Z makes up more than one-quarter of the U.S. population. Nearly one-third have reached driving age and are already having an impact on the auto industry. Despite their reputation for being a ride-share-loving generation, 92 percent own or plan to own a vehicle – according to a 2016 study by KBB/Autotrader.

As to what type of vehicle today’s youngest drivers covet, many are already shifting away from once-popular subcompact cars and gravitating toward the still-young subcompact SUV segment. Just four years ago, 18- to 24-year-olds in the United States purchased 8,121 subcompact cars and only 443 subcompact SUVs. In 2017, that same age group purchased 3,981 subcompact cars and 2,840 subcompact SUVs – a 541 percent spike for subcompact SUVs.

“I’d never heard of EcoSport, but I loved it the minute I saw it,” said Kelly Oswald, 19, one of the first EcoSport owners in the United States. “I went in looking to buy a used car. I didn’t expect there to be an affordable option to buy a new car.”

You can read the full article by visiting Media.Ford.com.

Test Drive a Ford EcoSport at Borgman Ford in Grand Rapids

Looking to go small and live large in West Michigan this summer? Visit Borgman Ford in Grand Rapids and see our selection of the All-New Ford EcoSport! As Ford’s offering for the budding subcompact SUV segment, the Ford EcoSport comes loaded with connectivity features the younger generation is looking for at an affordable price.

Our friendly and knowledgeable sales staff will be happy to assist you and answer any questions you might have. If you want to be sure that a Ford EcoSport, or any New Ford Utility is right for you, ask about our Day Trader Program and take one on an extended test drive! Remember, if you see a better deal elsewhere, let us know and we’ll match it. Come see why we’re the Best in the West!


 

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