5,000,000 Mustang Fans Can’t be Wrong

April 22nd, 2013

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With the Mustang’s 50th Anniversary approaching, Ford has issued a challenge to Mustang fans: Like the iconic car on Facebook and share your best Mustang memories! Within a small period of time, the Mustang reached five million likes. That’s incredible! Borgman Ford is proud to offer the Mustang to the Grand Rapids area and is sharing in the anniversary excitement. Here’s the article from Ford.

The Ford Mustang has been an iconic car since it was unleashed on the world almost 50 years ago. That is still true today.

As witness to that, the Mustang Facebook page recently surpassed 5 million fans! And we’re celebrating  the fact that people from around the world have been signing up to “like” the Facebook Mustang page!

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The Special Edition 2014 Ford F-150 SVT Raptor

April 22nd, 2013

social.ford-4Ford has outdone themselves this time. Check out the newest version of the Ford F-150 SVT Raptor, a 2014 model that packs even more punch than its predecessor. The Borgman Ford team is excited about this development, and this article from Ford Social has plenty of juicy details to share!

As if the Ford F-150 SVT Raptor hasn’t stood out enough since it hit the streets – and the dirt – in 2010, Ford has now added a package that kicks things up a major notch. You might be asking yourself, how do you take a highly capable and functional pickup with cutting-edge technology, and then make it even more awesome? The answer is the new 2014 Raptor Special Edition!

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Ford: Who is John Viera?

April 22nd, 2013

social.ford-3At Borgman Ford, we’re all about saving money and saving the environment. That’s why jobs like John Viera’s are important! Check out this article from Ford, detailing what John and his team do to make a difference.

What do you think this job title means: Director, Sustainability & Vehicle Environmental Matters? You probably guessed things like alternative fuel and reusable stuff, and we like the way you think because that’s spot-on! John Viera is the title-holder of that position at Ford, and he has been at it since 2007. He develops global sustainable business plans and policies, interfaces with global regulatory bodies, reports externally on the Ford environmental and social performance, and leads the engagement and partnerships with nongovernment organizations and other key stakeholders. Whew, right?

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The Ford Mustang is Nearly 50 Years Young!

April 5th, 2013

Can you believe the Ford Mustang will soon turn 50? That’s right – and it hasn’t missed a year of production! It had quite the debut in 1964, well beyond its game-changing performance and looks. That first year saw it join the ranks of Indy 500 pace car and also take a lead role in the James Bond flick “Goldfinger.” Steve McQueen ensured the pony car’s spot in movie history when he did “Bullitt” in 1968 (that was a 390 GT model; in 2001, the first Bullitt GT model came on the scene).

The countdown to the 50th anniversary of this very special car has now begun, and we will be doing all sorts of celebrating! That includes 50 companies selling various festive items, such as watches, Ts, a leather jacket and model cars. There will also be a special commemorative 50th anniversary logo. Stay tuned for more!

Inside a Top-Secret Lab at Ford

April 5th, 2013

There’s a lab within Ford that utilizes 6,000 watts of lighting – close to 300 spotlights and floodlights – to simulate various phases of the Earth’s revolution around the sun. Does that leave you wondering what purpose the sun could serve in developing a Ford vehicle? It’s because the interior and exterior of a vehicle can look a lot different at various times of day. Therefore, the goal is to create harmony, and in particular among interior components and lighting, in an effort to minimize things like glare.

“The Visual Performance Evaluation Lab [VPEL] helps us ensure that the craftsmanship in our vehicles is apparent day or night,” explained Christina Bloxom, Ford Interior Harmony Engineer.

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Mazda Showcases Stellar Lineup at 2013 New York Auto Show

April 5th, 2013

Following its best sales year since 2007, Mazda headed into the final stretch of the North American auto show season with an impressive vehicle lineup at the 2013 New York International Auto Show, including the best-selling Mazda3, award-winning CX-5, refreshed CX-9 and all-new Mazda6.

“The real-world results of SKYACTIV paired with the expressive design language of KODO have proven to be an unstoppable union when it comes to offering consumers vehicles that not only meet but exceed their expectations,” said Jim O’Sullivan, president and CEO, MNAO.  ”From top-notch safety and fuel economy to superior style and driving dynamics, the Mazda brand is only getting warmed up.”

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The Story Behind the Ford Atlas Concept Truck

April 5th, 2013

What are the steps you take from when the idea lightbulb goes off over your head to making that vision a reality? We’re betting the steps are probably similar to what happens when a lightbulb goes off for a Ford designer or engineer about a vehicle, whether it has to do with cutting-edge improvements for a current model, advancements in safety technology, design changes or a completely new model to introduce.

Part of your process is likely about exploring wild, never-before-done concepts, and it’s similar at Ford. But what you may not know is all of the alternatives that were explored before something like a concept vehicle goes from a doodle on paper to game-changing genius.

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Mustang on the Autobahn

March 25th, 2013

Check out this article by Jeff Wise, detailing his adventures through Germany in a Shelby GT500 Mustang!

Before I accepted the mission, they swore me to secrecy. “You’ll leave for Germany in two days,” they said. “Are you in?”

Here was the deal: Somehow, somebody had gotten their hands on a brand-new Shelby GT500—the scorching 650-hp, 200-mph number produced in collaboration with Carroll Shelby—and shipped it to Germany. The plan was to quietly unleash this prodigy of American automotive engineering into the German industrial heartland, to go head to head with the world’s most fanatically performance-conscious drivers on the legendary no-speed-limit autobahn. Then I’d head off to the country’s endless skein of narrow, serpentine country roads.

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2013 Ford Fusion: A Photo Essay

March 25th, 2013

There’s no denying the new 2013 Ford Fusion is photogenic. One look at the design, then another look at the innovation that accompanies it, and you spot a package that is not only unique, but also stylish and sleek. It speaks to high fashion, eco-friendliness, global DNA and the future of technology. It also speaks to something that would be a blast to drive.

When it came to shooting photography of the Fusion, the question became, where? What location would also encompass those attributes? Turns out, it’s Brooklyn.

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10 Driving Tips from a 105-year-old Driver

March 25th, 2013

The Model T was born the same year as Edythe Kirchmaier: 1908. And like that famous Ford, Edythe is making automotive history of her own. In January 2013, she got her driver’s license renewed at age 105; it’s good for another five years.

Coincidentally, Edythe learned to drive in a Model T. “My uncle had a farm in northern Ohio, and when I was a teen, I would go up every summer to visit and he would let me drive it around the farm and on the dirt roads.” But she didn’t actually get her driver’s license until she moved from Chicago to Santa Barbara, California, with her husband, whom she met at work – they were both social workers; she was his supervisor. They realized they needed more than one car, so she got her own (bringing the household total to two Fords) as well as her license in 1939. “It was simpler back then. They asked a few written questions. I never took a road test. They just assumed I could drive.”

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