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Borgman How To: Understanding How Winter Tires Work

November 30th, 2018

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We’ve already had our first major snowfall in West Michigan this season, and we hope everyone made it to their destinations safely. It’s probably not a stretch to say some of us had some trouble getting traction from a stop, going around corners, or braking downhill. There are some driving tips here that might help as a refresher, but the biggest factor in being able to maneuver in the snow and ice isn’t all-wheel drive, it’s your tires. In this Borgman How To, we’ll teach you everything a smart West Michigan shopper needs to know about winter tires including how they’re formulated, designed, and perform. Read the rest of this entry »


Mazda Unveils the All-New 2019 Mazda3 – Coming to Grand Rapids Next Year

November 28th, 2018

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Borgman Mazda is very pleased to share the unveiling of the 2019 Mazda3 with Mazda fans in Grand Rapids and West Michigan. The reveal took place last night at the 2018 Los Angeles Auto Show, and there’s certainly a lot to talk about. Apart from the top-to-bottom improvements over the previous generation, there are three big things to talk about. The All-New 2019 Mazda3’s exterior is the first we’ve seen that has blended the KODO Design with the Kai Concept we saw last year at the Tokyo Auto Show. The result is what you see in the image above: deliberate curves and contours that convey motion, and a clean, simplified design that produces refined elegance.

The next two points are more technical, but nonetheless exciting developments. The 2019 Mazda3 will be the first-ever production car to feature SKYACTIV-X Spark-Controlled Compression Ignition. We’ve written about this before, but it basically means there’s a higher concentration of gasoline vapor at the top of the cylinder than toward the piston. When that ignites, it compresses the rest of the air in the cylinder and then ignites it evenly. The result is on-demand power with fuel efficiency comparable to a diesel engine. What’s more, the 2019 Mazda3 will come available with iACTIVSENSE All-Wheel Drive.

We’ve rounded up some of what was released to the press after the unveiling last night and provided it for you below. Take a look at these excerpts and visit us if you’d like to discuss ordering your New 2019 Mazda3! Read the rest of this entry »


Borgman Congratulates Winner of Grand Rapids, MI City Of Tomorrow Challenge

November 21st, 2018

Ford and Grand Rapids Team Up Summer 2018 for the Ford Mobility Challenge - finding smart solutions to public transportation concerns
Earlier this year, Borgman Ford announced that Grand Rapids Michigan was selected for the Ford City of Tomorrow Challenge. Today we’re pleased to share the winner of the challenge: Kaizen Health. In the challenge, members of the community were asked to share ideas about how to solve mobility problems within the city. Entrants gave written proposals which were reviewed by other participants and a panel of expert judges, and the winner would be awarded a $100,000 prize to fund a pilot program.

Kaizen Health identified that many people in underserved communities cite transportation as a barrier to their medical care. Doctor visits and trips to the pharmacy can be difficult for the elderly, disabled, and other marginalized patient niches, so Kaizen Health recommended Grand Rapids adopt their patient-focused ridesharing program to remove these barriers and increase attendance. Read the rest of this entry »


Donate New Toys to Toys For Tots & Get Rewarded at Borgman Ford Mazda

November 16th, 2018

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Give & Receive at Borgman Ford in Grand Rapids, MI

Spread some holiday cheer this season by visiting our showroom and donating to Toys For Tots! Simply bring in your new and unwrapped toys, and we will make sure they get delivered to children in need of hope during the holidays.

Collections for Christmas 2018 delivery begin November 16th and end December 17th. For every toy donated, we will give you a $10 OFF Oil Change Coupon. If you donate a toy on Black Friday (Nov. 23rd), we’ll give you a $25 OFF Oil Change Coupon! Donations will still be accepted through Christmas.

For years, Borgman Ford Mazda has been an official drop-off and pick-up location of Toys for Tots. We believe in this season of giving, it’s important to remember those in our community who are less fortunate. The Toys for Tots Foundation aims to instill hope and happiness during the holidays to economically disadvantaged children. By raising funds and collecting toys, the foundation stands as a nationally reached philanthropic effort that touches local communities everywhere. For more information, visit Grand-Rapids-MI.ToysForTots.org


Borgman How To: Two Great Winter Holiday Gift Ideas For West Michigan Vehicles

November 15th, 2018

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The snow has finally arrived in Grand Rapids, and the Borgman Service Center is here to help keep you on the road all winter long. There are a few things a lot of West Michiganders do when winter arrives, such as change over to snow tires, check their emergency kits, and more.

This month, the Borgman Service Center is showcasing two other options available for the upcoming winter: professionally-installed rust protection, and smartphone-enabled remote start. These both make driving in our winter wonderland easier and are great gift ideas too! Read more about each below.

Rust & Corrosion Protection

Borgman Ford maintains a relationship with Great Lakes Chemical in Grand Rapids, MI. They are our trusted partner for professionally-applied treatments and coatings such as Diamon-Crystal for windshields, paint protectors, rust proofing, and more. Many of our customers choose one or more of their services when they buy a vehicle from us, but it’s not unheard of to have our service department handle it for you too.

During the winter your vehicle’s body panels, subframe, suspension components and more are exposed to rock salt and other ice-melting solutions. Road commissions use these to chemically melt ice on roadways, and completely necessary for ensuring they’re as safe as possible. Salt mixes with the water in the ice to lower the freezing point, but it also makes the water more conductive. This faster transfer ions is what accelerates rusting, and it’s even more pronounced in salt substitutes.  The underside of your vehicle gets the worst of it, and runaway rust can cause problems in your suspension, exhaust, and even brake lines! Frequently visiting the car wash can help, but adding an extra layer of protection to your vehicle will lock out salt water, stave off costly repairs, and dramatically extend the life of your vehicle.

The Borgman Service Center will be happy to handle the application of the latest in rust protection technology. We’ve teamed up with Great Lakes Chemical for this and other services. With their advanced process, there’s no need to drill holes into parts of your vehicle to apply the treatment, and it will not interfere with your manufacturer’s warranty. Using a specialized applicator, the technician will coat structural parts on the underside of your vehicle, as well as other areas that are prone to rust such as door sills. They will also “fog” the inside of your doors, quarter panels, trunk lid and seam, hood, and more. To for more information and a quote, visit the Borgman Service Center.

Remote Start Systems

Since the advent of fuel injection on the 90s and advances in motor oil, allowing your vehicle to warm up before driving it on cold mornings isn’t as necessary as it used to be. That being said, the jury is out on whether the extra emissions from idling outweigh the efficiency gains of a warm engine while you’re driving. At the very least, giving your vehicle about 5 minutes or so to warm up allows the climate control and defrosters to do their job, which makes you safer and more comfortable while driving.

There’s still the added inconvenience of waiting for the vehicle to warm up in the morning, after work, or while out and about during the winter. To make your experience with your Ford as convenient and enjoyable as possible, the Borgman Service Center offers Ford’s Remote Access kit and will be happy to install it on a compatible vehicle. This kit allows you to start your vehicle via your smartphone and includes other convenience features too, such as mobile alerts from the anti-theft system. To learn more and to see what solutions are available for your vehicle, visit the Borgman Service Center.

Quality Service & Upgrades For Your Vehicle in West Michigan

Whether you’re thinking of adding upgrades to someone’s vehicle as a holiday gift, or need a vehicle health checkup before winter hits, visit the Borgman Service Center in Grand Rapids, MI for affordable offers and unparalleled customer service. We’ll review which solutions are compatible with the intended vehicle and lay your options out for you, but will never pressure you to buy. If you need a pre-winter checkup, our trained technicians will carefully inspect your vehicle’s systems for cracked hoses, leaks, and other worn components – replacing them with the highest quality parts available at an affordable price. Visit our Service Center page and make your appointment online today. Come see why we’re the Best in the West!


Ford Donates New Ford Explorer to Help Pediatric Cancer Foundation

November 9th, 2018

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While Borgman Ford is always interested in what Ford sends to SEMA and sharing the cool cars with West Michigan, but this year, we wanted to share this story that warmed our hearts. The Austin Hatcher Foundation for Pediatric Cancer, an organization created by two parents to honor their late son, received a brand-new 2019 Ford Explorer support their care programs.

There are a number of ways the organization supports kids undergoing treatment for cancer, both physically and mentally, and one of them is something called Diversion Therapy. This is exactly what it sounds like: planned activities to help take patients’ minds off of their circumstances. In this case, they were working on upgrading the Ford Explorer with a hoard of donated parts from aftermarket companies. This adventure-ready SUV was taken to SEMA this year and will be auctioned afterward – with the proceeds going toward survivor support programs. Read the rest of this entry »


Don’t Miss “Truck Weekend in America” on the HISTORY Channel This Weekend!

November 9th, 2018

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Calling all West Michigan Ford Truck Fans! Be sure to tune in this weekend (or set your DVR) for “Truck Weekend in America” on the HISTORY® channel and presented by Ford. Borgman Ford is pleased to share this two day, six-hour programming event all about Ford trucks, including a tour of the factory, custom builders, truck vs. terrain competitions, and more. Check out the programming lineup below!

Here’s the Truck Weekend Lineup on HISTORY®:

  • “Truck Night in America” – Saturday, 8 p.m. EST
  • “Truck Hunters” – Saturday, 9 p.m. EST
  • “Born Tough: Inside the Ford Factory” – Saturday, 10 p.m. EST
  • “Truck Night in America” – Sunday, 8 p.m. EST
  • “American Restoration: Truck Edition” – Sunday, 9 p.m. EST
  • “Trucks Transformed: Custom Culture” – Sunday, 10 p.m. EST
  • “Rescue Trucks” – Sunday, 10:30 p.m. EST

Read the rest of this entry »


Ford Holds Celebration in Michigan as New Ford Ranger Production Begins

October 24th, 2018

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Borgman Ford in Grand Rapids is cheering on Ford after their huge celebration in Wayne, MI this week. This event marked the start of production on the 2019 Ford Ranger, a hotly-anticipated revival of the popular midsize pickup truck.

This celebration marks not only the Ford Ranger’s return but the beginning of a new generation of Ford vehicles, as the upcoming 2020 Ford Bronco will be produced here as well. Ford invited plant employees, journalists, UAW Union representatives, and others to drive pre-production Ford Ranger trucks around an obstacle course in the parking lot. It looked like a lot of fun too – check it out in the GIF below and read on for some excerpts from Ford’s Official Media Center! Read the rest of this entry »


Ford Successfully Uses Graphene To Protect & Quiet Engine Parts

October 19th, 2018

A Ford engineer tests strength of material produced with graphene on a hydraulic press

We imagine a good number of West Michigan Ford Performance fans know what carbon fiber is, or at the very least what it looks like. It’s commonly found as a trim option in Ford vehicles with sport packages because of its widespread use in motorsports. Though purely aesthetic in this case, carbon technology has seen widespread use in aerospace, performance racing, and more recently in consumer goods because of its ultra light weight and incredible durability.

The ‘carbon’ in carbon fiber is simply graphite (the same stuff that’s in pencil lead,) which is just trillions of sheets of carbon atoms stacked on top of each other. A single, one-atom-thick sheet of perfectly-arranged carbon atoms is called graphene, and it’s been one of the holy grails of nanomaterial since it was first isolated in 2004. Though the potential applications are immeasurable, it hasn’t seen many practical applications because it’s difficult and expensive to produce. Recently this has begun to change.

Ford has recently managed to overcome those hurdles. With the help of Eagle Industries and XG Sciences, Ford found a way to introduce graphene into various coatings and foams used under the hood of Ford vehicles, boosting their strength and heat dissipation. Long story short, it was a rousing success and soon West Michigan Ford drivers will enjoy quieter vehicles with better-protected engine components. It is expected to go into production this year and will be included in the New Ford F-150 and Ford Mustang with more vehicles to follow.

An article on the Official Ford Media Center tells more about how it was developed – check out some excerpts below!

Cell Phones, Sporting Goods, And Soon, Cars: Ford Innovates With “Miracle” Material, Powerful Graphene For Vehicle Parts

It’s in cell phones and even some sporting goods – and soon, for the first time in automotive, it will be under the hood in Ford vehicles. Ford Motor Company is announcing the use of graphene – a two-dimensional nanomaterial – in vehicle parts.

Dubbed a “miracle material” by some engineers, graphene is 200 times stronger than steel and one of the most conductive materials in the world. It is a great sound barrier and is extremely thin and flexible. Graphene is not economically viable for all applications, but Ford, in collaboration with Eagle Industries and XG Sciences, has found a way to use small amounts in fuel rail covers, pump covers and front engine covers to maximize its benefits.

“The breakthrough here is not in the material, but in how we are using it,” said Debbie Mielewski, Ford senior technical leader, sustainability and emerging materials. “We are able to use a very small amount, less than a half percent, to help us achieve significant enhancements in durability, sound resistance and weight reduction – applications that others have not focused on.”

In 2014, Ford began working with suppliers to study the material and how to use it in running trials with auto parts such as fuel rail covers, pump covers and front engine covers. Generally, attempting to reduce noise inside vehicle cabins means adding more material and weight, but with graphene, it’s the opposite.

Keep reading on Media.Ford.com.

Shop High-Tech New Ford Vehicles at Borgman Ford in Grand Rapids, MI

If you’re searching West Michigan for a vehicle with the latest tech, both under the hood and in the cabin, visit Borgman Ford in Grand Rapids today! With nearly 400 New Ford Vehicles to browse, there’s a vehicle here that suits your needs, tastes, and budget. Take a look at our New Ford Inventory and stop by anytime to go on a test drive! If you want to put one through the paces of your daily routine, ask us about our Day Trader Program and swap rides with us for a full day.

If you have any questions, our friendly and courteous sales staff is here to help. Learn more about Borgman’s Fair Trade Deals and come see why we’re the Best in the West!


Mazda Secures Two Podium Places at Petit Le Mans

October 17th, 2018

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Borgman Mazda in Grand Rapids Congratulates Mazda Team Joest and Multimatic!

Borgman Mazda will always applaud Mazda’s participation in motorsports. Apart from being a fun pass time for auto enthusiasts and Mazda fans in West Michigan, building race cars also helps keep Mazda on the leading edge of technology. In this light, we were pleased to share that Mazda secured an impressive double-podium finish at this year’s Petit Le Mans in Braselton, GA – earning 2nd and 3rd place.

This article from InsideMazda tells the exciting story about how the pair of Mazda RT24-P prototypes fought their way to the finish line. Check out some highlights from the article below! Read the rest of this entry »


 

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