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Ford Electric Focus Stars on Jay Leno Show…

September 18th, 2009

ElectricFordFocus_200“The Jay Leno Show” had a special guest Friday, September 18: An all-new battery-electric Ford Focus. The electric car appeared in a segment called “Green Car Challenge.”  Tuned to perform on a racetrack that was specifically designed for “The Jay Leno Show,” the battery-electric Ford Focus was chosen to be the car used throughout the first season. Celebrities who accept the challenge will be at the wheel, driving quickly to establish a fast lap time that future guests will try to beat. Actress Drew Barrymore is the first celebrity to accept Leno’s “Green Car Challenge.” Read the rest of this entry »

Test-Drive for the Cure before the Race for the Cure Sept. 26!

August 27th, 2009

Ford Warriors in PinkThe Komen Grand Rapids Race for the Cure is quickly approaching, slated for Sat., Sept. 26 at the Rivertown Mall, 8:30 a.m. Now you can boost your donation to fight breast cancer by $20 simply by test driving a Ford at Borgman Ford. Visit the local Grand Rapids Komen affiliate site to sign up for the 5k walk/run, and help the 180,000 women who will be diagnosed with breast cancer this year!

In times like these, giving back to the community is more important than ever. So when you test-drive a Ford, Lincoln or Mercury vehicle between April 21, 2009 and December 31, 2009, Ford will donate $20 on your behalf to Susan G. Komen for the Cure® – up to a total of $1 million. Come in today and be a part of Borgman Ford’s ongoing commitment to the fight against breast cancer.

Simply visit and download a certificate. Bring the certificate to Borgman Ford, and they’ll give you a dealer code to enter on the Ford Cares website – the $20 will then be credited on your behalf to Komen’s GR Affiliate.

Ford’s Role in the Fight Against Breast Cancer

Ford is proud of its 15-year National Sponsorship of the Komen Race for the Cure. To date, Ford has dedicated more than $100 million to the cause. Our commitment runs well beyond raising funds. We know that awareness leads to early detection and early detection saves lives, so we are also working to increase breast cancer awareness–last year creating over one billion media impressions. We also encourage our employees to participate. More than 50,000 Ford employees have participated in The Race and thousands of our dealers support the race in their area.

For information on how to sign up for the Komen Race for the Cure® in your area, please call 1-888-603-RACE or visit

Don't Miss the Metro Cruise!

August 25th, 2009

1965 Mustang 289 2+2Be sure to check out the 28th Street Metro Cruise from 1 – 9 p.m. on Friday, August 28 and 9 a.m. – 9 p.m. on Saturday, August 29!

For this year’s event, Borgman Ford is the West End Anchor. We’ll be cheering you on from the endpoint of the drive. Stop by at the end of the Cruise either day to check out our great deals, promotions, and new vehicles! It will be tons of fun, so don’t miss it.

A Smashing Success: 2010 Ford Taurus 'Top Safety Pick'

August 24th, 2009


*The 2010 Taurus is now available for Test Drives at Borgman Ford!*

The competition will be crushed to learn that the new 2010 Taurus has earned “Top Safety Pick” from the Insurance Institute for Highway Safety (IIHS), adding to Ford Motor Company’s leading number of IIHS “Top Safety Pick” ratings.

The new Taurus offers a comprehensive package of crash-protection features, including dual-stage driver and front passenger air bags, side impact air bags and Safety Canopy®, and crash-avoidance features including a segment-first, radar-based forward collision warning system that help drivers avoid accidents. Read the rest of this entry »

Taurus Named "Most Significant by Autoweek

August 24th, 2009

The new 2010 Taurus earned the “Most Significant” at NAIAS.

1Taurus2_SM*The 2010 Taurus is now available for Test Drives at Borgman Ford!*

With its impressive class-leading array of technologies to add convenience, connectivity and safety for our customers, the editorial team at AutoWeek named Ford Taurus “Most Significant” of all vehicles displayed at the January 2009 North American International Auto Show (NAIAS) in Detroit.

In addition, the editors also awarded Ford Shelby GT500 as “Most Fun.” Coming just two days after the 2009 Ford F-150 was named “North American Truck of the Year,” the AutoWeek auto show awards recognize Ford’s product-driven momentum.

The new 2010 Ford Taurus leads a wave of new vehicle introductions, demonstrating Ford’s commitment to providing customers expressively designed, technically advanced and fun-to-drive vehicles at a good value.


“This important recognition from the editors at AutoWeek affirms that our new product plans are taking hold, and that Ford is building more products people really want and discerning journalists value. We want to thank AutoWeek for these distinctions – and for recognizing how hard our product teams have been working to further strengthen Ford’s product lineup.”
– Mark Fields, Ford’s President of The Americas

“We’re delighted that the editors at AutoWeek see the new Ford Taurus, and its unique blend of style, substance, class-leading highway fuel economy and meaningful technologies as highly significant.”
– Derrick Kuzak, Ford’s Group Vice President for Global Product Development

“It looks new… and I think that is important to be Taurus. Each one of the famous Taurus’s had it’s own distinct identity all the way back from the very original through the early 90’s they had a distinct identity of their own and that is what I think this one has.”
– Peter Reyes, Ford Chief Engineer

Taurus Named Esquire's Inaugural "Car of the Year"

August 24th, 2009

The 2010 Ford Taurus SHO earned Esquire’s editors’ unanimous choice for men to drive, every day.

1Taurus_SM*The 2010 Taurus is now available for Test Drives at Borgman Ford!*

The popular men’s magazine Esquire cited the vehicle’s performance, stylish looks and attainable price tag as some of the key factors in their decision to name the 2010 Taurus SHO as its inaugural Car of the Year. The Taurus SHO was up against some of the best luxury sedans in the industry as Esquire magazine editors evaluated nearly a dozen significant new cars. The article appears in the magazine’s July issue, on newsstands now.

The sports sedan is powered by its “Super High Output” (SHO), Ford’s most powerful EcoBoost twin turbocharged engine. The 3.5-liter EcoBoost™ V-6 engine delivers V-8 levels of power – delivering 365 horsepower – without compromising its V-6 fuel economy. The Taurus SHO will be available later this summer, starting at $37,995, including destination fees.


“We’re thrilled and honored with this award. Taurus – and the SHO model honored here – are Ford’s flagship sedans. We trust that customers will be equally impressed.” – Frank Davis, Executive Director, Ford North American Product Programs

“We had three main criteria in selecting the Esquire Car of the Year. The vehicle needed to be a pleasure to drive and be capable of shortening your breath when you slam down the pedal. It needed to be gorgeous and aggressive, capable of eliciting stares and gawks. And it needed to be attainable – a vehicle that most men actually can buy and drive. The new Taurus SHO nailed all of these parameters.” – David Granger, Esquire’s Editor-in-Chief

“The reason we care about the new Taurus can be boiled down to four words: Looks good, goes fast. With a 3.5-liter turbo V-6, dubbed EcoBoost™, you get V-8 power with V-6 fuel economy. The SHO is a sleeper – a vehicle you can live with every day, that happens to have a secret under the hood.” – Ezra Dyer, Esquire Automotive Correspondent

Busy Dad and his Mom Take on Vegas in Ford Flex

August 23rd, 2009

Busy Dad Takes Family Trip to Vegas in Ford Flex

1Flex_SMWhen we contacted Jim Lin of Busy Dad about taking a spring break trip in the Ford Flex, he had a pretty special trip already in mind. Jim’s mom was competing in the Ballroom Dance Nationals in Las Vegas and he needed a vehicle to get him and his family there to support her while she was competing in the finals. She ended up winning two medals and Jim and his family got to Vegas in style!

“My Favorite Thing: The fridge in the middle console. So you lose a potential seat with the fridge, but I would gladly tie an extra passenger to the roofrack to be able to enjoy a cold beverage whenever I want to. Especially in LA, where traffic and heat are a daily challenge. It even has freeze mode — perfect for keeping specimens from field trips that didn’t make the drive home and are starting to smell.

Overall, I have to say I really like the Ford Flex. I wouldn’t give up my current car to have one, but my wife would. And has been asking for one ever since Vegas. “

Read the rest of Jim’s review on Busy Dad and check out the six minute video he put together about his experience. If MTV’s Pimp My Ride needs a new video editor, Jim is your guy ;-).


Ploomy Shatters Expectations With Lincoln MKS Drive

August 23rd, 2009

Ploomy Test Drives a Lincoln MKS to See What the American Auto Industry had to Offer During Tough Economic Times

1Ploomy_SMStergeron of the Men’s lifestyle blog, Ploomy, jumped at the opportunity to test drive a Lincoln MKS because he wanted to see first-hand what the American auto industry had to offer during these tough economic times. His drive in the Lincoln MKS exceeded his expectations, surprised a few of his co-workers and renewed his hope that the American auto industry will turn around.

“After the car was dropped off, I asked a couple people in the office to come check out the MKS. Both were impressed with the stance of the car. “It looks mean. Look at that grill, it’s a BEAST”, said one of them. The other said, “Wow, it’s not what I expected.” Read into those comments all you want, but I was equally impressed when I first saw the MKS.”

You can read a more in-depth account over at Ploomy and view some cool photos of the MKS.


Borgman Ford Fusion Leads River Run

August 4th, 2009

An Ada family got the chance to lead the 2009 River Run in a Ford Fusion Hybrid purchased from Borgman Ford. Watch below!

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Coverage by Wood TV 8.

2011 Ford Fiesta: En Route to America!

July 27th, 2009


ford-fiesta-concept-4Savvy travelers awaiting a glimpse of Ford’s revolutionary gas-sipper, the FIESTA, will not have to wait much longer. When it goes on sale in North America in 2010, the new Fiesta will be bold and sophisticated – to help it clearly stand out from other small cars on the road. Ford is building on decades of small car leadership in Europe as it develops the new Fiesta for North America to appeal to increasingly savvy customers who value technology, design and fuel efficiency.

“We’re looking at every aspect of what’s defined Ford as a small-car leader in Europe and working to build on this expertise in driving dynamics and design across a global family of Ford cars that are as exciting to drive as they are to look at,” said Derrick Kuzak, Ford’s group vice president, Global Product Development. “The Fiesta is designed to set a new world standard for quality, design, fuel economy and comfort in the small car segment.” Read the rest of this entry »


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