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What if Your Car Could Talk to Other Cars?

September 7th, 2012

Imagine a world where your car checks your blind spots for you, monitors traffic conditions on the road ahead and even avoids potential collisions. Ford believes that these capabilities aren’t just a dream for a distant future. In fact, the technologies necessary to make this vision a reality are scheduled to undergo a real-world assessment starting this fall.

The yearlong program, based in Ann Arbor, Michigan, will test wireless communications between vehicles and roadside equipment, with the aim of developing future safety measures and technologies. Nearly 3,000 vehicles will participate in the test on more than 70 lane-miles of instrumented roadway. Consumer impressions of the technology will also be gathered. The test is being run in conjunction with the U.S. Department of Transportation and the University of Michigan.

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Gas or Electric? An Easier Choice Than You Think

September 7th, 2012

These days, many people are concerned about fuel economy, and you might be considering an electric vehicle for the first time. Or maybe you’re not sure that you’re ready to venture into that world, although it’s a pretty cool, functional, easy one in which to live. But bypassing an electric vehicle doesn’t mean you’re getting short-changed in the cutting-edge technology or fuel-economy departments. It simply means you’ve weighed your options and made a choice that best suits your needs.

Having choices is what drives the new 2013 Ford Fusion. “Ford is giving customers the power of choice for leading fuel economy regardless of what type of vehicle or powertrain technology they choose,” said Eric Kuehn, Chief Engineer, Ford Global Electrified Programs.

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So Many Mustangs, So Little Time

August 20th, 2012

Ford Mustang ModelsWhat’s your favorite Mustang? Is it a red convertible, or would you love to fly down a highway in a Performance White Boss 302? With so many options to choose from, it can be a little daunting trying to pick just one. And Ford keeps making that choice harder by introducing even more custom Mustang models to the fold.

The Mustang Boss 302 Laguna Seca, for example, is the purpose-built track Mustang. Powered by a 5.0-liter Ti-VCT V8 engine, it features brake-cooling ducts, a front air-splitter and R-compound tires. This Mustang begs to be pushed to the limit on the track.

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How Your Ford Can Detect Allergens

August 20th, 2012

SYNC Detects PollenYou’re driving along, enjoying the scenery, not knowing the evil that lurks outside your vehicle’s windows. We are of course talking about… pollen! Imagine being able to get a warning that you might have a runny nose, itchy, watery eyes or a bout of sneezing in your immediate future?

Meet Allergy Alert, a real-time app now compatible with the Ford SYNC® AppLink™. Through the app’s pollen index rating, you can learn the types of allergen conditions you’re likely to encounter, as well as the risk index for asthma, flu/cough/cold and UV rays. The data provider for the Allergy Alert app is IMS Heath, a global leader in health-care info.

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Ford Succeeds in Sustainability

August 2nd, 2012

One of Ford's Sustainable Plants.Andy Hobbs and his global environmental quality team have reduced waste to landfill by 44 percent in the past five years alone. That’s both impressive and incredible. But as Director, Ford Environmental Quality Office, Andy’s all about the S-word: sustainability.

“Integration of our sustainability initiatives into the Ford Production System has enabled us to accelerate environmental improvements at our manufacturing facilities,” Andy explained. That’s been a goal for Ford: building vehicles that are fuel efficient and thoughtfully designed in order to help reduce environmental impact.

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Ford F-250 Hits Millionth Mile

August 2nd, 2012

Ford F-250The odometer turning over to 100,000 miles is considered by many to be a rite of passage for a vehicle. The moment it crosses the threshold of automotive achievement is the moment when most people feel they’ve gotten a lot of miles out of the “old girl.”

But in a world where automotive reliability and new technology can extend a vehicle’s longevity past the 100,000-mile mark, does hitting six figures have the same distinction anymore? How about seven figures?

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What are Random Acts of Fusion?

July 13th, 2012

Random Acts of Fusion: The 2013 Ford Fusion on Set“Over the next few months, we are giving fans a never-been-done-before experience by combining social media, entertainment and unexpected events that will allow them to interact with Fusion all across the country.”

That’s what Crystal Worthem, Manager, Ford Brand Content & Alliances, teased us with regarding the all-new Ford Fusion. And what better way to launch an exciting and unique vehicle than with an exciting and unique arrival?

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Ford C-MAX Hybrid Surpasses Prius

July 13th, 2012

The Ford C-Max Hybrid is coming soon.The Ford C-MAX Hybrid will be available this fall and there’s a buzz building for many reasons, but perhaps the “buzziest” is that it’s projected to achieve 47 mpg city! That’s 3 mpg more than the Toyota Prius. And the projected $25,995 base price is less than the base price of a Prius.

The C-MAX Hybrid is a member of an elite group – it’s the first dedicated line of hybrid vehicles from Ford.

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One Lap of America in a 2013 Ford Mustang

July 2nd, 2012

Borgman Ford and West Michigan have a passion for cool cars, and few cars are cooler than the Mustang. This story is from Evan Smith, editor of Muscle Mustang & Fast Fords. To take your very own Mustang for a cross-country spin, check our inventory, get in touch, and visit us today!

The One Lap Of America competition is grueling eight-day-long event incorporating 18 stages at nine different venues including drag racing, autocross, skid pad (wet and dry), circle track, and of course, road racing.

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Random Acts of Fusion: What’s in the Box?

July 2nd, 2012

A story without a lot of details. Steps to unlocking clues. Mysterious and intriguing, isn’t it? Well, this much we can tell you about the exciting introduction of the 2013 Ford Fusion: Ford and Ryan Seacrest are working together to give you a chance to experience the all-new Ford Fusion before you can buy it in dealerships this fall!

Random Acts of Fusion is Ford’s latest social campaign. Follow the link to watch the introduction video and sign up for a chance to experience the 2013 Fusion. If you’re one of the first 2,500 to sign up, you’ll get something special. Good luck!


 

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