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How Ford Performance Innovations Make Their Way Into Borgman Ford’s Selection

September 27th, 2018

Whether you follow motorsports or not, Borgman always finds it interesting how breakthroughs in the performance garage eventually find their way into the vehicles on our lot in Grand Rapids. Several Ford innovations like the ever-popular EcoBoost engine started life this way, and now Ford is showing off some other cool tech they’re working on for race cars that will eventually improve their entire lineup.

In this article, we’ll take a quick tour of a Ford Performance facility, explain some of the technology they’re using there, and show how it benefits performance and ‘civilian’ vehicles alike. Inventions like their new simulator are helping them save time and money on these engineering budgets. This makes Ford a force to be reckoned with on the track, and deliver better vehicles to you at affordable prices. Read all about it in the excerpt below:

Ford Performance Racing Technology Speeds Development of New Vehicles, Cuts Engineering Costs

All-new research and development technology that helps make Ford Performance racecars faster also is helping Ford speed up development of its consumer vehicle lineup and improving the company’s operational fitness.

Breakthroughs including a daily driving vehicle simulator, 3D race environment and other advancements are helping Ford improve product development fitness by reducing the number of physical prototypes. In its latest move, Ford is working to speed up vehicle development and reduce costs through a new production vehicle dynamic simulator in a 33,000-square-foot facility in the heart of NASCAR country in North Carolina.

The initial purpose of the facility – up and running since 2014 – was to develop and test racecars virtually through an immersive simulator. But the tools have become so good so fast that Ford is now using the technology for its production vehicles.

“The mission of Ford Performance is to transfer innovations from racetracks to the driveways of new Ford vehicle owners,” said Mark Rushbrook, global director, Ford Performance. “The tech center and this new driving simulator are two of the most important steps we have taken to help our mainstream engineering partners make sure the next Edge or F-150 is great to drive – even if you don’t check the performance model box.”

You can read the full article by visiting

Shop New Ford Performance Vehicles at Borgman Ford in Grand Rapids, MI

Searching around West Michigan for a high-performance Ford Vehicle such as the Ford Mustang or something bearing the ST Badge? Visit the Borgman Ford Showroom in Grand Rapids today and see our full lineup of New Ford Cars, Trucks, and SUVs.

We have one of the largest selections of New Ford Vehicles in the area, and there’s surely something for every lifestyle or budget you can come test drive. If you’d like to be sure you’re going to love a New Ford, ask our staff about our Day Trader Program and take one out for a full day!

If you’re looking for something specific, our staff will be more than happy to help you find it or order it. Come see why we’re the Best in the West!


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