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Borgman Ford Mazda Grand Rapids News

Mazda MX-5 Miata Reaches 900,000

February 14th, 2011

The iconic Mazda MX-5 Miata officially became the best-selling sports car of all time back in 2000. Now, the little two-seat roadster has reached yet another milestone, as Mazda has built nearly one million of these cars.

Mazda has officially built 900,000 MX-5 Miatas, with nearly 45 percent of those being sold here in the U.S. since its launch in 1989.

“As we head toward the next production milestone of one million units, Mazda is committed to further evolving the MX-5,” said Seita Kanai, Mazda Motor Corporation (MC) senior managing executive officer, research and development.  “We will refine its fun-to-drive character as well as further enhance its environmental and safety capabilities.  In the years ahead, we will continue to cherish the MX-5 alongside its loyal fan base as the symbol of the Mazda brand.”

The first-generation MX-5 Miata was equipped with a 1.6-liter, inline four-cylinder engine that produced 116 horsepower and 100 pound-feet of torque. The model was priced from $14,000. Today, the third-generation MX-5 features a 2.0-liter, inline four-cylinder engine producing 167 horsepower (158 for automatic transmission) and delivers 140 lb-ft of torque. Pricing for the current model starts at starts at $23,110. Since the beginning, all versions of the roadster have been affordable and evoked the “Zoom-Zoom” driving experience that drivers crave.

“Since Mazda launched the original MX-5, it has undergone two complete product redesigns and a series of upgrades,” said Nobuhiro Yamamoto, MC program manager, MX-5.  “Its enduring success is due to the strong support it enjoys from fans around the world, and I will strive to keep the MX-5’s spirit alive while evolving it into a car that will be loved by even more people.”

The fourth generation MX-5 Miata is due soon, and will reportedly feature a smaller engine and significantly reduced weight for optimal performance. Stay tuned.


 

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