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Borgman Ford Mazda Grand Rapids News

Guess What Just Got Faster, Friendlier, and More Personal

July 15th, 2010

Ford made in-car voice activation a reality for millions of drivers with SYNC, first introduced in 2007. Now, Ford engineers – working with voice technology pioneers Nuance Communications – plan to once again raise the bar with the next generation of SYNC, a system that can understand 100 times more commands than the original, thus delivering a more conversational experience between car and driver.

The voice upgrades will be available on the next generation of SYNC powering the new driver connect technology, MyFord Touch, launching this year on the new 2011 Ford Edge. The system will make it easier for drivers to use voice control and get what they want more quickly using more natural phrases.

Ford knows that customers are increasingly using mobile electronics while driving, and studies show hands-free, voice-activated systems such as Ford SYNC offer significant safety benefits versus hand-held devices.

According to a 100-car study conducted by Virginia Tech Transportation Institute, driver inattention that may involve looking away from the road for more than a few seconds is a factor in nearly 80 percent of accidents. The improvements to SYNC should help drivers accomplish tasks hands-free using natural speech patterns and fewer commands, enabling them to focus on the task of driving.

Learn more about SYNC’s voice recognition capability.


 

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