What is Red Coat Service?
Red Coat Service is the legacy of quality and customer focus implemented by founder Fred Borgman in 1960. Fred’s friendly staff were known for their red jackets and their attention to detail. Three generations later, as the oldest Ford and Madza dealership in the Grand Rapids, Michigan area, we are dedicated to continuing the tradition of giving our customers an enjoyable experience when shopping for a new or pre-owned vehicle. We take pride in creating an atmosphere that is comfortable, informative and hassle-free.We offer a wide selection of vehicle and finance options to fit your lifestyle. Our award-winning team leads the area in awards for sales and customer satisfaction. Our business is more than a dealership; it’s built on relationships.
We are equally proud of our award-winning service department and body shop. Our trained and certified technicians have years of experience to repair your damaged vehicle. We offer a life-time warranty on all repair and body work. Our Master technicians are ASE certified. We offer complementary shuttle service and early morning drop-offs.
Experience or Red Coat Service, where you’ll enjoy convenience, fair trades and honest deals. Come home to Borgman Ford Mazda.