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Borgman Ford Mazda Grand Rapids News

Fusion Hybrid and Lincoln MKT Win Active Lifestyle Awards

December 14th, 2009

FusionActiveLifestyleAwardThe 2010 Ford Fusion Hybrid and 2010 Lincoln MKT are the perfect choice for people with active lifestyles, according to the Active Lifestyle Vehicle of the Year awards. The Fusion Hybrid took the title in the “green” category and MKT won in the “luxury on road” group, beating out the 2010 Toyota Prius and 2009 Audi Q5, respectively. The Fusion Hybrid delivers a class-leading 41 mpg rating in the city and 36 mpg on the highway, topping the Toyota Camry hybrid by 8 mpg in the city and 2 mpg on the highway. It also offers innovative new technology – SmartGauge™ with EcoGuide – that coaches hybrid drivers to maximize fuel efficiency. The 2010 Lincoln MKT, a three-row luxury crossover, delivers the optimal blend of distinctive design, interior spaciousness, fuel economy and technology. MKT offers abundant technologies aimed at making life luxurious for both the driver and three rows of passengers, including Active Park Assist, Adaptive Cruise Control and EasyFuel® Capless Fuel-Filler System.

About the Active Lifestyle Vehicle awards The awards program, now in its sixth year, recognizes new cars and trucks that best meet the needs of active buyers. The program is sponsored by AAA and the Active Network. Twenty manufacturers participated in the 2010 competition, entering vehicles in seven categories. A panel of 12 automotive journalists drove the initial field of entries and pared the group down to 28 finalists. Athletes on hand included members of Team Aquaphor, Active Network Media and the San Diego Triathlon Club, participating in sports that ranged from surfing and sprint triathlons to ultra-distance running. The athletes’ votes weighed 50 percent in the final tally, with jury panel votes comprising the remaining 50 percent. Quotes“The MKT and Fusion Hybrid were both vying in extremely competitive categories, and that speaks to the versatility and quality of the product, that it beat out all the competitive entries. The designers dealt with ergonomic challenges in the case of both vehicles. The standard safety available also was impressive because that’s tremendously important to people with active lifestyles.” – Nina Russin, Active Lifestyle Vehicle Jury Coordinator “Many Fusion customers have a very active lifestyle, often including outdoor athletic activities. They want a vehicle that supports their ‘On the go’ spirit and the Fusion delivers.” – Chantel Lenard, Group Marketing Manager, Global Small and Midsize Cars “MKT is versatile enough for any athlete. With plenty of cargo space for gear and three rows of seating for teammates or friends, we’ve got any sport covered. It also has the functionality of an SUV and the technology of a luxury sedan to get you where you need to go in comfort and style.” – Kate Pearce, Lincoln MKT Marketing Manager


Ford Develops Vehicle-to-Grid Communications for Plug-In Hybrids

December 14th, 2009

commelectricgridTalk about your “conversation starters.” Ford has developed an intelligent vehicle-to-grid communications and control system for its demonstration electric vehicles including plug-in hybrids that “talks” directly with the grid. This new technology – which builds on Ford’s connectivity technology such as SYNC®, SmartGauge™ with EcoGuide and Ford Work Solutions™ – allows the vehicle operator to program when to recharge the vehicle, for how long and at what utility rate. All 21 of Ford’s fleet of plug-in hybrid Escapes will be equipped with the vehicle-to-grid communications technology for testing and to gather real world usage data. The first of the specially equipped plug-in hybrids has been delivered to American Electric Power of Columbus, Ohio. Ford’s other utility partners’ vehicles will also be equipped with the communications technology. Read the rest of this entry »


Social Media Juggernaut Turns the Page

December 14th, 2009

4152798825_af94077044 If you thought Fiesta Movement agents rocked the social media world this past six months, just wait until the second chapter when 20 new agent teams begin spreading the word about the Ford Fiesta. A new group of agents will be enlisted to engage their local communities by developing communications about Fiesta, leveraging social media as the means to spread the word about Ford’s all-new 40 mpg car. Twenty teams of agents in major markets across the country will complete a series of missions, where they will compete in challenges online and locally that immerse them in cultural movements, allowing them to ignite passion into their communities through social media while opening the discussion about Fiesta. After completing the challenge, agents will produce and place the creative content on www.fiestamovement.com. The best content will be recognized based on online consumer interaction and consumers’ opinions about their work. Applications can be submitted on www.fiestamovement.com starting today and running through Jan. 31. Read the rest of this entry »


Finally, a Car for the Environmentally Progressive

December 14th, 2009

fordfusionhybridThe 2010 Ford Fusion Hybrid was named Most Environmentally Progressive Car of the Year by Earth, Wind & Power™ (EWP) at the Los Angeles Auto Show earlier this month. The award is designed to recognize vehicles driven by a power source that helps to reduce global warming, are conducive to promoting a cleaner environment, and support the mission to achieve energy through alternative sources.

41 and Loving It The all-new Ford Fusion Hybrid delivers an EPA 41 mpg rating in the city and 36 mpg on the highway, which tops the Toyota Camry hybrid by 8 mpg in the city and 2 mpg on the highway. The Ford Fusion Hybrid has been a strong seller since its introduction earlier this year. Read the rest of this entry »


Black Friday Sale Means Cold Hard Cash for Customers

November 24th, 2009

bgm_black-friday-topIt’s time to talk Turkey with the Borgman Ford Mazda family, home to value, service and price. Our team will be rising early to host a blow out Black Friday sale where early bird customers who arrive between 6 and 9 a.m. Friday and Saturday, Nov. 27 and 28, receive $1000 to use when they want, where they want when they buy a car. Want to sleep late? You’ll still net $500 for your purchase of our outstanding lineup.

If you’re in the market for Pre-Owned Inventory, check out these Early Bird Deals from 6 a.m. to 9 a.m. Friday only:

• 1995 Dodge Caravan, $2,995 or $99/month
• 2006 Pontiac G6 $8,995 or $185/month
• 2006 Ford Fusion, $9,995 or  $199/month
• 2005 Mazda Tribute, $9,995 or $199/mo
• 2008 Mazda 6 $11,995 or $209/mo
• 2008 GMC 1500 $15,995 or $299/mo
*Payments based on 36-72 month financing with taxes and fees down AOC. No restrictions apply. See dealer for details.

Check out our Pre-Owned inventory here: http://www.borgmanfordmazda.com/used-inventory/index.htm?reset=InventoryListing

Check out our New inventory here: http://www.borgmanfordmazda.com/new-inventory/index.htm?reset=InventoryListing

We’ll see you there!

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Why Ford is Leading The Industry…

November 24th, 2009

Click on the video to see our owner, John Borgman, interviewed in this special about Ford’s success story. Why Ford, Why Now? It’s all about strength!

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Bring on the Rough Stuff with Raptor

November 3rd, 2009

raptor_racing3_200Just one year after Ford unveiled the 2010 F-150 SVT Raptor at the SEMA show, Ford today is announcing the long-anticipated power figures for the all-new 6.2-liter premium V-8 engine now available in this ultimate high-speed off-road performance truck. When this optional powertrain in the Raptor arrives in showrooms in early 2010, the 6.2-liter V-8 will produce 411 hp and 434 ft.-lb. of torque, making Raptor the most powerful half-ton pickup available. Customers will now have the choice of two V-8 engines in the Raptor, Ford’s proven 5.4-liter Triton V-8 or the new 6.2-liter V-8, which can be ordered beginning Dec. 1, with an MSRP of $41,995 including destination and delivery. Read the rest of this entry »


Commercial Customers, Get Charged Up for the Environment

November 1st, 2009
Ford and Azure Dynamics have joined in a collaborative effort to deliver a pure battery electric Ford Transit Connect van for the United States and Canadian markets in 2010. Azure will integrate its Force Drive™ battery electric drive train in the Transit Connect van for commercial fleet and retail use.

Ford and Azure Dynamics have joined in a collaborative effort to deliver a pure battery electric Ford Transit Connect van for the United States and Canadian markets in 2010. Azure will integrate its Force Drive™ battery electric drive train in the Transit Connect van for commercial fleet and retail use.

So, you’re a small business owner looking for a way to cut your fuel cost by getting a pure electric vehicle, and your choice is an expensive boutique two-seater sports car with zero cargo room or an affordable compact but super roomy commercial van. Yep, some business decisions are just that easy.

Ford and Azure Dynamics have joined in a collaborative effort to deliver a pure battery electric Ford Transit Connect van for the United States and Canadian markets in 2010. Azure will integrate its Force Drive™ battery electric drive train in the Transit Connect van for commercial fleet and retail use. Read the rest of this entry »


Join Us at the Great Pumpkin Pickup Event

October 9th, 2009

pumpkin_child_280_smFree Pumpkins from our Pumpkin Patch!

Watch the fun as tots tote the biggest pumpkin they can carry, starting Saturday Oct. 10!

• Kids 12 and under receive a FREE pumpkin of the size they can carry.
• Win $500 in Service coupons in our Pumpkin Carving Contest!
• Enjoy free cider and donuts Sat.  Oct. 10 and Oct. 17
• All new & preowned vehicles are marked down!

carvedpumpkins_280_smCarving Contest Rules

Got your pumpkin? Now get creative!
Email a photograph of the pumpkin you and your family carve to ntyner@borgmanfordmazda.com by midnight Oct. 24th.
• Please keep photos under 2 Mb if possible
• Include the names and ages of the carver(s) and contact information.
• By submitting your photo, you give us permission to publish your photo on the community news section of our website and publish your Family name if you win.
• Winning entry will be selected by Borgman staff based on originality and overall appeal.
• Selected pictures will be posted right here after Oct. 26th.

No purchase or test drive necessary for free pumpkins, contest entry, or treats! All welcome.

Special Ford F-Series Incentives available through Oct., including 0% financing and up to $4500 cash back on some models. Test drive one today!

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Celebrate No Interest Treats During Ford Truck Month

October 1st, 2009
 

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