At the 2015 Consumer Electronics Show in Las Vegas in early January, Ford announced its plans to change the way the world moves by solving global transportation challenges. Coupled with Ford’s innovative notions, the brand is ready to take connectivity, mobility and customer experience to a whole new level. Watch America’s Favorite Brand grow and advance in Borgman Ford showroom and on our lot!
According to the Ford Motor Company Media Center, the Ford Smart Mobility plan starts with 25 global mobility experiments that are designed to anticipate what customers will want and need from tomorrow’s ecosystem. The plans are located across the world – eight in North America, nine in Europe and Africa, seven in Asia and one in South America. The experiments will address megatrends that include population growth, expanding middle class, public health concerns, and changing consumer priorities.
“We see a world where vehicles talk to one another, drivers and vehicles communicate with the city infrastructure to relieve congestion, and people routinely share vehicles or multiple forms of transportation for their daily commute,” said Ford President and CEO Mark Fields. “The experiments we’re undertaking today will lead to an all-new model of transportation and mobility within the next 10 years and beyond.”
In addition, Ford showcased SYNC 3 at the CES, which is the company’s new system for even more advanced communication and entertainment. Imagine a car that’s more intuitive to your needs, and responds to your commands efficiently and effectively than it already does.
This next generation system includes speech recognition technology similar to a smartphone, and a touch screen filled with graphics that are easy to read and navigate.
What about autonomous vehicles? Those are happening, too! Ford is already developing semi-autonomous vehicles, as seen in parallel parking assist, traffic-flow speed adjustment, and emergency brake response system. Currently, a fully autonomous Ford Fusion Hybrid vehicle is being tested and researched on the road; this vehicle senses what’s around it with LiDAR sensors and advanced algorithms for movement predictions.