This year marks Mazda’s second year of fundraising with the Drive For Good charity event. What started as a simple idea to spread charitable efforts throughout the local community, Drive For Good is now a nationally known effort to help communities around the country that have a non-profit project in need of resources. This year, Mazda is partnering with NBCUniversal to ensure that that happens.
Mazda Drive for Good started as an idea, a way to bring together the good things Mazda, its employees, its dealers and its business partners were doing in their local community,” explained Jim O’Sullivan, president and CEO, MNAO. “From there it grew into a way for Mazda to reach new heights in charitable giving, whether monetarily or through volunteer service. Mazda is honored to expand our efforts further by partnering with NBCUniversal and helping a community that needs an extra hand to achieve its goal.”
Mazda is collaborating with St. Jude’s Children’s Research Hospital, American Red Cross, American Heart Association, and Mazda Foundation, Inc. In addition, Mazda Dealer Marketing Groups around the nation also had the opportunity to select a fifth local charity that enables new Mazda owners to select a charity option closer to home. A complete list of charities can be found here.
Here’s how it works: For every new Mazda sold or leased between November 21, 2014 and January 2, 2015, Mazda will donate $150 (up from $100 last year!) to the charity of your choice (on their list), and for every test drive taken during that same time period, Mazda employees will donate one hour of charitable service.
“The differentiating factor for the Mazda Drive for Good event is the pledged volunteer hours,” added O’Sullivan. “It helps bring the program to a local level by providing charities much need hands-on support.”
The selected community representative will be surprised by Driver and attend NBC’s annual Rockefeller Tree Lighting at Rockefeller Center on December 3. Custom creative spots, produced by NBCUniversal’s Content Innovation Agency, featuring Driver, and their community will highlight their story.