Archive for the ‘Uncategorized’ Category

Borgman Ford Makeover Melds Future & Past

Friday, October 24th, 2014

AlteredShowroomCutout555wideIf you’ve stopped by Borgman Ford lately to “Spin to Win” during its Construction Sale, you’ve noticed an extreme makeover in process. Just wait until you see what the new, state-of-the-art showroom has in store!

For customers, the “extreme makeover” of the Borgman Ford Showroom will offer a high-tech display area where they can interact with video technology to get information and enjoy the vehicle displays in bright, crisp LED light with a lounge atmosphere.

“We’re excited to be bringing our customers a renewed modern, interactive and comfortable environment to experience all the new features Ford has in store,” said Matt Borgman, General Manager. “We can’t wait.”

Despite it’s futuristic feel, the project is a bit of a “blast from the past” for lead architect Richard Craig. When Craig first moved to Grand Rapids in 1979, he teamed up with iconic local architect Marvin DeWinter, designer of the Ford Museum, Amway Grand plaza hotel tower and other flagship projects around town. DeWinter had been the original architect of the Borgman showroom.

Now, decades later, Craig has been reviewing those original sketches of his retired partner, and marveling at just how much the technology has changed.

Among the many exciting architectural features that might have felt like “science fiction” when the showroom was originally built, LED lighting will be used in 80% of the fixtures, and will use 10% or less energy than the existing fixtures. The gorgeous wide sections of glass will be low-e and create a very energy-efficient envelope.

One of Craig’s favorite features specified by the Ford brand plan is a 24′ tall, curved vertical entry tower with a metallic finish.

“It’s very dramatic,” Craig said.

Inside, his favorite element is a floating ceiling that due to the high windows, will create interesting soft light from above.

In keeping with the industry trend, Craig says the emphasis is a simple, elegant look.

“When doing a showroom, the cars are the stars of the show,” he said.

Pretty soon, those stars will shine!


Stop by for a visit to see the work in progress, and “Take a Spin” to Win great prizes!

Get Electric! Prices are Plunging

Wednesday, October 22nd, 2014

Screen shot 2014-10-22 at 2.09.05 PMIt’s been known that although alternative fuel vehicles are traditionally more expensive, the effort to minimize emissions and the considerable amount of gas money saved during ownership easily has made up for the cost. Now, with gas prices at an average low compared to even last spring, the electric and hybrid vehicles are becoming a wee bit cheaper, too. Just another reason to get electric!

Ford is lowering the sticker price for the battery-powered plug-in Ford Focus Electric by $6,000, even after the $4,000 price drop a year ago. The new price, without federal tax credits and state incentives, is down to $29,995. Partially due to the lowering cost-to-own of a standard car and partially because of the less than steady demand of the vehicle, Ford is hoping the lowered cost will spike interest and help bring some attention back to the gas alternative movement.

The Ford Focus Electric allows you to enjoy gas-free driving, getting all of it’s power from a state-of-the-art 23 kWh liquid-cooled, lithium-ion battery. The all-electric motor is designed to reduce energy loss and heat generation, all while comforting you with a simple method of reducing your carbon footprint.

  • Estimated 76 gas-free miles on each charge
  • Reaches up to 84 mph
  • Regenerative brakes
  • SYNC with MyFord Touch Technology
  • Eco-Conscious Interior (Repreve fiber from 100 percent recycled materials!
  • EcoRoute allows you to find the most economical way to your destination

Contact Borgman Ford for information on owning Ford’s only all-electric vehicle. Not only are they fun, they’re fun for everyone: your pocketbook, the environment, and the time you save having to get gas.

Mazda2 Named Japanese Car Of The Year

Wednesday, October 22nd, 2014

Screen shot 2014-10-22 at 1.27.47 PMThe upcoming Mazda2 is being recognized for more than exceptional miles per gallon. The teeny 5-door earned Japan’s Car Of The Year award, heightening everyone’s anticipation to get behind that subcompact beauty. Mazda’s next-generation “Demio” is the second Mazda to earn COTY, the first being the CX-5 in 2012-2013.

The vehicle, which was recently launched in Japan, is the fourth new-generation Mazda equipped with the full range of SKYACTIV technology to go with its striking KODO – Soul of Motion design. These features allow the Mazda2 to join the Mazda CX-5, Mazda6 and all-new Mazda3 in technical superiority.

According to the official press release, Mazda aspired to build a subcompact that would shatter preconceived notions about B-segment cars, packing the all-new Mazda2 with a wealth of new technology and innovative design features. These include the SKYACTIV-D 1.5-litre, a brand-new clean diesel delivering generous torque together with CO2 emissions under 90g/km, and an extraordinarily ergonomic cabin including the first head-up display in this class and MZD Connect, Madza’s remarkably safe and easy to use in-vehicle connectivity concept. The all-new Mazda2 also comes with the company’s state-of-the-art i-ACTIVSENSE active safety systems.

All passenger cars with expected annual sales of at least 500 units and announced or launched in Japan between 1 November 2013 and 30 September 2014 were eligible for this year’s award. The all-new Mazda2 is the fifth Mazda to win it.

“We are both honoured and grateful that the Mazda2 has received such a prestigious award,” commented Mazda Motor Corporation’s President and CEO Masamichi Kogai. “This result is thanks to the enthusiastic support of all people who love cars. Inspired by this award, we will continue our quest to build cars that add a certain sparkle to the lives of their owners, and aim to become a one-and-only brand chosen by customers again and again.”

2015 F-150 Creates 850 New Jobs

Wednesday, October 22nd, 2014

Screen shot 2014-10-22 at 10.52.22 AMConsumers have long been anticipating the 2015 F-150, and with demand rising as the release grows nearer, Ford elected to add 850 new jobs at it’s historic Ford Rouge Center in Dearborn. In addition to celebrating an up-and-coming iconic model of the F-150, Ford is celebrating growth and job creation! Borgman Ford is excited to support such a growing industry.

Dearborn, Mich. (click here to read the full press release)

Ford Motor Company announced the addition of 850 new jobs at its historic Ford Rouge Center, comprised of the Dearborn Truck, Dearborn Stamping and Dearborn Diversified facilities. The new jobs will support production of the all-new 2015 F-150 launching in a matter of weeks.

“As customer anticipation for the all-new F-150 continues to build, today we are bringing on 850 new jobs to help meet the market demand for the toughest, smartest, most capable F-150 ever,” said Joe Hinrichs, Ford president of The Americas. “The new truck sets new standards for the future of tough – right down to how it’s built.”

As a part of the launch of the all-new F-150, Dearborn Truck Plant recently underwent the largest manufacturing transformation in decades, replacing legacy manufacturing equipment with the latest in production technology. This transformation marked the first major renovation of the iconic facility since it opened in 2004. In addition, the Ford Rouge Factory Tour is currently undergoing a complete renovation with new films, exhibits and hands-on experiences tied to the new vehicle.

“Today we celebrate the commitment to excellence that the hardworking men and women of the Rouge demonstrate every day,” said Jimmy Settles, UAW vice president and director of the National Ford Department. “The technology in the all-new 2015 F-150 is something the auto industry has never seen before, and our UAW members are poised and excited to build the next generation of America’s favorite truck.”

The 850 new jobs are divided among three of the center’s facilities – more than 500 for Dearborn Truck, nearly 300 for Dearborn Stamping and more than 50 for Dearborn Diversified – bringing total combined hourly employment near 5,000 workers. These jobs are in addition to the more than 3,000 hourly jobs Ford has added across its U.S. manufacturing facilities this year alone.

“Ford’s announcement is more positive news for the citizens of Michigan and a further sign of the comeback of Michigan, manufacturing and the auto industry,” said Michigan Gov. Rick Snyder.

Since the 2011 UAW-Ford contract negotiations, Ford has added jobs across its other U.S. manufacturing plants, for a new job creation total of more than 14,000, which exceeds its goal of creating 12,000 hourly jobs in the U.S. by 2015. More than 4,000 of these jobs were added in southeastern Michigan alone.

Bring Your Coats to Borgman!

Wednesday, October 15th, 2014

Help Keep a Vet or Kid Warm This Winter

As the temperatures drop and you’re getting out your winter gear, take a moment to set aside your old coats for a great cause.

Borgman Ford has teamed up with Curtis Cleaners in its Coats for Kids and Vets campaign as an official donation site.

Curtis will clean your donated coats free of charge and donate them to local Vets and Kids in need through Mel Trotter Ministries, Flat River Outreach Ministries and the Grand Rapids Home for Veterans.

Please drop off your coats to Borgman Ford Mazda no later than December 1st, 2014.

Thanks in advance if you’re able to help us help others stay warm this winter!


Ford Marks 20 Years of Fighting Breast Cancer

Monday, October 13th, 2014

downloadBorgman Ford Mazda is proud to support a Motor Company who donates time, money and effort to a good cause. Breast cancer alters the lives of millions, and Ford, as a corporate sponsor of the Susan G Komen Race for the Cure, is fighting to find a cure. Visit Borgman Ford to see how you can partner with Ford to fight breast cancer!

Tori Tellem | Ford Social

This year marks 20 years of Ford Motor Company fighting against breast cancer. The company’s journey began when it became one of the first corporate sponsors of the Susan G. Komen Race for the Cure. Ford branded its initiative Warriors in Pink® and developed a full line of clothing and gear that donates 100 percent of the net proceeds to four breast cancer charities. Thus far, Ford has dedicated more than $125 million to the cause.

Involvement for Ford extends far beyond just financial support for research. Warriors in Pink encourages women to have continuing and honest conversations that keep them proactive about breast health and early detection.

“Through Warriors in Pink, Ford continues to be a unifying force in driving awareness for breast cancer. This year is especially meaningful to us as we mark our 20th anniversary and honor the strength and courage of all the survivors who have shared their stories with us throughout their journey,” said Joe Hinrichs, President of The Americas, Ford Motor Company.

Other ways Ford has been able to shine a spotlight on survivors is through its Models of Courage program, which highlights individuals who openly share their experiences with breast cancer.

Since 2006, Warriors in Pink has offered a line of apparel and accessories, and 100 percent of the net proceeds from the sale of these items benefit Warriors in Pink’s four charities partners: The Pink Fund, Susan G. Komen, Dr. Susan Love Research Foundation and Young Survival Coalition. Join the fight and support a breast cancer charity of your choice at check out when you shop

Mazda Pairing with ESPN for Top Ten Plays

Sunday, October 12th, 2014

Screen shot 2014-10-08 at 4.17.45 PM

Get involved. Mazda is all about keeping the fun on the road with their innovative vehicles, and also when your inside enjoying your evening. Now, you can help SportsCenter with their Top 10 Plays with the help of Mazda’s partnership with ESPN!

As part of their National TV Sponsorship, Mazda is pairing with ESPN during the month of October, allowing fans to help choose the Top 10 Plays on SportsCenter via Twitter. The #SCTop10 hashtag will put your vote in.

SportsCenter airs on Thursday, Friday and Saturday night (1 a.m. EST) with a minimum of 3x re-airs (so you don’t have to stay up too late to see if your top play made it into the final 10!).

Futuristic Thinking: Apps for Driving

Sunday, October 12th, 2014

download (1)Ford is taking technology to a new level with a developer challenge called the Connected Car-Connected City App Pursuit. They were in search of brilliant apps that can enhance the driving experience, and they’ve found their top 10! Click here to read the press release with full details.

The contest included more than 170 developers from 15 countries. Each of these developers attended the Ford Developer Conference to learn how to develop in-vehicle apps using Ford’s SYNC AppLink, which enables drivers to access and control more than 60 compatible smartphone apps while in their vehicle through voice commands. The top 10 apps presented are listed below.

Ford is excited to expand their relationship with innovative technology that makes the driving experience more consumer friendly.

“Embracing open innovation and engaging the software developer community is critical for the future of the connected car and ensuring that we continue to keep pace with advances in consumer electronics,” said John Ellis, global technologist at Ford.

The Ford SYNC AppLink is already on more than 1.5 million vehicles in North America and launches globally in Europe and Asia this year.

Connected Car-Connected City App Pursuit Finalists:

Live Drive – Developed by a team from Kelley Blue Book, Live Drive turns safe driving into a fun, social game using real-time traffic data collected from the vehicle. Features include live feedback on aggressive driving with tips on how to improve, parent feedback mode and fun mode that allows you to compete against your friends on a leaderboard.


Join the Family of Loyalty

Wednesday, October 8th, 2014

Screen shot 2014-10-08 at 11.05.00 AM

There’s no doubt that Ford customers are loyal, but how loyal? This year, Ford Motor Company kept a the crown for being the manufacturer with the most loyal U.S. customers during the 2013 model year. Ford Motor had the highest percentage of customers returning to buy or lease another ford or Lincoln vehicle at 63 percent. One point higher than last year!

This was the fourth straight year that Ford Motor earned the manufacturer honor given by Polk, and the 5th time in 17 years. According to IHS Automotive, the overall loyalty to make honor is also dominated by Ford; Ford had the greatest percentage of owners who returned to the market and purchased or leased another Ford vehicle during the 1996-2004, 2010-2013 model years.

What does all this mean? It means that Ford is doing something right. People who purchase and drive Ford vehicles tend to stay with Ford vehicles. Go ahead, join the family and let Ford teach you about loyalty.

Drive One for the Grandville Band Bulldogs!

Wednesday, October 1st, 2014



Ford’s Drive 4 UR School is set for October 11th from 8-5 pm.

Don’t miss this chance to test drive your favorite Ford and raise money to “boost” the Grandville K-12 Band program!

The Drive 4 UR School event will be held on Saturday, October 11th at the Grandville High School parking lot (4700 Canal Ave SW, Grandville, MI 49418) from 8 a.m. to 5 p.m.  The goal is to raise funds for the Band for k-12. Ford donates $20 for each test drive up to $6000! The more people who turn up for a test drive means the more money the program will raise.

Ford’s Drive 4 UR School and Drive 4 UR Community events are a fun, engaging way to help schools and organizations raise money to support their activities.