Archive for the ‘Uncategorized’ Category

Get Out There and Drive For Good

Monday, November 24th, 2014
DriveForGood2At Borgman Ford Mazda, we’re happy to provide our West Michigan customers with vehicles from charitable brands. Mazda’s Drive For Good Charity Event kicked off November 21, 2014, and will donate funds and charitable service for purchases and test drives through January 2, 2015. If you’re in search of a new car that sports function and beauty, and aiming to help others during the giving season, stop by our showroom and test drive as many Mazdas on the lot. That’s a lot of charitable hours donated!

This year marks Mazda’s second year of fundraising with the Drive For Good charity event. What started as a simple idea to spread charitable efforts throughout the local community, Drive For Good is now a nationally known effort to help communities around the country that have a non-profit project in need of resources. This year, Mazda is partnering with NBCUniversal to ensure that that happens.

Mazda Drive for Good started as an idea, a way to bring together the good things Mazda, its employees, its dealers and its business partners were doing in their local community,” explained Jim O’Sullivan, president and CEO, MNAO. “From there it grew into a way for Mazda to reach new heights in charitable giving, whether monetarily or through volunteer service. Mazda is honored to expand our efforts further by partnering with NBCUniversal and helping a community that needs an extra hand to achieve its goal.”

Mazda is collaborating with St. Jude’s Children’s Research Hospital, American Red Cross, American Heart Association, and Mazda Foundation, Inc. In addition, Mazda Dealer Marketing Groups around the nation also had the opportunity to select a fifth local charity that enables new Mazda owners to select a charity option closer to home. A complete list of charities can be found here.

Here’s how it works: For every new Mazda sold or leased between November 21, 2014 and January 2, 2015, Mazda will donate $150 (up from $100 last year!) to the charity of your choice (on their list), and for every test drive taken during that same time period, Mazda employees will donate one hour of charitable service.

“The differentiating factor for the Mazda Drive for Good event is the pledged volunteer hours,” added O’Sullivan. “It helps bring the program to a local level by providing charities much need hands-on support.”

The selected community representative will be surprised by Driver and attend NBC’s annual Rockefeller Tree Lighting at Rockefeller Center on December 3. Custom creative spots, produced by NBCUniversal’s Content Innovation Agency, featuring Driver, and their community will highlight their story.

What’s The Difference?

Monday, November 24th, 2014

At Borgman Ford, we have all the options that Ford Inc. offers: the incredible flex-fuel engines, eco-friendly hybrids, ultra versatile plug-in hybrids, and the 100% all-electric vehicles. Take a visit to the Borgman showroom and ask our sales consultants about which vehicle is fit for your lifestyle. In the meantime, read below to get details on the differences between the green machines (Hybrid, Plug-In Hybrid, and Electric) and check out the handy graphic courtesy of Ford.

Hybrid: No plug, just impressive efficiency.

Ford hybrids are perfect for those who are entering the go-green movement. Hybrid vehicles use two distinct power sources to make it move: a gas engine and an electric motor. Together, the two sources save gasoline by switching to electric mode as needed. The electric motor is automatically recharged through regenerative breaking and the electrical energy caused by the gas engine.

Plug-In Hybrid: Plug it in (if you want!)

Plug-In hybrid vehicles are made for the most versatile humans: for those who want to save energy effectively, but are constantly on the go. These vehicles have both the efficiency option of an all-electric powered vehicle with a rechargeable batter, and the convenience of a gas hybrid engine for when the electric runs out.

All-Electric: Charge it up and go!

These machines are made for the true go-green lifestyles. Powered by an electric motor only, these vehicles are the perfect short-distance drivers that can be recharged by stations in public and in your garage. Go green and know that you’re emitting ZERO CO2!


Borgman Ford Commercial Solutions Welcomes New Team Member

Tuesday, November 18th, 2014

Sundw_useMeet Sundew Prindle, Commercial Business Manager

The team at Borgman Ford Commercial Solutions is delighted to announce the addition of Sundew Prindle as our new Commercial Business Manager. Sundew brings seven years experience in the automotive industry with Borgman to the role that was created specifically to ensure the smooth administration of financing and related business documentation. In her new role, Sundew will be assisting our clients in evaluating the best financing options available and taking care of the acquisition process every step of the way.

“Her attention to detail is exemplary and you can be assured excellence in customer service. Sundew is a person who gets things done,” said Matt Borgman, General Manager.

The Ford Business Partner Network welcomes the expansion of Borgman’s leading commercial solutions team, and is actively involved working with Sundew to create competitive packaging and options to suit West Michigan business needs in new ways.

“More and more customers are looking for customized transportation solutions that allow them to dedicate more of their time to their business.  Borgman Ford’s Commercial Team is transforming itself into a solutions-based department with a focus on the unique needs of the commercial customer,” said Tom Zakerski, Commercial Business Development Manager with the Detroit Region Ford Credit department.

Stop by or call Borgman today to learn how our commercial solutions team and Sundew can help you!

Buy A Ford, and Qualify for Tax Deductions!

Tuesday, November 18th, 2014

Business peopleBorgman Ford Commercial Solutions is gearing up for a strong fourth quarter finish in 2014. Our lot is stocked with the kind of Ford tough trucks and mpg-savvy fleet vehicles that help keep your business moving. This is your opportunity as a small or large business owner to save big during the fourth quarter. If you purchase eligible Ford vehicles before December 31, 2014, you may qualify for Sec. 179 business tax expense deductions!

According to the IRS, to qualify for the section 179 deduction, your property must be considered eligible depreciable property, be acquired for business use, and must be purchased at acquisition. While 179 has been revised for 2014, it’s still worth your while to take a look.

The deduction amount is generally the cost of the qualifying property. However, there are specifics that define the maximum depreciation deduction for passenger automobiles. Depending on the date you placed the automobile in service, the maximum deduction is established, as well as the 2nd, 3rd and thereafter maximum amount. There are even specific deduction amounts for trucks and vans, which will be of great help for the fleet buyers and business owners.

Click here to read further details on section 179 qualification provided by the IRS.

Check out this video chat with our own Scott Gibbons, Commercial Sales Manager, then give us a shout for your fourth quarter planning!



Give A Bag of Groceries and Get a Free Oil Change!

Wednesday, November 12th, 2014

2-clr-Logo.small_Partnering with Love INC Nov. 17 – 22nd for Thanksgiving Food Drive

Help Borgman fight local hunger by bringing in a full grocery bag of non-perishable and personal care goods in exchange for a free oil change. Drop off your items in the showroom between November 17 and 22, and receive your coupon for a FREE OIL CHANGE. The coupon expires in 6 months and must be presented at appointment, so schedule with our service department to ensure you receive Borgman’s special thank-you for participating in our food drive.

All goods collected will be donated to Love INC, a local charity and food pantry. This is Borgman’s second year partnering with the organization.

Love INC provides seven area churches with food for families in the Hudsonville, Jenison and Grandville community. As a Christian movement of churches working together, Love INC transforms the lives of those in need by ministering the love of Christ through providing basic necessities such as non-perishable food and personal care items.

“We try to stay close to our personal community when it comes to food drives,” said April Cummings, business development manager at Borgman. “I know Love INC is local, that’s why we chose them. We feel that they do really great work.”

Help Borgman Give Back – Last Days of Coat Campaign, Toy Drive Starts in December

Wednesday, November 12th, 2014

CoatsforKidsThis season at Borgman Ford Mazda, giving back to the community is a top priority. With the combined effort of our staff, customers and community, we are aiming to enrich the season’s splendor and extend holiday cheer to families, kids and adults that need it most. Borgman is partnering with Love INC for a Thanksgiving promotion Nov. 17 – 22nd and Toys for Tots during the month of December. Together we can make this holiday season better for those in need throughout our own community.

But with the first hint of snow, it’s a good time to remember that our Coats for Kids and Vets campaign ends soon — so please help us keep those in need warm this winter. Borgman Ford Mazda will continue to collect coats for Kids and Vets until December 1. Coats can be dropped of in the Ford showroom.

Make a Child SmileToys For Tots Logo

The Toys for Tots Foundation aims to instill hope and happiness during the holidays to economically disadvantaged children. By raising funds and collecting toys, the foundation stands as a nationally reached philanthropic effort that touches local communities everywhere. The campaign begins Dec. 1 through Dec. 13. This is Borgmans third year as an official drop off and pick up location of Toys for Tots. Simply bring in your toys, and we will make sure they get delivered to children in need of hope during the holidays.



Help Borgman Customer Win National Contest!

Friday, November 7th, 2014

Our friends at Tuff Turf Molebusters are in the top ten for the Transit Means Business Challenge! Check it out and put in your vote.

Your vote will help our customer Jim Zylstra, owner of Tuff Turf Molebusters, win a nationwide competition for a new Ford Transit.

Voting is now through November 30. You can vote in the contest on Facebook or at the Ford Means Business website.

Scroll down to the 10 finalists and their stories. Jim is the last one listed – click the box under his story to vote!

Please try to keep the winner of this Ford in Michigan! Share this with your email contacts and Facebook friends as well. You will have our gratitude.

Why He Loves The New Ford Transit
“The new Transit gives me the versatility and payload that I need to run my pest control routes. We have a custom made stainless steel tank that holds 100 gallons of water and covers the entire floor in the back. We built storage compartments on the tank for sprayers, mole traps, and supplies.

The backup camera allows us to park vehicles within 4 inches of each other, which allows me to park one extra vehicle in each of my bays. The Bluetooth takes our navigation from our phones and broadcasts it on the speakers. I have been looking for a vehicle like this for several years and this fits all my needs. That is why I ordered a second one as soon as I took possession of my first one.”

Way to go Jim! And for those looking for a healthy lawn, check out Tuff Turf Molebusters  (616) 554-9499

Borgman Ford Makeover Melds Future & Past

Friday, October 24th, 2014

AlteredShowroomCutout555wideIf you’ve stopped by Borgman Ford lately to “Spin to Win” during its Construction Sale, you’ve noticed an extreme makeover in process. Just wait until you see what the new, state-of-the-art showroom has in store!

For customers, the “extreme makeover” of the Borgman Ford Showroom will offer a high-tech display area where they can interact with video technology to get information and enjoy the vehicle displays in bright, crisp LED light with a lounge atmosphere.

“We’re excited to be bringing our customers a renewed modern, interactive and comfortable environment to experience all the new features Ford has in store,” said Matt Borgman, General Manager. “We can’t wait.”

Despite it’s futuristic feel, the project is a bit of a “blast from the past” for lead architect Richard Craig. When Craig first moved to Grand Rapids in 1979, he teamed up with iconic local architect Marvin DeWinter, designer of the Ford Museum, Amway Grand plaza hotel tower and other flagship projects around town. DeWinter had been the original architect of the Borgman showroom.

Now, decades later, Craig has been reviewing those original sketches of his retired partner, and marveling at just how much the technology has changed.

Among the many exciting architectural features that might have felt like “science fiction” when the showroom was originally built, LED lighting will be used in 80% of the fixtures, and will use 10% or less energy than the existing fixtures. The gorgeous wide sections of glass will be low-e and create a very energy-efficient envelope.

One of Craig’s favorite features specified by the Ford brand plan is a 24′ tall, curved vertical entry tower with a metallic finish.

“It’s very dramatic,” Craig said.

Inside, his favorite element is a floating ceiling that due to the high windows, will create interesting soft light from above.

In keeping with the industry trend, Craig says the emphasis is a simple, elegant look.

“When doing a showroom, the cars are the stars of the show,” he said.

Pretty soon, those stars will shine!


Stop by for a visit to see the work in progress, and “Take a Spin” to Win great prizes!

Get Electric! Prices are Plunging

Wednesday, October 22nd, 2014

Screen shot 2014-10-22 at 2.09.05 PMIt’s been known that although alternative fuel vehicles are traditionally more expensive, the effort to minimize emissions and the considerable amount of gas money saved during ownership easily has made up for the cost. Now, with gas prices at an average low compared to even last spring, the electric and hybrid vehicles are becoming a wee bit cheaper, too. Just another reason to get electric!

Ford is lowering the sticker price for the battery-powered plug-in Ford Focus Electric by $6,000, even after the $4,000 price drop a year ago. The new price, without federal tax credits and state incentives, is down to $29,995. Partially due to the lowering cost-to-own of a standard car and partially because of the less than steady demand of the vehicle, Ford is hoping the lowered cost will spike interest and help bring some attention back to the gas alternative movement.

The Ford Focus Electric allows you to enjoy gas-free driving, getting all of it’s power from a state-of-the-art 23 kWh liquid-cooled, lithium-ion battery. The all-electric motor is designed to reduce energy loss and heat generation, all while comforting you with a simple method of reducing your carbon footprint.

  • Estimated 76 gas-free miles on each charge
  • Reaches up to 84 mph
  • Regenerative brakes
  • SYNC with MyFord Touch Technology
  • Eco-Conscious Interior (Repreve fiber from 100 percent recycled materials!
  • EcoRoute allows you to find the most economical way to your destination

Contact Borgman Ford for information on owning Ford’s only all-electric vehicle. Not only are they fun, they’re fun for everyone: your pocketbook, the environment, and the time you save having to get gas.

Mazda2 Named Japanese Car Of The Year

Wednesday, October 22nd, 2014

Screen shot 2014-10-22 at 1.27.47 PMThe upcoming Mazda2 is being recognized for more than exceptional miles per gallon. The teeny 5-door earned Japan’s Car Of The Year award, heightening everyone’s anticipation to get behind that subcompact beauty. Mazda’s next-generation “Demio” is the second Mazda to earn COTY, the first being the CX-5 in 2012-2013.

The vehicle, which was recently launched in Japan, is the fourth new-generation Mazda equipped with the full range of SKYACTIV technology to go with its striking KODO – Soul of Motion design. These features allow the Mazda2 to join the Mazda CX-5, Mazda6 and all-new Mazda3 in technical superiority.

According to the official press release, Mazda aspired to build a subcompact that would shatter preconceived notions about B-segment cars, packing the all-new Mazda2 with a wealth of new technology and innovative design features. These include the SKYACTIV-D 1.5-litre, a brand-new clean diesel delivering generous torque together with CO2 emissions under 90g/km, and an extraordinarily ergonomic cabin including the first head-up display in this class and MZD Connect, Madza’s remarkably safe and easy to use in-vehicle connectivity concept. The all-new Mazda2 also comes with the company’s state-of-the-art i-ACTIVSENSE active safety systems.

All passenger cars with expected annual sales of at least 500 units and announced or launched in Japan between 1 November 2013 and 30 September 2014 were eligible for this year’s award. The all-new Mazda2 is the fifth Mazda to win it.

“We are both honoured and grateful that the Mazda2 has received such a prestigious award,” commented Mazda Motor Corporation’s President and CEO Masamichi Kogai. “This result is thanks to the enthusiastic support of all people who love cars. Inspired by this award, we will continue our quest to build cars that add a certain sparkle to the lives of their owners, and aim to become a one-and-only brand chosen by customers again and again.”