Archive for the ‘Uncategorized’ Category

Bring Your Coats to Borgman!

Wednesday, October 15th, 2014
CoatsforKids

Help Keep a Vet or Kid Warm This Winter

As the temperatures drop and you’re getting out your winter gear, take a moment to set aside your old coats for a great cause.

Borgman Ford has teamed up with Curtis Cleaners in its Coats for Kids and Vets campaign as an official donation site.

Curtis will clean your donated coats free of charge and donate them to local Vets and Kids in need through Mel Trotter Ministries, Flat River Outreach Ministries and the Grand Rapids Home for Veterans.

Please drop off your coats to Borgman Ford Mazda no later than December 1st, 2014.

Thanks in advance if you’re able to help us help others stay warm this winter!

 

Ford Marks 20 Years of Fighting Breast Cancer

Monday, October 13th, 2014

downloadBorgman Ford Mazda is proud to support a Motor Company who donates time, money and effort to a good cause. Breast cancer alters the lives of millions, and Ford, as a corporate sponsor of the Susan G Komen Race for the Cure, is fighting to find a cure. Visit Borgman Ford to see how you can partner with Ford to fight breast cancer!

Tori Tellem | Ford Social

This year marks 20 years of Ford Motor Company fighting against breast cancer. The company’s journey began when it became one of the first corporate sponsors of the Susan G. Komen Race for the Cure. Ford branded its initiative Warriors in Pink® and developed a full line of clothing and gear that donates 100 percent of the net proceeds to four breast cancer charities. Thus far, Ford has dedicated more than $125 million to the cause.

Involvement for Ford extends far beyond just financial support for research. Warriors in Pink encourages women to have continuing and honest conversations that keep them proactive about breast health and early detection.

“Through Warriors in Pink, Ford continues to be a unifying force in driving awareness for breast cancer. This year is especially meaningful to us as we mark our 20th anniversary and honor the strength and courage of all the survivors who have shared their stories with us throughout their journey,” said Joe Hinrichs, President of The Americas, Ford Motor Company.

Other ways Ford has been able to shine a spotlight on survivors is through its Models of Courage program, which highlights individuals who openly share their experiences with breast cancer.

Since 2006, Warriors in Pink has offered a line of apparel and accessories, and 100 percent of the net proceeds from the sale of these items benefit Warriors in Pink’s four charities partners: The Pink Fund, Susan G. Komen, Dr. Susan Love Research Foundation and Young Survival Coalition. Join the fight and support a breast cancer charity of your choice at check out when you shop fordcares.com.

Mazda Pairing with ESPN for Top Ten Plays

Sunday, October 12th, 2014

Screen shot 2014-10-08 at 4.17.45 PM

Get involved. Mazda is all about keeping the fun on the road with their innovative vehicles, and also when your inside enjoying your evening. Now, you can help SportsCenter with their Top 10 Plays with the help of Mazda’s partnership with ESPN!

As part of their National TV Sponsorship, Mazda is pairing with ESPN during the month of October, allowing fans to help choose the Top 10 Plays on SportsCenter via Twitter. The #SCTop10 hashtag will put your vote in.

SportsCenter airs on Thursday, Friday and Saturday night (1 a.m. EST) with a minimum of 3x re-airs (so you don’t have to stay up too late to see if your top play made it into the final 10!).

Futuristic Thinking: Apps for Driving

Sunday, October 12th, 2014

download (1)Ford is taking technology to a new level with a developer challenge called the Connected Car-Connected City App Pursuit. They were in search of brilliant apps that can enhance the driving experience, and they’ve found their top 10! Click here to read the press release with full details.

The contest included more than 170 developers from 15 countries. Each of these developers attended the Ford Developer Conference to learn how to develop in-vehicle apps using Ford’s SYNC AppLink, which enables drivers to access and control more than 60 compatible smartphone apps while in their vehicle through voice commands. The top 10 apps presented are listed below.

Ford is excited to expand their relationship with innovative technology that makes the driving experience more consumer friendly.

“Embracing open innovation and engaging the software developer community is critical for the future of the connected car and ensuring that we continue to keep pace with advances in consumer electronics,” said John Ellis, global technologist at Ford.

The Ford SYNC AppLink is already on more than 1.5 million vehicles in North America and launches globally in Europe and Asia this year.

Connected Car-Connected City App Pursuit Finalists:

Live Drive – Developed by a team from Kelley Blue Book, Live Drive turns safe driving into a fun, social game using real-time traffic data collected from the vehicle. Features include live feedback on aggressive driving with tips on how to improve, parent feedback mode and fun mode that allows you to compete against your friends on a leaderboard.

(more…)

Join the Family of Loyalty

Wednesday, October 8th, 2014

Screen shot 2014-10-08 at 11.05.00 AM

There’s no doubt that Ford customers are loyal, but how loyal? This year, Ford Motor Company kept a the crown for being the manufacturer with the most loyal U.S. customers during the 2013 model year. Ford Motor had the highest percentage of customers returning to buy or lease another ford or Lincoln vehicle at 63 percent. One point higher than last year!

This was the fourth straight year that Ford Motor earned the manufacturer honor given by Polk, and the 5th time in 17 years. According to IHS Automotive, the overall loyalty to make honor is also dominated by Ford; Ford had the greatest percentage of owners who returned to the market and purchased or leased another Ford vehicle during the 1996-2004, 2010-2013 model years.

What does all this mean? It means that Ford is doing something right. People who purchase and drive Ford vehicles tend to stay with Ford vehicles. Go ahead, join the family and let Ford teach you about loyalty.

Drive One for the Grandville Band Bulldogs!

Wednesday, October 1st, 2014

Drive4URschool

 

Ford’s Drive 4 UR School is set for October 11th from 8-5 pm.

Don’t miss this chance to test drive your favorite Ford and raise money to “boost” the Grandville K-12 Band program!

The Drive 4 UR School event will be held on Saturday, October 11th at the Grandville High School parking lot (4700 Canal Ave SW, Grandville, MI 49418) from 8 a.m. to 5 p.m.  The goal is to raise funds for the Band for k-12. Ford donates $20 for each test drive up to $6000! The more people who turn up for a test drive means the more money the program will raise.

Ford’s Drive 4 UR School and Drive 4 UR Community events are a fun, engaging way to help schools and organizations raise money to support their activities.

Take a Spin to Win!

Wednesday, October 1st, 2014

Screen shot 2014-10-01 at 10.38.08 AM

Stop By During our Extreme Showroom Makeover Construction Sale!

Our construction crew has been busy starting the transformation of our Showroom into a modern auto lounge with an open, airy concept and all-glass front. But they took some time out to construct a “Wheel of Fortune” for our customers who visit during our Construction Sale. Take a test drive — a “spin” — to get a chance to win one the following great prizes:

* $500 off the purchase of a vehicle in the month of October;
* $100 Gift Cards for service, parts or the body shop
* $50 Gift Cards for service, parts or the body shop
* $25 Gas Cards
* Borgman ‘Bag of Swag’

The BEST PRIZES, of course, are the PRICES! We will not be undersold during our Construction Sales Event, so stop by and Take a Spin to Win! And don’t miss our “50 – F150s” sales drive with the lowest prices you’ll see on these trucks! Tailgate with the Redcoats for the WIN!

A Virtual Ride with the 2015 Mustang GT

Wednesday, September 24th, 2014

In case you aren’t sure about the new 2015 Ford Mustang, Autoblog decided to give everyone a high-end and thorough virtual-ride with the sharing of their first drive. Featuring one of their authors, Jonathon Ramsey, the video explores why the new coupe is without doubt better than its predecessor. Check out the video below, and head on over to Borgman Ford to get more details on when the ’15 ‘Stang hits their lot so you can take the test drive of your lifetime.



New Option Revealed for the 2015 Mazda3

Wednesday, September 24th, 2014

Screen shot 2014-09-24 at 12.08.02 PMMazda is adding another driver-oriented model to its lineup: the 2015 Mazda3. The i sedan and hatchback models are now available to have both the SKYACTIV-G 2.5L four-cylinder engine and a six-speed manual transmission at the same time, just as Mazda had promised last year.

Benefits of the manual gearbox include a lower weight (40 pounds less on a hatchback and 54 pounds less on a sedan compared to an automatic) and a slightly lower selling price (about $1,500 cheaper). Repairs on manual transmissions are generally cheaper, theft of manual cars is considerably lower than automatics, and feeling that old-school, do-it-yourself skill are also benefits of a manual transmission.

According to Autoblog, the 2.5L 6MT models will hit showrooms in August of 2015. The 2015 Mazda3 is also available with a smaller, 2.oL 4-cylinder engine that has the automatic or manual choice, as well.

Get ready for this compact, good-looking cruiser with endless available features including the most innovative of Mazda’s technology discoveries. Borgman Mazda is overwhelmed with anticipation, just like you.

Landfill-Free Ford Assembly Plants on the Rise

Wednesday, September 24th, 2014

 It’s official. All Ford manufacturing facilities in Canada are sending zero waste to landfill. There are a total of 21 Ford facilities around the globe that maintain this status. It’s exciting to see Ford going green; no wonder Ford is one of the “greenest” and Eco-friendly auto companies!

According to Ford Social, waste reduction is an integral part of Ford’s strategy for building global-leading manufacturing operations. Instead of sending waste products to a landfill, waste-free facilities sort their recycling efforts and even send their wastewater treatment plant sludge to a power generation company where it is converted into energy for use back in the community. In 2013, just one facility (Oakville) saved more than 5,000 cubic meters of landfill space and more than 32 million liters of water by recycling nearly 2,000 metric tons of wood, cardboard, paper and plastic. That’s only ONE facility!

Ford is proud of their waste-free facilities and plans to expand this efforts for a more sustainable company definition.

Borgman Ford loves supporting a company with a cause. It’s obvious that researches and developers in Detroit are constantly working toward sustainability, and that’s why Ford is one of our favorite brands to sell. Contact us with any questions and come on in to test drive one of these green machines!