Archive for the ‘Uncategorized’ Category

Ford: Changing The Way The World Moves

Friday, January 30th, 2015
Mark Fields at 2015 CES (courtesy of Ford Media Center)

Mark Fields at 2015 CES (courtesy of Ford Media Center)

At the 2015 Consumer Electronics Show in Las Vegas in early January, Ford announced its plans to change the way the world moves by solving global transportation challenges. Coupled with Ford’s innovative notions, the brand is ready to take connectivity, mobility and customer experience to a whole new level. Watch America’s Favorite Brand grow and advance in Borgman Ford showroom and on our lot!

According to the Ford Motor Company Media Center, the Ford Smart Mobility plan starts with 25 global mobility experiments that are designed to anticipate what customers will want and need from tomorrow’s ecosystem. The plans are located across the world – eight in North America, nine in Europe and Africa, seven in Asia and one in South America. The experiments will address megatrends that include population growth, expanding middle class, public health concerns, and changing consumer priorities.

“We see a world where vehicles talk to one another, drivers and vehicles communicate with the city infrastructure to relieve congestion, and people routinely share vehicles or multiple forms of transportation for their daily commute,” said Ford President and CEO Mark Fields. “The experiments we’re undertaking today will lead to an all-new model of transportation and mobility within the next 10 years and beyond.”

Read the full article to get details on some of the experiments.

In addition, Ford showcased SYNC 3 at the CES, which is the company’s new system for even more advanced communication and entertainment. Imagine a car that’s more intuitive to your needs, and responds to your commands efficiently and effectively than it already does.

This next generation system includes speech recognition technology similar to a smartphone, and a touch screen filled with graphics that are easy to read and navigate.

What about autonomous vehicles? Those are happening, too! Ford is already developing semi-autonomous vehicles, as seen in parallel parking assist, traffic-flow speed adjustment, and emergency brake response system. Currently, a fully autonomous Ford Fusion Hybrid vehicle is being tested and researched on the road; this vehicle senses what’s around it with LiDAR sensors and advanced algorithms for movement predictions.

Mazda Motorsports Picks Up Liam Dwyer

Friday, January 23rd, 2015

For you racing fans out there, Mazda is adding a remarkable man to their team to pay attention to: Marine Staff Sgt. Liam Dwyer. He’s now a full-time racer in the 2015 Continental Tire SportsCar Challenge. His latest headliner was in 2014 as he teamed with Tom Long to co-drive to the win in the Lime Rock Park Continental Tire ST race. This race was only Dwyer’s second professional race, and he was doing it with an artificial leg after being injured in Afghanistan four years ago while serving in the US Marines.

Dwyer will be paired with Andrew Carbonell for the season that began January 23 at Daytona. Carbonell had two wins in 2014 with Freedom Autosport and Mazda. John Doonan, Motorsports Director of Mazda North American Operations, is excited to add Dwyer to the team.

“While we are all impressed with Liam on so many levels, we have recruited him for the same reason we recruit any driver,” Doonan said. “We believe that he can help Mazda win races and the 2015 manufacturers championship.  His personal story is just the icing on the cake and helps us connect with a bigger story.”

Hear about Liam Dwyer’s story through the Marines, Afghanistan, his injury, and why he loves racing:

Stay tuned to Liam Dwyer and the 2015 Continental Tires SportsCar race schedule:

Jan. 23 – Daytona International Speedway (Florida)

March 20 – Sebring International Raceway (Florida)

May 2 – Mazda Raceway Laguna Seca (Monterey, California)

June 27 – Watkins Glen International (New York)

July 11 – Canadian Tire Motorsport Park (Toronto, Canada)

July 25 – Lime Rock Park (Connecticut)

Aug. 8 – Road America (Elkhart Lake, Wisconsin)

Aug. 22 – Virginia International Raceway

Sept. 18 – Circuit of The Americas (Austin, Texas)

Oct. 2 – Road Atlanta (Georgia)

Michigan International Auto Show Coming to GR

Friday, January 23rd, 2015

MichiganInternationalAutoShowBeginning February 4, look out for the car enthusiasts, tech lovers and innovation buffs as they swarm to the DeVos Place in Grand Rapids for the Michigan International Auto Show. Join Borgman Ford Mazda during the public hours to see what our favorite brands, Ford and Mazda, are bringing to the showroom!

The convention center allows for over 300 new vehicles that represent nearly 40 brands and sample tables with wines and treats (catered by the Amway Grand Plaza). Don’t miss the silent auction, and a car raffle to benefit the Helen DeVos Children’s Hospital Foundation.

Here are the specifics:

Where: DeVos Center
February 4 – 7
Time: Public hours are 3 to 10 p.m. on Feb 4, 11 a.m. to 10 p.m. on Feb 5, 10 a.m. to 10 p.m. on Feb 6, and 10 a.m. to 6 p.m. on Feb 7.
Admission: $10 for adults, $4 ages 6-14, under 5 free


Look for our redcoat men and women – we’ll be there soaking in the latest in automobile innovation.

Driving the Ford Model T

Wednesday, January 21st, 2015

At Borgman, we believe in our brands. We have the honor of sharing a homestate with the main man of one of our favorite brands, Ford Motor Company. Revealing the Model T in 1908, the automotive industry was transformed by this 20th century creation. We’re proud to provide you with vehicles that are the successors of this legendary Tin Lizzie.

And now thanks to Xcar, you can watch an extensive and edifying tour of the historical and technical aspects of Henry Ford’s Model T. Take a tour of Ford’s early days, the details that implemented assembly-line production for the automobile, and exactly what it takes to drive a Model T. Three pedals, a handbrake lever, and a steering column may throw the 21st century drivers for a loop. We hope you appreciate this production as much as we do!

Mazda3, BMW 1 Series and Audi A3 Showdown

Wednesday, January 14th, 2015

Borgman is proud to be a provider of Mazda, a leading automaker for luxury and performing vehicles. In this showdown trio, the Mazda3 shows us exactly when it’s one of the best. Watch it blow out it’s competitors in the thorough video, and stop by our show room to test drive it for yourself! No drag racing, though ;) .

AUTOBLOG - Danny King

It’s not exactly a Tesla Model S taking on a Ferrari, but for us green enthusiasts, a drag race and comparison between reasonably priced diesel hatchbacks does hold interest, and UK’s Auto Expresswas kind enough to do the deed. When raced, the diesels actually laid a little rubber coming off the line, though the track was covered in rain. Did we mention it was in the UK?

The comparison was between diesel hatchbacks priced at less than 22,000 British pounds (about $34,500 US), and Auto Express pitted a Mazda3, a BMW 1-Series and an Audi A3 against each other. The results are revealed in the 11-minute video you can watch below.

In short, one car smoked the others. In order to set the tone, you should know that the Mazda’s 150 horsepower is about 35 more than the other two entrants. The Mazda also earned points for its quiet motor (it sounds more like a petrol engine, the host says), standard equipment that would add about $4,000 to the other two cars if included and relative roominess in front and in back.

The Audi gained points for its storage space, while the BMW had the only rear-wheel-drive car in the hunt. See for yourself how the competition stacks up.


The 2015 NAIAS

Wednesday, January 14th, 2015

Screen shot 2015-01-14 at 12.32.07 PMThe 2015 North American International Auto Show kicked off on January 10 with The Gallery, a night of exclusive guests, fine food, exquisite art and luxury automobiles. All proceeds from The Gallery directly benefit Henry Ford Hospital who is celebrating their 100-year anniversary in 2015. Then, the Industry preview nights were held Jan 14 and 15, followed by a black-tie Charity Preview on Jan 16 which benefits a range of children’s charities. Finally, the show is open to the public from Jan 17-25. Tickets can be purchased here, and can also purchased at the door of the COBO Center! The world stage in Detroit is hosting more than 45 worldwide and North American vehicle introductions during it’s two-week duration.

Here’s a handful of concept cars and vehicles that were unveiled. Get to Detroit by January 25 to see them in person and find your own personal favorite!

Screen shot 2015-01-14 at 12.34.31 PM

America’s favorite brand had three big-time unveils including the Ford GT concept, Ford F-150 Raptor, and the Ford Shelby GT350R Mustang. In terms of other headliners, check out the 2016 Chevrolet Volt and Chevrolet Bolt Concept, 2016 Acura NSX, Buick Avenir Concept, and Meredes-Benz F015. Concept for some head-turners.

Click here for a floorplan of the NAIAS, and visit their website for complete information.

Commercial Vehicle Spotlight: 2015 Ford F-150

Wednesday, January 7th, 2015

It’s smarter. It’s tougher. It’s better.

The patent-filled aluminum beast made by Ford has been the talk of the trucks for the past year. It’s no secret why. With ingenuity that’s smarter than before, the 2015 Ford F-150 is constructed for both top-of-the-class efficiency and performance. It’s perfect for any workload, fleet or commercial business. Upfits and available features make it ultra-customizable to your needs.

Screen shot 2015-01-07 at 11.06.59 AM


The military grade aluminum has shaved roughly 700 pounds off of the full-size truck weight and allowed for better aerodynamics, thus improving mileage to best-in-class. An improved power-to-weight ratio across the four engine lineup (3.5L Ti-VCT V6, 5.0 Ti-VCT V8, 2.7L ECO

BOOST, 3.5L ECOBOOST) gives turbo performance, but sips less fuel. Smaller engine, more power.

Tow more, and tow smarter with the 8-inch productivity screen, dynamic hitch assist, and smart trailer tow connector. And, it has a best-in-class 3,300-lb payload maximum.

Everything else just makes your experience easier, better, and more enjoyable. And there’s plenty of that, too…


The 2015 F-150′s brains seem superhuman. With it’s 360-degree camera with split-view display, a vibrating lane-keeping system and SYNC MyFord Touch, every duty will be done with confidence and ease. It’s not just you driving anymore; it’s you driving with the 2015 F-150.

Other luxurious functions include LED lighting throughout the vehicle, including head and tail lamps, side mirror, tailgate and boxed lighting for improved visibility at anytime. What’s in the back? An integrated tailgate step with lift assist, available box side steps, and a class-defining pickup box, available with accessories including the e-Track seen left.

Screen shot 2015-01-07 at 10.55.22 AM

It’s no longer a question of how it’s done, it’s the question of where can we get it. Borgman Ford is proud to be your partner for any of your 2015 F-150 needs. Contact our commercial department with any questions or stop in our showroom to meet with one of our commercial sales managers.

Get Out There and Drive For Good

Monday, November 24th, 2014
DriveForGood2At Borgman Ford Mazda, we’re happy to provide our West Michigan customers with vehicles from charitable brands. Mazda’s Drive For Good Charity Event kicked off November 21, 2014, and will donate funds and charitable service for purchases and test drives through January 2, 2015. If you’re in search of a new car that sports function and beauty, and aiming to help others during the giving season, stop by our showroom and test drive as many Mazdas on the lot. That’s a lot of charitable hours donated!

This year marks Mazda’s second year of fundraising with the Drive For Good charity event. What started as a simple idea to spread charitable efforts throughout the local community, Drive For Good is now a nationally known effort to help communities around the country that have a non-profit project in need of resources. This year, Mazda is partnering with NBCUniversal to ensure that that happens.

Mazda Drive for Good started as an idea, a way to bring together the good things Mazda, its employees, its dealers and its business partners were doing in their local community,” explained Jim O’Sullivan, president and CEO, MNAO. “From there it grew into a way for Mazda to reach new heights in charitable giving, whether monetarily or through volunteer service. Mazda is honored to expand our efforts further by partnering with NBCUniversal and helping a community that needs an extra hand to achieve its goal.”

Mazda is collaborating with St. Jude’s Children’s Research Hospital, American Red Cross, American Heart Association, and Mazda Foundation, Inc. In addition, Mazda Dealer Marketing Groups around the nation also had the opportunity to select a fifth local charity that enables new Mazda owners to select a charity option closer to home. A complete list of charities can be found here.

Here’s how it works: For every new Mazda sold or leased between November 21, 2014 and January 2, 2015, Mazda will donate $150 (up from $100 last year!) to the charity of your choice (on their list), and for every test drive taken during that same time period, Mazda employees will donate one hour of charitable service.

“The differentiating factor for the Mazda Drive for Good event is the pledged volunteer hours,” added O’Sullivan. “It helps bring the program to a local level by providing charities much need hands-on support.”

The selected community representative will be surprised by Driver and attend NBC’s annual Rockefeller Tree Lighting at Rockefeller Center on December 3. Custom creative spots, produced by NBCUniversal’s Content Innovation Agency, featuring Driver, and their community will highlight their story.

What’s The Difference?

Monday, November 24th, 2014

At Borgman Ford, we have all the options that Ford Inc. offers: the incredible flex-fuel engines, eco-friendly hybrids, ultra versatile plug-in hybrids, and the 100% all-electric vehicles. Take a visit to the Borgman showroom and ask our sales consultants about which vehicle is fit for your lifestyle. In the meantime, read below to get details on the differences between the green machines (Hybrid, Plug-In Hybrid, and Electric) and check out the handy graphic courtesy of Ford.

Hybrid: No plug, just impressive efficiency.

Ford hybrids are perfect for those who are entering the go-green movement. Hybrid vehicles use two distinct power sources to make it move: a gas engine and an electric motor. Together, the two sources save gasoline by switching to electric mode as needed. The electric motor is automatically recharged through regenerative breaking and the electrical energy caused by the gas engine.

Plug-In Hybrid: Plug it in (if you want!)

Plug-In hybrid vehicles are made for the most versatile humans: for those who want to save energy effectively, but are constantly on the go. These vehicles have both the efficiency option of an all-electric powered vehicle with a rechargeable batter, and the convenience of a gas hybrid engine for when the electric runs out.

All-Electric: Charge it up and go!

These machines are made for the true go-green lifestyles. Powered by an electric motor only, these vehicles are the perfect short-distance drivers that can be recharged by stations in public and in your garage. Go green and know that you’re emitting ZERO CO2!


Borgman Ford Commercial Solutions Welcomes New Team Member

Tuesday, November 18th, 2014

Sundw_useMeet Sundew Prindle, Commercial Business Manager

The team at Borgman Ford Commercial Solutions is delighted to announce the addition of Sundew Prindle as our new Commercial Business Manager. Sundew brings seven years experience in the automotive industry with Borgman to the role that was created specifically to ensure the smooth administration of financing and related business documentation. In her new role, Sundew will be assisting our clients in evaluating the best financing options available and taking care of the acquisition process every step of the way.

“Her attention to detail is exemplary and you can be assured excellence in customer service. Sundew is a person who gets things done,” said Matt Borgman, General Manager.

The Ford Business Partner Network welcomes the expansion of Borgman’s leading commercial solutions team, and is actively involved working with Sundew to create competitive packaging and options to suit West Michigan business needs in new ways.

“More and more customers are looking for customized transportation solutions that allow them to dedicate more of their time to their business.  Borgman Ford’s Commercial Team is transforming itself into a solutions-based department with a focus on the unique needs of the commercial customer,” said Tom Zakerski, Commercial Business Development Manager with the Detroit Region Ford Credit department.

Stop by or call Borgman today to learn how our commercial solutions team and Sundew can help you!