Archive for the ‘Uncategorized’ Category

Congratulations to Local Fan Favorite Winner

Friday, September 12th, 2014

1966Mustang_2014Congrats to Pete VanderVeen on winning the 2014 GRNCDA Metro Cruise Fan Favorite! The perfectly restored 1996 Convertible Mustang received the most votes out of every GRNCDA dealership display. The vehicle was on display in Borgman Ford’s showroom during the 28th Street Metro Cruise at the end of August. Thanks, Pete, for sharing your one-of-a-kind pony car!

Ford Developing New “Green Zone” for Hybrids

Friday, September 12th, 2014

Image Credit: Copyright 2014 Seyth Miersma / AOLAt Borgman Ford, selling you vehicles with top efficiency is one of our main priorities. Ford makes this goal easy to reach. The Blue Oval’s most recent innovation is called the Green Zone system, which is designed to save hybrid juice for the slower-speeding parts of the drive. This system is a work in progress, and won’t be available on Ford’s hybrids for a few years yet, but it’s worth getting the first glimpse.

Autoblog, John Beltz Snyder

For the most part, plug-in hybrids rely on the power stored in the battery until that charge is depleted. Unless the switch can be changed manually, it’s only then that the cars fire up the internal combustion engine and begin using the fossil fuels on board. This is ideal, of course, when one’s drive isn’t long enough that the car needs to start sipping gasoline at all. On longer commutes, when it’s certain that the route is longer than the car’s all-electric range, this isn’t necessarily the most efficient use of energy

Ford is working on a smart system, based on Nokia mapping technology, that uses GPS data to use both the electricity and conventional fuel more efficiently. Since battery power is less efficient at highway speeds, Ford’s Green Zone system is designed to save some of that juice for the parts of the drive that require slower speeds, rather than just using up all the electrons right at the beginning of the drive. Using a website or the in-car navigation system, the driver can pinpoint the parts of the route, highlighted in green, where using battery power would be more effective, and set the car to automatically switch to electricity for those sections. Depending on the route, the car could automatically switch back and forth between the two power sources multiple times, particularly if the drive is a mix between city and highway driving.

Of course, Green Zone will be go beyond that. The program is being developed to take traffic and road grade into account, details that allow the car to be make even smarter choices to improve efficiency. Ford even hopes to have Green Zone learn driver habits, and respond accordingly depending on who is driving the car. The system could control other features as well, such as anticipating corners and shifting the headlights to better illuminate the road ahead. Green Zone could also potentially use information from vehicle-to-vehicle networking to control functions in the car.

The Green Zone system still has a few years before it will be ready to be put into production vehicles, but Ford is confident it will make its way onto the road eventually. As with other innovations that improve efficiency and make our vehicles smarter, we can expect to see similar technology from other manufacturers, until it becomes a regular part of driving in the future.

For even more information, read NBC’s article on the Green Zone here.

A Lesson on Thermal Imaging

Wednesday, September 10th, 2014

Screen shot 2014-09-10 at 11.36.29 AMUsually, we let the big dogs take care of the details. As long as the car is innovative and performing at it’s peak, we often don’t think about the ingenuity that goes into making a vehicle, let alone the upfits and improvements that make it the best it can be. Little details are often overlooked by the buyer, so here’s a glimpse of the technology Ford uses to detect air leaks.

Air leaks are undesirable for a variety of reasons. And by air leaks, I don’t mean a superbly obvious space where you can see in or out of your vehicle, I mean every tiny crack that is hardly audible and barely visible. These small, minute air leaks can actually alter a vehicle’s performance immensely, in terms of luxury, of course.

“There are literally hundreds of areas that allow paths from outside of the vehicle to inside of it,” explained William Dedecker, Noise, Vibration and Harshness Engineering Supervisor in a Ford Social article.

Primarily, an air-tight car means no noise and little to zero room for smells, dust and water to enter from outside. With a perfect seal, the smoothest ride is delivered, and all functions, especially climate control, are working fluidly. How do you get this perfect ride? Here’s how Ford does it.

Thermal imaging. Yep, that’s how. Ford uses cameras to capture heat in the car and surrounding environment. First, the engineers heat the air inside the car’s cabin, and then, with the aid of thermal imaging, any patterns of leaked air show up as “hot spots.” With such easy identification, Ford’s engineers can test unlimited ways to contain air via insulating and design materials.

The next time you sense a little leak, just remember the hard work and testing that went into constructing and making your vehicle. It will keep getting better with time!

The Unveiling of the MX-5

Wednesday, September 10th, 2014

Screen shot 2014-09-10 at 11.27.00 AMIt’s finally official – the Mazda MX-5 was unveiled and the innovative, anticipatory features were confirmed. Get the details by reading Mazda Motor Company’s official press release below. Get excited – this roadster is coming to Borgman in 2015! In the meantime, check out all of it’s detailed features here.

Hiroshima, Japan – Mazda Motor Corporation today celebrated the unveiling of the fourth generation Mazda MX-5 (known as Roadster in Japan) together with fans at events held simultaneously in Japan, USA and Spain. The all-new MX-5, which adopts both SKYACTIV technology and Mazda’s KODO-Soul of Motion design language, will be rolled out to global markets starting in 2015.

The MX-5 is an iconic model representing Mazda’s vehicle-engineering philosophy—the pursuit of driving pleasure. “Innovate in order to preserve” was the motto for the fourth generation, as the development team searched for innovations that go beyond simple evolution. Environmental and safety demands are much more stringent than they were when the first generation MX-5 was introduced 25 years ago, but the fourth generation stays true to the model’s original aim of offering the pure driving fun that only a lightweight sports car can. It achieves this through the adoption of SKYACTIV technology and refinement of its appeal to the senses and sensations through which people enjoy cars.Screen shot 2014-09-10 at 11.26.49 AM

The design of the all-new MX-5 reveals another layer to Mazda’s KODO design language. The exquisite proportions make the driver and passenger stand out, and both the interior and exterior evoke the exhilaration of open-top driving. It is the most compact of any generation MX-5 so far and is more than 100 kilograms lighter than Screen shot 2014-09-10 at 11.26.29 AMthe model it replaces, promising a dramatic leap in Jinba-ittai driving fun.

As of July 2014, total production volume of the Mazda MX-5 exceeded 940,000 units and it continues to hold the Guinness World Record for the best-selling two-seater sports car. This highly-celebrated model has received over 200 awards from around the globe including Japan Car of the Year 2005-2006.

Moving forward, Mazda will continue to develop products which offer all customers driving pleasure and outstanding environmental and safety performance.

Featured Partner: Schaafsma Heating and Cooling

Friday, September 5th, 2014

schaafsma headerAbout Schaafsma

Schaafsma Heating and Cooling has delivered comfort to residential and commercial customers since 1905. Since Marv Schaafsma’s retirement (grandson of the founder), the company is continued by friends who are passionate about continuing the family tradition. With a commitment to excellence, this company has survived two world wars, the great depression and 18 different Presidents.

Schaafsma’s NATE certified team knows all about “energy efficiency.” That’s why they turned to Borgman Ford to economize their fleet costs with the Transit Connect. “We help consumers and businesses save energy every day with properly sized HVAC equipment and innovative product like our Aeroseal Duct sealing service. So we know how energy savings stack up with the right line of efficient equipment and reduced use of fossil fuels,” says Greg Kippen, account manager.

In Schaafsma’s service department, the Transit Connect is a welcome addition with it’s great upfits for organizing parts and accessories and great mileage that’s already driving down fuel costs.

“At Schaafsma, we support initiatives that reduce the carbon footprint,” Kippen says. For example, one of Kippen’s favorite services in terms of energy savings is the Aeroseal ductwork sealing service, which can dramatically reduce energy costs in both residential and commercial settings. “In commercial settings, the ductwork is often outside the thermal envelope, which means you can literally be vaporizing dollars,” he said.

The Benefits of Aeroseal Software

  • even heating and cooling
  • better air quality
  • improved efficiency

How it Works

Aeroseal software ensures that leaks are nonexistent and the air you are paying to temper is making it to its destination. The Aeroseal software process puts pressure on escaping air, causes polymer particles to stick to the edges of the leak, and then to each other until the leak is closed, thus allowing your technician to accurately measure the duct leakage in your home. According to Schaafsma’s website, the government has reported savings up to $300 per year by sealing ductwork!

Screen shot 2014-09-03 at 12.26.20 PMFor more information about Schaafsma or the Aeroseal Duct software, contact:

Greg Kippen

And, visit Schaafsma’s website for a list of services, products, and more information.

September Commercial Vehicle Spotlight: Full-Size Transit

Friday, September 5th, 2014

by Scott Gibbons


I remember a day in March where I did not think it would ever get warm. As I sat in my house looking out the window at the three feet of snow still on my lawn, I realized how thankful I was for having heat in my home. It is easy to take our comforts for granted when everything is working properly. When they aren’t, we rely on the HVAC professionals that work hard to keep our heating and cooling equipment working in top order.

HVAC contractors are often overlooked as we visit the mall, see a movie at the theater, or sit in our home, enjoying the cool air while we watch children run through the sprinkler in the front yard. Without them though, we would likely lose our cool on a regular basis. Pun intended.

In order to ensure that they can install or fix a unit correctly, they need to be able to carry the proper tools and parts to almost any type of job. That is where Borgman Ford is able to partner with our local HVAC contractors to supply the vehicles they need to get the job done.

Ford has always been the first choice in toughness, versatility, and productivity. With the new full size Transit, they have taken that to a new level. Our demo units are now in stock and ready to drive. From the efficient Transit Connect to the new High Roof Long Wheelbase Extended T-350, we have up to 597 cubic feet of work space to fill.

Full-Size Transit: The Upfit Options You Need For All Your Duties

The Full-Size Transit has some pretty sexy cargo space. Check out the photo below, and visualize the upfit organization opportunity you can take advantage of to deliver the best HVAC efficiency and service to your customers.

Ford offers a full line of commercial financing products, and with our Borgman Commercial Business Solutions we can tailor our products to meet your needs in a number of different ways. Contact us or stop in to see the new Full-Size transits on our lot!

Read about our Full-Size Transit here.

Featured Customer Spotlight: HVAC Professionals

Friday, September 5th, 2014
hFord Commercial and HVAC: Why The Transit Is Essential
by Michael Hoving

This month, I would like you to picture to a beautiful fall morning where the trees are in full bloom of vibrant colors. You wake up the dropping temperature in your home; you proceed to turn the furnace on and see a red light on the thermostat that indicates there is a problem. Who will you call? Your local heating and cooling specialists.

I’m sure those of you who are heating and cooling specialists receive this call often in the late fall from your customers. Many of you have been in the HVAC business for years and you know the importance of having the right equipment with you on every job. Organizing that equipment on your work vehicle may be just as important as you want to be able to locate the parts and tools with a hassle.

Here at Borgman Ford, we have the personal connections with various upfitters in the Grand Rapids area that can customize bins and racks for any of your vehicles in your fleet. Having the right equipment in the right place makes you confident that the job will be done right the first time and with “efficiency,” just like the furnaces you install.

So, as you prepare to pull out your fall gear for those brisk mornings and brew that morning cup of coffee, remember Borgman Ford Commercial Department is here to help “tune-up” your fleet vehicle, inside and out, so you can be the energy saving specialist for your customers!

Get Out to Vote & Celebrate the Past of the Pony Car

Wednesday, August 13th, 2014
This 1966 Mustang Convertible belongs to Pete VanderVeen and is on display at Borgman through Aug. 20th in the GRNCDA Metro Cruise Fan Favorite Content. Stop by to vote!

This 1966 Mustang Convertible belongs to Pete VanderVeen and is on display at Borgman through Aug. 20th in the GRNCDA Metro Cruise Fan Favorite Content. Stop by to vote!

Stop by our showroom before August 20th to witness restoration perfection in Pete VanderVeen’s 1966 Convertible Mustang, then cast your vote in the GRNCDA Fan Favorite contest! Borgman is celebrating 50 years of the iconic Ford Mustang by hosting this near-original model of the convertible ‘Stang. Ford was responsible for debuting the “pony car” style, and inspired other auto companies to lengthen their hoods and stub the rears of their sport-car coupe. This 50-year anniversary is nothing to be overlooked; the Mustang is the only car of it’s kind to be continuously produced, without interruption, for over five decades.

Owning a Mustang of any year is an exciting privilege, but what is it like owning one of the oldest first-generation Mustangs?

Pete VanderVeen enjoys every second of ownership of this beautiful testament to iconic design, which originally listed for $2,600. He purchased the car in 1981, and in 1997, decided to do a total restoration of the vehicle. Taking him only a year and a half to restore it, the car’s original interior and exterior is now in fantastic, conditioned shape and wears beautiful black interior and a white convertible top. It’s no trailer queen; the pony car is driven to every show where he has tallied over 50 awards including Best in Show and Best Mustang.

Don’t miss your opportunity to see this one-of-a-kind Mustang during the GRNCDA Fan Favorite contest at Borgman Ford Mazda August 11-20. Celebrate with us, and come out to cast a vote to Pete’s outstanding example of pony power!

The Fan Favorite Contest and the 28th Street Metro Cruise

Friday, August 1st, 2014


Mustang lovers, we’ve got the greatest surprise for you. Borgman is excited to announce that our featured vehicles will celebrate the legacy of the Ford Mustang. We are displaying a 1966 Convertible Mustang during the GRNCDA Fan Favorite contest August 11-20! Come to the dealership to see this lovingly preserved and iconic classic!

By simply voting for your favorite vehicle in the dealership, you will be entered in a drawing to win:

Grand Prize: $1,000 voucher toward the purchase of any products or services at a GRNCDA dealership

Second Prize: $250 toward the purchase of any products or services at a GRNCDA dealership

Third Prize (five given): A free oil change at participating GRNCDA dealership

 The Fan Favorite contest is a precursor to the 28th Street Metro Cruise, both which are put on by the Grand Rapids New Car Dealers Association (GRNCDA). Come see these rare vehicles and join the fun at Borgman Ford Mazda.

Screen shot 2014-07-18 at 1.10.49 PMTHE METRO CRUISE

Buckle your seatbelts, release your inner car fancy, and head to Borgman, the anchor of the 10th annual 28th Street Metro Cruise August 22-23. We are the go-to hub for car displays, events and information. In addition, we’ll be hosting the ’66 ‘Stang mentioned above alongside a 2015 Mustang preview model! Celebrating 50 years of the pony car has never been more exciting.

The GRNCDA is putting on the event, which began in 2005 to help drive business to the 28th street corridor. The event has grown from 85,000 attendees the first year to over 250,000! Cruisers have long considered 28th street a memorable place for car lovers. The event includes every and any type of vehicle, from hot rods and low riders to classics and performance cars. In addition to cruiser sight seeing, this free event includes several activities such as an antique collectible car show, a pinup girl contest, celebrity guests, entertainment stages and more! Click here to read more information on the 28th Street Metro Cruise.


Screen shot 2014-07-23 at 10.56.56 AMScreen shot 2014-07-23 at 10.58.14 AM




Photos courtesy of

Ford Explorer One of Fastest Selling Cars in America

Friday, August 1st, 2014

AccordiScreen shot 2014-08-01 at 10.43.57 AMng to MarketWatch, 2014 has marked another high in vehicle sales, reaching more than 8 million sales in the first six months. That makes car sales up 4.3% from the same time in 2013, and 2013 marked a six-year high for vehicle sales. The incredible growth of the U.S. auto industry triggered a question: What are the fastest selling cars in America?

To determine the fastest selling cars, 24/7 Wall St. used days-to-turn figures (provided by TrueCar). Day-to-turn means the average number of days it takes to sell a car, from the time it arrives at the lot to the time it is driven off. On the list of 10 cars, Ford Explorer made the list, having an average of 36.2 days-to-turn. The year-to-date sales have reached over 104,460! The Explorer is known to be popular to households and families, but the police version of the car has spiked 59% since last year.

If you’re thinking about purchasing an Explorer, don’t miss the opportunity at Borgman Ford!

Click here to see the full list of The Best Selling Cars in America.