Archive for the ‘Uncategorized’ Category

Get Ready for the 28th Street Metro Cruise at Borgman

Wednesday, July 23rd, 2014

Screen shot 2014-07-18 at 1.10.49 PMBuckle your seatbelts, release your inner car fancy, and head to Borgman, the anchor of the 10th annual 28th Street Metro Cruise. We are the go-to hub for car displays, events and information, and to top it off, we’ll be hosting and displaying a “mystery vehicle.” Stay tuned. It’s going to be a hit!

The Grand Rapids New Car Dealers Association is putting on the event, which began in 2005 to help drive business to the 28th street corridor. The event has grown from 85,000 attendees the first year to over 250,000! Cruisers have long considered 28th street a memorable place for car lovers. The event includes every and any type of vehicle, from hot rods and low riders to classics and performance cars. In addition to cruiser sight seeing, this free event includes several activities such as an antique collectible car show, a pinup girl contest, celebrity guests, entertainment stages and more!

Click here to read more information on the 28th Street Metro Cruise.

Screen shot 2014-07-23 at 10.56.56 AMScreen shot 2014-07-23 at 10.58.14 AM




Photos courtesy of

It’s Coming: Mazda’s Winning Line-Up

Friday, July 18th, 2014

Screen shot 2014-07-18 at 12.31.25 PMMazda has courage. They defy convention. They build better cars. They win awards. They wanted to come up with a new approach to let you all know, and they decided to do it with the help of Mia Hamm. She’s everyone’s sealed deal when it comes to creating the perfect soccer roster – she’s been named ESPN’s Greatest Female Athlete in the last 40 years. Just like Mia has the drive to win, Mazda has the drive to provide you with award-winning vehicles.

Mazda’s Winning Line-Up Event is hitting Borgman Mazda August 1 with some of the best deals of the summer. Why settle for a competitor’s vehicle when you could get the best vehicle?

Check out these focus vehicles and start planning your new purchase!

2014 Mazda3

2015 Mazda6

2015 CX-5

2014 CX-9

Did Ford Say 100 New Patents? Yep.

Friday, July 18th, 2014

AS4374915F150_Lariat_DeadFrntStaticWindFarm_mjWe’ve shared a lot with you about the new 2015 F-150, but we haven’t shared this. The new F-150 will have almost as many new patents on it as its model number. Thats more than 100 new or pending Ford patents, making the new F-150 the most patented truck in Ford history! Ford is all about making your life easier, safer, and more efficient.

Here is a peek into the technicalities beyond the lightweight but uberstrong aluminum body, the 2.7L EcoBoost engine efficiency and higher MPG, and the higher towing and hauling capability that we already have been bragging about. Here’s a glimpse into the innovative technological advances that make this vehicle the leader in truck technology.

Power Plugs. Thats right, there’s 110V/400W power outlets right there in your truck.

360 degree camera system. Alright, big deal. There’s a camera on the truck just like every other new vehicle. But do the other vehicles have a four-camera system that allows you to see all four sides, a complete birds eye view? Or what about a washer system, so the cameras are never obstructed by dirt and grime?

Lifetime LEDs. Because LED lighting uses about half the energy to beam a brighter area, the headlamps are expected to last the entire life of the truck. In addition, the F-150 has LED spotlights integrated into the rear view mirrors for that extra illumination when you’re working on a night-shift.

Tailgate Tech. Now, you can lower your tailgate with your key fob. And, the tailgate step is fully integrated into the tailgate, delivering a sleek, nearly invisible step.

Rain Sensing Wipers. Just in case you don’t realize that it’s raining, your ride has it covered.

Adaptive Cruise Control and Forward Collision Warning. Maximizing safety, minimizing accidents. The F-150 will catch if you’re sneaking up on the car in front of you too quickly and adjust accordingly. And, with brake support, will help hault the car in the case of a forward near-collision.

8-inch Productivity Screen. Completely redesigned screen that is customizable, mission-specific, and delivers everything you need to know about your truck’s status.

We’re sure that there will be more surprises before it’s debut that will fully convince you that the 2015 F-150 should be your new baby. Stay tuned.

The Smaller, the Better: Ford 1.0L Takes International Engine of the Year

Friday, July 18th, 2014

Screen shot 2014-07-18 at 10.22.14 AMIt may be the tyke of the Ford engines, but it continues to receive some of the highest honors. The Ford 1.0-liter EcoBoost engine won their third consecutive International Engine of the Year award and snagged the title in the Sub 1.0-liter category, as well. It packs 123 horsepower and 148 pound-feet of torque (with overboost) in it’s compact form; the engine is small enough to be your carry-on item on a commercial flight. The engine is available in the Ford Fiesta and the upcoming 2015 Ford Focus. Come test drive this mean machine at Borgman Ford to see what all the hype is about!

Screen shot 2014-07-18 at 10.14.56 AM

The engine – fuel-efficient yet powerful – is the finest example of powertrain engineering, judges say. The engine finishes ahead of premium and supercar brands, earning praise for it’s drivability, performance, economy and technology.

“To deliver the complete package of eye-popping fuel economy, surprising performance and real refinement, we knew this little 1.0-liter engine would have to be a game changer,” said Bob Fascetti, vice president, Ford Powertrain Engineering. “Through our One Ford approach to development, EcoBoost continues to set the benchmark for power combined with fuel efficiency from a gasoline engine.”

The 1.0-liter EcoBoost has now won 13 major awards. In addition to collecting seven International Engine of the Year awards in three years – including Best New Engine in 2012 – the 1.0-liter EcoBoost also was awarded the International Paul Pietsch Award 2013 for technological innovation in Germany; the Dewar Trophy from Royal Automobile Club in Great Britain; and the Breakthrough Award from Popular Mechanics in the United States. Ford is the first automaker to win a Ward’s 10 Best Engines trophy for a three-cylinder engine.

“This year’s competition was the fiercest yet, but the 1.0-liter EcoBoost continues to stand out for all the right reasons – great refinement, surprising flexibility and excellent efficiency,” said Dean Slavnich, co-chairman, 16th International Engine of the Year awards and editor, Engine Technology International magazine. “The 1.0-liter EcoBoost engine is one of the finest examples of powertrain engineering.”

The development of the engine was detailed and strenuous, comprising over 5 million hours of work and more than 200 engineers and designers from Ford research and development centers. Vehicles equipped with the 1.0-liter EcoBoost engine are available in 72 countries.

Click here to see the extended press release and Autoblog article. 

The 2015 Full Size Transit is Here!

Friday, July 11th, 2014

It’s finally arrived. The 2015 Full Size Transit is on our lot, bigger than ever (that’s our very own 6-foot Michael Hoving standing straight up).



NEWtransitfrontNEWtransitoutviewNEWtransitinsideBorgman Ford is ecstatic to begin providing businesses of all kind with these professional, sleek, advanced, innovated and impressive new do-it-all vehicles. Here’s a quick summary of just a few of the Transit’s highlighted features:

  • Three wheelbase lengths and roof heights (so you can have any size you need)
  • Four model configurations (van, wagon, chassis, cutaway)
  • High-strength and boron steel Unibody Construction makes it lightweight yet durable, and lowers the MPG
  • Capability that is designed to maximize cargo space for carrying large volumes and heavy payloads
  • A choice three advanced engines, each which are constructed to match your needs and requirements to maintain efficiency and cost
  • Advanced technology (Crew Cheif, SYNC, Lane-keeping system, and more!)
  • Completely customizable to fit YOUR business

Visit our Full Size Transit Page to read more.

Stop by Borgman Ford  to get the full glance, test drive and purchase your business’ new best friend.

Next Mazda2 to Feature Compact SKYACTIV-D 1.5

Thursday, July 3rd, 2014

140610aMazda has announced that the upcoming all-new Mazda2 will feature the SKYACTIV-D 1.5, a newly-developed 1.5-liter clean diesel engine using Mazda’s next-generation SKYACTIV technology.

Similar to the SKYACTIV-D 2.2 clean diesel engine in the CX-5, the SKYACTIV-D 1.5 was developed for ideal combustion despite a low compression ratio. The result is an engine that boasts outstanding dynamic performance, with torque equal to a 2.5-liter gas engine, linear acceleration, and excellent environmental performance.


First Look at the 2015 Ford Edge

Thursday, July 3rd, 2014

2015EdgeHow do you improve something that’s already really good? That was a challenge Ford faced with the 2015 Edge. The popular crossover-type sport utility vehicle was wise beyond its years when it arrived in dealerships in 2006, and it helped define what that segment would become. Strong sales proved Ford did it right.

Cut to present day: Could Ford take a beloved vehicle that’s technologically advanced, loaded with driver-assist systems and good-looking and make it better? The answer is yes!


Commercial Customer Spotlight

Wednesday, June 25th, 2014

ElectricianBoysJuly is a month to celebrate our nation’s freedom, barbeque with our family and friends, sit pool side and relax as the summer settles in. During this time, I am sure you will have the opportunity to reflect on the winter vortex that we just had and realize the Michigan summers are a great reminder on “why you like to live in West Michigan”. With the summer heat, comes the extended use of our air conditioning units and the power we pull from the electrical grid. Hence, thank your local electrician who installs and services your electrical needs.

This month we are focusing on electricians and the need of a proper vehicle that has the proper upfit. For the electrician that needs to carry supplies and would like the head room to move about the vehicle, the New Full Size Transit Van is the right solution: Unibody construction, three roof heights, three lengths, and three motors to choose from. That’s 3 for 3!
The electrician who is doing more service work than installation and needs great fuel economy, the newly designed Transit Connect is the right solution. Two lengths, two trim levels and two motors to choose from. EPA gas mileage estimates at an impressive 24 mpg!

To ensure all the materials and equipment are safe, we can have the Adrian Steel Electrical Contractors up fit package installed in time for delivery of your new work vehicle.

Remember, the Commercial Department is here to help with selecting the right vehicle for the right job.

Safe Travels.

Michael R. Hoving
Commercial Account Manager


Full Size Transit Review

Wednesday, June 25th, 2014

The Full Size Transit may be the most versatile, fuel efficient, and work capable vehicle Ford Motor Company has  ever made. It has a length and height to fit the TransitUpfitneeds of almost any job, from a small residential repair, to a large scale commercial electrical application. With upfit options such as interior shelving, exterior ladder racks, and a heavy duty towing package, the new van can keep your crews on the job site longer. While the Transit is designed to meet the needs of many types of businesses, it suits electricians and electrical companies especially well: with 3 wheelbase lengths, 3 roof heights and 3 engine choices.

While on a recent mission trip to Vietnam, I was able to preview the Full Size Transit in person. Maneuvering the “roads” in the hills of that impoverished country would have been a difficult test for any vehicle. The Transit handled it like a leopard climbing a tree. Braking was excellent, the ride was superb, and it was easily able to transport our group from the city to the countryside.

The Transit will soon be landing at our dealership, and we plan to put a few in demo service immediately. There is more versatility, more MPG, and more payload than ever before. I am positive the new van will get you charged up, and exceed your expectations.

Whether you’re an electrician or in any other field, give us a call to schedule a demo today.

Scott Gibbons
Commercial Account Manager

Mazda Expands Partnership with the American Red Cross

Wednesday, June 18th, 2014

DriveForGoodBorgman shares the values of the car companies they distribute, and Mazda is proving that they are just as involved with the United States community as Borgman is to our very own Grand Rapids area.

Through Mazda’s Drive for Good program, the Mazda North American Operations has officially became a member of American Red Cross’ Annual Disaster Giving Program, pledging a first round donation of $500,000. Mazda and the Red Cross have a long-standing relationship and will continue to build on that through the Disaster Giving Program.

Members of the annual giving program donate in advance of a major disaster, which provides the Red Cross with an accessible funding base to turn to in case of an immediate disaster. The $500,000 donation from Mazda was directly provided by the Drive for Good program, which was one of Mazda’s initiatives to give back to the community and nation. In Drive for Good, the automaker donated $100 for every new Mazda sold between November 25 and January 2, 2014 as well as one hour of community service for every test drive given during that same time period.

Mazda is also involved with the American Red Cross blood drives (they recently did an employee blood drive for company members) and other Red Cross missions.

Click here to learn more about Mazda’s involvement with the Red Cross (information courtesy of