Archive for the ‘Uncategorized’ Category

EcoBoost Challenge is Back

Wednesday, March 25th, 2015

The Ford EcoBoost Challenge returns! Ford is touring 17 cities for test driving through June, bringing the most anticipated Ford Models (including the all-new 2015 F-150 and Mustang). The EcoBoost Challenge gives consumers across America a fun and free weekend to test drive Ford’s latest innovations. The closest test drive event to Grand Rapids is in Chicago on May 9. Make a weekend out of it and Get behind America’s most popular brand!

Screen shot 2015-03-25 at 12.14.07 PMParticipants are eligible to win a brand new, EcoBoost-powered 2015 Ford Edge. Additional entries can be earned by bringing guests to the event with them. In addition to having the opportunity to test drive, the tour includes a “ShiftPhobia” boot camp that provides consumers a hands-on clinic to learn the basics of driving a manual. If you’ve ever wanted to learn, now is your chance! An on-course driving instructor will help you through the learning process.

“With EcoBoost engines now available across 100 percent of our U.S. light-duty lineup, the EcoBoost Challenge lets consumers experience this innovative technology that helps Ford deliver better fuel economy with a more engaging driving experience than the competition,” said Michele Bartlett, Ford group marketing manager for large cars and SUVs. “Not only is the EcoBoost Challenge a lot of fun, but getting people in the driver’s seat is the best way for them to experience the craftsmanship, innovation and performance of the Ford lineup.”

Participants must register at due to limited spaces and first-come, first-served basis. See below for locations and dates!

If you can’t make it to one of the cities, visit Borgman Ford for more information and to test drive these same vehicles on a local lot. 

Events begin at 9 a.m. and end at 6 p.m. Don’t miss this fun opportunity!

  • Miami: Sun Life Stadium, March 7
  • Los Angeles: Santa Anita Park, March 14
  • Dallas: AT&T Stadium, March 21
  • Washington, D.C.: FedEx Field, March 28
  • Houston: NRG Park, April 18
  • Louisville, Kentucky: Papa John’s Cardinal Stadium, April 25
  • Phoenix: WestWorld, May 2
  • Concord, North Carolina: Charlotte Motor Speedway, May 2
  • Seattle: Emerald Downs, May 9
  • Chicago: Arlington Park, May 9
  • Cincinnati: Forest Fair Village Mall, May 30
  • Pittsburgh: Pittsburgh International Race Complex, May 30
  • Orlando, Florida: Orange County Convention Center, June 6
  • Philadelphia: Wells Fargo Center, June 6
  • San Francisco: Oakland Alameda Coliseum, June 13
  • Rochester, New York: Monroe Community College, June 13
  • Minneapolis: Mall of America, June 20

Ford Sync Making Changes (and Upgrades!)

Wednesday, March 25th, 2015
Ford plans to upgrade to a new communication system in 2016. The BlackBerry QNX is shown above.

Ford plans to upgrade to a new communication system in 2016. The BlackBerry QNX is shown above.

Borgman admires the innovation that is happening in the auto world. Keeping consumers up to date on what is approaching or leaving the spectrum is important to us. Read below about Ford’s latest effort to improve their interior technology, thereby making your ride easier and breezier.

Albeit dropping Microsoft as its infotainment partner, Ford is switching to the BlackBerry QNX operating system for Sync 3, MyFord Touch’s approaching replacement. According to Automotive News, Ford Director of Connected Vehicles and Services Don Butler announced the switch during a speech and said, “We’ve obviously had a good, long relationship with  Microsoft. [They] understand the automotive environment and the kinds of experiences that we’d like to enable.”

However, Ford is not severing all ties; they’re using Microsoft to make the cloud based updates and creation a reality for Sync 3. Ford is expanding connected services for customers around the world using the globally scalable and reliable Azure Cloud infrastructure. Additionally, it’s said to have a simpler interface with better voice recognition and quicker response times.

The switch from MyFord Touch to Sync 3 is set to happen later this year on choice 2016 model year vehicles. Next year it will be available throughout the Ford and Lincoln lineups. This news doesn’t affect you current MyFord Touch users, though. Just enlightens you on what technology is coming up in the future!

Read more information and see the full press release at Autoblog. 

Want Performance and EcoBoost?

Wednesday, March 11th, 2015

Screen shot 2015-03-11 at 11.27.23 AM…Look no further. The 2015 Ford Mustang EcoBoost has it all. Borgman proudly joins Ford in their initiative to make a Pony Car that’s fit for even the eco-conscious fanatics in Grand Rapids. From re-design to the compact 2.3L engine (with more power than the old 4.6 L!), this new Mustang is stealing the hearts of die-heard V8 owners.

Autoblog does a comprehensive review on the 2015 Mustang EcoBoost, navigating all the specs of the vehicle. The new Mustang doesn’t sacrifice the innate luxury and power of the acclaimed vehicle – Recaro seats, leather features, technology, dual exhausts, 18-inch alloys, electric power-assisted steering, and HID headlamps. Mesh that with 310 horsepower and 320 pound-feet of torque, 32 highway mpg and a 200-pound weight shed and you have the Eco-Pony Car at its finest.

Here are a few highlights from the Autoblog article:

The Test Drive
“The lane-spanning road imperfections and potholes were basically ignored in the 2015, while a 2014 over the same stretch would have been side-stepping and shuddering itself to pieces. Instead, it was like the EcoBoost simply smiled and asked us to add on more speed. The light nose led to an even sharper turn-in than we were originally expecting, although the minimal body motions, particularly in regards to roll, had us questioning whether we were driving an American muscle car or something more… European. It’s absolutely astonishing, particularly if your last Mustang experience involved a solid-rear axle.”

“While you can get a Mustang EcoBoost for $25,300, you’d be a fool to do so. Instead, you want the $29,300 Premium trim, which adds as standard Sync with MyFord Touch, Selectable Drive Modes, heated, vented and powered leather seats, dual-zone climate control, ambient lighting, a nine-speaker stereo with SiriusXM and HD radio and heated side mirrors. You’ll also need to opt for the Premium if you want to add things like the twelve-speaker Shaker stereo, blind-spot monitoring or the 50 Years Appearance Package. Regardless of which EcoBoost trim you ultimately choose, plan on dropping $1,195 for the six-speed automatic gearbox, if that’s your thing.”

Screen shot 2015-03-11 at 11.27.31 AMIn Conclusion…
“For the first time in a long time, we can recommend, wholeheartedly, that you should buy a Mustang without the V8. It’s very, very good. But more than that, it feels like something unique and exciting, rather than merely playing second fiddle to the 5.0-liter GT. People are still going to give you flak for buying the turbo rather than the V8. Just ignore them, though, because at the end of the day, you’ll be driving a 3,500-pound, turbocharged, rear-drive coupe with 310 horsepower. The Mustang badge on the nose is just a bonus.”

Searching for the Best Car Interior?

Friday, February 20th, 2015

Screen Shot 2015-02-18 at 5.05.18 PMSearch no further. Finding the best value for your budget is easy for us. Just like we do, Mazda USA likes to do the same. Borgman Mazda always offers the best deals at the affordable prices. The Mazda 3 was recently named to having the best car interior for under $30,000. Come find yours at Borgman Mazda!

Car and Driver searched for the supreme mid-grade, yet near-luxury vehicle that meshes affordability with comfort and performance. Mazda’s style is always sleek. Clean, aerodynamic, and classy are three adjectives that fit with every Mazda in the lineup, regardless of the roof height. We wouldn’t expect anything else for the interior. (Don’t forget about the innovations.) Mazda ensures their drivers an experience — from driving assist to an easy-to-use navigation and services screen. If you’re sitting in the drivers seat, these functions are accessible and ready for you to master.

The Mazda3 starts at $17,765. Upgrade with available sunroof, power driver’s seat, hands free Bluetooth, keyless entry and start system, rearview camera, navigation, Bose surround system, satellite radio, auto-dimming, and more. It’s a whole new world, all for under $30,000. Get customizing!

Ford’s Viral Video Re-defines “Speed Dating”

Friday, February 20th, 2015

At Borgman Ford, we may be pretty serious about giving our customers the Best in the West, but we like to have a little fun here and there as well. We’re proud to provide a brand that has such “unique” approaches to mundane occurrences. Take Valentine’s Day, for example.

For the romantic holiday, Ford put together a few first dates to remember. After asking a few “unsuspecting” men to go on a blind date, they set them up with a professional stunt driver and a Mustang. With a hidden camera and a bit of tire smoke, this “innocent seeming” gal plays a little prank on a few men. See how this they go from zero to 100 MPH… real fast!

Inside the 2016 Police Interceptor Utility

Wednesday, February 18th, 2015


At Borgman Ford, we’re excited about any innovations that enter Ford Motor Company’s lineup. Just like we’re concerned for your safety, so is you’re local police department. The 2016 Ford Police Utility vehicle made it’s debut, proving Ford ready to provide safety departments across the nation with their safest, most advanced model yet.

At the 2015 Chicago Auto Show in February, Ford unveiled the 2016 PI Utility and released the vehicle for patrol in the Windy City, making it one of the first cities to have the new vehicle on duty. The Explorer is taken to new heights with a new grille and redesigned headlights. Climbing in, you’ll see a restyled steering wheel and center console fit for a policeman or policewoman to have unique control and organization. In addition, the PI Utility has heavy-duty brakes that enable an officer to have optimal performance, reinforced subframe mounts and larger diameter suspension springs for more strength and durability, and a more robust cooling system for comfort during stressful assignments.

In terms of performance, police force has the choice of a 3.7L V6 engine (with 304 horsepower and 279 pound-feet of torque), or a 3.5L EcoBoost V6 (with 365 hp and 350 lb-ft), both which feature a six-speed automatic transmission and AWD. The big boost? The transmission has a Pursuit Mode, which automatically switches to more aggressive shifts with the detect of harder driving.

Police force or not, it’s time to celebrate. Ford has found a way to keep people safer while doing a more efficient job. See you on the road, 2016 PI Utility!

(Information courtesy Autoblog, photo credit Drew Phillips)

Ford: Changing The Way The World Moves

Friday, January 30th, 2015
Mark Fields at 2015 CES (courtesy of Ford Media Center)

Mark Fields at 2015 CES (courtesy of Ford Media Center)

At the 2015 Consumer Electronics Show in Las Vegas in early January, Ford announced its plans to change the way the world moves by solving global transportation challenges. Coupled with Ford’s innovative notions, the brand is ready to take connectivity, mobility and customer experience to a whole new level. Watch America’s Favorite Brand grow and advance in Borgman Ford showroom and on our lot!

According to the Ford Motor Company Media Center, the Ford Smart Mobility plan starts with 25 global mobility experiments that are designed to anticipate what customers will want and need from tomorrow’s ecosystem. The plans are located across the world – eight in North America, nine in Europe and Africa, seven in Asia and one in South America. The experiments will address megatrends that include population growth, expanding middle class, public health concerns, and changing consumer priorities.

“We see a world where vehicles talk to one another, drivers and vehicles communicate with the city infrastructure to relieve congestion, and people routinely share vehicles or multiple forms of transportation for their daily commute,” said Ford President and CEO Mark Fields. “The experiments we’re undertaking today will lead to an all-new model of transportation and mobility within the next 10 years and beyond.”

Read the full article to get details on some of the experiments.

In addition, Ford showcased SYNC 3 at the CES, which is the company’s new system for even more advanced communication and entertainment. Imagine a car that’s more intuitive to your needs, and responds to your commands efficiently and effectively than it already does.

This next generation system includes speech recognition technology similar to a smartphone, and a touch screen filled with graphics that are easy to read and navigate.

What about autonomous vehicles? Those are happening, too! Ford is already developing semi-autonomous vehicles, as seen in parallel parking assist, traffic-flow speed adjustment, and emergency brake response system. Currently, a fully autonomous Ford Fusion Hybrid vehicle is being tested and researched on the road; this vehicle senses what’s around it with LiDAR sensors and advanced algorithms for movement predictions.

Mazda Motorsports Picks Up Liam Dwyer

Friday, January 23rd, 2015

For you racing fans out there, Mazda is adding a remarkable man to their team to pay attention to: Marine Staff Sgt. Liam Dwyer. He’s now a full-time racer in the 2015 Continental Tire SportsCar Challenge. His latest headliner was in 2014 as he teamed with Tom Long to co-drive to the win in the Lime Rock Park Continental Tire ST race. This race was only Dwyer’s second professional race, and he was doing it with an artificial leg after being injured in Afghanistan four years ago while serving in the US Marines.

Dwyer will be paired with Andrew Carbonell for the season that began January 23 at Daytona. Carbonell had two wins in 2014 with Freedom Autosport and Mazda. John Doonan, Motorsports Director of Mazda North American Operations, is excited to add Dwyer to the team.

“While we are all impressed with Liam on so many levels, we have recruited him for the same reason we recruit any driver,” Doonan said. “We believe that he can help Mazda win races and the 2015 manufacturers championship.  His personal story is just the icing on the cake and helps us connect with a bigger story.”

Hear about Liam Dwyer’s story through the Marines, Afghanistan, his injury, and why he loves racing:

Stay tuned to Liam Dwyer and the 2015 Continental Tires SportsCar race schedule:

Jan. 23 – Daytona International Speedway (Florida)

March 20 – Sebring International Raceway (Florida)

May 2 – Mazda Raceway Laguna Seca (Monterey, California)

June 27 – Watkins Glen International (New York)

July 11 – Canadian Tire Motorsport Park (Toronto, Canada)

July 25 – Lime Rock Park (Connecticut)

Aug. 8 – Road America (Elkhart Lake, Wisconsin)

Aug. 22 – Virginia International Raceway

Sept. 18 – Circuit of The Americas (Austin, Texas)

Oct. 2 – Road Atlanta (Georgia)

Michigan International Auto Show Coming to GR

Friday, January 23rd, 2015

MichiganInternationalAutoShowBeginning February 4, look out for the car enthusiasts, tech lovers and innovation buffs as they swarm to the DeVos Place in Grand Rapids for the Michigan International Auto Show. Join Borgman Ford Mazda during the public hours to see what our favorite brands, Ford and Mazda, are bringing to the showroom!

The convention center allows for over 300 new vehicles that represent nearly 40 brands and sample tables with wines and treats (catered by the Amway Grand Plaza). Don’t miss the silent auction, and a car raffle to benefit the Helen DeVos Children’s Hospital Foundation.

Here are the specifics:

Where: DeVos Center
February 4 – 7
Time: Public hours are 3 to 10 p.m. on Feb 4, 11 a.m. to 10 p.m. on Feb 5, 10 a.m. to 10 p.m. on Feb 6, and 10 a.m. to 6 p.m. on Feb 7.
Admission: $10 for adults, $4 ages 6-14, under 5 free


Look for our redcoat men and women – we’ll be there soaking in the latest in automobile innovation.

Driving the Ford Model T

Wednesday, January 21st, 2015

At Borgman, we believe in our brands. We have the honor of sharing a homestate with the main man of one of our favorite brands, Ford Motor Company. Revealing the Model T in 1908, the automotive industry was transformed by this 20th century creation. We’re proud to provide you with vehicles that are the successors of this legendary Tin Lizzie.

And now thanks to Xcar, you can watch an extensive and edifying tour of the historical and technical aspects of Henry Ford’s Model T. Take a tour of Ford’s early days, the details that implemented assembly-line production for the automobile, and exactly what it takes to drive a Model T. Three pedals, a handbrake lever, and a steering column may throw the 21st century drivers for a loop. We hope you appreciate this production as much as we do!