Archive for the ‘Uncategorized’ Category

Ford Reveals All-New Focus Sedan

Wednesday, April 23rd, 2014

SatelliteThe new Focus debuted at the New York International Auto Show and featured a leading combination of technology, fuel economy and power. The Ford Focus ranks as the best-selling vehicle nameplate in the world, and continues to gain momentum as it’s global annual sales keeps climbing. The new Focus will has a brazen exterior and a modern interior, complimented with the most innovative driver assist technologies and of course, the award-winning 1.0 liter EcoBoost engine.

The redesigned Ford Focus offers a bolder exterior design, a more intuitive and upscale interior, a host of technologies uncommon for a compact car and the additional powertrain option of Ford’s award-winning 1.0-liter EcoBoost® engine with a new six-speed manual transmission in the U.S.-spec Focus. While U.S. EPA fuel economy ratings are not yet available, Ford expects the 1.0-liter EcoBoost Focus to raise the bar in fuel efficiency among non-hybrid compact vehicles.

For 2015, Focus adds an SE Sport Package, which includes new body treatments, paddle shifters (requires automatic transmission), a revised touring suspension, 17-inch black gloss aluminum wheels and P215/50 HR-17 tires.

The paddle shift feature provides drivers an additional element of control by allowing them to simulate the manual gear selection aspects of a manual transmission and extract more power from their engines.

Also notable for 2015, Ford’s popular MyKey® feature will be standard on all trim levels. An all-new heated steering wheel will be available as well as 10 different wheels as factory options.

“It is remarkable to see Focus again lead the industry as the No. 1-selling vehicle nameplate on the planet,” said Jim Farley, Ford executive vice president, Ford Motor Company Global Marketing, Sales and Service and Lincoln. “With the new car, we’ve raised the bar again, showcasing Ford’s commitment to continuous improvement – adding better technology for drivers and a sleeker, more modern exterior across the entire Focus family.”

Click here for the complete article on Ford’s News Center

Anniversary Edition Miata and Next Generation Chassis Revealed

Wednesday, April 23rd, 2014

Screen shot 2014-04-23 at 12.50.19 PMMazda revealed the MX-5 Miata 25th Anniversary Edition alongside the next-generation SKYAVTIV chassis in New York. The anniversary symbolizes Mazda’s carmaking philosophy and marks another year that the roadster holds the best selling two-seater sports car Guiness World Record. The special edition is based on the retractable hardtop model, and the chassis is the first adaptation of SKYACTIV Technology in this layout and will also be the most compact configuration yet. Rumor has it that only 100 limited-edition roadsters will hit the US. Contact your Borgman Ford Mazda dealer for information.

The Mazda MX-5 25th Anniversary Edition brings together two-and-a-half decades of fun. Based on the existing retractable hard top model with six-speed manual or automatic transmission, it features Bilstein shock absorbers along with a Soul Red Metallic exterior accented with a black roof, A-pillars and side mirrors. The interior, meanwhile, comes in off-white leather upholstery and door trim along with a hand-finished decorative panel.

A global announcement, this limited-edition automobile will be sold as a 2015 model with only 100 vehicles being slated for sale in the United States. The anniversary edition was built not only as a tribute to the unassuming diminutive roadster that sparked a large automotive impact but also to celebrate every owner and car enthusiast it’s won over throughout its 25-year history .

Mazda will also reveal the new SKYACTIV-Chassis destined for the upcoming fourth-generation MX-5. On display together with the engine, it will be the first adaptation of SKYACTIV Technology in a front mid-ship engine, rear-wheel drive layout. With a lower centre of gravity and the engine located closer to the centre of the car, the next MX-5 will feature its most compact configuration yet. Mazda is also aiming to reduce overall weight by more than 100kg relative to the current model while at the same time enhancing rigidity and crashworthiness.

“The original concept behind the Mazda MX-5 was so simple: To offer the pure joy of a lightweight sport car that moves precisely as the driver intends,” says Mazda Motor Corporation Chairman of the Board Takashi Yamanouchi. “While responding to increasing safety and environmental requirements over the 25 years since its launch, we have had to continually reinvent the MX-5 far beyond simple evolution to stay true to that original ideal. The history of the MX-5 is one of changing everything to stay the same: A history of innovating in order to preserve.”

Click here to read the full press release on Autoblog.

Will Ford Have More Aluminum Makeovers?

Wednesday, April 23rd, 2014

Screen shot 2014-04-23 at 12.16.24 PMWith a lighter body leading to a higher MPG and less emissions, the revealed 2015 F-150 has been in the truck spotlight for months. It’s rumored that the lightweight aluminum family may be expanding. Ford is considering two other vehicles for a future aluminum makeover: the Expedition and Explorer. With no sacrifice in power or performance and improved fuel economy, stay tuned for these redesigned beauties to appear at Borgman Ford within the next 5 years.

Noah Joseph, Autoblog

Ford made some serious waves when it unveiled the latest F-150. Instead of making its bodywork out of steel, like just about every other truck on the market, Ford went with aluminum. And you can bet the F-150 won’t be the last Ford model to go with the lightweight alloy construction, either.

Our compatriots at Edmunds report that Dearborn is considering replacing two of its most popular SUVs with aluminum versions. One candidate is the Expedition, which would make sense considering that the current model (like the two preceding generations and the fullsize Bronco before it) is based on the F-150′s underpinnings. Another is the Explorer, which was traditionally based on the Ranger pickup but went with a car-like unibody chassis in its current iteration. If the Explorer does go the way of aluminum, don’t expect it to be a part of its very next update, which is likely due too soon for such major changes.

It would stand to reason that, if the Expedition were to go aluminum, so would the next-generation Lincoln Navigator. Ditto the MKT together with the Explorer. But those aren’t likely to be the only models in contention for aluminum construction. Like any other automaker, Ford is under pressure to steadily reduce its carbon emissions and improve its fuel economy figures, prompting it to look at a whole range of measures – including more efficient engines, lower rolling-resistance tires, active aerodynamics and lightweight construction. Expect aluminum to play a big part in that equation moving forward.

The Next Mazda Miata May Be Diverted to Abarth

Sunday, April 6th, 2014

2014-Fiat-500C-Abarth-engineThe plan for the next generation Mazda MX-5 Miata roadster may be changing paths. Originally planned as Alfa Romeo, may be diverted to Abarth. The plans for the Alfa Romeo will not be disclosed until May (at the earliest), details from the Geneva motor show have suggested that the two lead architects have meshed components to create the ultimate roadster. Come see the variety of Miata models Borgman has to offer you road-racing fans! – Georg Kacher

Fantastico! The Alfa Romeo sportscar that was going to be based off the next Mazda Miata may be diverted to Abarth. Alfa instead will do its own thing with Maserati, and the new Alfa rear-wheel-drive architecture can be tweaked to serve Chrysler and Dodge.

Here are the cornerstones of their plan:

  • The roadster co-developed with the next-generation Mazda MX-5 Miata, which is set to premier early next year, will more likely be badged an Abarth than an Alfa.
  • The Alfa Spider will be part of the brand’s new RWD/AWD architecture.
  • The long-term future of the Alfa 4C coupe and spider is unknown.
  • The flexible RWD/AWD Alfa architecture will be adapted, and perhaps decontented, for the Chrysler 300, Dodge Charger, and Dodge Challenger replacements.
  • All the new Maseratis — Levante, next Gran Turismo/GranCabrio, and Alfieri (pictured) — will share the same DNA.
  • The architectures used by Alfa Romeo and Maserati are related, but it’s unclear to what extent.
  • The front-wheel-drive MiTO and Giulietta will not be replaced. The proposed interim Giulietta sedan and sportwagon have been canceled.
  • A total annual multi-brand production volume of well over 500,000 units, generated in four assembly plants – Modena, Grugliasco, Mirafiori, and Brampton – should guarantee profitability.

Why is Alfa having second thoughts about the MX-5/Duetto deal? Because it might not be such a clever idea to have the brand’s first new volume-selling halo car developed and built in Hiroshima. At Geneva, Marchionne told a press conference that all Alfas should be built in Italy. While it’s possible to divert the Spider to Fiat, which has a history of making affordable roadsters, Abarth is the sportier marque and needs fresh product even more urgently. Fiat will instead concentrate on the 500 and Panda family, as originally planned.

Ford “Eco-Boosting” Production in Ohio Assembly Plant

Sunday, April 6th, 2014

EcoBoostEngineIn late March, Ford announced they are investing $500 million to hire 300 workers at it’s Lima Engine Plant in Lima, Ohio, to add production of the twin-turbo 2.7-liter EcoBoost V6 for the 2015 F-150. In addition, the production of the next generation F-650/F-750 will be moved from Mexico to Ohio, as well. The plant opened in 1957 and is on track to build its 40 millionth engine this year. The new aluminum-concentrated, eco-aware 2015 F-150 will be hitting Borgman’s Market late 2014.

Click here to read an article and view the complete press release.

Ford Motor Company will invest $500 million to upgrade its Lima Engine Plant and add 300 new jobs to support production of the all-new 2.7-liter EcoBoost® specifically engineered for the next-generation 2015 Ford F-150.

The high-output, twin-turbo 2.7-liter V6 EcoBoost with standard Auto Start-Stop features an entirely new design that delivers power and performance in a stronger, smarter package.

This new EcoBoost engine builds on recording-breaking customer demand for F-150 pickups equipped with V6 engines. In fact, 57 percent of new customers in 2014 have opted for either a 3.7-liter V6 or 3.5-liter V6 EcoBoost to power their new F-150. Since 2010, retail registrations of light-duty pickups with V6 engines have grown more than 600 percent, with Ford F-150 directly responsible for 91 percent of this growth, according to Ford analysis of Polk retail new vehicle registration data from IHS Automotive.

“Our truck customers have spoken, and we continue to meet their evolving needs by providing another V6 option in the all-new 2015 F-150,” said Joe Hinrichs, Ford president of The Americas. “The hardworking team at Lima Engine is thrilled to begin building one of the most technologically advanced engines ever designed for America’s No. 1 truck.”

Ford’s investment in Lima follows an announcement in early March that the company will shift production of Ford F-650/F-750 medium-duty trucks from Mexico to Ohio Assembly Plant in Avon Lake, in the Cleveland area, early next year.

Ford Driving Skills For Life Implements Drunk Driving Suit

Sunday, April 6th, 2014

DrunkSkillsforlifeFordAs a part of their Driving Skills For Life initiative, Ford has developed a new drunk driving suit to accompany their free driving education program. Just like Ford corporate, Borgman is passionate about spreading the cautions of driving and encouraging programs to keep people safe on the roads. Contact your Borgman dealer to find the local locations of Ford’s Driving Skills For Life program!

Ford Socialby Cole Quinnell

Ford Driving Skills for Life is using new drunk driving suits, as well as an advanced curriciulum that address new trends such as drivers snapping photos of themselves while behind the wheel as the innovative program enters its second decade of training!

The program is also going global, which broadens the range of students in more ways than just language and local driving habits. In many markets, these drivers are not teens, but adults who are driving for the first time.

Ford Driving Skills for Life will be offered in 15 international markets – Canada, United Kingdom, Spain, Italy, France, Germany, India, China, the Philippines, Taiwan, Thailand, Vietnam, Indonesia, South Africa and United Arab Emirates. New programs are scheduled for Belgium, Romania, Malaysia and Myanmar.

“Over the last 10 years we have taken pride in our ability to adjust the curriculum to keep up with the constantly changing world awaiting teens and other new drivers,” said Jim Graham, Ford Driving Skills for Life manager. “We listen to the needs and concerns of teen drivers, and modify the program to keep it fresh and relevant.”

To address the issue of impaired driving, this year also marks introduction of a drunk driving suit that was initially created for the program’s recent expansion into Europe. The suit replicates some of the physical challenges experienced by a person under the influence of alcohol.

This is a free, advanced driving skills program for novice drivers. This year Ford Driving Skills for Life will continue to reinforce the importance of “hands on the wheel, eyes on the road” while driving. But a new element in the curriculum warns of the dangerous new trend of taking driving selfies. The hands-on portion of the program will demonstrate the distraction created by taking selfies while driving on a closed course.

The Driving Skills for Life program was established in 2003 by Ford Motor Company Fund, the Governors Highway Safety Association and a panel of safety experts with the mission of teaching newly licensed teens the necessary skills for safer driving, and the importance of making good decisions while driving. The program encourages parental involvement, which can contribute greatly to developing safe driving habits. In its first 10 years, Ford Driving Skills for Life has directly trained more than 30,000 teens in nearly 900 school districts in 39 states, plus 15 international markets. Learn more at

Commercial Services Is Offering You a $100 Referral Fee!

Sunday, April 6th, 2014


Borgman is expanding their already outstanding Commercial Services and as an introduction incentive is offering $100 referral cash for anyone referred to Commercial Services who makes a purchase through July! Tell your business partners, friends and family about Commercial Services and they’ll get a price they love while you get cash to enjoy. Learn more about this commercial incentive here.

Borgman Ford Mazda has served businesses in the Grand Rapids and West Michigan communities for more than five decades. Whether you’re a sole-proprietor looking for dependable, economic and technologically savvy transportation solutions or a fleet manager seeing heavy duty solutions for private enterprise or municipal/non-profit service, Borgman has the commercial know-how and convenient service to keep your business moving.

We offer a robust inventory of light, medium, and heavy duty trucks, vans and chassis to meet every business need. Stay tuned for the highly anticipated 2015 Full Size Transit coming soon!


For any commercial needs, contact Commercial Account Managers Scott Gibbons or Michael Hoving.

Drive 4 UR School is Back!

Friday, April 4th, 2014

Drive4URschoolBorgman is partnering with Grandville Schools once again for Drive 4 UR School on April 26th from 9 am to 4 pm at Grandville High School!

The national program, which was started by Ford Motor Company in 2007, helps raise funds for local high schools. This event creates an opportunity for schools and their clubs, groups and extracurricular activities to raise money to continue or expand their operations. With the help of Borgman Ford dealership, Grandville Schools will organize, promote and hold a one day Ford test drive event for the surrounding community.

Ford donates $20 to the school for every test drive of a NEW FORD that’s completed at the event! It’s so simple — take a few minutes out of your day to test drive a car and help your school simultaneously.

2014 Mazda Models Recognized for Safety

Thursday, March 20th, 2014

Mazda6Safety2014 Mazda models were recognized as top safety picks by IIHS including the Mazda 3, CX-5, and the Mazda 6. Mazda Motor Company is concerned about safety, so you don’t have to be. With advanced FOW technology, Mazda vehicles are determined to reduce the risk of accidents and keep their drivers and cars in peak performance. Look for these top safety vehicles at Borgman Ford Mazda!

The IIHS, Insurance Institute for Highway Safety, conducts vehicle tests to determine a fair crash rating that focuses on protecting the car’s occupants. Additionally, it rates vehicles for front crash prevention — systems that warn the driver or brake automatically to avoid or mitigate a frontal crash.

There are two qualification levels, the 2014 TOP SAFETY PICK and the 2014 TOP SAFETY PICK+. To qualify for the first tier, a vehicle must earn good ratings on the moderate overlap front, side, roof strength and restraint tests as well as a good or acceptable rating in the small overlap front test. To qualify for the “plus” tier, a vehicle must meet all the qualifications of the TOP SAFETY PICK criteria, plus earn a basic, advanced or superior rating for front crash prevention.

Mazda has introduced advanced safety technology to their new models and offers the FOW (forward obstruction warning) on advanced models. The FOW works like a second eye on the road, detecting vehicles or obstacles in front of the car using a millimeter-wave radar. The miraculous system can calculate the distance to the object that it sees in front of it and will sound an alarm and display a visual alert to prompt the driver to brake if it gets within collision distance of an object.

All three 2014 Mazda vehicles, including the Mazda 6, Mazda 3, and Mazda CX-5 were rated advanced, earning the 2014 TOP SAFETY PICK+ by both the 2013 and 2014 IIHS for it’s front collision avoidance.

Click here for a complete list of the IIHS safety picks.

It’s Official: 2015 F-Series is Class Leading

Thursday, March 20th, 2014

2015FSuperDutyYou’ve heard all about the upcoming 2015 F-Series Super Duty, and now it has officially claimed class-leading figures. The truck will deliver best-in-class horsepower, torque and towing capacity, ensuring top-of-the-line performance for those who need a job done well. With figures of 440 hp (up from 400) and a0 pound-feet (up from 800), the F-450 Super Duty is enabled up to 31,200 pounds of towing. If you’re looking for a truck to deliver, check out Borgman Ford’s inventory during Truck Month and anticipate the 2015 F-Series being available this spring!

Autoblog – Jeremy Korzeniewski
click here for complete article and press release with specifications

Ford’s newfound pulling power comes courtesy of a larger turbocharger for its in-house Power Stroke engine, new fuel injector tips and, we’d assume, retuned computer controls. Besides the engine enhancements, the F-350 gets a wider front track for 2015 and new front springs, while the F-450 gains commercial-grade 19.5-inch wheels and tires, new rear U-joints, leaf springs, stabilizer bars and shocks. The steering and brake systems have also been upgraded.

The improved ratings are a result of designing and engineering the truck as an integrated system. The approach enabled Ford engineers to optimize performance across the full Super Duty lineup.

“Our chassis people work in unison with our powertrain people to develop more than a great truck, it’s a machine engineered for work,” said Doug Scott, Ford Truck group marketing manager. “We’re the only manufacturer that develops and builds our own powertrains in this class and when you combine that with a chassis that’s purpose-built for best-in-class power and torque, you can feel the result in the way it drives, especially when towing big loads.”

“Our chassis people have worked in unison with our powertrain people to develop more than a great truck – it’s a machine engineered for work,” he adds.


  • Second-generation 6.7-liter Power Stroke® V8 turbo diesel boosts horsepower to a class-leading 440 horsepower; torque to class-leading 860 lb.-ft. for all models
  • F-450 chassis upgrades raise maximum gooseneck trailer towing capacity to class-leading 31,200 pounds, fifth wheel towing capacity to class-leading 26,500 pounds, and gross combined weight rating to a class-leading 40,000 pounds
  • F-350 available with maximum towing package that increases fifth-wheel/gooseneck trailer towing capacity to 26,500 pounds, and raises the gross combined weight rating to 35,000 pounds