Archive for the ‘Uncategorized’ Category

The Next Mazda Miata May Be Diverted to Abarth

Sunday, April 6th, 2014

2014-Fiat-500C-Abarth-engineThe plan for the next generation Mazda MX-5 Miata roadster may be changing paths. Originally planned as Alfa Romeo, may be diverted to Abarth. The plans for the Alfa Romeo will not be disclosed until May (at the earliest), details from the Geneva motor show have suggested that the two lead architects have meshed components to create the ultimate roadster. Come see the variety of Miata models Borgman has to offer you road-racing fans!

Automobilemag.com – Georg Kacher

Fantastico! The Alfa Romeo sportscar that was going to be based off the next Mazda Miata may be diverted to Abarth. Alfa instead will do its own thing with Maserati, and the new Alfa rear-wheel-drive architecture can be tweaked to serve Chrysler and Dodge.

Here are the cornerstones of their plan:

  • The roadster co-developed with the next-generation Mazda MX-5 Miata, which is set to premier early next year, will more likely be badged an Abarth than an Alfa.
  • The Alfa Spider will be part of the brand’s new RWD/AWD architecture.
  • The long-term future of the Alfa 4C coupe and spider is unknown.
  • The flexible RWD/AWD Alfa architecture will be adapted, and perhaps decontented, for the Chrysler 300, Dodge Charger, and Dodge Challenger replacements.
  • All the new Maseratis — Levante, next Gran Turismo/GranCabrio, and Alfieri (pictured) — will share the same DNA.
  • The architectures used by Alfa Romeo and Maserati are related, but it’s unclear to what extent.
  • The front-wheel-drive MiTO and Giulietta will not be replaced. The proposed interim Giulietta sedan and sportwagon have been canceled.
  • A total annual multi-brand production volume of well over 500,000 units, generated in four assembly plants – Modena, Grugliasco, Mirafiori, and Brampton – should guarantee profitability.

Why is Alfa having second thoughts about the MX-5/Duetto deal? Because it might not be such a clever idea to have the brand’s first new volume-selling halo car developed and built in Hiroshima. At Geneva, Marchionne told a press conference that all Alfas should be built in Italy. While it’s possible to divert the Spider to Fiat, which has a history of making affordable roadsters, Abarth is the sportier marque and needs fresh product even more urgently. Fiat will instead concentrate on the 500 and Panda family, as originally planned.

Ford “Eco-Boosting” Production in Ohio Assembly Plant

Sunday, April 6th, 2014

EcoBoostEngineIn late March, Ford announced they are investing $500 million to hire 300 workers at it’s Lima Engine Plant in Lima, Ohio, to add production of the twin-turbo 2.7-liter EcoBoost V6 for the 2015 F-150. In addition, the production of the next generation F-650/F-750 will be moved from Mexico to Ohio, as well. The plant opened in 1957 and is on track to build its 40 millionth engine this year. The new aluminum-concentrated, eco-aware 2015 F-150 will be hitting Borgman’s Market late 2014.

Click here to read an article and view the complete press release.

Ford Motor Company will invest $500 million to upgrade its Lima Engine Plant and add 300 new jobs to support production of the all-new 2.7-liter EcoBoost® specifically engineered for the next-generation 2015 Ford F-150.

The high-output, twin-turbo 2.7-liter V6 EcoBoost with standard Auto Start-Stop features an entirely new design that delivers power and performance in a stronger, smarter package.

This new EcoBoost engine builds on recording-breaking customer demand for F-150 pickups equipped with V6 engines. In fact, 57 percent of new customers in 2014 have opted for either a 3.7-liter V6 or 3.5-liter V6 EcoBoost to power their new F-150. Since 2010, retail registrations of light-duty pickups with V6 engines have grown more than 600 percent, with Ford F-150 directly responsible for 91 percent of this growth, according to Ford analysis of Polk retail new vehicle registration data from IHS Automotive.

“Our truck customers have spoken, and we continue to meet their evolving needs by providing another V6 option in the all-new 2015 F-150,” said Joe Hinrichs, Ford president of The Americas. “The hardworking team at Lima Engine is thrilled to begin building one of the most technologically advanced engines ever designed for America’s No. 1 truck.”

Ford’s investment in Lima follows an announcement in early March that the company will shift production of Ford F-650/F-750 medium-duty trucks from Mexico to Ohio Assembly Plant in Avon Lake, in the Cleveland area, early next year.

Ford Driving Skills For Life Implements Drunk Driving Suit

Sunday, April 6th, 2014

DrunkSkillsforlifeFordAs a part of their Driving Skills For Life initiative, Ford has developed a new drunk driving suit to accompany their free driving education program. Just like Ford corporate, Borgman is passionate about spreading the cautions of driving and encouraging programs to keep people safe on the roads. Contact your Borgman dealer to find the local locations of Ford’s Driving Skills For Life program!

Ford Socialby Cole Quinnell

Ford Driving Skills for Life is using new drunk driving suits, as well as an advanced curriciulum that address new trends such as drivers snapping photos of themselves while behind the wheel as the innovative program enters its second decade of training!

The program is also going global, which broadens the range of students in more ways than just language and local driving habits. In many markets, these drivers are not teens, but adults who are driving for the first time.

Ford Driving Skills for Life will be offered in 15 international markets – Canada, United Kingdom, Spain, Italy, France, Germany, India, China, the Philippines, Taiwan, Thailand, Vietnam, Indonesia, South Africa and United Arab Emirates. New programs are scheduled for Belgium, Romania, Malaysia and Myanmar.

“Over the last 10 years we have taken pride in our ability to adjust the curriculum to keep up with the constantly changing world awaiting teens and other new drivers,” said Jim Graham, Ford Driving Skills for Life manager. “We listen to the needs and concerns of teen drivers, and modify the program to keep it fresh and relevant.”

To address the issue of impaired driving, this year also marks introduction of a drunk driving suit that was initially created for the program’s recent expansion into Europe. The suit replicates some of the physical challenges experienced by a person under the influence of alcohol.

This is a free, advanced driving skills program for novice drivers. This year Ford Driving Skills for Life will continue to reinforce the importance of “hands on the wheel, eyes on the road” while driving. But a new element in the curriculum warns of the dangerous new trend of taking driving selfies. The hands-on portion of the program will demonstrate the distraction created by taking selfies while driving on a closed course.

The Driving Skills for Life program was established in 2003 by Ford Motor Company Fund, the Governors Highway Safety Association and a panel of safety experts with the mission of teaching newly licensed teens the necessary skills for safer driving, and the importance of making good decisions while driving. The program encourages parental involvement, which can contribute greatly to developing safe driving habits. In its first 10 years, Ford Driving Skills for Life has directly trained more than 30,000 teens in nearly 900 school districts in 39 states, plus 15 international markets. Learn more at drivingskillsforlife.com.

Commercial Services Is Offering You a $100 Referral Fee!

Sunday, April 6th, 2014

04_14CommercialFleetPromo590x285

Borgman is expanding their already outstanding Commercial Services and as an introduction incentive is offering $100 referral cash for anyone referred to Commercial Services who makes a purchase through July! Tell your business partners, friends and family about Commercial Services and they’ll get a price they love while you get cash to enjoy. Learn more about this commercial incentive here.

Borgman Ford Mazda has served businesses in the Grand Rapids and West Michigan communities for more than five decades. Whether you’re a sole-proprietor looking for dependable, economic and technologically savvy transportation solutions or a fleet manager seeing heavy duty solutions for private enterprise or municipal/non-profit service, Borgman has the commercial know-how and convenient service to keep your business moving.

We offer a robust inventory of light, medium, and heavy duty trucks, vans and chassis to meet every business need. Stay tuned for the highly anticipated 2015 Full Size Transit coming soon!

2014BorgmanCommercialServices

For any commercial needs, contact Commercial Account Managers Scott Gibbons or Michael Hoving.

Drive 4 UR School is Back!

Friday, April 4th, 2014

Drive4URschoolBorgman is partnering with Grandville Schools once again for Drive 4 UR School on April 26th from 9 am to 4 pm at Grandville High School!

The national program, which was started by Ford Motor Company in 2007, helps raise funds for local high schools. This event creates an opportunity for schools and their clubs, groups and extracurricular activities to raise money to continue or expand their operations. With the help of Borgman Ford dealership, Grandville Schools will organize, promote and hold a one day Ford test drive event for the surrounding community.

Ford donates $20 to the school for every test drive of a NEW FORD that’s completed at the event! It’s so simple — take a few minutes out of your day to test drive a car and help your school simultaneously.

2014 Mazda Models Recognized for Safety

Thursday, March 20th, 2014

Mazda6Safety2014 Mazda models were recognized as top safety picks by IIHS including the Mazda 3, CX-5, and the Mazda 6. Mazda Motor Company is concerned about safety, so you don’t have to be. With advanced FOW technology, Mazda vehicles are determined to reduce the risk of accidents and keep their drivers and cars in peak performance. Look for these top safety vehicles at Borgman Ford Mazda!

The IIHS, Insurance Institute for Highway Safety, conducts vehicle tests to determine a fair crash rating that focuses on protecting the car’s occupants. Additionally, it rates vehicles for front crash prevention — systems that warn the driver or brake automatically to avoid or mitigate a frontal crash.

There are two qualification levels, the 2014 TOP SAFETY PICK and the 2014 TOP SAFETY PICK+. To qualify for the first tier, a vehicle must earn good ratings on the moderate overlap front, side, roof strength and restraint tests as well as a good or acceptable rating in the small overlap front test. To qualify for the “plus” tier, a vehicle must meet all the qualifications of the TOP SAFETY PICK criteria, plus earn a basic, advanced or superior rating for front crash prevention.

Mazda has introduced advanced safety technology to their new models and offers the FOW (forward obstruction warning) on advanced models. The FOW works like a second eye on the road, detecting vehicles or obstacles in front of the car using a millimeter-wave radar. The miraculous system can calculate the distance to the object that it sees in front of it and will sound an alarm and display a visual alert to prompt the driver to brake if it gets within collision distance of an object.

All three 2014 Mazda vehicles, including the Mazda 6, Mazda 3, and Mazda CX-5 were rated advanced, earning the 2014 TOP SAFETY PICK+ by both the 2013 and 2014 IIHS for it’s front collision avoidance.

Click here for a complete list of the IIHS safety picks.

It’s Official: 2015 F-Series is Class Leading

Thursday, March 20th, 2014

2015FSuperDutyYou’ve heard all about the upcoming 2015 F-Series Super Duty, and now it has officially claimed class-leading figures. The truck will deliver best-in-class horsepower, torque and towing capacity, ensuring top-of-the-line performance for those who need a job done well. With figures of 440 hp (up from 400) and a0 pound-feet (up from 800), the F-450 Super Duty is enabled up to 31,200 pounds of towing. If you’re looking for a truck to deliver, check out Borgman Ford’s inventory during Truck Month and anticipate the 2015 F-Series being available this spring!

Autoblog – Jeremy Korzeniewski
click here for complete article and press release with specifications

Ford’s newfound pulling power comes courtesy of a larger turbocharger for its in-house Power Stroke engine, new fuel injector tips and, we’d assume, retuned computer controls. Besides the engine enhancements, the F-350 gets a wider front track for 2015 and new front springs, while the F-450 gains commercial-grade 19.5-inch wheels and tires, new rear U-joints, leaf springs, stabilizer bars and shocks. The steering and brake systems have also been upgraded.

The improved ratings are a result of designing and engineering the truck as an integrated system. The approach enabled Ford engineers to optimize performance across the full Super Duty lineup.

“Our chassis people work in unison with our powertrain people to develop more than a great truck, it’s a machine engineered for work,” said Doug Scott, Ford Truck group marketing manager. “We’re the only manufacturer that develops and builds our own powertrains in this class and when you combine that with a chassis that’s purpose-built for best-in-class power and torque, you can feel the result in the way it drives, especially when towing big loads.”

“Our chassis people have worked in unison with our powertrain people to develop more than a great truck – it’s a machine engineered for work,” he adds.

Highlights:

  • Second-generation 6.7-liter Power Stroke® V8 turbo diesel boosts horsepower to a class-leading 440 horsepower; torque to class-leading 860 lb.-ft. for all models
  • F-450 chassis upgrades raise maximum gooseneck trailer towing capacity to class-leading 31,200 pounds, fifth wheel towing capacity to class-leading 26,500 pounds, and gross combined weight rating to a class-leading 40,000 pounds
  • F-350 available with maximum towing package that increases fifth-wheel/gooseneck trailer towing capacity to 26,500 pounds, and raises the gross combined weight rating to 35,000 pounds

Terrain Management System 101

Thursday, March 20th, 2014

2014ExplorerlowresThere’s a new Ford system out there that Borgman Ford doesn’t want to slip under the radar- the Terrain Management System in the 2014 Ford Explorer. The new system allows for different settings according to the presented terrain and conditions for optimal performance and efficiency. The 2014 Explorer is perfect for those looking for their next adventure vehicle – spacious, terrain-conquering, and has class leading MPG.

Ford Social
click here to read complete article

According to Jonathan Crocker, Vehicle Engineering Manager for the Ford Explorer, the genesis of the Terrain Management project was the feedback that some consumers did not understand the conventional four-wheel-drive low and high, and would also benefit from a system that was more integrated.

With the Explorer moving to a front-wheel drive platform in 2011, the idea was to not simply engage the rear axle in tough conditions, but to integrate and modify the response of different systems for intuitive and improved vehicle performance.

2014ExplorerTerrainWhen dialed into the “Normal” setting, the Terrain Management System biases torque to the front wheels and shifts more torque to the rear only as needed. “It’s the most economical yet still allows 4WD function for optimal driving conditions,” says Scott Greca, a Ford all-wheel drive engineer who has been deeply involved in the continued development of the Terrain Management System. “It gets more interesting,” he points out, “when conditions get more extreme.” For instance, in the “Grass, gravel and snow” mode, where there is firm underlying terrain but the surface is slippery, more torque is transferred to the rear wheels, the transmission automatically upshifts into a higher gear and the engine slightly reduces its torque output at the current throttle condition. All this prevents the wheels from spinning and with electronic stability control assistance, keeps the vehicle going where the driver steers it. In “Mud/Ruts” mode, the system makes the throttle more aggressive and desensitizes stability control so the tires can spin as needed. The toughest assignment for the Terrain Management System is deep sand. In these conditions, the system automatically switches off traction control and is designed to deliver maximum torque to the wheels while keeping the transmission in low to power aggressively out of trouble.

Ford Good Works Program Continues To Spread Charity

Friday, March 7th, 2014

PBRIt’s not every day that you see a crew of bull riders meshing with a major cooperation to raise money for charities. In 2014, Professional Bull Riders (PBR) and Ford are working together to showcase their big hearts through the Good Works Program. The Program is hosted by Brendon Clark and documents PBR traveling across the country in search of people using their Ford trucks to better their local community. Now, you can enter for a chance to win a 2014 F-150 with EcoBoost and a VIP trip for two to the PBR Build Ford Tough World Finals in Vegas. When you win, your charity will also gain a new F-Series and a $25,000 donation. Win big for you and your favorite charity with Good Works!

Ford Social – Tori Tellem
Click here for full story

When you turn on the evening news, it can be challenging to remember that there are actually good things happening in our world. Walking among us – and sometimes as anonymously as they can possibly be – are people who volunteer their time, heart and skills to make that aforementioned world a better place to live.

The Good Works program introduces us to exactly these kinds of warm spirits, who are improving their community. Not to mention that they are Ford truck owners. Professional Bull Riders celebrity and the host of Good Works, Brendon Clark, travels across the country looking for those who are helping others and giving of themselves selflessly.

The videos in the Good Works series can be seen on the Good Works website. Someone who touched us with an act of kindness was Dan Foster, who wanted to thank our men and women in uniform for their service. As a Vietnam vet himself, he wanted to pay special tribute to them and created a wall of honor – but it’s not a memorial. It’s a wall that honors these heroes.

And also know that Ford is giving away a 2014 F-150 and $25,000 donation to charity through the Rider Relief Fund. You can learn how to enter here. A Ford F-150 with EcoBoost® and a VIP trip for two to the Built Ford Tough Series PBR World Finals seems like a win for you, but it’s a win for charity as well. You can donate to the Rider Relief Fund, which supports bull riders who have sustained injuries, or to the charity of your choice.

Mazda’s SKYACTIV Technology Simplified

Friday, March 7th, 2014

skyactiv-technologyWe’ve heard of it, we’ve seen it, and we’ve driven it—but what exactly does Mazda’s SKYACTIV® Technology mean? It’s goal is to maximize efficiency while delivering low emissions, increased fuel economy and outstanding driving performance. How does it work? Mazda took the time to explain their breakthrough approach with everyday items such as a cup and saucer, a spray bottle and a packet of sugar. Learn the basics here, and then stop by Borgman to learn the details and to test drive a SKYACTIV® Mazda!

Expand the photo for a full PDF.

Screen shot 2014-03-07 at 1.54.56 PM

Mazda compares:

…the SKYACTIV-G engine small-bore design, which yields greater efficiency, to a cup and saucer, explaining the difference between the surface areas of the cup and saucer. The cup is better at keeping a coffee warm due to it’s deep, small diameter shape that has less surface area; in the engine, keeping heat in the cylinder will retain energy. That’s why the SKYACTIV-G engine has a smaller bore with a deeper, small-diameter combustion chamber shape.

…the SKYACTIV-Drive torque converter to a cup and saucer. If it’s difficult to turn a cup with the stir of the liquid inside, why would you use a torque converter during your whole drive to do something similar? With SKYAVTIV®, a torque converter is only used 5mph and under, making a smoother, more efficient car that goes.

…the Advanced Direct Injection in SKYACTIV-G to a spray bottle. Using the “stream” setting on a water bottle is going to be have stronger pressure than the “spray.” By using a “stream” setting in our engine, Mazda’s injection pressure is higher than most engines, delivering fuel and increasing performance in a wide range of operating conditions.

…the SKYACTIV-G engine friction reduction to a sugar packet using the “gram strategy.” Sliding a business card on a clear surface is going to be smoother than a surface with grains of sugar on it. Mazda aims to reduce friction as a whole in their SKYACTIV-G engine, leading to increased performance and efficiency.