Archive for the ‘Uncategorized’ Category

Ford Questing to End Speeding Tickets?

Tuesday, April 14th, 2015

Screen shot 2015-04-08 at 3.18.11 PMIt’s only available in the UK right now, but the Ford S-Max is utilizing a technology that hasn’t reached The States yet: it offers a cruise control setting that reads speed limit signs and keeps the vehicle at the posted maximum speed, thereby removing the risk of speeding. Borgman, just like Ford, gets excited about vehicle safety. Could this technology be coming to the US? What’re your thoughts on the technology?

How It Works
Called the Intelligent Speed Limiter, this cruise control setting reads signs with a camera mounted on the windscreen and automatically keeps the car at the posted speed. When slowing down, the vehicle doesn’t use the brake system – it is handled by fuel flow and cuts engine power. Just like any other cruise control setting, the driver can override it at anytime with acceleration. Remember that this is an optional setting; it does not mean that the car will always drive the limit. Only when you apply the Intelligent Speed Limiter will it monitor your speed according to signs.

The Goal
The goal isn’t to control all drivers and keep them robotically following the speed limit. The goal is to simply minimize unintentional speeding when desired (which is why it is a setting, not a standard) as well as the number of speeding tickets being handed out. As Ford said in their press release, speeding can get costly when adding up fines, driving bans, and road accidents.

“Drivers are not always conscious of speeding and sometimes only becoming aware they were going too fast when they receive a fine in the mail or are pulled over by law enforcement,” said Stefan Kappes, active safety supervisor, Ford of Europe. “Intelligent Speed Limiter can remove one of the stresses of driving, helping ensure customers remain within the legal speed limit.”

Watch the video below to see how it works!

2016 Mazda MX-5 Miata Price Announced

Friday, April 10th, 2015

03-2016-mazda-mx-5-miata-fd-1Mazda has officially announced the starting price of the highly anticipated 2016 MX-5 Miata, and is continuing their tradition of fun, affordable roadsters by pricing the sport trim model at a low $24,915.

This is exciting news for Borgman Mazda and those in the market for a new convertible, and this summer drivers will be able to experience this lighter, faster, and more comfortable version of the Miata. The fourth generation of the MX-5 includes the incredibly efficient SKYACTIV engine and features, with some considerable upgrades to the interior.  It will also be available in 3 trim options, all of them unique and able to fill the different needs of customers.

To read more about the New 2016 MX-5 Miata, courtesy of AutoBlog, click here.

2016 Ford Focus RS Drifts into US Market Next Spring

Friday, April 10th, 2015

2016-Focus-RS-2Featured in the New York auto show this week is the new 2016 Ford Focus RS, an exciting new addition to Ford’s line-up of performance cars. Borgman Ford, as well as countless auto enthusiasts, have been eagerly awaiting the North American release of the Focus RS for years. We’ll finally have the chance to drive one when the third generation RS hits US dealerships next spring.

The 2016 Ford Fusion loaded with new and innovative features you’d normally only find in high performance sports cars, such as launch control, selectable drive modes, plus the all new and exciting Drift Mode. The redesigned body increases aerodynamics and gives this hot hatch a sporty, yet aggressive stance, paired with stability control systems and upgraded Michelin tires. This car certainly won’t look out of place at your local track meet.

2016-Focus_RS-3The base engine is a tweaked and tuned version of the Ford EcoBoost 2.3L turbo, paired with a highly dynamic all wheel drive system, providing one of the most exhilarating driving experiences in its class. If you’re as excited as we are, read more about the 2016 Ford Focus RS on AutoBlog.



Make the Switch Giveaway

Wednesday, April 8th, 2015

Screen shot 2015-04-08 at 4.30.41 PMThe switch is on to Ford, America’s most popular brand!

Entering is easy – simply watch a short video and enter to win. The videos show other customers who’ve made the switch to a 2015 Fusion, 2015 Escape, 2015 Explorer, and 2014 Focus. The more videos you watch, the better your chances of winning. Inviting your friends to join you will earn you more opportunities to win that brand new Ford vehicle.

See why the rest of America is making the switch to Ford and come in and test drive one of our brand new 2015 Ford vehicles and you’ll get a $25 gas card, only from Borgman! See for yourself why you should make the switch!

No purchase or payment is necessary to win. A purchase will not increase your chances of winning. %0 US and DC, 18+ with valid driver’s license. Sweepstakes ends 5:00 pm EST on 12/30/15. See official rules, prize descriptions, odds and full entry details here. Sponsored by Ford Motor Company. 

You’re Invited to the Tuff Turf Transit Event

Wednesday, April 8th, 2015

20140807_143607_17Join us at our Tuff Turf Transit Event on April 29, 2015 between 11 am and 2 pm to celebrate Molebusters’ great coup of winning a brand new 2015 Ford Transit. Jim Zylstra, owner of Tuff Turf Molebusters, won Ford’s national Transit Means Business Challenge. Watch him receive the keys for the first drive while snacking on small plates and refreshments. Chat with representatives from Ford and various vendors.

While you’re here, check out the latest rebates available on 2015 Step Vans (up to $5,000!) and learn about the 2015 Transit.

The event is hosted by Commercial Sales Manager Scott Gibbons, who will be on site to answer any questions about your commercial needs. Admission is FREE! Please RSVP through the link below to ensure your place at this exciting event. Refreshments will be provided.

Feel free to contact us with any questions about the event, registration or our dealership. We look forward to servicing your commercial needs. See you out there!






EcoBoost Challenge is Back

Wednesday, March 25th, 2015

The Ford EcoBoost Challenge returns! Ford is touring 17 cities for test driving through June, bringing the most anticipated Ford Models (including the all-new 2015 F-150 and Mustang). The EcoBoost Challenge gives consumers across America a fun and free weekend to test drive Ford’s latest innovations. The closest test drive event to Grand Rapids is in Chicago on May 9. Make a weekend out of it and Get behind America’s most popular brand!

Screen shot 2015-03-25 at 12.14.07 PMParticipants are eligible to win a brand new, EcoBoost-powered 2015 Ford Edge. Additional entries can be earned by bringing guests to the event with them. In addition to having the opportunity to test drive, the tour includes a “ShiftPhobia” boot camp that provides consumers a hands-on clinic to learn the basics of driving a manual. If you’ve ever wanted to learn, now is your chance! An on-course driving instructor will help you through the learning process.

“With EcoBoost engines now available across 100 percent of our U.S. light-duty lineup, the EcoBoost Challenge lets consumers experience this innovative technology that helps Ford deliver better fuel economy with a more engaging driving experience than the competition,” said Michele Bartlett, Ford group marketing manager for large cars and SUVs. “Not only is the EcoBoost Challenge a lot of fun, but getting people in the driver’s seat is the best way for them to experience the craftsmanship, innovation and performance of the Ford lineup.”

Participants must register at due to limited spaces and first-come, first-served basis. See below for locations and dates!

If you can’t make it to one of the cities, visit Borgman Ford for more information and to test drive these same vehicles on a local lot. 

Events begin at 9 a.m. and end at 6 p.m. Don’t miss this fun opportunity!

  • Miami: Sun Life Stadium, March 7
  • Los Angeles: Santa Anita Park, March 14
  • Dallas: AT&T Stadium, March 21
  • Washington, D.C.: FedEx Field, March 28
  • Houston: NRG Park, April 18
  • Louisville, Kentucky: Papa John’s Cardinal Stadium, April 25
  • Phoenix: WestWorld, May 2
  • Concord, North Carolina: Charlotte Motor Speedway, May 2
  • Seattle: Emerald Downs, May 9
  • Chicago: Arlington Park, May 9
  • Cincinnati: Forest Fair Village Mall, May 30
  • Pittsburgh: Pittsburgh International Race Complex, May 30
  • Orlando, Florida: Orange County Convention Center, June 6
  • Philadelphia: Wells Fargo Center, June 6
  • San Francisco: Oakland Alameda Coliseum, June 13
  • Rochester, New York: Monroe Community College, June 13
  • Minneapolis: Mall of America, June 20

Ford Sync Making Changes (and Upgrades!)

Wednesday, March 25th, 2015
Ford plans to upgrade to a new communication system in 2016. The BlackBerry QNX is shown above.

Ford plans to upgrade to a new communication system in 2016. The BlackBerry QNX is shown above.

Borgman admires the innovation that is happening in the auto world. Keeping consumers up to date on what is approaching or leaving the spectrum is important to us. Read below about Ford’s latest effort to improve their interior technology, thereby making your ride easier and breezier.

Albeit dropping Microsoft as its infotainment partner, Ford is switching to the BlackBerry QNX operating system for Sync 3, MyFord Touch’s approaching replacement. According to Automotive News, Ford Director of Connected Vehicles and Services Don Butler announced the switch during a speech and said, “We’ve obviously had a good, long relationship with  Microsoft. [They] understand the automotive environment and the kinds of experiences that we’d like to enable.”

However, Ford is not severing all ties; they’re using Microsoft to make the cloud based updates and creation a reality for Sync 3. Ford is expanding connected services for customers around the world using the globally scalable and reliable Azure Cloud infrastructure. Additionally, it’s said to have a simpler interface with better voice recognition and quicker response times.

The switch from MyFord Touch to Sync 3 is set to happen later this year on choice 2016 model year vehicles. Next year it will be available throughout the Ford and Lincoln lineups. This news doesn’t affect you current MyFord Touch users, though. Just enlightens you on what technology is coming up in the future!

Read more information and see the full press release at Autoblog. 

Want Performance and EcoBoost?

Wednesday, March 11th, 2015

Screen shot 2015-03-11 at 11.27.23 AM…Look no further. The 2015 Ford Mustang EcoBoost has it all. Borgman proudly joins Ford in their initiative to make a Pony Car that’s fit for even the eco-conscious fanatics in Grand Rapids. From re-design to the compact 2.3L engine (with more power than the old 4.6 L!), this new Mustang is stealing the hearts of die-heard V8 owners.

Autoblog does a comprehensive review on the 2015 Mustang EcoBoost, navigating all the specs of the vehicle. The new Mustang doesn’t sacrifice the innate luxury and power of the acclaimed vehicle – Recaro seats, leather features, technology, dual exhausts, 18-inch alloys, electric power-assisted steering, and HID headlamps. Mesh that with 310 horsepower and 320 pound-feet of torque, 32 highway mpg and a 200-pound weight shed and you have the Eco-Pony Car at its finest.

Here are a few highlights from the Autoblog article:

The Test Drive
“The lane-spanning road imperfections and potholes were basically ignored in the 2015, while a 2014 over the same stretch would have been side-stepping and shuddering itself to pieces. Instead, it was like the EcoBoost simply smiled and asked us to add on more speed. The light nose led to an even sharper turn-in than we were originally expecting, although the minimal body motions, particularly in regards to roll, had us questioning whether we were driving an American muscle car or something more… European. It’s absolutely astonishing, particularly if your last Mustang experience involved a solid-rear axle.”

“While you can get a Mustang EcoBoost for $25,300, you’d be a fool to do so. Instead, you want the $29,300 Premium trim, which adds as standard Sync with MyFord Touch, Selectable Drive Modes, heated, vented and powered leather seats, dual-zone climate control, ambient lighting, a nine-speaker stereo with SiriusXM and HD radio and heated side mirrors. You’ll also need to opt for the Premium if you want to add things like the twelve-speaker Shaker stereo, blind-spot monitoring or the 50 Years Appearance Package. Regardless of which EcoBoost trim you ultimately choose, plan on dropping $1,195 for the six-speed automatic gearbox, if that’s your thing.”

Screen shot 2015-03-11 at 11.27.31 AMIn Conclusion…
“For the first time in a long time, we can recommend, wholeheartedly, that you should buy a Mustang without the V8. It’s very, very good. But more than that, it feels like something unique and exciting, rather than merely playing second fiddle to the 5.0-liter GT. People are still going to give you flak for buying the turbo rather than the V8. Just ignore them, though, because at the end of the day, you’ll be driving a 3,500-pound, turbocharged, rear-drive coupe with 310 horsepower. The Mustang badge on the nose is just a bonus.”

Searching for the Best Car Interior?

Friday, February 20th, 2015

Screen Shot 2015-02-18 at 5.05.18 PMSearch no further. Finding the best value for your budget is easy for us. Just like we do, Mazda USA likes to do the same. Borgman Mazda always offers the best deals at the affordable prices. The Mazda 3 was recently named to having the best car interior for under $30,000. Come find yours at Borgman Mazda!

Car and Driver searched for the supreme mid-grade, yet near-luxury vehicle that meshes affordability with comfort and performance. Mazda’s style is always sleek. Clean, aerodynamic, and classy are three adjectives that fit with every Mazda in the lineup, regardless of the roof height. We wouldn’t expect anything else for the interior. (Don’t forget about the innovations.) Mazda ensures their drivers an experience — from driving assist to an easy-to-use navigation and services screen. If you’re sitting in the drivers seat, these functions are accessible and ready for you to master.

The Mazda3 starts at $17,765. Upgrade with available sunroof, power driver’s seat, hands free Bluetooth, keyless entry and start system, rearview camera, navigation, Bose surround system, satellite radio, auto-dimming, and more. It’s a whole new world, all for under $30,000. Get customizing!

Ford’s Viral Video Re-defines “Speed Dating”

Friday, February 20th, 2015

At Borgman Ford, we may be pretty serious about giving our customers the Best in the West, but we like to have a little fun here and there as well. We’re proud to provide a brand that has such “unique” approaches to mundane occurrences. Take Valentine’s Day, for example.

For the romantic holiday, Ford put together a few first dates to remember. After asking a few “unsuspecting” men to go on a blind date, they set them up with a professional stunt driver and a Mustang. With a hidden camera and a bit of tire smoke, this “innocent seeming” gal plays a little prank on a few men. See how this they go from zero to 100 MPH… real fast!