Archive for the ‘Uncategorized’ Category

Get Out to Vote & Celebrate the Past of the Pony Car

Wednesday, August 13th, 2014
This 1966 Mustang Convertible belongs to Pete VanderVeen and is on display at Borgman through Aug. 20th in the GRNCDA Metro Cruise Fan Favorite Content. Stop by to vote!

This 1966 Mustang Convertible belongs to Pete VanderVeen and is on display at Borgman through Aug. 20th in the GRNCDA Metro Cruise Fan Favorite Content. Stop by to vote!

Stop by our showroom before August 20th to witness restoration perfection in Pete VanderVeen’s 1966 Convertible Mustang, then cast your vote in the GRNCDA Fan Favorite contest! Borgman is celebrating 50 years of the iconic Ford Mustang by hosting this near-original model of the convertible ‘Stang. Ford was responsible for debuting the “pony car” style, and inspired other auto companies to lengthen their hoods and stub the rears of their sport-car coupe. This 50-year anniversary is nothing to be overlooked; the Mustang is the only car of it’s kind to be continuously produced, without interruption, for over five decades.

Owning a Mustang of any year is an exciting privilege, but what is it like owning one of the oldest first-generation Mustangs?

Pete VanderVeen enjoys every second of ownership of this beautiful testament to iconic design, which originally listed for $2,600. He purchased the car in 1981, and in 1997, decided to do a total restoration of the vehicle. Taking him only a year and a half to restore it, the car’s original interior and exterior is now in fantastic, conditioned shape and wears beautiful black interior and a white convertible top. It’s no trailer queen; the pony car is driven to every show where he has tallied over 50 awards including Best in Show and Best Mustang.

Don’t miss your opportunity to see this one-of-a-kind Mustang during the GRNCDA Fan Favorite contest at Borgman Ford Mazda August 11-20. Celebrate with us, and come out to cast a vote to Pete’s outstanding example of pony power!

The Fan Favorite Contest and the 28th Street Metro Cruise

Friday, August 1st, 2014


Mustang lovers, we’ve got the greatest surprise for you. Borgman is excited to announce that our featured vehicles will celebrate the legacy of the Ford Mustang. We are displaying a 1966 Convertible Mustang during the GRNCDA Fan Favorite contest August 11-20! Come to the dealership to see this lovingly preserved and iconic classic!

By simply voting for your favorite vehicle in the dealership, you will be entered in a drawing to win:

Grand Prize: $1,000 voucher toward the purchase of any products or services at a GRNCDA dealership

Second Prize: $250 toward the purchase of any products or services at a GRNCDA dealership

Third Prize (five given): A free oil change at participating GRNCDA dealership

 The Fan Favorite contest is a precursor to the 28th Street Metro Cruise, both which are put on by the Grand Rapids New Car Dealers Association (GRNCDA). Come see these rare vehicles and join the fun at Borgman Ford Mazda.

Screen shot 2014-07-18 at 1.10.49 PMTHE METRO CRUISE

Buckle your seatbelts, release your inner car fancy, and head to Borgman, the anchor of the 10th annual 28th Street Metro Cruise August 22-23. We are the go-to hub for car displays, events and information. In addition, we’ll be hosting the ’66 ‘Stang mentioned above alongside a 2015 Mustang preview model! Celebrating 50 years of the pony car has never been more exciting.

The GRNCDA is putting on the event, which began in 2005 to help drive business to the 28th street corridor. The event has grown from 85,000 attendees the first year to over 250,000! Cruisers have long considered 28th street a memorable place for car lovers. The event includes every and any type of vehicle, from hot rods and low riders to classics and performance cars. In addition to cruiser sight seeing, this free event includes several activities such as an antique collectible car show, a pinup girl contest, celebrity guests, entertainment stages and more! Click here to read more information on the 28th Street Metro Cruise.


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Photos courtesy of

Ford Explorer One of Fastest Selling Cars in America

Friday, August 1st, 2014

AccordiScreen shot 2014-08-01 at 10.43.57 AMng to MarketWatch, 2014 has marked another high in vehicle sales, reaching more than 8 million sales in the first six months. That makes car sales up 4.3% from the same time in 2013, and 2013 marked a six-year high for vehicle sales. The incredible growth of the U.S. auto industry triggered a question: What are the fastest selling cars in America?

To determine the fastest selling cars, 24/7 Wall St. used days-to-turn figures (provided by TrueCar). Day-to-turn means the average number of days it takes to sell a car, from the time it arrives at the lot to the time it is driven off. On the list of 10 cars, Ford Explorer made the list, having an average of 36.2 days-to-turn. The year-to-date sales have reached over 104,460! The Explorer is known to be popular to households and families, but the police version of the car has spiked 59% since last year.

If you’re thinking about purchasing an Explorer, don’t miss the opportunity at Borgman Ford!

Click here to see the full list of The Best Selling Cars in America.

Throwback: Mazda RX-7 one of Best ’90s Sports Cars

Friday, August 1st, 2014

MotorWeek recently dug through some archives to announce the best sports cars of the ’90s. Come to find out, the Mazda RX-7 was one of them. The announcer stated that consumers were “drooling over it’s sexy bodywork.” Apparently back in 1993, ”lean and mean come to mind when we dream of the Mazda RX-7 performance” and the cockpit was described as “tight and intimate.” The car sported one air bag, the drivers side. Oh, how technology and luxury has changed for Mazda. the new sports cars and roadsters that are available now are much more innovated, but that doesn’t take away from the excitement in the ’90s!

Here’s the complete video, fit with a few other flashback cars, too.

Celebrate Borgman’s Anniversary with Us!

Friday, August 1st, 2014


Grab your whole family and head to Borgman Ford Mazda! We want to celebrate with our community by holding a Borgman Family Anniversary Picnic every Wednesday in August from 5 – 8 pm. Come to the dealership for food, fun, and activities. It’s going to be a big birthday bash, filled with party food, cake and soda. In addition to the picnic, we’re by having an Anniversary Sale, where you can find the best deals in town on new and used vehicles. Don’t hesitate to come and test drive your future ride. And, with the 28th Annual Metro Cruise coming up, we will be hosting a voter’s choice vehicle for you to see!

For 54 years, Borgman Ford Mazda has been family owned and operated and serving the Grand Rapids community with three generations of Red Coat Service. Beginning with Fred Borgman in 1960, the purpose of the dealership was to provide cars and sell them with honesty and integrity. Borgman’s trademark was being known as “The Home of the Redcoats” because each of the sales associates would dress up for the daily occasion, wearing black pants, white shirts, black ties and red sport coats to work. This identity helped establish the friendly, honest, valuable and reliable service of Borgman to be forever concrete.



It’s Coming: Mazda’s Winning Line-Up

Friday, July 18th, 2014

Screen shot 2014-07-18 at 12.31.25 PMMazda has courage. They defy convention. They build better cars. They win awards. They wanted to come up with a new approach to let you all know, and they decided to do it with the help of Mia Hamm. She’s everyone’s sealed deal when it comes to creating the perfect soccer roster – she’s been named ESPN’s Greatest Female Athlete in the last 40 years. Just like Mia has the drive to win, Mazda has the drive to provide you with award-winning vehicles.

Mazda’s Winning Line-Up Event is hitting Borgman Mazda August 1 with some of the best deals of the summer. Why settle for a competitor’s vehicle when you could get the best vehicle?

Check out these focus vehicles and start planning your new purchase!

2014 Mazda3

2015 Mazda6

2015 CX-5

2014 CX-9

Did Ford Say 100 New Patents? Yep.

Friday, July 18th, 2014

AS4374915F150_Lariat_DeadFrntStaticWindFarm_mjWe’ve shared a lot with you about the new 2015 F-150, but we haven’t shared this. The new F-150 will have almost as many new patents on it as its model number. Thats more than 100 new or pending Ford patents, making the new F-150 the most patented truck in Ford history! Ford is all about making your life easier, safer, and more efficient.

Here is a peek into the technicalities beyond the lightweight but uberstrong aluminum body, the 2.7L EcoBoost engine efficiency and higher MPG, and the higher towing and hauling capability that we already have been bragging about. Here’s a glimpse into the innovative technological advances that make this vehicle the leader in truck technology.

Power Plugs. Thats right, there’s 110V/400W power outlets right there in your truck.

360 degree camera system. Alright, big deal. There’s a camera on the truck just like every other new vehicle. But do the other vehicles have a four-camera system that allows you to see all four sides, a complete birds eye view? Or what about a washer system, so the cameras are never obstructed by dirt and grime?

Lifetime LEDs. Because LED lighting uses about half the energy to beam a brighter area, the headlamps are expected to last the entire life of the truck. In addition, the F-150 has LED spotlights integrated into the rear view mirrors for that extra illumination when you’re working on a night-shift.

Tailgate Tech. Now, you can lower your tailgate with your key fob. And, the tailgate step is fully integrated into the tailgate, delivering a sleek, nearly invisible step.

Rain Sensing Wipers. Just in case you don’t realize that it’s raining, your ride has it covered.

Adaptive Cruise Control and Forward Collision Warning. Maximizing safety, minimizing accidents. The F-150 will catch if you’re sneaking up on the car in front of you too quickly and adjust accordingly. And, with brake support, will help hault the car in the case of a forward near-collision.

8-inch Productivity Screen. Completely redesigned screen that is customizable, mission-specific, and delivers everything you need to know about your truck’s status.

We’re sure that there will be more surprises before it’s debut that will fully convince you that the 2015 F-150 should be your new baby. Stay tuned.

The Smaller, the Better: Ford 1.0L Takes International Engine of the Year

Friday, July 18th, 2014

Screen shot 2014-07-18 at 10.22.14 AMIt may be the tyke of the Ford engines, but it continues to receive some of the highest honors. The Ford 1.0-liter EcoBoost engine won their third consecutive International Engine of the Year award and snagged the title in the Sub 1.0-liter category, as well. It packs 123 horsepower and 148 pound-feet of torque (with overboost) in it’s compact form; the engine is small enough to be your carry-on item on a commercial flight. The engine is available in the Ford Fiesta and the upcoming 2015 Ford Focus. Come test drive this mean machine at Borgman Ford to see what all the hype is about!

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The engine – fuel-efficient yet powerful – is the finest example of powertrain engineering, judges say. The engine finishes ahead of premium and supercar brands, earning praise for it’s drivability, performance, economy and technology.

“To deliver the complete package of eye-popping fuel economy, surprising performance and real refinement, we knew this little 1.0-liter engine would have to be a game changer,” said Bob Fascetti, vice president, Ford Powertrain Engineering. “Through our One Ford approach to development, EcoBoost continues to set the benchmark for power combined with fuel efficiency from a gasoline engine.”

The 1.0-liter EcoBoost has now won 13 major awards. In addition to collecting seven International Engine of the Year awards in three years – including Best New Engine in 2012 – the 1.0-liter EcoBoost also was awarded the International Paul Pietsch Award 2013 for technological innovation in Germany; the Dewar Trophy from Royal Automobile Club in Great Britain; and the Breakthrough Award from Popular Mechanics in the United States. Ford is the first automaker to win a Ward’s 10 Best Engines trophy for a three-cylinder engine.

“This year’s competition was the fiercest yet, but the 1.0-liter EcoBoost continues to stand out for all the right reasons – great refinement, surprising flexibility and excellent efficiency,” said Dean Slavnich, co-chairman, 16th International Engine of the Year awards and editor, Engine Technology International magazine. “The 1.0-liter EcoBoost engine is one of the finest examples of powertrain engineering.”

The development of the engine was detailed and strenuous, comprising over 5 million hours of work and more than 200 engineers and designers from Ford research and development centers. Vehicles equipped with the 1.0-liter EcoBoost engine are available in 72 countries.

Click here to see the extended press release and Autoblog article. 

The 2015 Full Size Transit is Here!

Friday, July 11th, 2014

It’s finally arrived. The 2015 Full Size Transit is on our lot, bigger than ever (that’s our very own 6-foot Michael Hoving standing straight up).



NEWtransitfrontNEWtransitoutviewNEWtransitinsideBorgman Ford is ecstatic to begin providing businesses of all kind with these professional, sleek, advanced, innovated and impressive new do-it-all vehicles. Here’s a quick summary of just a few of the Transit’s highlighted features:

  • Three wheelbase lengths and roof heights (so you can have any size you need)
  • Four model configurations (van, wagon, chassis, cutaway)
  • High-strength and boron steel Unibody Construction makes it lightweight yet durable, and lowers the MPG
  • Capability that is designed to maximize cargo space for carrying large volumes and heavy payloads
  • A choice three advanced engines, each which are constructed to match your needs and requirements to maintain efficiency and cost
  • Advanced technology (Crew Cheif, SYNC, Lane-keeping system, and more!)
  • Completely customizable to fit YOUR business

Visit our Full Size Transit Page to read more.

Stop by Borgman Ford  to get the full glance, test drive and purchase your business’ new best friend.

Next Mazda2 to Feature Compact SKYACTIV-D 1.5

Thursday, July 3rd, 2014

140610aMazda has announced that the upcoming all-new Mazda2 will feature the SKYACTIV-D 1.5, a newly-developed 1.5-liter clean diesel engine using Mazda’s next-generation SKYACTIV technology.

Similar to the SKYACTIV-D 2.2 clean diesel engine in the CX-5, the SKYACTIV-D 1.5 was developed for ideal combustion despite a low compression ratio. The result is an engine that boasts outstanding dynamic performance, with torque equal to a 2.5-liter gas engine, linear acceleration, and excellent environmental performance.