If you’ve stopped by Borgman Ford lately to “Spin to Win” during its Construction Sale, you’ve noticed an extreme makeover in process. Just wait until you see what the new, state-of-the-art showroom has in store!
For customers, the “extreme makeover” of the Borgman Ford Showroom will offer a high-tech display area where they can interact with video technology to get information and enjoy the vehicle displays in bright, crisp LED light with a lounge atmosphere.
“We’re excited to be bringing our customers a renewed modern, interactive and comfortable environment to experience all the new features Ford has in store,” said Matt Borgman, General Manager. “We can’t wait.”
Despite it’s futuristic feel, the project is a bit of a “blast from the past” for lead architect Richard Craig. When Craig first moved to Grand Rapids in 1979, he teamed up with iconic local architect Marvin DeWinter, designer of the Ford Museum, Amway Grand plaza hotel tower and other flagship projects around town. DeWinter had been the original architect of the Borgman showroom.
Now, decades later, Craig has been reviewing those original sketches of his retired partner, and marveling at just how much the technology has changed.
Among the many exciting architectural features that might have felt like “science fiction” when the showroom was originally built, LED lighting will be used in 80% of the fixtures, and will use 10% or less energy than the existing fixtures. The gorgeous wide sections of glass will be low-e and create a very energy-efficient envelope.
One of Craig’s favorite features specified by the Ford brand plan is a 24′ tall, curved vertical entry tower with a metallic finish.
“It’s very dramatic,” Craig said.
Inside, his favorite element is a floating ceiling that due to the high windows, will create interesting soft light from above.
In keeping with the industry trend, Craig says the emphasis is a simple, elegant look.
“When doing a showroom, the cars are the stars of the show,” he said.
Pretty soon, those stars will shine!
Stop by for a visit to see the work in progress, and “Take a Spin” to Win great prizes!