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The Drive Times

Thornapple-Kellogg 2018 Ford Drive 4 UR School Event Photos

May 9th, 2018


Borgman Ford Thanking The Middleville Community For All Their Support

Borgman Ford would like to thank all of the people in the Middleville community, senior parents, friends, and family who made time to stop by on April 28th to test drive a new Ford. We had an excellent turnout for the event and could not have asked for better weather. Most of all, it was awesome to see the community come together and help give the Thornapple-Kellogg 2018 Senior Class a graduation night they won’t soon forget! Read the rest of this entry »

What Makes The Sound of the Ford Mustang So Thrilling?

May 2nd, 2018

At Borgman Ford in Grand Rapids, it still makes us giddy when we hear the unmistakable sound of a Ford Mustang GT roaring to life. When that low rumble of the exhaust turns to a powerful roar on the open road, you know there’s something special about it.  It doesn’t matter if you’re just getting into muscle cars or a devoted Mustang fan. Your hairs stand up on end, you may get the butterflies, or your pupils might dilate – this is all by design.

Ford put considerable effort into the sound of their performance cars, with the 2019 Mustang being the most recent and dramatic example. Read the rest of this entry »

Enter To Win the Borgman Fair Trade Deal Photo Contest – New Winner Each Month!

April 17th, 2018

Photo of two women posing next to their New Ford Escape in West Michigan - entering to win Borgman Ford Mazda's Fair Trade Deal Photo Contest!

Send In Your Photo of a Borgman Vehicle – Win Great Monthly Prizes

Loving your Borgman vehicle? If you bought or leased a vehicle from us and had a great experience, post a photo of you enjoying your new ride on our Facebook Page for a chance to win gift cards and other great prizes!

To enter, simply include #BorgmanFairTrade with a photo post on our wall, or if you prefer, you can use this form to submit your entry. We’ll pick a new winner at the end of each month!

For April 2018, the prize is a $100 Gift Certificate to Essence Restaurants – giving you an honest-to-goodness meal to go with your honest-to-goodness deal.

Enter For Your Chance To Win!

Join Borgman at the Meals on Wheels Western Michigan Chef’s Specialty!

March 21st, 2018

Photo of a blurred spring landscape - illustrating the 4th Annual Meals on Wheels Chef Specialty

Help Borgman Support Healthy Living For Seniors in West Michigan

Borgman Ford is a proud supporter of Meals on Wheels Western Michigan, and this year we’d like to share a fun opportunity to go out, eat great food, and support seniors in our community. Please join us at the 4th-Annual Chef’s Specialty, held at the McKay Ballroom on May 17th, 2018 from 6 to 8 p.m. This year, Meals on Wheels is celebrating the warm weather with a garden theme, so don your favorite spring outfit! You can read more about the event below Read the rest of this entry »

What Borgman Means By “Fair Trades & Honest Deals” in Grand Rapids, MI

February 28th, 2018


Treating Customers Right is a Borgman Family Tradition

Borgman has been giving auto shoppers in Grand Rapids and West Michigan fair trades since we opened our doors almost 60 years ago. When Fred Borgman founded the dealership back in 1960, the concept of being honest and transparent with his customers served as the cornerstone of the business. Fred outfitted his sales team with red sports jackets to make them more visible – and therefore accountable – around town. Soon, Borgman became known as “The Home of the Redcoats,” which was synonymous with friendly, professional, and transparent conduct.

Times have certainly changed since then, but our dedication to Fred Borgman’s vision has not. Borgman Ford Mazda is still family-owned and operated, with Fred’s grandson Matt sitting as General Manager and ensuring that everyone who visits is treated with respect.

What is a Borgman Fair Trade Deal?

When we say we give everyone a “Fair Trade Deal,” here’s exactly what we mean: when you bring your current vehicle to us, we offer you what it’s worth. It doesn’t matter if you intend to trade it for a new vehicle or sell it outright – the number is the same. No low-balling, “x-over-your-trade” shenanigans, predatory guaranteed-approval-style lending, or bull. Read the rest of this entry »

Five Fords You Have To See At The Grand Rapids Auto Show

February 2nd, 2018


Visit DeVos Place in Downtown Grand Rapids Through February 4th

Looking for something fun to do this weekend? The 20th Annual Michigan International Auto Show is going on now at DeVos Place! Our staff was there at the beginning of the show chatting with local Ford fans about what’s ahead, helping present a large sample from the 2018 – 2019 lineup. There were many New Ford vehicles on display, but we wanted to share a few that really stood out this year. Take a look at our list of New Ford Vehicles you don’t want to miss during your visit below or Click Here for more information about the Michigan International Auto Show! Read the rest of this entry »

Driving a Ford Sports Car Around West Michigan Is Fun, And Science Proves It

January 26th, 2018

Photo of the rear wheels of a New Ford Mustang performing a burnout - illustrating research showing that driving an exciting car can be good for your health

Ford Studies Emotions While Driving Ford Performance Vehicles

Ask any sports car owner in West Michigan and they’ll tell you – driving a performance car like the New Ford Mustang or the Ford Focus RS is an absolute joy, and Borgman agrees. The on-demand power and responsive handling add a little thrill to something as ordinary or mundane your morning commute.

However, did you know that there is research showing it’s good for you? This article recently published by Ford will go over what they call “buzz moments,” or small periods of excitement that contribute to our overall wellbeing. They also worked with some neuroscientists and vehicle designers to produce a “Buzz Car” which syncs the passengers’ emotions to a stunning LED light show. Read the rest of this entry »

Build The Perfect 2018 Ford Expedition For Your Adventures Across West Michigan

January 12th, 2018

Photo of a 2018 Ford Expedition on an adventure in West Michigan

Start Your Journey in a New 2018 Ford Expedition from Borgman Ford in Grand Rapids

One of the most sought-after vehicles on the Borgman lot is the New Ford Expedition, and it’s no wonder. Families in West Michigan love the spacious and luxurious interior, the integrated tech for entertaining the kids, rugged on and offroad capability, towing power, and more. In addition to seating 8, the Ford Expedition also features enough space for whatever else you need to bring with you on your adventures, such as camping gear, sports equipment, or family luggage.

In this article, we’ll cover some key features of the 2018 Ford Expedition SUV,  showing that it’s just as capable of going on grand adventures through West Michigan as it is keeping up with the needs of a busy family. If you’re looking for a top-tier SUV in Grand Rapids, we invite you to visit our showroom where we can help you specify your made-to-order 2018 Ford Expedition. Visit our Expedition Options Page or Contact Us to start building yours today.

Read the rest of this entry »

Visit Borgman Ford at the Upcoming Auto Show in Grand Rapids!

January 5th, 2018

Michigan International Auto Show LogoCheck Out New Fords at DeVos Place: February 1-4 2018

The 20th Annual Michigan International Auto Show is right around the corner, and Borgman Ford can’t wait to share new features of the Ford lineup with auto enthusiasts in West Michigan! Mark your calendars for February 1st through the 4th and come see us at the DeVos Place in Downtown Grand Rapids.

There will be plenty of New Ford Vehicles on display, including the mighty New 2018 Ford F-150 and the hot New 2018 Ford Mustang, as well as many other SUVs and Cars from the 2018 lineup. While you’re there, be sure to check out all of the impressive New Mazda Cars & SUVs on display too!

This year also marks the 20th Anniversary of the Michigan International Auto Show, and there will be many other fun activities and exhibits to enjoy! Check out the popular Million Dollar Motorway, explore a selection of vintage cars from the Gilmore Car Museum, and be on the lookout for Gizmo the Robot wandering the show floor! For more information and to get a $2 Off Coupon, visit We hope we see you at the show and stay tuned for more updates!

Advanced Winter Driving Tips For West Michigan Roads

December 12th, 2017


Learn How To Recover From Different Skids, Retrain Your Pedal Foot, and More!

The winter weather has arrived in Grand Rapids and West Michigan, and it looks like it’s staying for the season. While it’s undeniably beautiful to look at, snow and ice can make driving hazardous, especially with the influx of cars on the road during the holiday shopping and travel season. In the interest of making sure everyone arrives at their destinations safely, Borgman has put together a few advanced tips for winter driving, which include a quick hit on some vehicle physics plus 4 types of skids and how to recover from them. We’ve written an article that covers the basics of safe winter driving, which you can find here. To further sharpen your winter driving skills, keep on reading! Read the rest of this entry »


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