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The Drive Times

Ford Selects Grand Rapids, MI For City Of Tomorrow Challenge

July 10th, 2018

Ford and Grand Rapids Team Up Summer 2018 for the Ford Mobility Challenge - finding smart solutions to public transportation concerns

Borgman Ford Urges Grand Rapids & West Michigan Residents to Share Thoughts on Transportation

Borgman Ford has been serving the Grand Rapids and West Michigan community since 1960, and in that time we’ve had the unique pleasure of watching the city grow. In recent years, Grand Rapids has become a nationally-renowned destination for tourism, art, medicine, technology, and more. However, as more people flock here, the fastest-growing city in Michigan, issues with public transportation, traffic flow, parking, crosswalks, and other infrastructure have become more pronounced. The good news is, Ford is offering help.

We’re happy to share that Grand Rapids has been selected to participate in the Ford City of Tomorrow Challenge. This summer, Grand Rapids residents are encouraged to share their ideas in this crowdsourced, grassroots effort towards improving the transportation and infrastructure of their city. Read the rest of this entry »

Borgman Ford: Wishing West Michigan a Fun & Safe Memorial Day Weekend!

May 25th, 2018


Borgman Ford would like to wish everyone a fun and safe Memorial Day Weekend! Whether you’re hitting the road to adventure or staying in and grilling, remember to take a moment and honor the brave men and women who serve in our nation’s armed services.

We will be closed on Monday, May 28th in observance of Memorial Day, but we will be open on Saturday and resume normal hours on Tuesday the 29th.

If you are currently on active duty or a veteran within 2 years of separation, Borgman is offering an extra $500 Bonus on top of all current offers to show our gratitude. We have plenty of offers for everyone too, including 0% APR and Thousands in Bonus Cash throughout the Ford and Mazda Lineup.

Borgman is also giving Mazda customers an extra $500 on top of current offers during our Memorial Day Sale, going on now through May 31st! Take a look at our New Inventory and our Manager Specials page to see how much you can save! Read the rest of this entry »

Waze Is Now Available on Ford SYNC 3 – Keeping West Michigan Drivers Connected

May 18th, 2018

A Ford in West Michigan equipped with SYNC 3, which now supports hands-free Waze app interaction

Borgman Ford has some good news for West Michigan Waze users – any 2018 Ford vehicle with SYNC 3 version 3.0 or greater will now be able to run Waze on its touchscreen!

For those that are unfamiliar, Waze is an incredible smartphone app for maps and navigation. What makes it unique is that it’s community-based, so drivers can leave warnings and notifications for other drivers, get the best gas prices, and much more.

On Ford SYNC 3, these functions of the Waze app are now accessible through the power of your voice. Read the rest of this entry »

Thornapple-Kellogg 2018 Ford Drive 4 UR School Event Photos

May 9th, 2018


Borgman Ford Thanking The Middleville Community For All Their Support

Borgman Ford would like to thank all of the people in the Middleville community, senior parents, friends, and family who made time to stop by on April 28th to test drive a new Ford. We had an excellent turnout for the event and could not have asked for better weather. Most of all, it was awesome to see the community come together and help give the Thornapple-Kellogg 2018 Senior Class a graduation night they won’t soon forget! Read the rest of this entry »

What Makes The Sound of the Ford Mustang So Thrilling?

May 2nd, 2018

At Borgman Ford in Grand Rapids, it still makes us giddy when we hear the unmistakable sound of a Ford Mustang GT roaring to life. When that low rumble of the exhaust turns to a powerful roar on the open road, you know there’s something special about it.  It doesn’t matter if you’re just getting into muscle cars or a devoted Mustang fan. Your hairs stand up on end, you may get the butterflies, or your pupils might dilate – this is all by design.

Ford put considerable effort into the sound of their performance cars, with the 2019 Mustang being the most recent and dramatic example. Read the rest of this entry »

Enter To Win the Borgman Fair Trade Deal Photo Contest – New Winner Each Month!

April 17th, 2018

Photo of two women posing next to their New Ford Escape in West Michigan - entering to win Borgman Ford Mazda's Fair Trade Deal Photo Contest!

Send In Your Photo of a Borgman Vehicle – Win Great Monthly Prizes

Loving your Borgman vehicle? If you bought or leased a vehicle from us and had a great experience, post a photo of you enjoying your new ride on our Facebook Page for a chance to win gift cards and other great prizes!

To enter, simply include #BorgmanFairTrade with a photo post on our wall, or if you prefer, you can use this form to submit your entry. We’ll pick a new winner at the end of each month!

For April 2018, the prize is a $100 Gift Certificate to Essence Restaurants – giving you an honest-to-goodness meal to go with your honest-to-goodness deal.

Enter For Your Chance To Win!

Join Borgman at the Meals on Wheels Western Michigan Chef’s Specialty!

March 21st, 2018

Photo of a blurred spring landscape - illustrating the 4th Annual Meals on Wheels Chef Specialty

Help Borgman Support Healthy Living For Seniors in West Michigan

Borgman Ford is a proud supporter of Meals on Wheels Western Michigan, and this year we’d like to share a fun opportunity to go out, eat great food, and support seniors in our community. Please join us at the 4th-Annual Chef’s Specialty, held at the McKay Ballroom on May 17th, 2018 from 6 to 8 p.m. This year, Meals on Wheels is celebrating the warm weather with a garden theme, so don your favorite spring outfit! You can read more about the event below Read the rest of this entry »

What Borgman Means By “Fair Trades & Honest Deals” in Grand Rapids, MI

February 28th, 2018


Treating Customers Right is a Borgman Family Tradition

Borgman has been giving auto shoppers in Grand Rapids and West Michigan fair trades since we opened our doors almost 60 years ago. When Fred Borgman founded the dealership back in 1960, the concept of being honest and transparent with his customers served as the cornerstone of the business. Fred outfitted his sales team with red sports jackets to make them more visible – and therefore accountable – around town. Soon, Borgman became known as “The Home of the Redcoats,” which was synonymous with friendly, professional, and transparent conduct.

Times have certainly changed since then, but our dedication to Fred Borgman’s vision has not. Borgman Ford Mazda is still family-owned and operated, with Fred’s grandson Matt sitting as General Manager and ensuring that everyone who visits is treated with respect.

What is a Borgman Fair Trade Deal?

When we say we give everyone a “Fair Trade Deal,” here’s exactly what we mean: when you bring your current vehicle to us, we offer you what it’s worth. It doesn’t matter if you intend to trade it for a new vehicle or sell it outright – the number is the same. No low-balling, “x-over-your-trade” shenanigans, predatory guaranteed-approval-style lending, or bull. Read the rest of this entry »

Five Fords You Have To See At The Grand Rapids Auto Show

February 2nd, 2018


Visit DeVos Place in Downtown Grand Rapids Through February 4th

Looking for something fun to do this weekend? The 20th Annual Michigan International Auto Show is going on now at DeVos Place! Our staff was there at the beginning of the show chatting with local Ford fans about what’s ahead, helping present a large sample from the 2018 – 2019 lineup. There were many New Ford vehicles on display, but we wanted to share a few that really stood out this year. Take a look at our list of New Ford Vehicles you don’t want to miss during your visit below or Click Here for more information about the Michigan International Auto Show! Read the rest of this entry »

Driving a Ford Sports Car Around West Michigan Is Fun, And Science Proves It

January 26th, 2018

Photo of the rear wheels of a New Ford Mustang performing a burnout - illustrating research showing that driving an exciting car can be good for your health

Ford Studies Emotions While Driving Ford Performance Vehicles

Ask any sports car owner in West Michigan and they’ll tell you – driving a performance car like the New Ford Mustang or the Ford Focus RS is an absolute joy, and Borgman agrees. The on-demand power and responsive handling add a little thrill to something as ordinary or mundane your morning commute.

However, did you know that there is research showing it’s good for you? This article recently published by Ford will go over what they call “buzz moments,” or small periods of excitement that contribute to our overall wellbeing. They also worked with some neuroscientists and vehicle designers to produce a “Buzz Car” which syncs the passengers’ emotions to a stunning LED light show. Read the rest of this entry »


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