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The Drive Times

Social Media Juggernaut Turns the Page

December 14th, 2009

4152798825_af94077044 If you thought Fiesta Movement agents rocked the social media world this past six months, just wait until the second chapter when 20 new agent teams begin spreading the word about the Ford Fiesta. A new group of agents will be enlisted to engage their local communities by developing communications about Fiesta, leveraging social media as the means to spread the word about Ford’s all-new 40 mpg car. Twenty teams of agents in major markets across the country will complete a series of missions, where they will compete in challenges online and locally that immerse them in cultural movements, allowing them to ignite passion into their communities through social media while opening the discussion about Fiesta. After completing the challenge, agents will produce and place the creative content on The best content will be recognized based on online consumer interaction and consumers’ opinions about their work. Applications can be submitted on starting today and running through Jan. 31. Read the rest of this entry »

Finally, a Car for the Environmentally Progressive

December 14th, 2009

fordfusionhybridThe 2010 Ford Fusion Hybrid was named Most Environmentally Progressive Car of the Year by Earth, Wind & Power™ (EWP) at the Los Angeles Auto Show earlier this month. The award is designed to recognize vehicles driven by a power source that helps to reduce global warming, are conducive to promoting a cleaner environment, and support the mission to achieve energy through alternative sources.

41 and Loving It The all-new Ford Fusion Hybrid delivers an EPA 41 mpg rating in the city and 36 mpg on the highway, which tops the Toyota Camry hybrid by 8 mpg in the city and 2 mpg on the highway. The Ford Fusion Hybrid has been a strong seller since its introduction earlier this year. Read the rest of this entry »

Join Us at the Great Pumpkin Pickup Event

October 9th, 2009

pumpkin_child_280_smFree Pumpkins from our Pumpkin Patch!

Watch the fun as tots tote the biggest pumpkin they can carry, starting Saturday Oct. 10!

• Kids 12 and under receive a FREE pumpkin of the size they can carry.
• Win $500 in Service coupons in our Pumpkin Carving Contest!
• Enjoy free cider and donuts Sat.  Oct. 10 and Oct. 17
• All new & preowned vehicles are marked down!

carvedpumpkins_280_smCarving Contest Rules

Got your pumpkin? Now get creative!
Email a photograph of the pumpkin you and your family carve to by midnight Oct. 24th.
• Please keep photos under 2 Mb if possible
• Include the names and ages of the carver(s) and contact information.
• By submitting your photo, you give us permission to publish your photo on the community news section of our website and publish your Family name if you win.
• Winning entry will be selected by Borgman staff based on originality and overall appeal.
• Selected pictures will be posted right here after Oct. 26th.

No purchase or test drive necessary for free pumpkins, contest entry, or treats! All welcome.

Special Ford F-Series Incentives available through Oct., including 0% financing and up to $4500 cash back on some models. Test drive one today!


Borgman Ford Boosts Komen GR Race for the Cure in Rivertown

September 22nd, 2009

Ford Warriors in PinkSeptember 22, 2009  GRAND RAPIDS, MI –   Family-owned Borgman Ford is revving up to add some drive to the Komen Grand Rapids Race for the Cure to raise money for the fight against breast cancer. Walkers, runners or folks who just want to discover “Why Ford” can have an extra $20 donated to the Grand Rapids Komen cause just by downloading a certificate (visit: to download) and taking a test drive in one of Borgman’s fabulous Fords. Make sure you tell your Borgman representative to supply you with the dealer code to enter on the Ford Cares website as proof of your test drive. Enter the code on the site and you’ll have made your contribution.

“Participating in this event was a natural for us,” said John Borgman, second generation owner of the historic dealership located on 28th Street in Grandville. “We believe in making a difference in our community. One in eight women will be diagnosed with breast cancer in their lifetime, and 40,000 will die this year. How can you not want to do everything in your power to fight those odds.”

Borgman encourages everyone to start with the easy money and then register for the race. The Grand Rapids Komen Race for the Cure is slated for September 26, 2009 at the Rivertown Crossings Mall in Grandville. The Race for the Cure is a 5k (3.1 mile) run or walk and you can have your race timed or just walk for fun.  Support this effort and join a team by logging onto and clicking the Race for the Cure tab. Set a personal fundraising goal and start collecting donations from your friends and family. Let them know donations as little as $5 still help make a difference in the lives of the 180,000 women affected by breast cancer each year.

Got Drive? Apply for a Road Trip to a Football Game in Taurus Style

September 22nd, 2009

Football_Roadtrip_200This is your chance to apply to participate in Ford’s latest drive experience – a long-weekend road trip in the brand new 2010 Taurus, Ford’s flagship sedan. If you are selected for the Ford Taurus Game Day Drive Experience you and a friend will to drive the 2010 Taurus over three days, attend one pro Football game, and demonstrate the Taurus’ state-of-the-art technology features to people along your drive.

For the Ford Taurus Game Day Drive Experience, Ford is looking for football fans who are involved in the social media community. To help us choose, this application includes questions about you and how you share and connect with others online. Do you have a Facebook profile or Twitter account? Do you post photos and videos for everyone to enjoy? You will also be asked to select the football game and date closest to your home. Along with your online profile, you will need to submit a photo and a quick blurb (max. 200 words) about why you and your friend would be perfect for the Ford Taurus Game Day Drive Experience. Good Luck!


Follow this link to fill out the application and read full details:

Test-Drive for the Cure before the Race for the Cure Sept. 26!

August 27th, 2009

Ford Warriors in PinkThe Komen Grand Rapids Race for the Cure is quickly approaching, slated for Sat., Sept. 26 at the Rivertown Mall, 8:30 a.m. Now you can boost your donation to fight breast cancer by $20 simply by test driving a Ford at Borgman Ford. Visit the local Grand Rapids Komen affiliate site to sign up for the 5k walk/run, and help the 180,000 women who will be diagnosed with breast cancer this year!

In times like these, giving back to the community is more important than ever. So when you test-drive a Ford, Lincoln or Mercury vehicle between April 21, 2009 and December 31, 2009, Ford will donate $20 on your behalf to Susan G. Komen for the Cure® – up to a total of $1 million. Come in today and be a part of Borgman Ford’s ongoing commitment to the fight against breast cancer.

Simply visit and download a certificate. Bring the certificate to Borgman Ford, and they’ll give you a dealer code to enter on the Ford Cares website – the $20 will then be credited on your behalf to Komen’s GR Affiliate.

Ford’s Role in the Fight Against Breast Cancer

Ford is proud of its 15-year National Sponsorship of the Komen Race for the Cure. To date, Ford has dedicated more than $100 million to the cause. Our commitment runs well beyond raising funds. We know that awareness leads to early detection and early detection saves lives, so we are also working to increase breast cancer awareness–last year creating over one billion media impressions. We also encourage our employees to participate. More than 50,000 Ford employees have participated in The Race and thousands of our dealers support the race in their area.

For information on how to sign up for the Komen Race for the Cure® in your area, please call 1-888-603-RACE or visit

Don't Miss the Metro Cruise!

August 25th, 2009

1965 Mustang 289 2+2Be sure to check out the 28th Street Metro Cruise from 1 – 9 p.m. on Friday, August 28 and 9 a.m. – 9 p.m. on Saturday, August 29!

For this year’s event, Borgman Ford is the West End Anchor. We’ll be cheering you on from the endpoint of the drive. Stop by at the end of the Cruise either day to check out our great deals, promotions, and new vehicles! It will be tons of fun, so don’t miss it.

Borgman Ford Fusion Leads River Run

August 4th, 2009

An Ada family got the chance to lead the 2009 River Run in a Ford Fusion Hybrid purchased from Borgman Ford. Watch below!

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Coverage by Wood TV 8.

The Drive Times News from Borgman…

June 16th, 2009

Borgman Ford Mazda has grown to become a premier Ford & Mazda auto dealer in the region. Throughout our tenure we have strived to include the best possible customer service with top-notch repair/maintenance work and comprehensive new and used car, truck, minivan and SUV inventories. We also value our role within the community, and will use this news feed to keep customers posted on local events or causes they can enjoy and support. Watch for updates on these events:

• West Michigan Mustang Club Show and Shine, July 22nd.

• Metro Cruise — we’re the west end anchor.

• Riverbank Run – watch for the unveiling of our official pace car.

• Official sponsors of Race For the Cure to support the Komen Breast Cancer foundation. Follow this link to make a donation and receive a coupon that can be redeemed when taking a test drive.

Later this summer, we’ll be unveiling exciting new models from Ford. Stay tuned!


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