Ford Is Testing Ways For Autonomous Vehicles To Communicate With Pedestrians in Urban Settings like Downtown Grand Rapids
Borgman Ford knows that many West Michigan drivers are at least curious about autonomous vehicles and the progress Ford is making toward bringing them to market. As these vehicles undergo more and more testing, we start to unearth some problems. Some of them are software bugs or mechanical flaws, and those are relatively easy to correct over time. It’s the social hurdles that will prove more difficult to overcome.
If you’ve ever driven through downtown Grand Rapids, you know exactly how important it is to communicate with pedestrians or other drivers – even non-verbally. The head-nod, the wave, or even just eye contact can signal a driver’s intent to others around them. How will autonomous vehicles do the same? Ford and the Virginia Tech Transportation Institute are currently testing a solution: a series of lights mounted behind the windshield that flashes three easily-recognizable patterns to people around the vehicle. Read the rest of this entry »
At Borgman Ford, we want to make sure that everyone taking off for the long Labor Day weekend has a safe trip across West Michigan. Whether your weekend plans are taking you up north or just across Grand Rapids, it’s still a good idea to check out the health of your vehicle from time to time. If you are about to embark on a long trip, making sure that your vehicle runs like a top before setting out can ensure that you arrive on-time and safely.
Below, we’ve included a handy 7-step guide from MyFordMag.com that shows some simple but important tips for checking out your vehicle and making sure you’re prepared for anything on a long drive around Michigan. Read the rest of this entry »
Friday, August 25th from 4-10 p.m. | Saturday, August 26th from 9 a.m. to 9 p.m.
Borgman Ford Mazda will be acting as the west anchor for the 13th Annual 28th Street Metro Cruise, a huge celebration of cars and car culture on Friday, August 25th and Saturday, August 26th. Also joining us this year is the West Michigan Mustang Club, who will be showing off their Classic Mustangs as well as their new ones at Borgman Ford on Saturday, August 26th from 10am to 4pm. Stop by this weekend to see some cool cars from yesteryear through present day, and check out 50 Years of Mustang history right on our lot!
The 28th Street Metro Cruise began in 2005. The Wyoming Kentwood Area Chamber of Commerce began the event to help drive business to the 28th Street corridor when M-6 opened on the south end of Grand Rapids. Since then, the event has grown from 85,000 attendees the first year to over 250,000 in recent years. The number of participating vehicles attending each year is estimated at well over 15,000. People have come from all over the United States to attend and participate in this annual car-fest.
While you’re here, you can take a peek at our Mustangs too! We’ll give you the best possible deal on both New and Used vehicles. See our current selection of Ford Mustangs here.
You can visit the West Michigan Mustang Club’s website here, or you can read more about the 13th Annual 28th Street Metro Cruise and download a program schedule here.
So the saying goes in West Michigan: if you don’t like the weather, wait 15 minutes. Sometimes it can be pretty funny, but when you’re driving along I-96 and some severe weather develops right over your head – not so much.
Because the beautiful weather in West Michigan can sometimes turn ugly out of nowhere, Borgman Ford has put together a list of driving tips from MyFordMag.com that can help. The best thing you can do in heavy rain is to pull over and wait it out, but just in case that’s not an option, here are 7 driving tips for navigating a bad rainstorm:Read the rest of this entry »
Just as the Borgman Ford team in Grand Rapids suspected this last October, it has just been confirmed on the Official Ford Media Center that the Ford Bronco and Ford Ranger will be making their triumphant comeback, and they will be produced in Michigan. During the exciting reveal at the 2017 North American International Auto Show, Ford gave the news along with more information about the 2018 Ford F-150 and their ambitious vision of the world of tomorrow.
“We’ve heard our customers loud and clear. They want a new generation of vehicles that are incredibly capable yet fun to drive,” said Joe Hinrichs, Ford’s president of The Americas. “Ranger is for truck buyers who want an affordable, functional, rugged and maneuverable pickup that’s Built Ford Tough. Bronco will be a no-compromise midsize 4×4 utility for thrill seekers who want to venture way beyond the city.” Read the rest of this entry »
Borgman Ford just learned that Grand Rapids drivers with SYNC 3 will soon be able to access features of Amazon Alexa from their vehicle. This news came to us from a reveal at the Consumer Electronics Show, where Ford and Amazon detailed their plans to bring features of the popular cloud-based voice service into cars. This integration will soon allow Ford plug-in electric vehicle drivers to start or stop the engine, play music, check battery or fuel levels, lock or unlock the vehicle and more. Ford is planning a wider rollout for drivers with SYNC 3 sometime over the summer.
In this article published on the Ford Media Center, you can read more about the exciting integration as well as watch a video showing some of these features in action. Read the rest of this entry »
Borgman Commercial has helped businesses in Grand Rapids, West Michigan, and abroad build and configure Ford vehicles to be optimized for the tasks they’ll be performing. One of the most versatile trucks in the commercial lineup is the 2017 Ford Super Duty. With powerful gas and diesel engine options, plus a tough-as-nails and fully-boxed steel frame wrapped in a military-grade aluminum alloy body, this truck is already a force to be reckoned with.
However, you can further customize the truck with upfits and accessories that will transform the all-purpose workhorse into a highly-specialized utility vehicle.
To demonstrate what the 2017 Ford Super Duty is capable of, a handful of commercial truck customers – all with equally demanding work environments – were approached by Ford to share their truck’s configurations and their team’s experience using them.
Borgman Ford welcomes the winter weather to Grand Rapids and West Michigan, covering everything in a picture-perfect blanket of snow for the holidays. However, we do realize that snow and ice can make driving a bit more challenging. There are some easy things you can do to drive safer and smarter during the winter. These include taking an “easy-does-it” approach to braking and accelerating, maintaining safe following distances, and keeping emergency items like blankets, extra washer fluid, kitty litter, a shovel, road flares, and a first aid kit in your car. This is a good start, but navigating the rolling hills and winding roads of Michigan in the winter may require some extra skill. Read the rest of this entry »
At Borgman, we love West Michigan Winters and we love our leading lineup of Ford SUVs. But if a traditional SUV is a bit too much SUV for you, check out Ford’s new “compact SUV” just announced at the LA Auto Show. The Ford Eco Sport invites the compact SUV buyer to “Go Small – Live Big.” We look forward to putting the new kid on the block through the paces in 2018!
Highlights from Ford’s announcement:
Ford introduces all-new EcoSport for North America today during the world’s first-ever Snapchat vehicle reveal; event kicks off a three-day interactive experience in Hollywood open to the public through Wednesday
Fun, capable and connected, EcoSport gives drivers the freedom and versatility to go small and live big
Technology – including SYNC 3 with a high-resolution 8-inch floating touch screen, Apple CarPlay™ and Android Auto™ – easily integrates your smartphone and keeps you connected to friends and family while on the move
While the 2016 winter in West Michigan has been comparatively mild, Borgman Ford still wishes for everyone stay safe out there until spring arrives. Although it has been warmer than usual during the day, all of this melting and freezing during the night can cause dangerous patches of black ice as well as widen potholes. You can better prepare for the second half of of winter and get your vehicle in tip-top shape for spring by following these 7 Handy Tips as published in MyFord Magazine by Jordan Mendoza.