Photo of the New 2017 Ford Fusion sedan, the New 2016 Ford F-150 pickup truck, and the New 2017 Ford Escape SUV
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Borgman Ford Mazda Grand Rapids News

The Drive Times

7 Tips For Driving Your Ford Through a Severe West Michigan Thunderstorm

July 7th, 2017


So the saying goes in West Michigan: if you don’t like the weather, wait 15 minutes. Sometimes it can be pretty funny, but when you’re driving along I-96 and some severe weather develops right over your head – not so much.

Because the beautiful weather in West Michigan can sometimes turn ugly out of nowhere, Borgman Ford has put together a list of driving tips from that can help. The best thing you can do in heavy rain is to pull over and wait it out, but just in case that’s not an option, here are 7 driving tips for navigating a bad rainstorm: Read the rest of this entry »

Ford Confirms The Bronco & Ranger Are Coming Back by 2020

January 9th, 2017

ranger-bronco-teaserJust as the Borgman Ford team in Grand Rapids suspected this last October, it has just been confirmed on the Official Ford Media Center that the Ford Bronco and Ford Ranger will be making their triumphant comeback, and they will be produced in Michigan. During the exciting reveal at the 2017 North American International Auto Show, Ford gave the news along with more information about the 2018 Ford F-150 and their ambitious vision of the world of tomorrow.

“We’ve heard our customers loud and clear. They want a new generation of vehicles that are incredibly capable yet fun to drive,” said Joe Hinrichs, Ford’s president of The Americas. “Ranger is for truck buyers who want an affordable, functional, rugged and maneuverable pickup that’s Built Ford Tough. Bronco will be a no-compromise midsize 4×4 utility for thrill seekers who want to venture way beyond the city.” Read the rest of this entry »

Ford And Amazon Team Up To Bring Alexa to Vehicles with SYNC 3

January 9th, 2017

A photo of Ford's SYNC 3 using features of Amazon AlexaBorgman Ford just learned that Grand Rapids drivers with SYNC 3 will soon be able to access features of Amazon Alexa from their vehicle. This news came to us from a reveal at the Consumer Electronics Show, where Ford and Amazon detailed their plans to bring features of the popular cloud-based voice service into cars. This integration will soon allow Ford plug-in electric vehicle drivers to start or stop the engine, play music, check battery or fuel levels, lock or unlock the vehicle and more. Ford is planning a wider rollout for drivers with SYNC 3 sometime over the summer.

In this article published on the Ford Media Center, you can read more about the exciting integration as well as watch a video showing some of these features in action. Read the rest of this entry »

Commercial Customers Design Super Duty Trucks For The Toughest Jobs

January 3rd, 2017

fsd17_pg_007_ext_fullBorgman Commercial has helped businesses in Grand Rapids, West Michigan, and abroad build and configure Ford vehicles to be optimized for the tasks they’ll be performing. One of the most versatile trucks in the commercial lineup is the 2017 Ford Super Duty. With powerful gas and diesel engine options, plus a tough-as-nails and fully-boxed steel frame wrapped in a military-grade aluminum alloy body, this truck is already a force to be reckoned with.

However, you can further customize the truck with upfits and accessories that will transform the all-purpose workhorse into a highly-specialized utility vehicle.

To demonstrate what the 2017 Ford Super Duty is capable of, a handful of commercial truck customers – all with equally demanding work environments – were approached by Ford to share their truck’s configurations and their team’s experience using them.

Read the rest of this entry »

Drive Like A Pro in Michigan Snow

December 9th, 2016

Ford-Winter-Driving-TipsBorgman Ford welcomes the winter weather to Grand Rapids and West Michigan, covering everything in a picture-perfect blanket of snow for the holidays. However, we do realize that snow and ice can make driving a bit more challenging. There are some easy things you can do to drive safer and smarter during the winter. These include taking an “easy-does-it” approach to braking and accelerating, maintaining safe following distances, and keeping emergency items like blankets, extra washer fluid, kitty litter, a shovel, road flares, and a first aid kit in your car. This is a good start, but navigating the rolling hills and winding roads of Michigan in the winter may require some extra skill. Read the rest of this entry »

Just Announced: Ford Eco Sport Coming in 2018

November 15th, 2016

At Borgman, we love West Michigan Winters and we love our leading lineup of Ford SUVs. But if a traditional SUV is a bit too much SUV for you, check out Ford’s new “compact SUV” just announced at the LA Auto Show. The Ford Eco Sport invites the compact SUV buyer to “Go Small – Live Big.”  We look forward to putting the new kid on the block through the paces in 2018!


Highlights from Ford’s announcement:


  • Ford introduces all-new EcoSport for North America today during the world’s first-ever Snapchat vehicle reveal; event kicks off a three-day interactive experience in Hollywood open to the public through Wednesday
  • Fun, capable and connected, EcoSport gives drivers the freedom and versatility to go small and live big
  • Technology – including SYNC 3 with a high-resolution 8-inch floating touch screen, Apple CarPlay™ and Android Auto™ – easily integrates your smartphone and keeps you connected to friends and family while on the move

Read the rest of this entry »

7 Great Vehicle Maintenance Tips for a Michigan Winter

February 23rd, 2016

Winter-Checkup_A_1024x576While the 2016 winter in West Michigan has been comparatively mild, Borgman Ford still wishes for everyone stay safe out there until spring arrives. Although it has been warmer than usual during the day, all of this melting and freezing during the night can cause dangerous patches of black ice as well as widen potholes. You can better prepare for the second half of of winter and get your vehicle in tip-top shape for spring by following these 7 Handy Tips as published in MyFord Magazine by Jordan Mendoza.

Here’s an excerpt from the article:

Read the rest of this entry »

Check Out All-New Fords at the 18th Annual Michigan International Auto Show!

January 27th, 2016

IMG_6390_smIt’s that time of year again! Everyone at Borgman Ford Mazda is buzzing about the attractions and newly unveiled Ford models at the 18th Annual Michigan International Auto Show!

Stop by the DeVos Place Convention Center between January 28th and the 31st to see all-new Ford Models, a distracted driver simulator, and more!

Members of the Borgman Team will be there on Thursday, Jan. 28th between 11 a.m. and 4:30 p.m., and again on Friday, Jan. 29th from 4:30 to 10:00 p.m.
Come find us to say hello and ask us about the New Ford Vehicles on display!

Distracted Driving Simulator: The Gilmore Car Museum in coordination with the Holland Police Department is bringing in a distracted driving simulator, which you can try out while you’re at the Show. Distracted driving is the number one killer, and the leading cause of accidents. The simulator shows how quickly the road can change and that any distraction can lead to someone getting hurt.

This year, Ford is bringing along 4 all-new preproduction vehicles! Stop by before Sunday, January 31st to catch a glimpse of the New 2017 Ford Fusion, 2017 Ford Escape, 2017 Ford Super Duty, or the 2016 Ford Focus RS! Read on to see what’s new!

Read the rest of this entry »

Borgman Ford Heralds New Era with New Showroom

May 11th, 2015

590x225_PlaincelebrationAfter 55 years of serving the Greater Grand Rapids, MI area with three generations of Red Coat customer service, Borgman Ford has completed work on a new, state-of-the-art showroom to better serve the next generation of customers. In this post, we’ll take a photo-journey with Borgman Ford through the ages.

“Our extreme-makeover is designed — like the cars Ford makes — to be energy efficient and future-focused,” said Matt Borgman, General Manager and grandson of the company’s founder, Fred Borgman. While the company embraces the high-tech features of the renovation, they retain the good old-fashion values Fred promoted with fair and square deals.

Among the many exciting architectural features that might have felt like “science fiction” back in Fred’s day, LED lighting has been used in 80% of the fixtures, and the facility will now use 10% of its former energy footprint. The gorgeous wide sections of glass are low-e and create a very energy-efficient envelope, according to architect Richard Craig.

Despite its futuristic feel, the project is a bit of a “blast from the past” for lead architect Richard Craig. When Craig first moved to Grand Rapids in 1979, he teamed up with iconic local architect Marvin DeWinter, designer of the Ford Museum, Amway Grand plaza hotel tower and other flagship projects around town. DeWinter had been the original architect of the Borgman showroom.

Matt and John Borgman, together with their staff, are inviting the public to stop by the showroom all month for complimentary refreshments, a tour, and a chance to win $1,000 just for stopping in.

The public is also invited to a family style BBQ at the Grand Re-Opening Open House slated for May 20th, 4 – 8 p.m. At the event, visitors can enter to win a Big Green Egg Grill to kick off Memorial weekend in style.

Owner Fred Borgman and his sales staff  in front of the original building on Chicago Drive.

Owner Fred Borgman and his sales staff in front of the original building on Chicago Drive.

Ground breaking ceremony of the new store, currently located on 28th st.

Ground breaking ceremony of the new store, currently located on 28th st.

Borgman Ford showroom c.1968

Borgman Ford showroom c.1968

Borgman Ford showroom c.1970

Borgman Ford showroom c.1970

Picture of the showroom from 1970, featured in Dealer Magazine

Picture of the showroom from 1970, featured in Dealer Magazine

Picture of the showroom from 1970, featured in Dealer Magazine

Picture of the showroom from 1970, featured in Dealer Magazine

Aerial view of the showroom c.1970

Aerial view of the showroom c.1970

Fred Borgman with wooden toys for children. As a part of a promotion in the 80's, he would give them away with cars and trucks.

Fred Borgman with wooden toys for children. As a part of a promotion in the 80’s, he would give them away with cars and trucks.

Fred Borgman, Jerry Koop, and Ray Link receiving awards for Parts and Service from Ford in 1986.

Fred Borgman, Jerry Koop, and Ray Link receiving awards for Parts and Service from Ford in 1986.

John Borgman and Ford personell at an awards banquet in 1987

John Borgman and Ford personell at an awards banquet in 1987

Ford’s Extended Service Plan

March 17th, 2015


At Borgman Ford, we want to ensure you’re getting the best service at the best prices. We strive to lead our customers to the endless benefits Ford offers their customers. Visit our page for an even more comprehensive look at Ford’s ESP plans.

Why Buy a Ford Extended Service Plan?

We’re proud to say that it’s plan is the ONLY extended service plan (ESP) backed by the Ford Motor Company. By paying for future repairs at today’s ESP cost, you will be protected against inflation and increasing parts and labor costs. It’s as simple as this: one repair bill can easily exceed the price of your Ford ESP coverage. The coverage can quickly pay for itself!

What is included in every service plan:

  • Service at all Ford and Lincoln dealers in the U.S. and Canada
  • Genuine Ford parts and service – all repairs are made with genuine Ford parts by factory trained and certified technicians
  • 24-hour roadside assistance (call 1-800-241-3673 toll free)
  • Rental vehicle benefits – provides coverage for up to 10 days of rental for a covered repair
  • Interest free payment option – finance your coverage in monthly installments with no interest or fees; everyone qualifies

So which of the four main plans is right for you?
From foundational coverage to Ford’s most exceptional coverage plan, read below and find out what level is fit for you.

Ford ESP PowertrainCare is the foundation for all new vehicle component plans. If you want the advantages of a Ford extended warranty but only want major mechanical component protection due to budget or other reasons, this is the plan for you. 29 vital components covered for New and Used vehicles.

Ford ESP BaseCare is the next step up from the Ford ESP PowertrainCare, offering a broader range of component protection. It’s for those that want a basic, yet thorough Ford extended warranty. 84 major components covered for New and Used vehicles.

Ford ESP ExtraCare provides the additional component coverage to the BaseCare plan and includes many high-tech items. If you want the advantages of a Ford extended warranty and the security of more comprehensive protection, this is the plan for you. 113 major components covered for New and Used vehicles.

Ford ESP PremiumCare provides the ultimate Ford extended warranty coverage. The plan is so complete that we only talk about what is not covered. It’s for those that want the advantages of an ESP with maximum component protection and high-tech coverage. Over 500 key components covered for New and Used vehicles.

Don’t hesitate to contact us for more information on this great coverage opportunity!


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