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Borgman Auto of Holland is Now Open – Offering Quality Used Vehicles to the West MI Lakeshore

April 17th, 2019


Borgman’s Used Vehicle Dealership in Holland MI is Now Open!

Borgman Grand Rapids is very pleased to share that we’ve opened a second location to better serve our pre-owned vehicle customers in Holland and on the West Michigan Lakeshore! Borgman Auto of Holland holds the same standard of quality and customer service that has made our primary location a success, and backs every vehicle with the same B-Protected Warranty our customers have grown to love.
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Tao of Towing: Keeping Your Brakes Cool on Your Next Adventure

April 4th, 2019

Spring has sprung in West Michigan and soon many intrepid adventurers will be hooking up their trailers and towing boats, campers, dirt bikes, and other gear all across our fair state. Bringing the right vehicle for the job and equipping it correctly is an important step, but as we discussed in our last Tao of Towing article, there’s a little more to it than making sure you, your gear, and other motorists stay safe during the journey.

Today, we’re going to dig a little deeper into braking, and some techniques you can master that will not only save you in maintenance costs but help you tow safer out there as well. Read the rest of this entry »

The 2019 Ford Escape: Purpose-Built for West Michiganders On The Go

February 12th, 2019

If you’re thinking it’s time to upgrade your wheels before your next road trip, stop in and see the versatile New 2019 Ford Escape at Borgman Ford in Grand Rapids! No matter if you’re going for a big grocery run or adventuring through the rolling terrain of West Michigan, this flexible and dependable Ford SUV is up for the task. Every inch of the 2019 Ford Escape has been designed around the busy adventurer.

In this post, we’ve highlighted some key features to show just how versatile this Ford Utility is, and what options are before you to make it truly yours. Take a quick look in the sections below and visit Borgman Ford today to experience what it has to offer.


2019 Ford Escape Engine & Powertrain

Trekking around is made easier with a multitude of safety and convenience running both front-and-center and behind the scenes. These include features like available Intelligent 4WD, which will keep an eye on wheel-slip from road conditions and automatically re-distribute power between the front and rear wheels to compensate. Available Curve Vectoring & Torque Control will monitor the forces on your vehicle while making turns – manipulating the throttle, brakes, and torque distribution to make sure your 2019 Ford Escape hugs the inside of turns and stays firmly planted to the road.

The 2019 Ford Escape’s impressive three-engine lineup offers customizability for the types of adventures you expect to embark upon:

  • 2.5L I-4 Engine with Intake Variable Cam Timing. Sometimes, there’s just no replacement for displacement, and this is a great all-around no-frills engine that gets the job done.
  • 1.5L EcoBoost Turbocharged Engine. This versatile engine balances performance with efficiency to save you fuel while cruising and giving you bursts of power when you need it.
  • 2.0L EcoBoost Engine with Twin-Scroll technology. This is the top-tier engine in the 2019 Ford Escape lineup, boasting 245 horsepower (plenty for its size) and incredibly fast torque delivery. Twin-Scroll technology offers a unique advantage over a standard twin turbo setup, as they alternate their pulse energy to give you the same power much smoother and quicker. This engine option also accepts the Class II Tow Package and can haul up to 3,500 pounds with this equipment.


2019 Ford Escape Interior Features & Cargo Space

Every good captain on an adventure needs a co-pilot, and Ford SYNC 3 available on the 2019 Ford Escape fits the bill perfectly. Now integrated with Amazon Alexa, using your voice to access features is easier than ever. Ask for directions, play music, and more.

Also available is the built-in 4G LTE WiFi Hotspot, keeping you and your passengers better-connected while out exploring West Michigan. This also enables FordPass, opening up a host of connectivity features.

Any passengers looking up from their screens will be treated to the amazing scenery surrounding us through the available Panoramic Vista Moonroof – unless of course all of your adventure gear is mounted to the sturdy roof rails! Speaking of gear, the 2019 Ford Escape has 34 cubic feet of cargo area in the back, expanding to 68 cubic feet with the 60/40 rear-folding seats flipped down. If you frequently find yourself loading up your SUV with your hands full, with the Intelligent Access Key in your pocket a simple wave of your foot is all that’s needed to open the rear liftgate.


2019 Ford Escape Convenience & Safety

In the 2019 Ford Escape, as with the rest of the New Ford Lineup, they’ve struck a delicate balance between including a suite of driver-assist features that are helpful, intuitive, and will not distract you from driving. These convenience features (some standard and others with optional packages) include but are not limited to:

  • Standard Backup Camera & Optional Reverse Sensing System: While in reverse, the screen of your Ford SYNC system switches to show a real-time view of what’s behind your vehicle, with handy curve guides to help visualize your turning radius based on input from your steering wheel. The Reverse Sensing System helps further dial-in your parking by making a series of sounds that get faster and faster while approaching an obstruction.
  • BLIS with Cross-Traffic Alert: Using RADAR to detect moving vehicles around you, the Blind-Spot Information System will alert you to vehicles in your blind spot by illuminating an icon on your side mirrors, and will even flash if you’re about to back out into unseen cross traffic.
  • Adaptive Cruise Control: This feature behaves like normal cruise control, except that you set a speed and following distance to the vehicle in front of you, and the system will automatically maintain both variables.
  • Forward Collision Warning with Brake Support: Whether you’re using this feature with the Adaptive Cruise Control or not, the Forward Collision Warning will alert you to an obstruction in front of you and if necessary, attempt to stop the vehicle automatically. It’s no substitute for paying attention to the road, but it’s an incredibly helpful extra set of eyes.
  • Lane-Keeping System: Should you accidentally drift into the other lane, the lane-keeping system (when activated) will either vibrate the steering wheel, steer the vehicle back, or both.


There’s More to Explore on the New 2019 Ford Escape at Borgman Ford in Grand Rapids, MI

If you’re gearing up for your next round of adventures in West Michigan, visit the Borgman Ford showroom in Grand Rapids today and check out the New 2019 Ford Escape. While we covered many of the more popular ones here, there’s still a wealth of exterior and interior features and options to explore, and our staff will be happy to give you the grand tour.

If you want to be sure that the 2019 Ford Escape is the right SUV for your needs, ask us about our Day Trader Program and extend your test drive to a full day. Upon your return to the showroom, our staff will gladly answer any questions you may have about the vehicle, but will never pressure you into a sale. Check out our current lineup of New Ford Escape SUVs here and come see why we’re the Best in the West!

See the Ford Lineup at the 2019 Michigan International Auto Show

February 1st, 2019

West Michigan’s extreme winter weather hasn’t put a damper on this year’s Michigan International Auto Show at DeVos Place. Borgman was impressed by the turnout, and loved chatting with enthusiasts and casual shoppers about the latest and greatest additions to the Ford lineup! With Grand Rapids Public Schools being closed for the week, kids of all ages and their families crowded the venue to check out cool cars like the 2019 Mustang GT Convertible or go for a “spin” on the Ford Forza Simulator.

Below, we’ve rounded up a few of the New Ford Cars, Trucks, and SUVs you can see on display at the auto show, and if you’d like to test drive them please drop by for a visit anytime! Our staff will be more than happy to help you.


The All-New 2020 Ford Explorer

Taking center stage at Ford’s sprawling display was the prototype of the upcoming 2020 Ford Explorer SUV, due out in mid to late summer this year. This latest version is clad in a stunning, newly-redesigned exterior and bears an overwhelming number of new or updated features. Under the hood, the 3.0L turbocharged EcoBoost® V6 engine promises this will be the most powerful Ford Explorer to date, and holds numerous improvements to the Terrain Management System as well.

Visitors peered into the cabin of the new model at the impressive 10.1″ portrait-mounted touch screen on the center console as well as the high-quality fit and finish of the upholstery and accents. Read more about the All-New 2020 Ford Explorer reveal here and be on the lookout for the new model this summer at Borgman Ford.

Below are more exciting models you can see at the 2019 Michigan International Auto Show at DeVos Place this weekend:


The All-New 2019 Ford Ranger Pickup

Complete with its own scenic display, the gleaming-white 2019 Ford Ranger sat a just few paces away with another gray model close by. The return of the Ford Ranger has been hotly anticipated by West Michigan truck fans, and many took the opportunity to get in and look around the cabin.


The New 2019 Ford F-150 Lariat

On the more premium end of the Ford F-Series is the 2019 Ford F-150 Lariat. Featuring a sleek chrome grille, leather-trimmed, heated and ventilated 10-way power-adjustable front seats, and an 8″ LCD productivity screen makes this the perfect truck for work or play in West Michigan.


The New 2019 Ford F-150 STX

This 2019 Ford F-150 donning the STX appearance package comes complete with a sporty black mesh grille, machined aluminum wheels, a number of interior upgrades, and SYNC® 3. This package also includes body-color bumpers, privacy glass and STX badging.


The New 2019 Ford Mustang

The legendary Ford Mustang has been a fan favorite for decades, and you can see two of them on display here. Sit behing the wheel of the 2019 Mustang Convertible or the 2019 Mustang Coupe and visit us to experience the raw power of their 5.0L V8 and the smooth shifts of the 10-speed automatic transmission – faster than a manual!


The New 2019 Ford Edge ST

This is the first Ford SUV built by Ford Performance, producing 335 horsepower and 380 lb.-ft. of torque – all thanks to the powerful 2.7L V6 turbocharged EcoBoost® engine under the hood. The 2019 Ford Edge ST also features a host of driver-assist features like wireless charging, Intelligent AWD, and more.


Check Out The Rest of the Impressive 2019 Ford Lineup

There are plenty more Fords to explore at the Michigan International Auto Show, and if you see something you like, check out our Online Inventory and reserve your test drive at Borgman Ford in Grand Rapids today! Our friendly and knowledgeable sales staff are here to help you find the right Ford Vehicle for your needs and budget. We’ll be happy to answer any questions you may have, but will never pressure you into a sale. Read about our dealership history and “Red Coat” traditions here and come see why we’re the Best in the West!

Other Fun Exhibits with Fords at the Michigan International Auto Show

If you make it downtown to the show, there are other fun Ford models to check out on the concourse too!


Ford Explorer – Kent County Sherrif’s Office

Uniformed officers from the Kent County Sherrif’s Office stood near a Ford Explorer Interceptor Utility, answering questions about the vehicle with kids and grownups alike!

1957 Ford Custom 300 Police Car – Gilmore Car Museum

This 1957 Ford Custom 300 was built specifically by Ford Motor Company for the needs of the police fleet. Referred to as a “Police Interceptor,” it was equipped with a 312 cu. in. 300 hp supercharged engine, and included non-standard seat belts as part of the police safety package. Visit the Gilmore Car Museum website here.


1999 Ford Ranger EV – Gilmore Car Museum

This fully electric-powered Ranger pickup was actually only offered as a lease to fleets and Ford employees and only about 1,400 were ever produced. It was donated to the Gilmore Car Museum by a Ford Design Team member involved with EV project. Visit the Gilmore Car Museum website here.

Ford F-550 Super Duty Chassis Cab – Fire Truck

Built by firetruck builder HME Ahrens-Fox, this Ford F-550 features a 4×4 chassis with a GVWR of 19,500 lbs and a 300-HP engine producing 660 lbs ft-lbs of torque. Read more about them here.


About the Michigan International Auto Show

See the finest traveling displays with new vehicles – including sedans, vans, SUV’s, trucks, hybrids and sports cars. Not only is the Auto Show the BEST place to shop and compare options for every day vehicles, it is also the first opportunity for West Michigan residents to see many of the most recently released or “soon to be released” models! Presented by the Grand Rapids New Car Dealers Association. Visit for more information.

West Michigan Winter Auto Accident? Trust The Experts at the Borgman Collision Center from Start to Finish

January 31st, 2019

This year, the 2019 West Michigan winter weather arrived late and is certainly making up for lost time. During the extensive snowfall, road conditions have gone from slippery to outright dangerous. This is made  since the temperatures have been too low for salt to have any effect on the roads. We sincerely hope everyone is driving safe out in Grand Rapids and West Michigan, but if your vehicle is damaged this winter in an accident we’re here to help.

The Borgman Collision Center is Grand Rapids & West Michigan’s one stop shop for every collision repair need. No matter what make of vehicle you drive, our experienced team of professionals will work with your insurance company and restore your vehicle to pre-accident condition. What sets us apart is our dedication to ensuring the customer has a good experience every step of the way, even though the circumstances of their visit are less than ideal.

Borgman Collision Will Work With Your Insurance Company

Despite what you might think (or what might be implied,) by Michigan law you have the right to choose your own collision repair center. Insurance companies prefer to send your vehicle to one of their partner shops in the area. It’s not always true, but this can often mean corners will be cut before and during the repair process to save on costs. For example, lower-quality parts may be used and inspections might not be done thoroughly. Rest assured, Borgman Collision will negotiate with your insurer on your behalf and ensure the highest-quality parts available are used, and your vehicle is carefully inspected for hidden damage that may have occurred. Read more about our approach to the insurance claims process here.

Choose Borgman Collision For Winter Auto Accident Repair in Grand Rapids & West Michigan

We work for you, the customer, not the insurance companies and we promise to keep your best interests in the forefront. Here are some reasons to choose us to restore your vehicle should it become damaged this winter:

  • Work with all insurance companies
  • Service all makes and models
  • Lifetime warranty on workmanship for as long as you’re the owner of the vehicle
  • We have Factory-trained and certified technicians
  • I-CAR Platinum certified technicians
  • I-CAR Gold certified shop for over 12 years
  • Certified to repair the All-new aluminum Ford F-150
  • We use as many factory OEM parts as possible
  • Available pick-up and delivery service
  • Free loaner vehicles
  • Se Habla Español

If your vehicle is damaged in an accident this winter season, the Borgman Collision Center in Grand Rapids will handle all the details so that you don’t have to! Give us a call at 616-249-8857 or visit our Collision Repair Center Page for more information.

Find Your Next Ford with Borgman at the Michigan International Auto Show

January 29th, 2019


DeVos Place in Grand Rapids, January 31st – February 3rd, 2019

The 21st Annual Michigan International Auto Show begins this weekend, and Borgman Ford can’t wait to show you all of the exciting new features of the 2019 Ford lineup! Come and see us at the DeVos Place in Downtown Grand Rapids on Thursday, January 31st from 11 a.m. to 4:30 p.m. and we’ll give you the grand tour of all of the New Fords on display.

The majority of the New 2019 Ford Lineup will be there, including the mighty 2019 Ford F-150, the powerful 2019 Ford Mustang, selections from the capable Ford SUV Lineup including the 2019 Ford Explorer, and much more. If you have any questions about the Ford Vehicles you see on display, our team will be there on Thursday and will be happy to answer them.

MAS-1There will be plenty of other fun activities and exhibits to enjoy at the show as well. Check out the popular Million Dollar Motorway, explore a selection of vintage cars from the Gilmore Car Museum, try for the best track time in the Ford Forza Racing Simulator, and be on the lookout for Gizmo the Robot wandering the show floor! For more information, visit We hope we see you at the show and stay tuned for more updates!

Borgman How To: Simple Auto Battery Care Tips

January 10th, 2019


A Guide To Caring For Your Auto Battery in West Michigan

While this year’s winter (so far) has been milder than most, that doesn’t mean some of us won’t have issues with our car batteries in the West Michigan cold. This cold weather can slow down the chemical reaction that makes batteries work, but unless we’re in sub-zero temperatures, having trouble probably mean it’s time to visit Borgman for a new one. However, there are things you can do to prolong the life of your battery, and knowing the different parts might be the difference between getting some extra time out of one or needing a replacement.

In this Borgman How-To, we’ll get you comfortable with the parts and terminology of batteries, as well as a couple of owner tips to get you (or someone else) out of a battery-related jam. Read the rest of this entry »

Celebrate Borgman’s Redcoat Traditions With Us This Holiday Season!

December 14th, 2018

If you have a new vehicle on your holiday shopping list and you’re looking for a great deal and excellent service, visit Borgman Ford Mazda at 28th & Ivanrest in Grand Rapids, MI. This month we’re celebrating our mission of Value • Service • Price during our Redcoat Tradition Holiday Sale. Come and save with best prices of 2018 across our lineup, with even bigger savings on hand-picked inventory.

Borgman has been offering Fair & Square deals since 1960 and was founded on the assertion that car dealers could be successful without sacrificing their integrity. All these later, we’ve never dreamed of changing that policy and we’re still family-owned and operated. We continue to offer the best deals and value on our New and Used inventory.

Creating a Better Way to Buy New & Used Vehicles in Grand Rapids, MI

We recently added a page to our site that explains how and why Borgman became known as “The Home of the Redcoats.” It’s more than a dress code though. We go into detail about they became a symbol for Fred Borgman’s vision of making the car buying process honest and transparent. Read the rest of this entry »

Borgman How To: Understanding How Winter Tires Work

November 30th, 2018

We’ve already had our first major snowfall in West Michigan this season, and we hope everyone made it to their destinations safely. It’s probably not a stretch to say some of us had some trouble getting traction from a stop, going around corners, or braking downhill. There are some driving tips here that might help as a refresher, but the biggest factor in being able to maneuver in the snow and ice isn’t all-wheel drive, it’s your tires. In this Borgman How To, we’ll teach you everything a smart West Michigan shopper needs to know about winter tires including how they’re formulated, designed, and perform. Read the rest of this entry »

Borgman Congratulates Winner of Grand Rapids, MI City Of Tomorrow Challenge

November 21st, 2018

Ford and Grand Rapids Team Up Summer 2018 for the Ford Mobility Challenge - finding smart solutions to public transportation concerns
Earlier this year, Borgman Ford announced that Grand Rapids Michigan was selected for the Ford City of Tomorrow Challenge. Today we’re pleased to share the winner of the challenge: Kaizen Health. In the challenge, members of the community were asked to share ideas about how to solve mobility problems within the city. Entrants gave written proposals which were reviewed by other participants and a panel of expert judges, and the winner would be awarded a $100,000 prize to fund a pilot program.

Kaizen Health identified that many people in underserved communities cite transportation as a barrier to their medical care. Doctor visits and trips to the pharmacy can be difficult for the elderly, disabled, and other marginalized patient niches, so Kaizen Health recommended Grand Rapids adopt their patient-focused ridesharing program to remove these barriers and increase attendance. Read the rest of this entry »


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