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Get Your First Look at the Incredible New 2020 Ford Explorer SUV

January 10th, 2019

Photo of the newly-announced 2020 Ford Explorer on a West Michigan trail.
Borgman Ford is excited to share the newly-unveiled 2020 Ford Explorer with SUV shoppers and enthusiasts in Grand Rapids and West Michigan. The upcoming 2020 model is the result of the latest Ford tech available being implemented around painstaking market research.

A tremendous amount of effort went into making sure SUV shoppers get everything they’ve wanted to see in a modern Ford SUV. With many new and class-exclusive features and a reorganized trim structure, there’s a 2020 Ford Explorer for everyone. Whether it’s keeping kids entertained on family road trips, rugged off-road adventures, or any West Michigan outing in between, the 2020 Ford Explorer is up for the task.

Ford recently published a lengthy press release all about the stunning New Ford Explorer on their Media Center, as well as the unveiling at Ford Field in Detroit. Borgman has gone through and selected some excerpts to give you a feel for what’s in store when it arrives at our dealership later this year – check it out below! Read the rest of this entry »

Ford Cites Backseat Driving and Road Rage As Two Behaviors That Make The Naughty List

December 19th, 2018

Borgman Ford would like to wish everyone in Grand Rapids and West Michigan a very happy holiday, and that they arrive at their destinations safely this season. With many, many people traveling to see relatives or out doing some last-minute shopping, slick weather conditions and urgency can combine to make people feel a little less than jolly. With tensions higher than normal, some of us might succumb to getting angry with other motorists, or passengers speaking …abruptly with their drivers.

In a recent study, Ford found that these two things are the biggest contributors to added stress while driving. If you’ve ever driven up and down 28th Street, the East Beltline, or Alpine Avenue during the holidays you know all-too-well that more stress from inside the car is the last thing you need. While it’s on us to restrain ourselves when holiday traffic puts us a little over the edge, Ford looked at the data and found much of these troubles stemmed from being distracted – whether it’s a vehicle around you or the person who’s driving you. Read the rest of this entry »

2019 Ford Ranger: The Most Fuel-Efficient Midsize Truck in America

December 12th, 2018

While we patiently wait for the All-New 2019 Ford Ranger to arrive at the Borgman Ford Showroom in Grand Rapids, MI, we’re pleased to share some exciting news. The EPA fuel estimates are in for next year, and the New Ranger is the most fuel-efficient gas-powered mid-size pickup in America.

This recent article from the Official Ford Media Center explains more about how the Ford Ranger accomplished these efficiency numbers without compromising on power, capability, or “Built Ford Tough” quality. Take a look in these excerpts below: Read the rest of this entry »

A Look Inside Ford’s New, Leading-Edge Manufacturing Center

December 6th, 2018

Borgman Ford in Grand Rapids is always interested in learning about the latest advancements and innovations coming out of Ford. Whether these emerging technologies will be included in Ford vehicles for West Michiganders to enjoy, or play a part in their manufacturing and design, Ford has always operated from a position of leadership in the industry.

Recently, Ford opened their brand new $45 million dollar Advanced Manufacturing Center in Michigan. Inside, they’re experimenting with 3D printers, augmented and virtual reality, and robotics to find new ways to make the factories that build Ford Vehicles safer and more efficient. This article on the Official Ford Media Center gives us a glimpse behind the curtain – take a look at some excerpts below: Read the rest of this entry »

Borgman Congratulates Winner of Grand Rapids, MI City Of Tomorrow Challenge

November 21st, 2018

Ford and Grand Rapids Team Up Summer 2018 for the Ford Mobility Challenge - finding smart solutions to public transportation concerns
Earlier this year, Borgman Ford announced that Grand Rapids Michigan was selected for the Ford City of Tomorrow Challenge. Today we’re pleased to share the winner of the challenge: Kaizen Health. In the challenge, members of the community were asked to share ideas about how to solve mobility problems within the city. Entrants gave written proposals which were reviewed by other participants and a panel of expert judges, and the winner would be awarded a $100,000 prize to fund a pilot program.

Kaizen Health identified that many people in underserved communities cite transportation as a barrier to their medical care. Doctor visits and trips to the pharmacy can be difficult for the elderly, disabled, and other marginalized patient niches, so Kaizen Health recommended Grand Rapids adopt their patient-focused ridesharing program to remove these barriers and increase attendance. Read the rest of this entry »

Ford Donates New Ford Explorer to Help Pediatric Cancer Foundation

November 9th, 2018

While Borgman Ford is always interested in what Ford sends to SEMA and sharing the cool cars with West Michigan, but this year, we wanted to share this story that warmed our hearts. The Austin Hatcher Foundation for Pediatric Cancer, an organization created by two parents to honor their late son, received a brand-new 2019 Ford Explorer support their care programs.

There are a number of ways the organization supports kids undergoing treatment for cancer, both physically and mentally, and one of them is something called Diversion Therapy. This is exactly what it sounds like: planned activities to help take patients’ minds off of their circumstances. In this case, they were working on upgrading the Ford Explorer with a hoard of donated parts from aftermarket companies. This adventure-ready SUV was taken to SEMA this year and will be auctioned afterward – with the proceeds going toward survivor support programs. Read the rest of this entry »

Don’t Miss “Truck Weekend in America” on the HISTORY Channel This Weekend!

November 9th, 2018

Calling all West Michigan Ford Truck Fans! Be sure to tune in this weekend (or set your DVR) for “Truck Weekend in America” on the HISTORY® channel and presented by Ford. Borgman Ford is pleased to share this two day, six-hour programming event all about Ford trucks, including a tour of the factory, custom builders, truck vs. terrain competitions, and more. Check out the programming lineup below!

Here’s the Truck Weekend Lineup on HISTORY®:

  • “Truck Night in America” – Saturday, 8 p.m. EST
  • “Truck Hunters” – Saturday, 9 p.m. EST
  • “Born Tough: Inside the Ford Factory” – Saturday, 10 p.m. EST
  • “Truck Night in America” – Sunday, 8 p.m. EST
  • “American Restoration: Truck Edition” – Sunday, 9 p.m. EST
  • “Trucks Transformed: Custom Culture” – Sunday, 10 p.m. EST
  • “Rescue Trucks” – Sunday, 10:30 p.m. EST

Read the rest of this entry »

Ford Holds Celebration in Michigan as New Ford Ranger Production Begins

October 24th, 2018

Borgman Ford in Grand Rapids is cheering on Ford after their huge celebration in Wayne, MI this week. This event marked the start of production on the 2019 Ford Ranger, a hotly-anticipated revival of the popular midsize pickup truck.

This celebration marks not only the Ford Ranger’s return but the beginning of a new generation of Ford vehicles, as the upcoming 2020 Ford Bronco will be produced here as well. Ford invited plant employees, journalists, UAW Union representatives, and others to drive pre-production Ford Ranger trucks around an obstacle course in the parking lot. It looked like a lot of fun too – check it out in the GIF below and read on for some excerpts from Ford’s Official Media Center! Read the rest of this entry »

Ford Successfully Uses Graphene To Protect & Quiet Engine Parts

October 19th, 2018

A Ford engineer tests strength of material produced with graphene on a hydraulic press

We imagine a good number of West Michigan Ford Performance fans know what carbon fiber is, or at the very least what it looks like. It’s commonly found as a trim option in Ford vehicles with sport packages because of its widespread use in motorsports. Though purely aesthetic in this case, carbon technology has seen widespread use in aerospace, performance racing, and more recently in consumer goods because of its ultra light weight and incredible durability.

The ‘carbon’ in carbon fiber is simply graphite (the same stuff that’s in pencil lead,) which is just trillions of sheets of carbon atoms stacked on top of each other. A single, one-atom-thick sheet of perfectly-arranged carbon atoms is called graphene, and it’s been one of the holy grails of nanomaterial since it was first isolated in 2004. Though the potential applications are immeasurable, it hasn’t seen many practical applications because it’s difficult and expensive to produce. Recently this has begun to change.

Ford has recently managed to overcome those hurdles. With the help of Eagle Industries and XG Sciences, Ford found a way to introduce graphene into various coatings and foams used under the hood of Ford vehicles, boosting their strength and heat dissipation. Long story short, it was a rousing success and soon West Michigan Ford drivers will enjoy quieter vehicles with better-protected engine components. It is expected to go into production this year and will be included in the New Ford F-150 and Ford Mustang with more vehicles to follow.

An article on the Official Ford Media Center tells more about how it was developed – check out some excerpts below!

Cell Phones, Sporting Goods, And Soon, Cars: Ford Innovates With “Miracle” Material, Powerful Graphene For Vehicle Parts

It’s in cell phones and even some sporting goods – and soon, for the first time in automotive, it will be under the hood in Ford vehicles. Ford Motor Company is announcing the use of graphene – a two-dimensional nanomaterial – in vehicle parts.

Dubbed a “miracle material” by some engineers, graphene is 200 times stronger than steel and one of the most conductive materials in the world. It is a great sound barrier and is extremely thin and flexible. Graphene is not economically viable for all applications, but Ford, in collaboration with Eagle Industries and XG Sciences, has found a way to use small amounts in fuel rail covers, pump covers and front engine covers to maximize its benefits.

“The breakthrough here is not in the material, but in how we are using it,” said Debbie Mielewski, Ford senior technical leader, sustainability and emerging materials. “We are able to use a very small amount, less than a half percent, to help us achieve significant enhancements in durability, sound resistance and weight reduction – applications that others have not focused on.”

In 2014, Ford began working with suppliers to study the material and how to use it in running trials with auto parts such as fuel rail covers, pump covers and front engine covers. Generally, attempting to reduce noise inside vehicle cabins means adding more material and weight, but with graphene, it’s the opposite.

Keep reading on

Shop High-Tech New Ford Vehicles at Borgman Ford in Grand Rapids, MI

If you’re searching West Michigan for a vehicle with the latest tech, both under the hood and in the cabin, visit Borgman Ford in Grand Rapids today! With nearly 400 New Ford Vehicles to browse, there’s a vehicle here that suits your needs, tastes, and budget. Take a look at our New Ford Inventory and stop by anytime to go on a test drive! If you want to put one through the paces of your daily routine, ask us about our Day Trader Program and swap rides with us for a full day.

If you have any questions, our friendly and courteous sales staff is here to help. Learn more about Borgman’s Fair Trade Deals and come see why we’re the Best in the West!

West Michigan Truck Fans: Pre-Order Your 2019 Ford Ranger Today!

October 10th, 2018

West Michigan Truck Fans can now preorder the 2019 Ford Ranger at Borgman Ford in Grand Rapids, MI

2019 Ford Ranger Production Begins December 2018 – Arrives in West Michigan in February

The wait is almost over: the 2019 Ford Ranger goes into production very soon and pre-orders are now open at Borgman Ford in Grand Rapids! If you’d like to be one of the very first in West Michigan to drive the all-new Ranger, visit today and talk to one of our experts about features, trims, and pricing. The 2019 Ford Ranger will begin to ship to dealers in February 2019.

If you’d like to know a little more about the New Ranger, the Official Ford Media Center recently posted an update about just how capable and tough the new truck really is. Learn more about the payload, towing, and power of the mid-sized pickup in the excerpts below: Read the rest of this entry »


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