“We saw great enthusiasm from fans, with tons of creative, unique names coming in,” said Brian McClary, Ford social and emerging media specialist. “The contest was twofold – it let us engage with fans by letting them have a say, and it helped build awareness for the package.”

Facebook fans were asked to suggest a name on the Facebook page and reach out to their friends in the social media world to help propel their choice into the top five. A gallery on the page let visitors see all the choices that could be voted on. After the five most-voted names were selected, Ford chose the name that best shows off the personality of the package. Each finalist was run through trademark, copyright and brand approvals.

And right about now you’re probably salivating to hear what this new package is named. A shoutout to Jeremy Marler of Charlotte, North Carolina, who submitted the winning name, Mayhem Mustang Package. It will be used on all Mustang sales, marketing and communications materials specific to this package. And what did Jeremy win? A three-year lease on a 2012 Mustang equipped with the Mayhem Mustang Package!

The Mayhem Mustang Package takes advantage of the Mustang’s 305-horsepower all-aluminum Ti-VCT V6 engine’s lightweight and high-revving nature. Borrowing from the Mustang GT, there are numerous suspension, braking and body stiffening upgrades to deliver unparalleled handling performance. That road-holding is helped by a near-equal front/rear weight distribution, providing exceptional transient response along with the car’s slimmed-down curb weight of less than 3,500 pounds.

The package includes 3.31 rear axle ratio for quicker off-the-line acceleration, Mustang GT coupe front and rear stabilizer bars, Mustang GT front struts and rear shocks/springs, Shelby GT500 rear lower control arm, unique 19-inch wheels, Pirelli performance tires for improved grip, Mustang GT front and rear brake calipers with Performance Friction pads, strut tower brace for increased body rigidity, unique electronic stability control calibration with sport mode for performance driving and special badging.

The “Living Electric” display included an elevated track 20 feet high, 208 feet in length and 71 feet in diameter. Hands-on technology displays, digital tutorials and conversations with experts also helped people learn how different types of electrified vehicles will fit various lifestyles.

In addition to giving visitors some first-hand experience with an electric car, it also was a time for Ford engineers to learn more about the all-new Focus Electric.

“This was a win-win situation. While customers were able to learn about how an electric vehicle works and rides, we could pull up data and find out more about the Focus Electric they were in at the very same time,” said Shawn Lightner, Ford Global Electrified Products Program Manager. “We thought this would be a perfect opportunity to discover even more about how the cars perform using the data acquisition technology employed on other development vehicles.”

An onboard data acquisition system was connected to the car computer, where critical information of what was happening while the vehicle was running or charging could be transmitted. Ford engineers were then able to go online and pull up data via a website to monitor information about the vehicle, while customers were riding in it.

The all-new Focus Electric – the first-ever all-electric Ford passenger car – is a zero-emissions, gasoline-free version of the company’s popular global Focus model. Focus Electric is designed to offer enough range to cover the majority of daily driving habits of Americans. A full recharge is expected to take three to four hours at home with the 240-volt charge station.

Focus Electric introduces new features and technologies – including a unique version of the MyFord Touch™ driver connect system especially for electric vehicles, a new value charging feature powered by Microsoft and a smartphone app called MyFord Mobile that helps plug-in owners control their vehicles remotely.

Electrification is an important piece of the overall Ford product sustainability strategy. This aggressive strategy includes the launch of five new electrified vehicles in North America by 2012 and Europe by 2013. In addition to Focus Electric, Ford launched the Transit Connect Electric small commercial van in 2010 and will introduce C-MAX Hybrid, a second next-generation lithium-ion battery hybrid and the C-MAX Energi plug-in hybrid in 2012.

The 2011 Ford Fiesta, the only car in its segment to earn a Top Safety Pick from the U.S. Insurance Institute for Highway Safety under its new test standards. The Fiesta is also first car in its segment to earn top crash test ratings in each of the world’s largest auto markets that perform safety testing.

“Ford is committed to safety, including our efforts to deliver top crash test ratings that customers look to when choosing new vehicles,” said Sue Cischke, Group Vice President of Sustainability, Environment and Safety. “Fiesta is the latest example of that safety commitment, and shows that a small, fuel-efficient car can deliver top safety.”

Testing agencies in the U.S., China, Europe and Australia/New Zealand rate the Ford Fiesta at the top of the list for crash ratings. The Fiesta also just received the maximum five-star safety rating by the China Automotive Technology and Research Center under the China New Car Assessment Program, or C-NCAP. This follows maximum five-star ratings in Europe and Australia/New Zealand.

The impressive ratings add to the global sales momentum of Fiesta. European sales of the latest-generation Ford Fiesta reached 1 million last month. The landmark was achieved just 28 months after the popular small car went on sale in Ford dealerships across Europe. The Fiesta has been the best-selling small car in Europe for the past two years.

In the U.S., Fiesta is attracting new customers, including those in the trend-setting California market. In 2010, Fiesta played a key role in helping Ford to achieve its highest retail share in California since 2006. Los Angeles continues to be the top-selling region for Ford’s smallest car.

Beneath the car’s stylish exterior is a structure crafted from high-strength steels engineered to preserve quality and enhance driver and passenger safety. More than 55 percent of Fiesta body structure is made from ultra-high-strength steel, and the extensive use of high-strength, lightweight boron steel helps protect critical occupant safety zones.

Fiesta offers a segment-exclusive available driver’s knee airbag, developed to help reduce lower-leg injuries in the event of a frontal collision and to work together with other safety features. The knee airbag joins a suite of Fiesta safety features that include dual-stage, first-row airbags, side-impact airbags and side curtain airbags.

“Smart” Passenger Occupant Detection System (PODS) sensors determine occupant weight and seat belt status to optimize deployment force. The Fiesta also features class-exclusive smart sensors that use pressure pulses from a side impact to deploy up to 30 percent faster than traditional airbags with acceleration-based sensors.

Ford global safety engineers worked together to prepare the Fiesta to be able to meet stringent crash protection requirements in any region of the world by leveraging the small car expertise of Ford of Europe and an array of virtual, actual and hydraulic sled-simulated crash tests.

Click here to learn more about the 2011 Ford Fiesta on ford.com.