Feel The Difference in the New 2018 Mazda6 at Borgman Mazda
Borgman Mazda is very excited about the recent arrival of the 2018 Mazda6 in Grand Rapids – the first one ever with the 2.5L SKYACTIV-G turbocharged engine. Turbos are incredible machines in and of themselves. They channel exhaust flowing out of the engine to spin a turbine, which then compresses fresh air before it enters the engine. This makes for a more powerful explosion in the engine, resulting in a boost of power and better fuel efficiency. Read the rest of this entry »
Mazda Vehicle with SKYACTIV-X To Arrive Borgman Mazda in Grand Rapids in 2019
Borgman Mazda is pleased to share with West Michigan that the upcoming Mazda SKYACTIV-X Engine was awarded “Gold” in the Engine Enhancement category of the Edison Awards! Last year, we covered the unveiling of Mazda’s incredible New SKYACTIV-X engine and explained how this feat of engineering was achieved. The engineering community has also taken notice, with Mazda’s achievement triumphing not only over other automakers, but those in the heavy transportation and aerospace industry as well. Read the rest of this entry »
Check Out R&T’s Favorite Budget Ford and Mazda Picks at Borgman in Grand Rapids
Borgman Ford Mazda prides itself on giving our customers Fair Trade Deals and excellent value on their new vehicle purchases. That’s why we’re also so glad to be West Michigan’s home for Ford & Mazda vehicles – as these two brands have consistently produced high-quality and enjoyable vehicles at very affordable prices.
It should be no surprise that the writers at Road & Track have noticed too. In their most recent “20 Best Cars Under $30,000″ list, they gave six spots to vehicles you can find in our new vehicle lineup – three from each. Here are some excerpts from Road & Track’s latest list: Read the rest of this entry »
Borgman Mazda was very pleased to hear that Mazda has been named “Best Car Brand” by U.S. News & World Report for three years running. In this annual report, top brands from all over the world are selected based on different criteria, including reviews from automotive journalists and customer experience. Mazda has been selected for this honor based on how easy and fun their cars are to operate, as well as their stunning MPG ratings and overall design. Read the rest of this entry »
Borgman Mazda prides itself on providing reliable, high-quality, and fun-to-drive New Mazda Vehicles in West Michigan. Mazda has always paid special attention to the driver experience, whether that means perking up a repetitive daily commute, spending less time at the repair shop, or creating a more luxurious driving experience with the right blend of noises being allowed in with the rest phased out. How they research, develop, and test these aspects of their vehicles is truly astounding. Read the rest of this entry »
Check Out The Latest Upgrades to the 2018 Mazda6: Coming Soon to Borgman Mazda in Grand Rapids
With the recent reveal of the New 2018 Mazda6 at the Los Angeles Auto show, Borgman Mazda is excited to share some key improvements that were announced during Mazda’s presentation! Although the 2018 model-year carries a big update to the Mazda6 with a long list of new features and tweaks, there are five key areas that shine the brightest. These include significant changes to the interior with redesigned seats, the addition of a beefy 2.5L Turbocharged engine, a 360° View Monitor feature, and more. Read the rest of this entry »
Borgman Mazda Excited For The Future of Cars in West Michigan
Borgman Mazda has been tuned-in to the coverage of the 2017 Tokyo Motor Show, and now that it’s wrapped up, we’re excited to share three exciting exhibits from Mazda with our fans in West Michigan. On display this year was a re-imagining of the Vision Coupe from the 2015 show, an all-new concept called the Mazda Kai, and more information on the upcoming SKYACTIV-X Engine. These will serve as the basis for Mazda’s next generation of vehicles, with elements of their designs making appearances throughout the lineup.
While auto shows in the United States and Europe focus more on “halo” cars and actual production vehicles, the Tokyo Motor Show is a bit different. It’s held once every two years and serves more as a platform for Japanese automakers to show off their concepts and visions for the future of transportation. For 2017, Mazda certainly brought their ‘A’ Game, but not in the same way as their competitors. Mazda remembered that people enjoy driving and respond to a well-executed design. The gentle rumble of the engine. The craftsmanship in the interiors. The feel of the seat and the view from the cockpit. This is where Mazda shone this year, and others somewhat missed the mark. Read the rest of this entry »
See The Beautiful New Soul Red Crystal Paint at Borgman Mazda in Grand Rapids
If you haven’t had the chance to visit Borgman Mazda and see a New 2017 Mazda CX-5 adorned with Soul Red Crystal paint, we assure you – it’s stunning. The way light dances on the body lines as well as the mesmerizing depth of the paint creates the illusion of motion – even when the vehicle is at rest.
What makes the Soul Red Crystal paint even more incredible is the story of how it came to be, as well as what Mazda had to do to replicate the effect on their production vehicles. Below is an excerpt from an article on InsideMazda which tells the story in greater detail. Here are some excerpts:
More Than Just A Color: Mazda’s New Soul Red Crystal
From the 1960 R360 Coupe, a microcar Mazda sold in Japan as well as Mazda’s first passenger car, to the 2017 Mazda CX-5, Mazda has had a long history with the color red. Red has deep roots in the Japanese culture, as it denotes strength, passion and is even used to depict the sun in the Japanese national flag. Believing paint color is one of the key elements of form, Mazda was determined to create the world’s most beautiful red when developing the new Soul Red Crystal.
Let’s Do This A Different Way
Creating Soul Red Crystal was a challenging process, and it required Mazda to reinvent the way cars are painted. Like any beautiful object, the way light dances across its surface is part of the beauty. The interplay of light and form inspired Mazda to create a paint with exceptional depth and reflective quality.
To achieve such a deep, lustrous finish, the cars needed to be painted by hand. While this was possible for Mazda’s concept cars, a new technique was developed in order to achieve the same quality Soul Red Crystal in production models. In a process called, Takuminuri, which translates to English as “artisan coloring,” painting robots were effectively taught to duplicate the techniques of Mazda’s best craftsmen.
Takuminuri is a Mazda-exclusive approach to advanced paint technology, starting with the original Soul Red Metallic paint color in 2012, perfected with Machine Gray in 2016 and further refined into a color that uses the learnings from both.
Want to See The Beautiful New Color in Person? Visit Borgman Mazda Today!
Soul Red Crystal is something that needs to be seen in person to be truly appreciated. If you’d like to come have a look, we invite you to visit the Borgman Mazda showroom in Grand Rapids and test drive a New 2017 Mazda CX-5 adorned with the new paint.
If you have any questions about the Mazda vehicles we offer, our friendly and knowledgeable staff will be happy to assist you, so ask away! Remember that every New Mazda we sell includes Borgman’s Free & Exclusive 20-Year 200,000 Mile Warranty. Come see why we’re the best in the west!
The New 2017.5 Mazda6: Coming Soon to Borgman Mazda in Grand Rapids, MI
Borgman Mazda is eagerly awaiting delivery of the New 2017.5 Mazda6 sedan, which is due to arrive this month at our dealership in Grand Rapids. This mid-cycle update adds a number of features that discerning West Michigan drivers are sure to appreciate, and makes them more accessible by restructuring the vehicle’s trim options.
When the New Mazda6 arrives, you can come take a closer look at available features, such as the leather seating surfaces and 8-way power driver’s seat with the Touring Premium Package, or the Blind Spot Monitoring and Rear Cross-Traffic Alert, which is now standard on the entry-level 2017.5 Mazda6. What’s more, the 2017.5’s pricing structure will remain identical to the 2017 Mazda6, giving you more value for your money.
Below, we’ve provided some excerpts from the official announcement on InsideMazda to give you a more in-depth look at some of the new features. Read the rest of this entry »
The 2017 Mazda CX-5: One of the Most Human-Friendly SUVs in West Michigan
Borgman Mazda in Grand Rapids is pleased to announce that the 2017 Mazda CX-5 was recently named as one of 10 vehicles with the best user experience, or UX, by Wards Automotive – a well-respected trends analyst in the industry.
The list isn’t just a rating of the vehicle’s interior styling or features, but more of a broad assessment of how easily people can interact with those features and how the design affects them. We’re glad that Mazda is being recognized for their meticulous attention to those little human-friendly details – a big part of what makes the Mazda CX-5 such a joy to drive. Read the rest of this entry »