Borgman Mazda Excited For The Future of Cars in West Michigan
Borgman Mazda has been tuned-in to the coverage of the 2017 Tokyo Motor Show, and now that it’s wrapped up, we’re excited to share three exciting exhibits from Mazda with our fans in West Michigan. On display this year was a re-imagining of the Vision Coupe from the 2015 show, an all-new concept called the Mazda Kai, and more information on the upcoming SKYACTIV-X Engine. These will serve as the basis for Mazda’s next generation of vehicles, with elements of their designs making appearances throughout the lineup.
While auto shows in the United States and Europe focus more on “halo” cars and actual production vehicles, the Tokyo Motor Show is a bit different. It’s held once every two years and serves more as a platform for Japanese automakers to show off their concepts and visions for the future of transportation. For 2017, Mazda certainly brought their ‘A’ Game, but not in the same way as their competitors. Mazda remembered that people enjoy driving and respond to a well-executed design. The gentle rumble of the engine. The craftsmanship in the interiors. The feel of the seat and the view from the cockpit. This is where Mazda shone this year, and others somewhat missed the mark. Read the rest of this entry »
See The Beautiful New Soul Red Crystal Paint at Borgman Mazda in Grand Rapids
If you haven’t had the chance to visit Borgman Mazda and see a New 2017 Mazda CX-5 adorned with Soul Red Crystal paint, we assure you – it’s stunning. The way light dances on the body lines as well as the mesmerizing depth of the paint creates the illusion of motion – even when the vehicle is at rest.
What makes the Soul Red Crystal paint even more incredible is the story of how it came to be, as well as what Mazda had to do to replicate the effect on their production vehicles. Below is an excerpt from an article on InsideMazda which tells the story in greater detail. Here are some excerpts:
More Than Just A Color: Mazda’s New Soul Red Crystal
From the 1960 R360 Coupe, a microcar Mazda sold in Japan as well as Mazda’s first passenger car, to the 2017 Mazda CX-5, Mazda has had a long history with the color red. Red has deep roots in the Japanese culture, as it denotes strength, passion and is even used to depict the sun in the Japanese national flag. Believing paint color is one of the key elements of form, Mazda was determined to create the world’s most beautiful red when developing the new Soul Red Crystal.
Let’s Do This A Different Way
Creating Soul Red Crystal was a challenging process, and it required Mazda to reinvent the way cars are painted. Like any beautiful object, the way light dances across its surface is part of the beauty. The interplay of light and form inspired Mazda to create a paint with exceptional depth and reflective quality.
To achieve such a deep, lustrous finish, the cars needed to be painted by hand. While this was possible for Mazda’s concept cars, a new technique was developed in order to achieve the same quality Soul Red Crystal in production models. In a process called, Takuminuri, which translates to English as “artisan coloring,” painting robots were effectively taught to duplicate the techniques of Mazda’s best craftsmen.
Takuminuri is a Mazda-exclusive approach to advanced paint technology, starting with the original Soul Red Metallic paint color in 2012, perfected with Machine Gray in 2016 and further refined into a color that uses the learnings from both.
Want to See The Beautiful New Color in Person? Visit Borgman Mazda Today!
Soul Red Crystal is something that needs to be seen in person to be truly appreciated. If you’d like to come have a look, we invite you to visit the Borgman Mazda showroom in Grand Rapids and test drive a New 2017 Mazda CX-5 adorned with the new paint.
If you have any questions about the Mazda vehicles we offer, our friendly and knowledgeable staff will be happy to assist you, so ask away! Remember that every New Mazda we sell includes Borgman’s Free & Exclusive 20-Year 200,000 Mile Warranty. Come see why we’re the best in the west!
The New 2017.5 Mazda6: Coming Soon to Borgman Mazda in Grand Rapids, MI
Borgman Mazda is eagerly awaiting delivery of the New 2017.5 Mazda6 sedan, which is due to arrive this month at our dealership in Grand Rapids. This mid-cycle update adds a number of features that discerning West Michigan drivers are sure to appreciate, and makes them more accessible by restructuring the vehicle’s trim options.
When the New Mazda6 arrives, you can come take a closer look at available features, such as the leather seating surfaces and 8-way power driver’s seat with the Touring Premium Package, or the Blind Spot Monitoring and Rear Cross-Traffic Alert, which is now standard on the entry-level 2017.5 Mazda6. What’s more, the 2017.5’s pricing structure will remain identical to the 2017 Mazda6, giving you more value for your money.
Below, we’ve provided some excerpts from the official announcement on InsideMazda to give you a more in-depth look at some of the new features. Read the rest of this entry »
The 2017 Mazda CX-5: One of the Most Human-Friendly SUVs in West Michigan
Borgman Mazda in Grand Rapids is pleased to announce that the 2017 Mazda CX-5 was recently named as one of 10 vehicles with the best user experience, or UX, by Wards Automotive – a well-respected trends analyst in the industry.
The list isn’t just a rating of the vehicle’s interior styling or features, but more of a broad assessment of how easily people can interact with those features and how the design affects them. We’re glad that Mazda is being recognized for their meticulous attention to those little human-friendly details – a big part of what makes the Mazda CX-5 such a joy to drive. Read the rest of this entry »
Introducing the SKYACTIV-X Engine to West Michigan
Borgman Mazda in Grand Rapids is pleased to announce that Mazda has unveiled their latest breakthrough in fuel efficiency – the SKYACTIV-X engine. Mazda turned the conventional gasoline engine on its head to achieve fuel efficiency numbers 20% to 30% better than even their own 2.0L SKYACTIV-G engine.
In a gasoline engine, air and fuel are mixed at typically a 14.7 to 1 ratio. This mixture is compressed and ignited by a spark plug, and the explosion pushes the piston down and turns the engine. In a diesel engine however, there are no spark plugs: the fuel-air mixture is squeezed so hard it combusts. The SKYACTIV-X engine incorporates both in the combustion chamber. The spark plug starts the reaction, and the wave of pressure squeezes and combusts the rest of the fuel. Mazda calls this “Spark-Controlled Compression Ignition.” Read the rest of this entry »
The 2017 Mazda CX-5 Joins The Rest Of The 2017 Mazda Lineup: All Top Safety Pick+ Recipients
Borgman Mazda is pleased to announce that the newly-redesigned 2017 Mazda CX-5 was named as an Insurance Institute for Highway Safety’s (IIHS) “Top Safety Pick+” for 2017, confirming that it’s one of the safest SUVs you could drive in West Michigan. This is the highest designation for safety given by the IIHS, and the Mazda CX-5 has earned it every year since its launch in 2012.
However, the 2017 Mazda CX-5’s achievement carries some extra weight. Mazda is now the only full-line automaker with every vehicle in their 2017 lineup being rated as an IIHS Top Safety Pick+, and that’s also something Borgman Mazda is incredibly proud of. In this article below, Inside Mazda tells more about the 2017 Mazda CX-5 and the IIHS Top Safety Pick+ designation. Read the rest of this entry »
Borgman Ford Mazda in Grand Rapids has been providing high-quality New and Used vehicles to West Michigan since 1960. An important part of what makes our service the Best in the West is making sure you get matched with the perfect auto for your lifestyle and needs. In order to help our West Michigan SUV shoppers make an informed decision, Borgman Ford Mazda is putting two of the most versatile SUVs on our lot head to head: the 2017 Ford Escape and the 2017 Mazda CX-5.
Both of these Light SUVs are well-equipped to meet the needs of the average Michigan adventurer and can handle the role of a family car without breaking a sweat. They both seat 5, have ample cargo space, and hold their own in West Michigan’s treacherous winter weather. Read on below to see how they stack up against each other and feel free to visit our showroom in Grand Rapids to compare them yourself! Read the rest of this entry »
Drive confidently in a capable Mazda CX-9 SUV from Borgman
Borgman Mazda knows how unpredictable the weather can be in Grand Rapids and West Michigan. That’s why we’re proud to offer the capable Mazda CX-9, packed with features that help drivers all over go confidently into the ever-changing weather.
This article written on InsideMazda describes four of the many features you’ll find inside a New Mazda CX-9 SUV, and showcases them against the typical weather conditions of the four seasons. Read the rest of this entry »
Borgman Mazda – Proud Home of the Mazda6 for 15 Years
Borgman Mazda is proudly celebrating the 15th Anniversary of the Mazda6 sedan’s arrival in West Michigan!
Back in 2002 when the Mazda6 first arrived at our dealership in Grand Rapids, the Mazda6 quickly became a favorite of those who crave a thrilling driving experience but need the practicality of a midsize sedan. Now, after 15 Years and three generations, the Mazda6 continues to deliver on both fronts with improvements to the driving experience, interior design and technology, safety, and efficiency. Read the rest of this entry »
Borgman Mazda, West Michigan’s Exclusive Mazda Dealer, is proud to serve the Grand Rapids community with high-quality Mazda vehicles. In addition to being highly efficient, well engineered, and an absolute joy to drive around, Mazda has just received the Best Car Styling Award from Kelley Blue Book’s KBB.com.
The following article published by Mazda talks more about their KODO—Soul of Motion design. This is what gives a Mazda a sense of movement, even when standing still. This bold, consistent, and distinct design style is reflected across the vehicle lineup and is what makes Mazda a deserving recipient of this award. Read the rest of this entry »