Borgman Ford Mazda

In only its fourth race, the all-new Mazda6, powered by a production-based SKYACTIV-D Clean Diesel engine, scored a win in the Rolex Grand-Am GX race at Road Atlanta. Joel Miller and Andrew Carbonell drove the #00 Visit Florida Racing Mazda6 to the win, with team-mates Sylvain Tremblay and Tom Long finishing third in the similar #70 SpeedSource Mazda6 SKYACTIV-D. It was a three-way battle for most of the race with a Porsche Cayman splitting the two Mazdas.

This win represented a day of firsts for Grand-Am competition and for Mazda Motorsports. This is the first-ever win for a diesel-powered car in Grand-Am competition. It also marked the first win for the all-new Mazda6 in any race series. It was the first Grand-Am race win for drivers Joel Miller and Andrew Carbonell.

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The all-new 2014 Mazda6 was presented with the prestigious Gene Ritvo Award for Design and Elegance from the New England Motor Press Association (NEMPA) in conjunction with Boston’s Museum of Fine Arts and the Larz Anderson Auto Museum.

The Ritvo Award honors the best in design in the automotive world, whether it’s a concept car, production vehicle, a marketing campaign or a particular element of a vehicle that defines elegance in design.

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At Borgman Mazda in Grand Rapids, we know winners when we see them. That’s why we’re pleased as punch that the 2013 Mazda CX-5 and 2014 Mazda6 have received a shout-out from the Greater Atlanta Automotive Media Association (GAAMA) in the categories of Family Choice. Stop by to test drive one of our favorites today!

The association has named the 2013 Mazda CX-5 its “Top Family Choice Vehicle” and the all-new 2014 Mazda6 “Best Green Family Choice Vehicle” at its first annual Family Choice Challenge.

GAAMA President Nick Palermo said, “The CX-5 was the clear winner for the overall ‘Top Family Choice Vehicle’ award. It’s stylish, affordable, has comfortable seating and great fuel economy and is fun to drive.”

The 2013 CX-5 Sport starts at a competitive $20,695[1] MSRP, which is well below the segment’s sale leaders. Paired with the SKYACTIV-MT six-speed manual transmission, the entry-level Sport trim is equipped with high-level standard amenities such as 17-inch aluminum alloy wheels outfitted with 225/65R17 Yokohama all-season tires, daytime running lights (DRL), power side view mirrors, automatic headlight shutoff as well as stylish exterior cues in body-colored outside mirrors with turn lamps, door handles, a roof spoiler and a color-keyed shark fin antenna.

“It is an honor to receive the ‘Top Family Choice Vehicle’ award for the CX-5,” said Jim O’Sullivan, president & CEO.  ”With class-leading highway fuel economy of 35 mpg, its roomy interior and abundant safety features, the CX-5 is a great choice for families.”

Mazda6 a Green Machine

Completely redesigned for 2014, the Mazda6 starts at $20,880^[1] MSRP and is the second vehicle in the Mazda lineup to fully incorporate SKYACTIV®^[2] TECHNOLOGY. Offering both powerful performance and improved fuel economy, the 2014 Mazda6 features best-in-class highway fuel economy of 38 miles per gallon (MPG).  Available with a SKYACTIV-G 2.5-liter gasoline engine, a SKYACTIV-D 2.2-liter clean diesel engine will be offered on 2014 Mazda6 vehicles during the second half of the year.

GAAMA was founded to further the professionalism of the automotive media, provide a forum for newsworthy people and products connected with the automotive industry and to bring together people whose activities are related to the field of automotive journalism, public relations and related fields for the mutual benefit of all parties.

Mazda North American Operations is headquartered in Irvine, Calif. and oversees the sales, marketing, parts and customer service support of Mazda vehicles in the United States and Mexico through more than 700 dealers. Operations in Mexico are managed by Mazda Motor de Mexico in Mexico City.

The hot new 2014 Mazda6 has popped onto Ward’s 10 Best Interiors list, adding to its list of accolades. With praise for the Mazda6 growing by the day, Borgman Mazda is excited to share the sedan with the Grand Rapids area. Here’s Mazda‘s press release on the recent honor.

The all-new 2014 Mazda6 was named to Ward’s Auto World‘s 10 Best Interiors list, as chosen by the publication’s editors.  The redesigned mid-size sports sedan features Mazda’s new design language called KODO “Soul of Motion,” which translates muscular movement and power into agile proportions, detailed sculpting and expressive character.  The Mazda6 also was recently named one of the top three vehicle designs in the world for 2013 by the World Car Awards.

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Following its best sales year since 2007, Mazda headed into the final stretch of the North American auto show season with an impressive vehicle lineup at the 2013 New York International Auto Show, including the best-selling Mazda3, award-winning CX-5, refreshed CX-9 and all-new Mazda6.

“The real-world results of SKYACTIV paired with the expressive design language of KODO have proven to be an unstoppable union when it comes to offering consumers vehicles that not only meet but exceed their expectations,” said Jim O’Sullivan, president and CEO, MNAO.  ”From top-notch safety and fuel economy to superior style and driving dynamics, the Mazda brand is only getting warmed up.”

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Mazda has been wowing the crowd with the new Mazda6 and CX-5 models, but very few details have escaped about the upcoming Mazda3. After some leaked digital mock-ups and a small handful of spy photos, the compact’s enthusiasts finally have a date to look forward to. Automotive News has reported that the Mazda3 will be coming sooner than expected, available Fall 2013!

We’ll have more on the high-powered compact’s future soon. Stay tuned for all of the exciting details as we figure out what the Zoom-Zoom masterminds have in store.

Borgman Mazda is excited to announce that the all-new 2014 Mazda6 has earned a “Top Safety Pick+” by the Insurance Institute for Highway Safety (IIHS).  Mazda6 is the first Mazda vehicle to earn this new, more demanding designation by receiving a rating of “Good” on frontal moderate overlap, side, roof, and head restraint tests, and “Acceptable” on the new small overlap test. The 2014 Mazda6 arrived on our lot earlier last month and has been a hit among our Grand Rapids Mazda fans. So this news is just one more reason to take it for a spin!

“Receiving a ‘Top Safety Pick+’ ranking from IIHS demonstrates Mazda’s continued dedication to creating products that offer the highest levels of occupant crash protection combined with being fun to drive,” said Mazda President and CEO Jim O’Sullivan.

IIHS introduced the small overlap test in 2012 to further improve occupant protection in frontal crashes.  The small overlap test replicates what happens when the front corner of a car collides with another vehicle or an object like a tree or utility pole.  In the test, 25 percent of a car’s front end on the driver side strikes a 5-foot-tall rigid barrier at 40 mph. (more…)

Borgman Mazda is delighted to be among dealerships cited by Mazda North American Operations (MNAO) for winning the 2013 Mazda Gold Cup award. This is the highest honor a dealer can receive from Mazda for their dedication to new vehicle sales and customer satisfaction, and we thank our hard-working staff and customers for helping us achieve this designation!

Dealers qualify for Gold Cup certification by meeting rigorous Mazda sales loyalty goals, customer satisfaction requirements, maintaining a quality dealership image, and ensuring their sales and service staff adheres to Mazda training requirements on an on-going basis. Only dealerships that deliver the best sales experience and increase customer loyalty are given this prestigious award. (more…)

At Borgman Mazda, we hear a lot about awards, some of which are given out based on more solid criteria than others. As Autoblog notes, “this one, the Kelley Blue Book 5-Year Cost to Own awards, seems like one that new car shoppers should pay attention to.”

The cost of a car goes far beyond what you pay for the actual metal, leather and rubber at the point of purchase, Autoblog explained. Fuel, insurance, maintenance and repair costs, and the cost of fees from the state and financing will all weigh on your wallet while you own the car. That’s not even taking into account the biggest cost: depreciation, or the amount of money you lose based on what your car is worth years from now versus the day you bought it.

KBB tracks these sorts of things, and they’ve compiled a list of winners for 2013 models. On the brand level, Mazda has earned the 5-Year Cost to Own award for having the lowest overall projected five-year totals.

Mazda was honored as a recipient of the inaugural “2013 Green Car Technology Award,” as presented by Green Car Journal. Announced during a press conference at the Washington Auto Show, Mazda’s SKYACTIV® Technology was selected among a list of 10 top automotive technology finalists. SKYACTIV is the brand’s all-new engineering approach toward increasing overall vehicle efficiency, performance and fuel economy, while reducing CO2 emissions.

Developed within Mazda Motor Corporation’s headquarters in Hiroshima, Japan, SKYACTIV TECHNOLOGY consists of advanced engineering and manufacturing processes to produce redesigned lightweight yet stronger components in the form of engine, transmission, body and chassis structures.

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