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Fusion Hybrid and Lincoln MKT Win Active Lifestyle Awards

December 14th, 2009

FusionActiveLifestyleAwardThe 2010 Ford Fusion Hybrid and 2010 Lincoln MKT are the perfect choice for people with active lifestyles, according to the Active Lifestyle Vehicle of the Year awards. The Fusion Hybrid took the title in the “green” category and MKT won in the “luxury on road” group, beating out the 2010 Toyota Prius and 2009 Audi Q5, respectively. The Fusion Hybrid delivers a class-leading 41 mpg rating in the city and 36 mpg on the highway, topping the Toyota Camry hybrid by 8 mpg in the city and 2 mpg on the highway. It also offers innovative new technology – SmartGauge™ with EcoGuide – that coaches hybrid drivers to maximize fuel efficiency. The 2010 Lincoln MKT, a three-row luxury crossover, delivers the optimal blend of distinctive design, interior spaciousness, fuel economy and technology. MKT offers abundant technologies aimed at making life luxurious for both the driver and three rows of passengers, including Active Park Assist, Adaptive Cruise Control and EasyFuel® Capless Fuel-Filler System.

About the Active Lifestyle Vehicle awards The awards program, now in its sixth year, recognizes new cars and trucks that best meet the needs of active buyers. The program is sponsored by AAA and the Active Network. Twenty manufacturers participated in the 2010 competition, entering vehicles in seven categories. A panel of 12 automotive journalists drove the initial field of entries and pared the group down to 28 finalists. Athletes on hand included members of Team Aquaphor, Active Network Media and the San Diego Triathlon Club, participating in sports that ranged from surfing and sprint triathlons to ultra-distance running. The athletes’ votes weighed 50 percent in the final tally, with jury panel votes comprising the remaining 50 percent. Quotes“The MKT and Fusion Hybrid were both vying in extremely competitive categories, and that speaks to the versatility and quality of the product, that it beat out all the competitive entries. The designers dealt with ergonomic challenges in the case of both vehicles. The standard safety available also was impressive because that’s tremendously important to people with active lifestyles.” – Nina Russin, Active Lifestyle Vehicle Jury Coordinator “Many Fusion customers have a very active lifestyle, often including outdoor athletic activities. They want a vehicle that supports their ‘On the go’ spirit and the Fusion delivers.” – Chantel Lenard, Group Marketing Manager, Global Small and Midsize Cars “MKT is versatile enough for any athlete. With plenty of cargo space for gear and three rows of seating for teammates or friends, we’ve got any sport covered. It also has the functionality of an SUV and the technology of a luxury sedan to get you where you need to go in comfort and style.” – Kate Pearce, Lincoln MKT Marketing Manager


Ford Develops Vehicle-to-Grid Communications for Plug-In Hybrids

December 14th, 2009

commelectricgridTalk about your “conversation starters.” Ford has developed an intelligent vehicle-to-grid communications and control system for its demonstration electric vehicles including plug-in hybrids that “talks” directly with the grid. This new technology – which builds on Ford’s connectivity technology such as SYNC®, SmartGauge™ with EcoGuide and Ford Work Solutions™ – allows the vehicle operator to program when to recharge the vehicle, for how long and at what utility rate. All 21 of Ford’s fleet of plug-in hybrid Escapes will be equipped with the vehicle-to-grid communications technology for testing and to gather real world usage data. The first of the specially equipped plug-in hybrids has been delivered to American Electric Power of Columbus, Ohio. Ford’s other utility partners’ vehicles will also be equipped with the communications technology. Read the rest of this entry »


Social Media Juggernaut Turns the Page

December 14th, 2009

4152798825_af94077044 If you thought Fiesta Movement agents rocked the social media world this past six months, just wait until the second chapter when 20 new agent teams begin spreading the word about the Ford Fiesta. A new group of agents will be enlisted to engage their local communities by developing communications about Fiesta, leveraging social media as the means to spread the word about Ford’s all-new 40 mpg car. Twenty teams of agents in major markets across the country will complete a series of missions, where they will compete in challenges online and locally that immerse them in cultural movements, allowing them to ignite passion into their communities through social media while opening the discussion about Fiesta. After completing the challenge, agents will produce and place the creative content on www.fiestamovement.com. The best content will be recognized based on online consumer interaction and consumers’ opinions about their work. Applications can be submitted on www.fiestamovement.com starting today and running through Jan. 31. Read the rest of this entry »


Finally, a Car for the Environmentally Progressive

December 14th, 2009

fordfusionhybridThe 2010 Ford Fusion Hybrid was named Most Environmentally Progressive Car of the Year by Earth, Wind & Power™ (EWP) at the Los Angeles Auto Show earlier this month. The award is designed to recognize vehicles driven by a power source that helps to reduce global warming, are conducive to promoting a cleaner environment, and support the mission to achieve energy through alternative sources.

41 and Loving It The all-new Ford Fusion Hybrid delivers an EPA 41 mpg rating in the city and 36 mpg on the highway, which tops the Toyota Camry hybrid by 8 mpg in the city and 2 mpg on the highway. The Ford Fusion Hybrid has been a strong seller since its introduction earlier this year. Read the rest of this entry »


Commercial Customers, Get Charged Up for the Environment

November 1st, 2009
Ford and Azure Dynamics have joined in a collaborative effort to deliver a pure battery electric Ford Transit Connect van for the United States and Canadian markets in 2010. Azure will integrate its Force Drive™ battery electric drive train in the Transit Connect van for commercial fleet and retail use.

Ford and Azure Dynamics have joined in a collaborative effort to deliver a pure battery electric Ford Transit Connect van for the United States and Canadian markets in 2010. Azure will integrate its Force Drive™ battery electric drive train in the Transit Connect van for commercial fleet and retail use.

So, you’re a small business owner looking for a way to cut your fuel cost by getting a pure electric vehicle, and your choice is an expensive boutique two-seater sports car with zero cargo room or an affordable compact but super roomy commercial van. Yep, some business decisions are just that easy.

Ford and Azure Dynamics have joined in a collaborative effort to deliver a pure battery electric Ford Transit Connect van for the United States and Canadian markets in 2010. Azure will integrate its Force Drive™ battery electric drive train in the Transit Connect van for commercial fleet and retail use. Read the rest of this entry »


How will your Business Connect with Transit Connect?

September 22nd, 2009

Transit_Conn_ex_200We’re looking for your true story about how Ford’s new Transit Connect is fueling the rise of your small business. Whether you’re a florist, caterer, contractor or caregiver, show us how you’ve tricked out your Transit Connect and we’ll feature your business and provide a link to your company website. Send your story and picture to katem@what-if.com to be featured in our new Commercial Customer section.

To see sample owner stories, follow this link: http://www.fordvehicles.com/transitconnect

Here’s the latest news on this business class sensation:

(AP) — Ford Motor Co. said it sold more than 2,000 of its new Transit Connect commercial vans in the vehicle’s first month of sales. Ford said small businesses and fleet customers snapped up the van in August, with some vehicles selling in fewer than 10 days after arriving at dealerships.

Ford is planning on introducing an all-electric version of the Transit Connect in the U.S. next year. The automaker also hopes to have a passenger version of the vehicle geared toward families on the road soon.

The existing commercial version gets 22 miles per gallon in the city and 25 miles per gallon on highways.


LOL Fun: Check out the Ford Fiesta Movement chronicles…

September 21st, 2009

fiestamovement_200In the ultimate foreign exchange program, 100 “agents” chosen for their clever video submissions are spending six months behind the wheel of their own Fiesta, sharing their experiences, and completing monthly missions to show you what experiencing the Ford Fiesta is all about, way in advance of the U.S. launch in 2010. FiestaMovement.com pulls in all of our agents’ content across the web to let you follow the fun-filled hijinx of their Missions, from Travel, Adventure, and Social Activism to Technology, Style & Design, and Entertainment.  Browse our agents, pick your favorite stuff, and follow everything across the social network sites you already use.


Ford Electric Focus Stars on Jay Leno Show…

September 18th, 2009

ElectricFordFocus_200“The Jay Leno Show” had a special guest Friday, September 18: An all-new battery-electric Ford Focus. The electric car appeared in a segment called “Green Car Challenge.”  Tuned to perform on a racetrack that was specifically designed for “The Jay Leno Show,” the battery-electric Ford Focus was chosen to be the car used throughout the first season. Celebrities who accept the challenge will be at the wheel, driving quickly to establish a fast lap time that future guests will try to beat. Actress Drew Barrymore is the first celebrity to accept Leno’s “Green Car Challenge.” Read the rest of this entry »


Let Ford recycle your ride!

July 1st, 2009
Talk to us about this great program!

Talk to us about this great program!

The Car Allowance Rebate System (CARS) is the government’s new vehicle trade-in program* and your Ford, Lincoln and Mercury dealers are your experts. No one makes it easier to receive your incentive, recycle your old vehicle and save on a new, high-quality Ford or Lincoln Mercury vehicle. This site will provide general program information, answer frequently asked questions and provide you with the information you will need to take advantage of this unique program. Using the Qualification Calculator below, you can select your current vehicle and then learn which Ford, Lincoln or Mercury vehicle is right for you. With 20 Ford, Lincoln and Mercury vehicles eligible, we are confident you will find the model that fits your needs.
*This government program and rules are subject to change. Please refer to ford.com or cars.gov for complete details. Read the rest of this entry »


MAZDA: FAQs for Consumers “Car Allowance Rebate System”

June 30th, 2009

1.    What is the goal of the “CARS” program?

The Car Allowance Rebate System (“CARS”) provides incentives to owners of older, less fuel-efficient vehicles to trade them in and purchase new, more fuel-efficient ones. The program will benefit American consumers, stimulate showroom traffic and auto sales, and help to reduce fuel use and vehicle emissions. New vehicles are cleaner, more fuel efficient and have many safety technologies not available on older ones. Read the rest of this entry »


 

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