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Green Machines

EPA Declares Mazda as Most Fuel-Efficient Automaker

December 18th, 2013

1213MazdaBorgman Mazda is happy to announce that in a recent Environmental Protection Agency (EPA) Trend report, Mazda came out on top as the most fuel-efficient automaker in 2013 with an average of 27.5 mph. Mazda’s efforts to lower emissions and heighten fuel-economy was successful. The automaker increased the average MPG by .5 miles and decreased CO2 emissions by four grams per mile.

While still retaining the fun-to-drive characteristics for which Mazda is known, the company had the second largest increase (2.1 MPG) in the report over their MY 2011 MPG (25.0). Mazda has achieved the highest fuel efficiency of any other mainstream automotive manufacturer in the industry, without offering a hybrid or electric vehicle. Mazda’s unique SKYACTIV®[1] TECHNOLOGY has made this level of efficiency possible. SKYACTIV is a suite of component and engineering technologies that incorporate ultra-high compression ratio gasoline engines, super-efficient manual and automatic transmissions, lightweight chassis and body components, reduced rolling resistance and low-drag body styling.

“Mazda has long had a history of doing things differently, and SKYACTIV TECHNOLOGY is no exception,” said Jim O’Sullivan, president and CEO, Mazda North American Operations. “While other manufacturers have turned their attention to hybrids and electric cars, we chose to focus on perfecting the base technology used in more than 90 percent of the cars and SUVs sold today: the internal combustion engine. Through analyzing and refining this technology, as well as every other component in a modern automobile, Mazda has been able to achieve class-leading fuel economy in nearly every segment it competes in, and bring that technology – at an affordable price – to every customer.”

For the complete press release and a chart of the EPA test results, click here.

Ford Reveals Start-Stop System Goal

December 18th, 2013

1213startstopFord continues to be a leader in both quality and technology. Among the several innovations they are releasing as a part of their go-green initiative, Ford plans to expand its offering of vehicles with start-stop technology. By 2017, Ford plans to have the system on at least 70 percent of vehicles. Get the 2014 Fiesta (the first released Ford vehicle with start-stop technology) at Borgman Ford!

  • Auto Start-Stop technology to be available on 70 percent of Ford’s North American vehicle lineup by 2017, reflecting progress toward the company’s plan for increasing fuel efficiency across its lineup
  • Ford Auto Start-Stop is an affordable technology that provides a seamless way to increase fuel efficiency as much as 10 percent in city driving
  • Ford fuel economy plans accelerating with rollout of 45-mpg 1.0-liter EcoBoost® Fiesta in 2014, and research into new dynamic cruise control

A major part of the company’s Blueprint for Sustainability, the expansion of Auto Start-Stop comes as the award-winning 1.0-liter EcoBoost® engine is set to go on sale in the 2014 Ford Fiesta. Rated at 45 mpg EPA highway, the new Fiesta is the most fuel-efficient non-hybrid or diesel on the market. Ford is also researching dynamic cruise control, a breakthrough technology that predicts road conditions to optimize fuel economy.

“Simply put, Auto Start-Stop helps customers use less fuel, which is an important component of Ford’s Blueprint for Sustainability,” said Bob Fascetti, vice president, Ford global powertrain. “By making Auto Start-Stop available on more vehicles, we are working to be part of the solution to environmental sustainability with effective, fuel-saving technologies.”

Auto Start-Stop seamlessly turns off the engine when a vehicle stops, while an advanced battery powers vehicle accessories and systems in place of the engine – saving fuel. The engine restarts instantly when the driver begins to release the brake pedal.

Actual fuel savings vary and depend on driving patterns. While average improvement in fuel efficiency equals roughly 3.5 percent, those who drive in heavy traffic – such as congested urban environments – could see fuel efficiency increase by as much as 10 percent. It also provides a meaningful reduction to CO2 emissions that are avoided during long idle times.

To view the complete press release, click here.

Mazda Included in Ethibel EXCELLENCE Investment Registers

December 4th, 2013

Mazda’s corporate social responsibility (CSR) efforts include an environmental vision, management, recycling and conservation, manufacturing and logistic initiatives, and site specific environmental data. With all of these efforts, it’s not hard to wonder why Mazda is being recognized for their contribution to the development of a sustainable society. Zoom into Borgman Mazda to get one of these sleek, green machines. 

News from Mazda
HIROSHIMA, Japan—Mazda Motor Corporation has been selected by Forum ETHIBEL for inclusion in the Ethibel EXCELLENCE Investment Registers. Forum ETHIBEL is an organization headquartered in Belgium that promotes socially responsible investment.

The registers consist of corporations that perform better than average in their sector in terms of CSR. Corporate activities are assessed in terms of human rights, human resources, environment, business behavior, corporate governance and community involvement. Mazda’s selection for the registers indicates that its initiatives in these areas are highly regarded.

Ethibel EXCELLENCE Label

For more information about Mazda’s CSR efforts, visit their website.

Ford is Helping to Save 45 Million Gallons of Gas Each Year!

November 20th, 2013

fordsocialgasBeing one of the world’s greenest auto companies, Ford is reaching new accomplishments with their EcoBoost engines. This Ford Social article only recognizes the impact that the F-150 EcoBoost owners are making; imagine how much fuel we are collectively saving at Ford! Borgman Ford Mazda is a proud distributor of these tough, green machines.

by Tori Tellem
Ford Social

The Ford F-150 EcoBoost® engine is not quite three years old, but it has had a major impact: Since February 2011, F-150 EcoBoost sales have reached 400,000. And there’s more: F-150 EcoBoost owners are collectively saving an estimated 45 million gallons of gas annually!

And try this on for size: That estimated 45 million gallons of fuel savings exceeds the estimated fuel savings of all Toyota and Tesla plug-in electrified vehicles sold in the U.S.!  The savings are based on the EPA-estimated combined ratings for 2011-13 F-150 EcoBoost models and for the same mix of 5.4-liter V8-equipped 2010 F-150 models, across 400,000 units and 15,000 miles of driving a year.

Now, “Fuel economy” and “truck” historically didn’t go so easily hand in hand, but when Ford introduced the F-150 EcoBoost, it proved truck customers could indeed have a two-in-one special. And those 45 million gallons of gas saved?

Curious about how the demographics break down? In the U.S. northwest, F-150 customers choose EcoBoost 45 percent of the time compared to the national average of 38 percent. Oregon and Washington – the second- and third-fastest growing states, respectively, according to a June CNN Money report – are key markets for F-150 EcoBoost sales. F-150 EcoBoost sales are comprised mostly of 4×4 trucks with EPA-estimated ratings of 15 mpg city and 17 mpg combined, and a smaller percentage of 4×2 trucks with EPA-estimated ratings of 16 mpg city and 18 mpg combined.

Ford recently celebrated the two-millionth EcoBoost engine produced globally since the 2009 launch of the engine line.

Ford Embracing Analytics and Big Data to Inform Eco-Conscious Decisions, Stay Green

November 1st, 2013

article_lg_go-green_575x279Ford is proud to announce their continuing effort to make eco-conscious decisions and research new methods to stay, and become, more green. We at Borgman Ford are excited to promote and provide these vehicles to our customers, ultimately increasing Grand Rapids’ economic responsibility. Take a moment to find out exactly why and how Ford ranks as one of the most green brands in the world.

DEARBORN, Mich., Oct. 25, 2013 – Not too far from where factory workers assemble Ford cars and trucks, analytics experts in the company’s Research and Innovation Center are building something entirely different but equally important: complex mathematical models to help Ford sharpen its competitive edge while limiting its environmental impact.

Launched 15 years ago as a small cadre of researchers, the group’s size and impact on Ford has grown considerably while its mission is unchanged – chart a path for the company to a cleaner, brighter, better world and stronger business.

“I don’t think it’s a coincidence that Ford now ranks among the greenest brands in the world,” said John Viera, global director of sustainability and vehicle environmental matters. “The company’s investments in the field of big data analytics have continually increased during the last 15 years.”

Viera outlined Ford’s use of analytics and big data as part of a panel discussion today at the 2013 Net Impact conference in San Jose, Calif.

The group, comprised of scientists, mathematicians, computer modelers and other researchers, uses the latest in analytics and big data to discover ways to minimize Ford’s environmental impact and bolster its bottom line by identifying potential risks and opportunities. Here are some examples of the work the group has accomplished:

  • Fuel economy: Developed a science-based model that projects CO2 emissions generated by the fleet of vehicles on roads worldwide for the next 50 years, helping Ford set aggressive fuel economy targets yet remain eco-conscious
  • Power of choice: Used science and math to show that one particular form of alternative engine power is unlikely to emerge above all others, helping to make the case for a diversified portfolio of powertrains ranging from EcoBoost® engines, hybrid and plug-in hybrid technologies, flex-fuel, all-electric, biodiesel, CNG and LPG
  • New features: Created sophisticated mathematical models that optimize millions of possible vehicle combinations to give decision makers the tools to construct an eco-conscious and cost-effective global technology roadmap, resulting in green products such as Ford Auto Start-Stop
  • Customer value: Developed specific tools such as the Ford Fleet Purchase Planner, an analytical system that helps fleet customers match their vehicle choices to their needs while helping save money and the planet

Ford considers analytics and big data – in and out of vehicles – the next frontier for innovation, competition and productivity. The company continues to expand its use of big data as more and better technologies, methodologies and datasets emerge.

Consider the plug-in hybrid Ford Fusion Energi. The vehicle generates about 25 gigabytes of data every hour; those data are useful for further improvements in fuel economy and vehicle emission reductions. Yet, Ford researchers are already experimenting with vehicles that generate 10 times that much data – 250 gigabytes – per hour.

Some other areas Ford is exploring for green analytics potential:

  • Green routing, which optimizes driving routes to reduce a vehicle’s impact on local air quality in specific locations, such as near hospitals, schools and in high density residential area
  • Statistical analysis of vehicle usage data to provide insight into consumer acceptance of electric vehicles and the electrification of personal transportationOptimal use of current and future biofuels
  • Demand and availability of strategic materials used in powertrains, including rare earth elements, lithium and platinum group metals
  • Life-cycle analysis tools aimed at measuring energy and water use – along with greenhouse gas emissions – associated with alternative fuels and materials
  • Further expanding the number of environmentally friendly components in Ford vehicles

“There are so many amazing possibilities to consider for the future impact of data,” said Viera. “The possibilities are not only exciting, they are, in fact, almost endless.”

Check Out This New 2014 Mazda3 Video & Celebrate Its Nomination for Green Car of the Year!

October 22nd, 2013

At Borgman Mazda, we’re pumped to present the 2014 Mazda3 that’s turning heads in the automotive world. The 2014 Mazda3 has been named a finalist for the 2014 Green Car of the Year by Green Car Journal. Finalists for the Green Car of the Year are selected for their achievements in raising the bar in environmental performance. Check out Mazda’s 30 second “Reveal” here, followed by details on the nomination:

The all-new 2014 Mazda3 is built from the ground up with the award-winning SKYACTIV®1 TECHNOLOGY, Mazda’s engineering approach toward increasing overall vehicle efficiency, performance and fuel economy, while reducing CO2 emissions. In 2013, Mazda’s SKYACTIV technology earned the 2013 Green Car Technology Award from Green Car Journal.

“Mazda continues to push the boundaries with its SKYACTIV technology in order to offer consumers world-class vehicle efficiency and it is an honor to have the 2014 Mazda3 named a finalist for the Green Car of the Year,” said Jim O’Sullivan, president and CEO, Mazda North American Operations (MNAO). Read the rest of this entry »

University of Michigan Hosts Game Changing Ford Battery Lab

October 21st, 2013

batterylabSetting aside our age old ‘Sparty vs. Wolverines rivalry, the team at Borgman Ford is geeked about a new battery lab Ford is opening in partnership with the University of Michigan. According to Ford, the purpose of the lab is to “change the world” — but we say CHARGE the world — of battery powered vehicles, that is!

The lab will help develop smaller and lighter batteries that are less expensive to produce. It’s a joint effort between Ford, the University of Michigan, battery suppliers and state and federal governments, as well as investors such as Michigan Economic Development Corporation and the U.S. Department of Energy. What could also potentially come out of this collaboration is the ability to produce more efficient and affordable battery-powered vehicles, and ones that could go farther on a single charge.

The other cool thing about this effort is it’s putting Michigan at the heart of battery research, not just battery production. Ford has a rich history in battery research, to the tune of 20 years. And now, it can also test experimental battery concepts on a small scale. It may be hard to believe, but battery research is still in its youth years.

“We have battery labs that test and validate production-ready batteries, but that is too late in the development process for us to get our first look,” said Ted Miller, who manages battery research for Ford. “This lab will give us a stepping-stone between the research lab and the production environment, and a chance to have input much earlier in the development process. This is sorely needed, and no one else in the auto industry has anything like it.”

The Ford electrified vehicle lineup features the Focus Electric, Fusion Energi Plug-in Hybrid and C-MAX Energi Plug-in Hybrid.

Green Machines: Ford Transmission Plant It’s First North American Zero Waste-to-Landfill Site

March 9th, 2013

At Borgman, we know Ford’s line of gas-sipping hybrids and engineering feats like EcoBoost on heavy trucks go a long way to help Mother Earth. But the manufacturer is “going further” to “go green” in its manufacturing process too! Cutting waste-to-landfill at Ford’s Van Dyke Transmission Plant has always been important to workers there, but they weren’t satisfied until last fall, when a small, diligent local committee played a major role in solving a nagging 10-ton problem. The solution – a way to keep 10 tons’ worth of 8-foot-long, 350-pound fabric coolant filters from being landfilled monthly – means the Van Dyke facility is Ford’s first North American zero waste-to-landfill transmission plant and now diverts a total of 15 tons of waste-from-landfill monthly.

Moreover, the solution exemplifies how Ford already is making progress on plans to reduce the amount of waste-to-landfill from its facilities worldwide as outlined in the company’s new five-year global waste reduction strategy. Under the plan, waste-to-landfill will drop to just 13.4 pounds – or by 40 percent – per vehicle by 2016.

The comprehensive strategy covers all angles of Ford’s waste reduction plans – from working with global suppliers to use more eco-friendly packaging, to enabling employees such as those at Van Dyke to play an active role in coming up with ways to help Ford reach its goals. Even kitchen waste is addressed.

Click to download PDF.

Read the rest of this entry »

Ford Succeeds in Sustainability

August 2nd, 2012

One of Ford's Sustainable Plants.Andy Hobbs and his global environmental quality team have reduced waste to landfill by 44 percent in the past five years alone. That’s both impressive and incredible. But as Director, Ford Environmental Quality Office, Andy’s all about the S-word: sustainability.

“Integration of our sustainability initiatives into the Ford Production System has enabled us to accelerate environmental improvements at our manufacturing facilities,” Andy explained. That’s been a goal for Ford: building vehicles that are fuel efficient and thoughtfully designed in order to help reduce environmental impact.

Read the rest of this entry »

Check out Borgman’s 5/3 Gas Card Giveaway!

April 25th, 2011

Are you running on empty? LIKE us on Facebook to enter our weekly $53 Gas Giveaway contest in honor of the Fifth Third River Bank Run slated for May 14, 2011. Each Monday between now and May 14th a new winner will be selected from the week’s “Likes” and will be notified by Facebook post the following Monday. If you’re looking for other ways to SAVE ON GAS, stop by the dealership to SWAP YOUR RIDE for one of our gas-sipping models.


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