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Ford Announces Partnership With Electric Vehicle Company Rivian and Invests $500 Million

April 25th, 2019

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Borgman Ford in Grand Rapids applauds Ford for their continued efforts in electric vehicle research. Over the last 5 years or so, electric vehicles have been gaining some traction as barriers like cost and charging time start to come down. At the same time their biggest hurdle, range, has been nearing or even exceeding that of similarly-sized gasoline-powered vehicles.

Ford has been looking for opportunities to expand its electric vehicle portfolio for some time, with popular vehicles such as the Ford F-150 getting EV options in the near future. To supplement their efforts, Ford has also recently invested $500 million in the electric vehicle company Rivian. Through this strategic partnership, Ford and Rivian to team-up to create an all-new electric Ford Vehicle using Rivian’s proven skateboard platform, and we’re excited to see what they do. Read the rest of this entry »


Ford Announces Switch to Michigan-Sourced Renewable Energy through DTE Collaboration

February 22nd, 2019

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Borgman Ford is pleased to share that Ford and DTE Energy have teamed up in an effort to make Ford’s operations even more sustainable. Through DTE’s MIGreenPower program, Ford is on-track to switch the Flat Rock Assembly Plant and other Ford facilities to 100% Michigan-sourced renewable energy by January 2021. Ford has been making investments in renewables for some time, with solar panels already in use at a number of their facilities and significantly reducing their water usage company-wide.

This latest energy decision will add wind turbines to the list, with Ford being the first automaker to announce they’re taking advantage of DTE’s new program. Borgman Ford applauds Ford’s commitment to sustainability, as these efforts drastically reduce pollutants and help preserve West Michigan’s and our Great Lakes’ natural beauty for generations to come.

A recent article from the Official Ford Media Center tells more about the new collaboration between Ford and DTE Energy, and we’ve included some excerpts below:

Ford Motor Company To Procure Locally Sourced Michigan Wind Energy Through Collaboration With DTE Energy

Ford Motor Company’s Dearborn Truck Plant, home of the Ford F-150 and Ford Raptor, Michigan Assembly Plant, home of the new 2019 Ford Ranger, and several new buildings on the Ford Research and Engineering Campus and Corktown campus, including Michigan Central Station, will soon be powered by 100 percent locally sourced renewable energy. This is in addition to the 500-kilowatt solar photovoltaic panel system already in place at Michigan Assembly.

This collaboration is part of a commitment by Ford to a substantial renewable energy procurement through DTE Energy’s MIGreenPower program, supporting the company’s Southeast Michigan portfolio and providing 500,000 megawatt hours of locally sourced Michigan wind energy.

“Ford supports the implementation of renewable energy where the project can be tied to the customer’s facility, either directly or through the local distribution utility, and we believe that supports local jobs, improves the local environment and adds resiliency to the local grid,” said George Andraos, Ford Global Director of Energy and Technology. “This project is a great investment for the State of Michigan and will have direct impact on our state.”

You can keep reading the article here, or visit sustainability.ford.com to learn more about Ford’s sustainability performance, data and reporting.

Test Drive an Eco-Consciuous New Ford at Borgman Ford in Grand Rapids, MI

Ford has been doubling-down on fuel-efficiency in recent years, which is something Borgman celebrates as it has lasting impacts on Grand Rapids, West Michigan, and the planet. Across the entire Ford Lineup, technologies both within the vehicle and used in their construction help to reduce emissions, conserve water, and cut down on waste in landfills.

If you’re considering a Ford Vehicle to promote a sustainable future, visit Borgman’s showroom in Grand Rapids and test drive a New Car, Truck or SUV today. Our sales staff will be more than happy to help you find the perfect vehicle to suit your needs and your budget, and will answer any questions you may have. Read more about our Fair Trade Deals, our Day Trader Program, and our Red Coat Traditions then stop by to see why we’re the Best in the West!


The First Ever Ford Plug-In Hybrid Police Car Arrives in Grand Rapids Next Summer

December 8th, 2017

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Borgman Ford Proud To Offer Eco-Friendly Options for West Michigan Public Safety Organizations

Borgman Ford is proud to offer quality Ford Vehicles to drivers in West Michigan, and we pride ourselves on our selection of eco-friendly cars, SUVs, and Trucks. Saving money on fuel isn’t the only benefit of choosing from the Ford EcoBoost, Hybrid, or Energi lineup; drivers also help keep West Michigan beautiful by reducing or eliminating emissions.

Because public safety officials such as fire chiefs and detectives spend a considerable amount of their day driving around, Ford has added a New Plug-In Hybrid sedan to their municipal offerings. This gives organizations a way to cut down on fuel costs, and preserve the air quality of the communities they serve. This is a first-ever for Ford’s public service lineup, and will be available for pre-order very soon! Read the rest of this entry »


How Ford Brought Eco-Friendly Foam into Over 18 Million Vehicles

November 3rd, 2017

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West Michigan Drivers Reap Benefits of Renewable Research & Testing

At Borgman Ford, we’re always interested in the latest news regarding new technology in the auto industry, especially when its focus is to improve the experience of West Michigan drivers. Over the years, Ford has been making a big push to minimize their impact on the environment, all the while making a better product for their customers. Some of this is done directly, through reducing their water usage and manufacturing waste, while other efforts are a bit more unconventional.

For example, take the driver’s seat in a Ford Vehicle. Years and years ago, using petroleum-based foam padding was the industry standard, and because oil was so cheap, there wasn’t much of an incentive to research and develop an eco-friendly alternative. Also, when the seat was worn out or the vehicle was retired, all of those non-renewable materials end up where you’d expect – a junkyard or a landfill.

Over the past 10 years, Ford has been developing and advocating for the use of renewable materials throughout their vehicles, with recycled soybean foam at the forefront. Since the first appearance of soybean-based foam in the seats of the 2008 Mustang, it’s been a key material used in the seat cushions, seat backs and headrests of every Ford vehicle built in North America.

Renewable Materials Can & Do Replace Petroleum-Based Ones

Making sure these new and renewable materials outperform their petroleum-based counterparts is another key part of the issue. People in West Michigan and the world over choose Ford because of the quality and reliability of their product, and if renewable but otherwise sub-par seating is a part of that product, they’ve been done a disservice.

Just bringing the idea to market in the first place was a challenge. During the initial testing, none of the foams met the rigorous requirements of automotive seating. Early trials failed to meet durability standards for seat cushions, which need to rebound for the equivalent of 15 years. Apart from that, the early foams smelled absolutely terrible. Needless to say, a lot of work went into resolving these issues before bringing soybean-based foam to market.

After the foam was reformulated to meet or exceed automotive standards, and that awful smell was removed, it was rolled out all over North America. Since that time, over 18.5 million vehicles have been produced with renewable soybean-based foam, preventing more than 228 million pounds of carbon dioxide from entering the atmosphere. You can read the full story about Ford’s research into soybeans on Medium.com.

Experience Ford’s Renewable Foam Seating at Borgman Ford in Grand Rapids

If you’re curious about what the soybean-based foam feels like, we invite you to stop by the Borgman Ford showroom and take any of our New Ford Vehicles out for a test drive! Our friendly staff will be happy to help you and answer any questions you may have about the 2018 Ford Lineup. Please feel free to browse our New Ford Inventory, and if you see a new Ford car, truck, or SUV you’d like to try, click the red ‘Schedule Test Drive” button to get started! We hope to see you soon!


Mazda Just Revolutionized The Gas Engine, and Here’s How They Did It:

September 8th, 2017

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Introducing the SKYACTIV-X Engine to West Michigan

Borgman Mazda in Grand Rapids is pleased to announce that Mazda has unveiled their latest breakthrough in fuel efficiency – the SKYACTIV-X engine. Mazda turned the conventional gasoline engine on its head to achieve fuel efficiency numbers 20% to 30% better than even their own 2.0L SKYACTIV-G engine.

In a gasoline engine, air and fuel are mixed at typically a 14.7 to 1 ratio. This mixture is compressed and ignited by a spark plug, and the explosion pushes the piston down and turns the engine. In a diesel engine however, there are no spark plugs: the fuel-air mixture is squeezed so hard it combusts. The SKYACTIV-X engine incorporates both in the combustion chamber. The spark plug starts the reaction, and the wave of pressure squeezes and combusts the rest of the fuel. Mazda calls this “Spark-Controlled Compression Ignition.” Read the rest of this entry »


Just Announced: Ford Eco Sport Coming in 2018

November 15th, 2016

At Borgman, we love West Michigan Winters and we love our leading lineup of Ford SUVs. But if a traditional SUV is a bit too much SUV for you, check out Ford’s new “compact SUV” just announced at the LA Auto Show. The Ford Eco Sport invites the compact SUV buyer to “Go Small – Live Big.”  We look forward to putting the new kid on the block through the paces in 2018!

 

Highlights from Ford’s announcement:

 

  • Ford introduces all-new EcoSport for North America today during the world’s first-ever Snapchat vehicle reveal; event kicks off a three-day interactive experience in Hollywood open to the public through Wednesday
  • Fun, capable and connected, EcoSport gives drivers the freedom and versatility to go small and live big
  • Technology – including SYNC 3 with a high-resolution 8-inch floating touch screen, Apple CarPlay™ and Android Auto™ – easily integrates your smartphone and keeps you connected to friends and family while on the move

Read the rest of this entry »


Borgman Ford Mazda Grand Re-Opening

May 26th, 2015

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Thank you to all our customers who joined us May 20th at our Open House to celebrate the Grand Re-Opening of our Showroom! It was wonderful to see old and new friends, to enjoy visits from the Grandville Chamber and Ford Representatives, and to share a family-style BBQ with everyone. What a fabulous turnout!


-1614_400x400Hats off to Robert Katsma, our first selected winner of the $1,000 Borgman Bucks Giveaway! Robert is pictured here receiving his “big check” from GM Matt Borgman in front of the new showroom.

Robert entered the contest when he bought an F-150, which he loves. He’s been a Borgman customer since the days when the dealership was located on Chicago Drive in Grandville.

“They’re real friendly. They follow up and go the extra mile,” he said of Borgman’s Red Coat service.


Green_Egg_Facebook_400x400Again, we would like to thank everyone who helped us celebrate the grand re-opening of our new showroom Wednesday. It was a pleasure meeting and socializing with members of the community and thanking them for all the support they’ve given us over the years.

If you didn’t make it by, stop in any time in May to be entered to win $1,000 Borgman Bucks. We still have two drawings left so stay tuned! Please feel free to peruse our gallery below.

The Borgman Family joins up with the Grandville Chamber of Commerce to officially "open" the new showroom during the May 20th Open House!

The Borgman Family joins up with the Grandville Chamber of Commerce to officially “open” the new showroom during the May 20th Open House!

Instant replay: John Borgman cuts the ribbon.

Instant replay: John Borgman cuts the ribbon.

General Manager Matt Borgman presents Robert Katsma with $1,000 Borgman Bucks. Robert is the first winner. Could you be next? Stay tuned!

General Manager Matt Borgman presents Robert Katsma with $1,000 Borgman Bucks. Robert is the first winner. Could you be next? Stay tuned!

John and Matt Borgman huddle with the Grandville Chamber of Commerce in preparation for the ribbon cutting.

John and Matt Borgman huddle with the Grandville Chamber of Commerce in preparation for the ribbon cutting.

Even the lineup of Ford F-150s were "dressed" for the fiesta.

Even the lineup of Ford F-150s were “dressed” for the fiesta.

Customers and guests enjoyed some Family BBQ, Famous Dave style, during the open house.

Customers and guests enjoyed some Family BBQ, Famous Dave style, during the open house.

A family-style feast...

A family-style feast…

A fellow Grandville chamber member checks out a Ford rep's specialty ride.

A fellow Grandville chamber member checks out a Ford rep’s specialty ride.

Kudos to Tom and Tammy Vitalis of Wyoming who snagged a 2014 Mustang GT Convertible and drove it home during the open house. They're in for a fun summer!

Kudos to Tom and Tammy Vitalis of Wyoming who snagged a 2014 Mustang GT Convertible and drove it home during the open house. They’re in for a fun summer!

There was a great turnout, and turnover for dinner!

There was a great turnout, and turnover for dinner!

A guest checks out the Big Green Egg grill that was raffled at the open house.

A guest checks out the Big Green Egg grill that was raffled at the open house.

The Grandville Chamber of Commerce Crew checks out the "Big Green Egg" grill that was later won by Ken Vanderlaan.

The Grandville Chamber of Commerce Crew checks out the “Big Green Egg” grill that was later won by Ken Vanderlaan.

There was lots of ballot-casting going on at the front reception area. The next winner of the $1,000 Borgman Bucks will be drawn Tuesday, May 26.

There was lots of ballot-casting going on at the front reception area. The next winner of the $1,000 Borgman Bucks will be drawn Tuesday, May 26.

Young and old alike were hoping to get some "grill" on for Memorial Day Weekend...

Young and old alike were hoping to get some “grill” on for Memorial Day Weekend…

John Borgman mingles with the crowd.

John Borgman mingles with the crowd.

GM Matt Borgman helps a guest sort out the latest Ford models.

GM Matt Borgman helps a guest sort out the latest Ford models.

General Sales Manger, Brandon Funk, chats with representatives from Ford.

General Sales Manger, Brandon Funk, chats with representatives from Ford.

GM Matt Borgman mingles with guests.

GM Matt Borgman mingles with guests.

'Grandpa' Borgman introduces some wee-ones to his friends at Ford.

‘Grandpa’ Borgman introduces some wee-ones to his friends at Ford.

Fox17 stopped by to check out the festivities.

Fox17 stopped by to check out the festivities.

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Congratulatory hugs from the Ford family...

Congratulatory hugs from the Ford family…

And some more BBQ was enjoyed...

And some more BBQ was enjoyed…

General Sales Manager Brandon Funk is caught returning from the lot during the open house.

General Sales Manager Brandon Funk is caught returning from the lot during the open house.

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Sundew Prindle from the finance department admires the Big Green Egg.

Sundew Prindle from the finance department admires the Big Green Egg.

Matt Cameron toils away during the open house.

Matt Cameron toils away during the open house.

This is the man who SAID he was going to win the Big Green Egg. Not the man who WON the Big Green Egg. No worries -- there's still two more $1,000 Borgman Buck draws!

This is the man who SAID he was going to win the Big Green Egg. Not the man who WON the Big Green Egg. No worries — there’s still two more $1,000 Borgman Buck draws!

A wee Borgman watches the festivities from Daddy's office.

A wee Borgman watches the festivities from Daddy’s office.

Asst. Sales Manger Kip Landry serves double duty at the popular picnic.

Asst. Sales Manger Kip Landry serves double duty at the popular picnic.

Portrait of thing of beauty in front of another thing of beauty ;)  Drop in to Win during our Grand Re-Opening Celebration and see both!

Portrait of thing of beauty in front of another thing of beauty 😉 Drop in to Win during our Grand Re-Opening Celebration and see both!


EcoBoost Challenge is Back

March 25th, 2015

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The Ford EcoBoost Challenge returns! Ford is touring 17 cities for test driving through June, bringing the most anticipated Ford Models (including the all-new 2015 F-150 and Mustang). The EcoBoost Challenge gives consumers across America a fun and free weekend to test drive Ford’s latest innovations. The closest test drive event to Grand Rapids is in Chicago on May 9. Make a weekend out of it and Get behind America’s most popular brand!

Screen shot 2015-03-25 at 12.14.07 PMParticipants are eligible to win a brand new, EcoBoost-powered 2015 Ford Edge. Additional entries can be earned by bringing guests to the event with them. In addition to having the opportunity to test drive, the tour includes a “ShiftPhobia” boot camp that provides consumers a hands-on clinic to learn the basics of driving a manual. If you’ve ever wanted to learn, now is your chance! An on-course driving instructor will help you through the learning process.

“With EcoBoost engines now available across 100 percent of our U.S. light-duty lineup, the EcoBoost Challenge lets consumers experience this innovative technology that helps Ford deliver better fuel economy with a more engaging driving experience than the competition,” said Michele Bartlett, Ford group marketing manager for large cars and SUVs. “Not only is the EcoBoost Challenge a lot of fun, but getting people in the driver’s seat is the best way for them to experience the craftsmanship, innovation and performance of the Ford lineup.”

Participants must register at www.ecoboostdrive.com due to limited spaces and first-come, first-served basis. See below for locations and dates!

If you can’t make it to one of the cities, visit Borgman Ford for more information and to test drive these same vehicles on a local lot. 

Events begin at 9 a.m. and end at 6 p.m. Don’t miss this fun opportunity!

  • Miami: Sun Life Stadium, March 7
  • Los Angeles: Santa Anita Park, March 14
  • Dallas: AT&T Stadium, March 21
  • Washington, D.C.: FedEx Field, March 28
  • Houston: NRG Park, April 18
  • Louisville, Kentucky: Papa John’s Cardinal Stadium, April 25
  • Phoenix: WestWorld, May 2
  • Concord, North Carolina: Charlotte Motor Speedway, May 2
  • Seattle: Emerald Downs, May 9
  • Chicago: Arlington Park, May 9
  • Cincinnati: Forest Fair Village Mall, May 30
  • Pittsburgh: Pittsburgh International Race Complex, May 30
  • Orlando, Florida: Orange County Convention Center, June 6
  • Philadelphia: Wells Fargo Center, June 6
  • San Francisco: Oakland Alameda Coliseum, June 13
  • Rochester, New York: Monroe Community College, June 13
  • Minneapolis: Mall of America, June 20

Want Performance and EcoBoost?

March 11th, 2015

Screen shot 2015-03-11 at 11.27.23 AM…Look no further. The 2015 Ford Mustang EcoBoost has it all. Borgman proudly joins Ford in their initiative to make a Pony Car that’s fit for even the eco-conscious fanatics in Grand Rapids. From re-design to the compact 2.3L engine (with more power than the old 4.6 L!), this new Mustang is stealing the hearts of die-heard V8 owners.

Autoblog does a comprehensive review on the 2015 Mustang EcoBoost, navigating all the specs of the vehicle. The new Mustang doesn’t sacrifice the innate luxury and power of the acclaimed vehicle – Recaro seats, leather features, technology, dual exhausts, 18-inch alloys, electric power-assisted steering, and HID headlamps. Mesh that with 310 horsepower and 320 pound-feet of torque, 32 highway mpg and a 200-pound weight shed and you have the Eco-Pony Car at its finest.

Here are a few highlights from the Autoblog article:

The Test Drive
“The lane-spanning road imperfections and potholes were basically ignored in the 2015, while a 2014 over the same stretch would have been side-stepping and shuddering itself to pieces. Instead, it was like the EcoBoost simply smiled and asked us to add on more speed. The light nose led to an even sharper turn-in than we were originally expecting, although the minimal body motions, particularly in regards to roll, had us questioning whether we were driving an American muscle car or something more… European. It’s absolutely astonishing, particularly if your last Mustang experience involved a solid-rear axle.”

Features
“While you can get a Mustang EcoBoost for $25,300, you’d be a fool to do so. Instead, you want the $29,300 Premium trim, which adds as standard Sync with MyFord Touch, Selectable Drive Modes, heated, vented and powered leather seats, dual-zone climate control, ambient lighting, a nine-speaker stereo with SiriusXM and HD radio and heated side mirrors. You’ll also need to opt for the Premium if you want to add things like the twelve-speaker Shaker stereo, blind-spot monitoring or the 50 Years Appearance Package. Regardless of which EcoBoost trim you ultimately choose, plan on dropping $1,195 for the six-speed automatic gearbox, if that’s your thing.”

Screen shot 2015-03-11 at 11.27.31 AMIn Conclusion…
“For the first time in a long time, we can recommend, wholeheartedly, that you should buy a Mustang without the V8. It’s very, very good. But more than that, it feels like something unique and exciting, rather than merely playing second fiddle to the 5.0-liter GT. People are still going to give you flak for buying the turbo rather than the V8. Just ignore them, though, because at the end of the day, you’ll be driving a 3,500-pound, turbocharged, rear-drive coupe with 310 horsepower. The Mustang badge on the nose is just a bonus.”


Ford and Generation Z Teaming to Go-Green

March 11th, 2015

Screen shot 2015-03-11 at 10.45.29 AMBorgman Ford is more than happy to be your go-to gar provider for you or your new driver. Purchasing a vehicle for the first time or giving your kin a vehicle to drive comes with standards; you demand safety, prefer efficiency, and strive for practicality. Luckily, Ford has it all: safety, technology, and outstanding fuel-efficiency all ready for Generation Z. And, Ford continues to be the most popular brand among young drivers!

The first-time car buying generation, Generation Z, is beginning to make striking impact on car demand. As they buy their first vehicle and set their life driving habits, they’re making one pretty aggressive statement: that they want better fuel efficiency.

According to an autoblog article, 80 percent of drivers aged 16-21 (part of Generation Z) prefer cars over any larger light-duty vehicle; half of that prefers compact cars. The poll reached roughly 1,100 car buyers and concluded that this upcoming demographic prefers cost-efficiency and eco-friendly over power and heavy-duty.

Adding to this excitement is that Ford continues to be the most popular grand among younger drivers. This, tied with Generation Z’s focus on hybrids, plug-ins and high-fuel-economy engines is a welcomed trend at the Blue Oval. Join the crowd – this is one statistic you should be proud to be a part of!

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