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Social Media Juggernaut Turns the Page

December 14th, 2009

4152798825_af94077044 If you thought Fiesta Movement agents rocked the social media world this past six months, just wait until the second chapter when 20 new agent teams begin spreading the word about the Ford Fiesta. A new group of agents will be enlisted to engage their local communities by developing communications about Fiesta, leveraging social media as the means to spread the word about Ford’s all-new 40 mpg car. Twenty teams of agents in major markets across the country will complete a series of missions, where they will compete in challenges online and locally that immerse them in cultural movements, allowing them to ignite passion into their communities through social media while opening the discussion about Fiesta. After completing the challenge, agents will produce and place the creative content on www.fiestamovement.com. The best content will be recognized based on online consumer interaction and consumers’ opinions about their work. Applications can be submitted on www.fiestamovement.com starting today and running through Jan. 31. Read the rest of this entry »


Finally, a Car for the Environmentally Progressive

December 14th, 2009

fordfusionhybridThe 2010 Ford Fusion Hybrid was named Most Environmentally Progressive Car of the Year by Earth, Wind & Power™ (EWP) at the Los Angeles Auto Show earlier this month. The award is designed to recognize vehicles driven by a power source that helps to reduce global warming, are conducive to promoting a cleaner environment, and support the mission to achieve energy through alternative sources.

41 and Loving It The all-new Ford Fusion Hybrid delivers an EPA 41 mpg rating in the city and 36 mpg on the highway, which tops the Toyota Camry hybrid by 8 mpg in the city and 2 mpg on the highway. The Ford Fusion Hybrid has been a strong seller since its introduction earlier this year. Read the rest of this entry »


Black Friday Sale Means Cold Hard Cash for Customers

November 24th, 2009

bgm_black-friday-topIt’s time to talk Turkey with the Borgman Ford Mazda family, home to value, service and price. Our team will be rising early to host a blow out Black Friday sale where early bird customers who arrive between 6 and 9 a.m. Friday and Saturday, Nov. 27 and 28, receive $1000 to use when they want, where they want when they buy a car. Want to sleep late? You’ll still net $500 for your purchase of our outstanding lineup.

If you’re in the market for Pre-Owned Inventory, check out these Early Bird Deals from 6 a.m. to 9 a.m. Friday only:

• 1995 Dodge Caravan, $2,995 or $99/month
• 2006 Pontiac G6 $8,995 or $185/month
• 2006 Ford Fusion, $9,995 or  $199/month
• 2005 Mazda Tribute, $9,995 or $199/mo
• 2008 Mazda 6 $11,995 or $209/mo
• 2008 GMC 1500 $15,995 or $299/mo
*Payments based on 36-72 month financing with taxes and fees down AOC. No restrictions apply. See dealer for details.

Check out our Pre-Owned inventory here: http://www.borgmanfordmazda.com/used-inventory/index.htm?reset=InventoryListing

Check out our New inventory here: http://www.borgmanfordmazda.com/new-inventory/index.htm?reset=InventoryListing

We’ll see you there!

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Why Ford is Leading The Industry…

November 24th, 2009

Click on the video to see our owner, John Borgman, interviewed in this special about Ford’s success story. Why Ford, Why Now? It’s all about strength!

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Bring on the Rough Stuff with Raptor

November 3rd, 2009

raptor_racing3_200Just one year after Ford unveiled the 2010 F-150 SVT Raptor at the SEMA show, Ford today is announcing the long-anticipated power figures for the all-new 6.2-liter premium V-8 engine now available in this ultimate high-speed off-road performance truck. When this optional powertrain in the Raptor arrives in showrooms in early 2010, the 6.2-liter V-8 will produce 411 hp and 434 ft.-lb. of torque, making Raptor the most powerful half-ton pickup available. Customers will now have the choice of two V-8 engines in the Raptor, Ford’s proven 5.4-liter Triton V-8 or the new 6.2-liter V-8, which can be ordered beginning Dec. 1, with an MSRP of $41,995 including destination and delivery. Read the rest of this entry »


Commercial Customers, Get Charged Up for the Environment

November 1st, 2009
Ford and Azure Dynamics have joined in a collaborative effort to deliver a pure battery electric Ford Transit Connect van for the United States and Canadian markets in 2010. Azure will integrate its Force Drive™ battery electric drive train in the Transit Connect van for commercial fleet and retail use.

Ford and Azure Dynamics have joined in a collaborative effort to deliver a pure battery electric Ford Transit Connect van for the United States and Canadian markets in 2010. Azure will integrate its Force Drive™ battery electric drive train in the Transit Connect van for commercial fleet and retail use.

So, you’re a small business owner looking for a way to cut your fuel cost by getting a pure electric vehicle, and your choice is an expensive boutique two-seater sports car with zero cargo room or an affordable compact but super roomy commercial van. Yep, some business decisions are just that easy.

Ford and Azure Dynamics have joined in a collaborative effort to deliver a pure battery electric Ford Transit Connect van for the United States and Canadian markets in 2010. Azure will integrate its Force Drive™ battery electric drive train in the Transit Connect van for commercial fleet and retail use. Read the rest of this entry »


Celebrate No Interest Treats During Ford Truck Month

October 1st, 2009

How will your Business Connect with Transit Connect?

September 22nd, 2009

Transit_Conn_ex_200We’re looking for your true story about how Ford’s new Transit Connect is fueling the rise of your small business. Whether you’re a florist, caterer, contractor or caregiver, show us how you’ve tricked out your Transit Connect and we’ll feature your business and provide a link to your company website. Send your story and picture to katem@what-if.com to be featured in our new Commercial Customer section.

To see sample owner stories, follow this link: http://www.fordvehicles.com/transitconnect

Here’s the latest news on this business class sensation:

(AP) — Ford Motor Co. said it sold more than 2,000 of its new Transit Connect commercial vans in the vehicle’s first month of sales. Ford said small businesses and fleet customers snapped up the van in August, with some vehicles selling in fewer than 10 days after arriving at dealerships.

Ford is planning on introducing an all-electric version of the Transit Connect in the U.S. next year. The automaker also hopes to have a passenger version of the vehicle geared toward families on the road soon.

The existing commercial version gets 22 miles per gallon in the city and 25 miles per gallon on highways.


Got Drive? Apply for a Road Trip to a Football Game in Taurus Style

September 22nd, 2009

Football_Roadtrip_200This is your chance to apply to participate in Ford’s latest drive experience – a long-weekend road trip in the brand new 2010 Taurus, Ford’s flagship sedan. If you are selected for the Ford Taurus Game Day Drive Experience you and a friend will to drive the 2010 Taurus over three days, attend one pro Football game, and demonstrate the Taurus’ state-of-the-art technology features to people along your drive.

For the Ford Taurus Game Day Drive Experience, Ford is looking for football fans who are involved in the social media community. To help us choose, this application includes questions about you and how you share and connect with others online. Do you have a Facebook profile or Twitter account? Do you post photos and videos for everyone to enjoy? You will also be asked to select the football game and date closest to your home. Along with your online profile, you will need to submit a photo and a quick blurb (max. 200 words) about why you and your friend would be perfect for the Ford Taurus Game Day Drive Experience. Good Luck!

ALL ENTRIES MUST BE RECEIVED BY 11:59 PM ET on 10/6/09.

Follow this link to fill out the application and read full details: http://www.thefordstory.com/smart-technology/road-trip-to-an-nfl-football-game-in-taurus-style/


LOL Fun: Check out the Ford Fiesta Movement chronicles…

September 21st, 2009

fiestamovement_200In the ultimate foreign exchange program, 100 “agents” chosen for their clever video submissions are spending six months behind the wheel of their own Fiesta, sharing their experiences, and completing monthly missions to show you what experiencing the Ford Fiesta is all about, way in advance of the U.S. launch in 2010. FiestaMovement.com pulls in all of our agents’ content across the web to let you follow the fun-filled hijinx of their Missions, from Travel, Adventure, and Social Activism to Technology, Style & Design, and Entertainment.  Browse our agents, pick your favorite stuff, and follow everything across the social network sites you already use.


 

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