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Ford Selects Grand Rapids, MI For City Of Tomorrow Challenge

July 10th, 2018

Ford and Grand Rapids Team Up Summer 2018 for the Ford Mobility Challenge - finding smart solutions to public transportation concerns

Borgman Ford Urges Grand Rapids & West Michigan Residents to Share Thoughts on Transportation

Borgman Ford has been serving the Grand Rapids and West Michigan community since 1960, and in that time we’ve had the unique pleasure of watching the city grow. In recent years, Grand Rapids has become a nationally-renowned destination for tourism, art, medicine, technology, and more. However, as more people flock here, the fastest-growing city in Michigan, issues with public transportation, traffic flow, parking, crosswalks, and other infrastructure have become more pronounced. The good news is, Ford is offering help.

We’re happy to share that Grand Rapids has been selected to participate in the Ford City of Tomorrow Challenge. This summer, Grand Rapids residents are encouraged to share their ideas in this crowdsourced, grassroots effort towards improving the transportation and infrastructure of their city. Read the rest of this entry »


Ford & Vanderbilt University Study the Phantom Traffic Jam Phenomenon

June 29th, 2018

Photo of a traffic jam with no cause, or a "Phantom Traffic Jam" in West Michigan Interstate

Borgman Ford would like to wish everyone in West Michigan a fun, happy, and safe Fourth of July weekend. Though Independence Day isn’t until Wednesday, US 131, I-96, and I-196 are sure to be packed this weekend with people flocking up north or to the lakeshore.

If you’ve ever experienced a sudden stop on the expressway, and after crawling along for a while, discover there was no apparent reason for the slowdown, you’ve just witnessed a “Phantom Traffic Jam.” Apart from being a nuisance, Phantom Traffic Jams cause headaches for logistics companies too, so Ford and Vanderbilt University teamed up to identify the causes and how to prevent them. The biggest reason was reactionary braking, and we already have the tech for that: Ford’s Adaptive Cruise Control! Watch the video below and read some excerpts from the Official Ford Media Center to learn more. Read the rest of this entry »


Ford Granted Their Best Score Ever in J.D. Initial Quality Study

June 22nd, 2018

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Borgman Ford is happy to report that Ford Motor Company has ranked number 2 among all automakers the 2018 J.D. Power Initial Quality Study. This is the second year in a row Ford has earned this spot, with the Ford F-Series Super Duty, Ford Expedition, and the Ford Mustang all receiving top honors in their segments. Read the rest of this entry »


The 2018 Ford Expedition Aces Government NHTSA Crash Test with 5-Star Rating

June 15th, 2018

The New 2018 Ford Expedition earned top government crash test ratings - keeping you and your family safer in West Michigan

The New Ford Expedition is a favorite of many West Michigan SUV shoppers. People with large families, adventure-seekers with toys to tow, or those looking for a premium driving experience gravitate towards the Ford Expedition because of its many features that accommodate those needs. Now, there’s another reason to consider the New Ford Expedition: The National Highway Traffic Safety Administration (NHTSA) has awarded the Expedition with a 5-star crash test rating, and it’s the only SUV in its class to earn that rating.

This recent article published in the Official Ford Media Center tells more, see below for an excerpt.

Ford’s Red Hot Expedition Tops Government Crash Test Ratings With Five Stars, Making It Best Among Competition

The all-new 2018 Ford Expedition has earned the government’s highest possible crash test rating of five stars from the National Highway Traffic Safety Administration, making this full-size SUV a leader in safety.

Expedition is equipped with dual seat belt pyrotechnic pretensioners in the anchor and retractor, which contributes to safety, helping to keep occupants in place in the event of a crash.

“As a father of four and longtime Expedition owner, safety was a top priority when engineering the entirely new Expedition,” said Andrew Kernahan, Ford Expedition chief program engineer. “We are proud of the many features Expedition offers today that help keep our customers safe on the road.”

You can read the full article by visiting Media.Ford.com.

Available at Borgman Ford in Grand Rapids, MI, the New 2018 Ford Expedition boasts top government crash test ratings.

Custom-Build Your New Ford Expedition at Borgman Ford in Grand Rapids, MI

Borgman Ford is West Michigan’s proud home of the Ford Expedition – the safest SUV in its class, and the most spacious and luxurious vehicle in the New Ford Lineup.

If you’d like to drive home a New Ford Expedition, or simply explore options, visit our Online Showroom to compare all of the New 2018 Ford Expedition or the more spacious New Ford Expedition MAX. If you see one you like, we urge you to come check it out as soon as possible, because these SUVs sell quickly. We find that the best option for our Expedition customers is to meet with us and build the exact SUV they want, and we’ll have it delivered to our showroom as soon as possible.

If you have any questions or would like to schedule an appointment, please feel free to Contact Us. Come see why Borgman is the Best in the West!


Ford Fund Awarding Ford Transit Vans to Deserving Non-Profit Disaster Relief Organizations

June 8th, 2018

Ford Fund is awarding custom Ford Transit Commercial Vans to innovative non-profits

Borgman Ford Commercial works with many different businesses in West Michigan to provide, customize, and service their fleet of Ford Transit Vans, Transit Connects, and F-Series Trucks. We’ve had the pleasure of working with a number of non-profit businesses too, all with their own unique needs and we welcome the challenge of meeting them within their budget. While we don’t see many disaster relief vehicles in this part of the country, there are places in the U.S. that need them all too frequently, especially going into Hurricane Season.

This latest article and video from the Official Ford Media Center tells more about the needs of non-profit disaster relief organizations and highlights the Ford Transit challenge the Ford Fund is running this summer. The most innovative disaster relief organizations will receive grants to build their perfect Transit Van! Read the rest of this entry »


Ford EcoSport Thrives in a Generation Z-Fueled Subcompact SUV Boom

June 1st, 2018

Generation Z enjoys SUVs much like the older generations, especially smaller ones like the New Ford EcoSport
Since the arrival of the New Ford EcoSport earlier this year, many younger auto shoppers at Borgman have been pleasantly surprised by it. Not only does it have all of the features they’re looking for in a vehicle such as Ford SYNC 3, FordPass, and four-wheel drive, but also that it’s incredibly affordable.

Ford has been watching this segment closely especially now that the oldest of Generation Z are seniors in college. In fact, subcompact SUVs like the Ford EcoSport have experienced meteoric growth among that age group in the last year over their compact car counterparts. This latest article in the Official Ford Media Center explains more about why this might be; below are some excerpts.

It’s Not All About Millennials; Gen Z Drivers Help Make Subcompact Utility The Fastest-Growing Auto Segment

The music is different and fashion senses change. But when it comes to driving, the young adults who make up Gen Z – people born after 1995 – share plenty with their parents and grandparents. They love SUVs.

Gen Z makes up more than one-quarter of the U.S. population. Nearly one-third have reached driving age and are already having an impact on the auto industry. Despite their reputation for being a ride-share-loving generation, 92 percent own or plan to own a vehicle – according to a 2016 study by KBB/Autotrader.

As to what type of vehicle today’s youngest drivers covet, many are already shifting away from once-popular subcompact cars and gravitating toward the still-young subcompact SUV segment. Just four years ago, 18- to 24-year-olds in the United States purchased 8,121 subcompact cars and only 443 subcompact SUVs. In 2017, that same age group purchased 3,981 subcompact cars and 2,840 subcompact SUVs – a 541 percent spike for subcompact SUVs.

“I’d never heard of EcoSport, but I loved it the minute I saw it,” said Kelly Oswald, 19, one of the first EcoSport owners in the United States. “I went in looking to buy a used car. I didn’t expect there to be an affordable option to buy a new car.”

You can read the full article by visiting Media.Ford.com.

Test Drive a Ford EcoSport at Borgman Ford in Grand Rapids

Looking to go small and live large in West Michigan this summer? Visit Borgman Ford in Grand Rapids and see our selection of the All-New Ford EcoSport! As Ford’s offering for the budding subcompact SUV segment, the Ford EcoSport comes loaded with connectivity features the younger generation is looking for at an affordable price.

Our friendly and knowledgeable sales staff will be happy to assist you and answer any questions you might have. If you want to be sure that a Ford EcoSport, or any New Ford Utility is right for you, ask about our Day Trader Program and take one on an extended test drive! Remember, if you see a better deal elsewhere, let us know and we’ll match it. Come see why we’re the Best in the West!


The 2019 Ford F-150 Raptor Arrives At Borgman Ford Later This Year

May 30th, 2018

The new, upgraded 2019 Ford F-150 Raptor Off-Road Pickup arrives at Borgman Ford in Grand Rapids late 2018

Borgman Ford has some exciting news for West Michigan Ford Truck fans, especially those who value performance and capability. The 2019 Ford Raptor arrives later this year, and it’s chock full of upgrades like class-exclusive FOX™ 3.0 Internal Bypass shocks, a New Trail Control system and all-new Recaro sport seats. These feature alongside some new paint options and appearance tweaks too.

What’s particularly interesting about the shocks is this: they can adjust themselves while the vehicle is moving based on the terrain. For instance, if the truck is in mid-air, the system will stiffen them up to smooth out the landing, but relax them on super-bumpy roads. Also worth noting is the New Trail Control System, which behaves somewhat like cruise control for trails. It will automatically adjust the power and brakes for each wheel, so all you have to do is steer. Read the rest of this entry »


Borgman Ford: Wishing West Michigan a Fun & Safe Memorial Day Weekend!

May 25th, 2018

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Borgman Ford would like to wish everyone a fun and safe Memorial Day Weekend! Whether you’re hitting the road to adventure or staying in and grilling, remember to take a moment and honor the brave men and women who serve in our nation’s armed services.

We will be closed on Monday, May 28th in observance of Memorial Day, but we will be open on Saturday and resume normal hours on Tuesday the 29th.

If you are currently on active duty or a veteran within 2 years of separation, Borgman is offering an extra $500 Bonus on top of all current offers to show our gratitude. We have plenty of offers for everyone too, including 0% APR and Thousands in Bonus Cash throughout the Ford and Mazda Lineup.

Borgman is also giving Mazda customers an extra $500 on top of current offers during our Memorial Day Sale, going on now through May 31st! Take a look at our New Inventory and our Manager Specials page to see how much you can save! Read the rest of this entry »


Ford Restarts F-Series Production After Fire At Supplier

May 23rd, 2018

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Borgman Ford in Grand Rapids is pleased to announce that thanks to some fancy footwork, Ford was able to resume production of F-Series Trucks. Just in case you haven’t heard, one of Ford’s suppliers, Meridian Magnesium Products, was shut down after a fire broke out in their facility. This, in turn, interrupted the supply chain and halted production of F-Series trucks and a handful of other Ford Vehicles.

Ford got to work with the help of a global team of experts to get Meridian back into production and recover tooling from the damaged facility. Now, production has resumed with minimal interruption. While the fire was tragic and we’re keeping those injured in our thoughts, West Michigan auto shoppers need not worry about finding their next ride at Borgman. Read the rest of this entry »


Waze Is Now Available on Ford SYNC 3 – Keeping West Michigan Drivers Connected

May 18th, 2018

A Ford in West Michigan equipped with SYNC 3, which now supports hands-free Waze app interaction

Borgman Ford has some good news for West Michigan Waze users – any 2018 Ford vehicle with SYNC 3 version 3.0 or greater will now be able to run Waze on its touchscreen!

For those that are unfamiliar, Waze is an incredible smartphone app for maps and navigation. What makes it unique is that it’s community-based, so drivers can leave warnings and notifications for other drivers, get the best gas prices, and much more.

On Ford SYNC 3, these functions of the Waze app are now accessible through the power of your voice. Read the rest of this entry »


 

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