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Ford Announces Partnership With Electric Vehicle Company Rivian and Invests $500 Million

April 25th, 2019

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Borgman Ford in Grand Rapids applauds Ford for their continued efforts in electric vehicle research. Over the last 5 years or so, electric vehicles have been gaining some traction as barriers like cost and charging time start to come down. At the same time their biggest hurdle, range, has been nearing or even exceeding that of similarly-sized gasoline-powered vehicles.

Ford has been looking for opportunities to expand its electric vehicle portfolio for some time, with popular vehicles such as the Ford F-150 getting EV options in the near future. To supplement their efforts, Ford has also recently invested $500 million in the electric vehicle company Rivian. Through this strategic partnership, Ford and Rivian to team-up to create an all-new electric Ford Vehicle using Rivian’s proven skateboard platform, and we’re excited to see what they do. Read the rest of this entry »


The Ford Mustang is the World’s Best-Selling Sports Coupe for the Fourth Year in a Row

April 18th, 2019

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Borgman Ford loves the Ford Mustang, and it’s been a lot of fun watching the iconic sports car evolve over the years. What we enjoy most about the vehicle isn’t the goosebump-inducing sound they make when they fire up, the thrill of setting up for a corner or even cruising the West Michigan lakeshore with the top down in the summer. Our favorite aspect is the community – people of all walks of life connecting over the love of this American icon.

With how open and welcoming the community is (and all of the reasons listed before that) it’s no mystery why the Ford Mustang has claimed the title of “Best-Selling Sports Coupe On Earth” for four years in a row now. Read the rest of this entry »


First Look at the New 2020 Ford Escape – Coming to Borgman Fall 2019

April 11th, 2019

Photo of the New 2020 Ford Escape SUV, arriving at Borgman Ford in Grand Rapids MI Fall 2019.

Borgman Ford is excited to share the recently-unveiled 2020 Ford Escape with SUV fans in West Michigan! Redesigned top to bottom, the 2020 Escape’s bold new look compliments some significant changes to the powertrain, and by all accounts, it’s a blast to drive.

The article posted in the Official Ford Media Center announcing the New 2020 Ford Escape was extensive. It covers a variety of topics including the exterior and interior design, powertrain overhaul including plug-in hybrid variants, driving dynamics, infotainment features, and much more. Read the rest of this entry »


The 2019 Ford F-150 Earns Top Scores in IIHS Crash Tests

April 5th, 2019

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People and businesses in West Michigan that depend on hard-working and trucks to get things done with an emphasis on keeping the occupants safe. That’s why Borgman Ford was so excited to hear about the New 2019 Ford F-150’s stellar performance during recent testing at the Insurance Institute for Highway Safety, or IIHS.

Results showed that the Built Ford Tough truck outperformed all 11 other trucks in its class on the passenger-side small overlap front crash test, and was the only truck to earn the top-tier good rating in every category. This is all coming off the heels of being awarded a five-star overall vehicle score by the National Highway Traffic Safety Administration, plus a five-star rating for driver and passenger for all crash test modes. Read the rest of this entry »


Check Out The New Ford Ranger Black Appearance Pack

March 29th, 2019

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This spring we’ve been celebrating the triumphant return of the Ford Ranger at Borgman Ford, and demand for the mighty mid-sized truck has been high. Adventure-seekers in West Michigan have been ordering customized versions of the 2019 Ford Ranger that are tailored to their needs, and we’re pleased to share that a new option will be available this summer!

The recently-announced Black Appearance Package on the 2019 Ranger adds a number of different accents to create a much sportier, aggressive stance. Blacked-out grille, mirrors, wheels, and many more components with the body-color bumper really sell the effect and ensure you’ll stand out no matter where your adventures take you this year. Check out some excerpts from a post on Media.Ford.com below, or stop by our showroom to order yours today!

Paint It Black: Ford Introduces Black Appearance Package On All-New Ranger

With the all-new Ford Ranger off to a strong start since the first trucks went on sale in January, Ford is already introducing a new Black Appearance Package, helping buyers further customize their Ranger to match their unique personal style.

More than two-thirds of all-new Ranger pickups are leaving showrooms optioned with either the Sport Appearance Package that adds unique wheels and Magnetic Gray-painted accents, or the Chrome Appearance Package with bright chrome wheels and chrome body accents.

“Like the rest of their gear, Ranger customers are choosing the option that best fits their adventures,” said Todd Eckert, Ford truck group marketing manager. “Having the right gear matters and so does the right look. The Black Appearance Package adds aggressive style to the adventures our customers embark on.”

Available with any Ranger body color, the Black Appearance Package’s aggressive look will help the truck stand out on the beach or in the backcountry. Its standard features include:

  • Black-painted grille
  • Body-color bumpers
  • High-gloss black-painted 18-inch aluminum wheels with black center caps
  • Black running boards
  • Black spray-in bed liner
  • Black fender vent surround
  • Black mirrors
  • Black sill plate
  • Black bash plate on FX4 Off-Road Package
  • Black lower valance

Keep reading on Media.Ford.com.

Build Your Perfect 2019 Ford Ranger at Borgman Ford in Grand Rapids, MI

If you need a capable, nimble pickup for your next adventure in West Michigan, look no further than Borgman Ford in Grand Rapids, MI. Our team knows the 2019 Ford Ranger inside and out, and will happily answer any questions you may have about the truck. If you’d like to build your own, we’ll also help you through every step of the ordering process.

Take a look at our current stock of 2019 Ford Ranger Pickups and stop by anytime for a test drive. If you see a better deal on one somewhere else in town, let us know and we’ll match it – we will not be undersold! Read about our famous Fair Trade Deals, our Redcoat Traditions, and see why we’re the Best in the West!


How 3D Printing & Programming Helped Design the 2020 Shelby GT500 For Speed

March 29th, 2019

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Borgman Ford is beyond impressed with the recently-unveiled 2020 Ford Shelby GT500 – due to start rolling out this summer. This is going to be the fastest, most powerful street-legal production Mustang ever, and a lot of science went into earning that achievement.

While it’s true that there’s no replacement for displacement (and the GT500 has plenty of it,) keeping it as nimble as it is in the corners requires some very careful study and tuning. The minds over at Ford Performance employed a mix of software and 3D printing to dial-in the aerodynamics, which is hugely important for speed and handling. Read the rest of this entry »


Ford Ramps Up Production of the New Ford Expedition To Meet Growing Demand

March 20th, 2019

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One of the most popular vehicles at Borgman Ford for larger families is the Ford Expedition. West Michiganders love the spacious interior with seating for 8, high-tech infotainment options, safety features, and the luxurious fit and finish. What also makes this popular with West Michigan Adventurers is the capability, with a towing rating that’s best in its class and the ground clearance you need to navigate rougher roads.

With demand for the New Ford Expedition climbing higher and higher, Ford has ordered a 20% rise in production to match. Ford has also announced a new ad campaign, which you might see on network tv in the coming weeks called “Better Big,” and we’ve included a 30-second spot below. Following this are a few excerpts from an article on the Official Ford Media Center talking about this surge in popularity last year and how it has allowed them to add hundreds of jobs in their truck plant.

Ford Boosts Production For Expedition, Adds 550 Jobs To Meet Demand, New Advertising Touts SUV’s Capability

Ford Motor Company will again boost production of its hot-selling Ford Expedition and Lincoln Navigator this summer as both vehicles continue to gain share over their competitors in the large SUV segment.

Surging demand for Expedition and Navigator is driving an increase in production of 20 percent at Ford’s Kentucky Truck Plant in Louisville. Retail sales of the Expedition eight-passenger SUV surged 35 percent and it gained 5.6 percentage points in market segment share last year. Expedition’s average transaction price increased $11,700 and is now $62,700. Navigator sales grew 70 percent in 2018 from 2017, to 17,839 sold, giving Navigator its best sales year since 2007.

“Kentucky Truck Plant is home to two of Ford and Lincoln’s most successful vehicles,” said John Savona, Ford vice president, North American manufacturing. “After seeing a continued increase in customer demand for Expedition and Navigator, we are boosting production for a second time to meet it.”

While Expedition sales continue to grow, Ford is launching a new marketing campaign to build further awareness of Expedition’s class-leading features and capabilities, including more driver-assist technology than any vehicle in its class, best-in-class second and third row legroom, best-in-class towing and more. New “Better Big” TV commercials debut this week, highlighting Expedition’s key features and capabilities.

“We ‘out-big’ the competition where it counts – towing, interior space and technology,” said Matt VanDyke, Ford director, U.S. marketing. “Our team completely rethought every inch of Expedition, and its growing sales reaffirm we hit the sweet spot with today’s full-size SUV customers. Now, our new ‘Better Big’ marketing campaign will bring this to life for new buyers.”

Keep reading the full post on Media.Ford.com.

Hit The Road to Adventure in a New Ford Expedition SUVs from Borgman Ford in Grand Rapids, MI

Looking around West Michigan for a New Ford Expedition SUV? Stop by Borgman Ford in Grand Rapids today and browse our selection! Take a look through our Ford Expedition Inventory, click the red “Schedule Test Drive” button on your favorite, and see why this luxurious and capable SUV has become so popular during your visit. If you love the Ford Expedtion but want to customize it to best suit your needs, we can help you order one tailored to you.

Our friendly and knowledgeable sales staff will be happy to help you navigate all of the features and specs on the New Ford Expedtion, but will never pressure you into a sale. If you want to swap rides with us for a day to make sure the Ford Expedition is going to be a good fit with you and your family, ask us about our Day Trader Program. Remember, if you see a better deal elsewhere let us know – we won’t be undersold. Come see why we’re the Best in the West.


New 2020 Ford Explorer Platinum Will Include Puncture-Resistant Tires

March 14th, 2019

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Nothing brings a West Michigan road trip or a morning commute to a screeching halt like a flat tire. Borgman Ford in Grand Rapids sees our fair share of tire punctures in our Service Center, ranging from things we’re able to patch to utter catastrophes. Running over something like a nail happens to the best of us, and that’s why we’re pleased to share that some trim levels of the 2020 Ford Explorer will come standard with Michelin Safeseal® tires! Read the rest of this entry »


The New 2020 Ford Transit Includes Standard WiFi Hotspot & Available All-Wheel Drive

March 7th, 2019

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Borgman Ford and Borgman Commerical are pleased to share the unveiling of the 2020 Ford Transit! Arriving sometime this fall, the newly-redesigned cargo van or passenger wagon will feature improvements with both businesses and families in mind. Most notable among the additions, aside from the stylish redesigned exterior, are the inclusion of All-Wheel Drive in the gasoline models and a standard built-in 4G LTE WiFi Hotspot. The 2020 Transit also ushers in two all-new engines and new 10-speed automatic transmission. Read the rest of this entry »


Ford Announces Switch to Michigan-Sourced Renewable Energy through DTE Collaboration

February 22nd, 2019

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Borgman Ford is pleased to share that Ford and DTE Energy have teamed up in an effort to make Ford’s operations even more sustainable. Through DTE’s MIGreenPower program, Ford is on-track to switch the Flat Rock Assembly Plant and other Ford facilities to 100% Michigan-sourced renewable energy by January 2021. Ford has been making investments in renewables for some time, with solar panels already in use at a number of their facilities and significantly reducing their water usage company-wide.

This latest energy decision will add wind turbines to the list, with Ford being the first automaker to announce they’re taking advantage of DTE’s new program. Borgman Ford applauds Ford’s commitment to sustainability, as these efforts drastically reduce pollutants and help preserve West Michigan’s and our Great Lakes’ natural beauty for generations to come.

A recent article from the Official Ford Media Center tells more about the new collaboration between Ford and DTE Energy, and we’ve included some excerpts below:

Ford Motor Company To Procure Locally Sourced Michigan Wind Energy Through Collaboration With DTE Energy

Ford Motor Company’s Dearborn Truck Plant, home of the Ford F-150 and Ford Raptor, Michigan Assembly Plant, home of the new 2019 Ford Ranger, and several new buildings on the Ford Research and Engineering Campus and Corktown campus, including Michigan Central Station, will soon be powered by 100 percent locally sourced renewable energy. This is in addition to the 500-kilowatt solar photovoltaic panel system already in place at Michigan Assembly.

This collaboration is part of a commitment by Ford to a substantial renewable energy procurement through DTE Energy’s MIGreenPower program, supporting the company’s Southeast Michigan portfolio and providing 500,000 megawatt hours of locally sourced Michigan wind energy.

“Ford supports the implementation of renewable energy where the project can be tied to the customer’s facility, either directly or through the local distribution utility, and we believe that supports local jobs, improves the local environment and adds resiliency to the local grid,” said George Andraos, Ford Global Director of Energy and Technology. “This project is a great investment for the State of Michigan and will have direct impact on our state.”

You can keep reading the article here, or visit sustainability.ford.com to learn more about Ford’s sustainability performance, data and reporting.

Test Drive an Eco-Consciuous New Ford at Borgman Ford in Grand Rapids, MI

Ford has been doubling-down on fuel-efficiency in recent years, which is something Borgman celebrates as it has lasting impacts on Grand Rapids, West Michigan, and the planet. Across the entire Ford Lineup, technologies both within the vehicle and used in their construction help to reduce emissions, conserve water, and cut down on waste in landfills.

If you’re considering a Ford Vehicle to promote a sustainable future, visit Borgman’s showroom in Grand Rapids and test drive a New Car, Truck or SUV today. Our sales staff will be more than happy to help you find the perfect vehicle to suit your needs and your budget, and will answer any questions you may have. Read more about our Fair Trade Deals, our Day Trader Program, and our Red Coat Traditions then stop by to see why we’re the Best in the West!


 

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