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Ford News

How Would Self-Driving Cars Communicate With Pedestrians?

September 14th, 2017


Ford Is Testing Ways For Autonomous Vehicles To Communicate With Pedestrians in Urban Settings like Downtown Grand Rapids

Borgman Ford knows that many West Michigan drivers are at least curious about autonomous vehicles and the progress Ford is making toward bringing them to market. As these vehicles undergo more and more testing, we start to unearth some problems. Some of them are software bugs or mechanical flaws, and those are relatively easy to correct over time. It’s the social hurdles that will prove more difficult to overcome.

If you’ve ever driven through downtown Grand Rapids, you know exactly how important it is to communicate with pedestrians or other drivers – even non-verbally. The head-nod, the wave, or even just eye contact can signal a driver’s intent to others around them. How will autonomous vehicles do the same? Ford and the Virginia Tech Transportation Institute are currently testing a solution: a series of lights mounted behind the windshield that flashes three easily-recognizable patterns to people around the vehicle. Read the rest of this entry »

How Ford Is Helping in the Aftermath of Hurricane Harvey

September 6th, 2017


Borgman Ford is urging everyone to keep those affected by Hurricane Harvey in their thoughts this month. We also hope that everyone in our community with family in the Houston area has heard from them and knows that they’re safe.

In the wake of Hurricane Harvey, the category four storm that devastated southeastern Texas and parts of Louisiana last month, Ford has pledged more than $3.5 million to the relief effort, including contributions to The American Red Cross, The Salvation Army, and more. Ford also sent four Transit Vans from their Chariot service to go help out in any way they can, whether it’s moving supplies or aid workers. Read the rest of this entry »

Ford Teams Up With Domino’s To Test Driverless Pizza Delivery

August 31st, 2017


Self-Driving Ford Cars Could Someday Deliver Pizza Around Grand Rapids

Borgman Ford has been keeping a close eye on Ford’s progress on autonomous vehicle research – which they hope to start producing as early as 2021. Ford has made a number of breakthroughs, including the use of LiDAR sensors for navigating and advanced computers that can recognize pedestrians, stop signs, and other obstacles. While the tech is still new, Ford is pushing forward with their program, recently teaming up with Domino’s Pizza to explore the idea of using driverless cars for automated pizza delivery! Read the rest of this entry »

Ford’s Continued Push For Sustainability Helps Preserve Michigan’s Environment

August 25th, 2017

Ford Infographic showing a healthy city using sustainable, renewable energy

Borgman Ford Cheers Ford’s Impressive Progress on Sustainability

Borgman Ford in Grand Rapids is pleased to share the progress Ford has made toward a more sustainable future, helping conserve resources and protect the environment in Michigan, The Great Lakes, and across the globe. These past few years, Ford has made some tremendous progress, but they’re the first to admit there is still a long road ahead of them. Ford is actively engaged in improving their sustainability practices even further.

Below, you can take a look at what they’ve accomplished since starting the initiative, including converting 82 facilities to “Zero-to-waste,” reducing CO2 emissions by 31%, and reducing water consumption by 61%. Read the rest of this entry »

Meet The Highly-Custom F-22 Raptor-Inspired Ford F-150 Raptor Pickup

August 9th, 2017

F-22_Ford_F-150_RaptorBorgman Ford is always pleased to share the unique and highly-customized vehicles Ford produces with fans in Grand Rapids and West Michigan. These vehicles are usually sold at charity auctions to benefit relevant causes, and this latest one, an F-22-inspired Ford F-150 Raptor, raised $300,000 for the Experimental Aircraft Association’s Young Eagles program.

This totally tricked-out Ford F-150 Raptor pickup was inspired by the Lockheed Martin F-22 Raptor fighter jet and features a number of customizations from Ford Performance Design Team. Some of the modifications were purely aesthetic or thematic, such as the red and green position lights on the mirror skull caps, and others were to push the truck’s capabilities to the limit, like the Whipple-intercooled, high-output 3.5l twin-turbo EcoBoost engine, which delivers 545 horsepower and 660 lb.-ft. of torque. Read the rest of this entry »

Be a Good Neighbor with The New 2018 Ford Mustang GT’s Quiet Mode

August 4th, 2017

The team at Borgman Ford is more than excited for the launch of the 2018 Ford Mustang GT, which arrives in Grand Rapids later this year! Although the sweet, glorious sound of a Mustang GT’s powerful V8 engine is something Mustang fans savor, their neighbors in quiet West Michigan suburbs might not feel the same way about it – especially in the mornings and evenings.

Because respecting your neighbors is the right thing to do, and loud engine noises have made’s list of “Most annoying noises neighbors make,” Ford has introduced Quiet Start – an available feature on the New 2018 Ford Mustang GT. This allows drivers to set their Mustang GT’s V8 engine to a schedule of when it will roar and when it will merely purr. This article below describes the feature in greater detail, along with a video showing the new feature in action. Read the rest of this entry »

Borgman Ford Celebrates 100 Years of Ford Trucks

July 28th, 2017


Borgman Ford is celebrating the 100th Birthday of the Ford Truck, which has been delivering packages, hauling supplies, and doing other tough jobs in Grand Rapids and West Michigan since 1917. Starting with the Model TT, Ford has made many different types of trucks over the past century, with lessons being learned with each iteration – whether they be from listening to the needs of customers, building the toughest trucks possible for the pre-war military and bomber engines during WWII. Today, the Ford F-Series reigns as the best-selling truck in America for 40 straight years.

Borgman Ford first opened their doors in 1960, and soon after, Ford released the 4th generation of the Ford F-Series. It was around this time Ford also released the Ford Falcon Ranchero, a combination of a sedan and a pickup, which performed well enough to spawn a competitor. Since then, we’ve continued to offer the latest and greatest Ford Trucks to Grand Rapids and West Michigan families, farmers, businesses, or anyone looking for the best deal on a quality Ford Truck.

To explore the full story of Ford Trucks in America, this article published in the Official Ford Media Center tells the tale. Here’s an excerpt from the article:

One hundred years ago, Ford introduced its first purpose-built truck, the 1917 Ford Model TT, forever changing the auto industry – and the very nature of work itself.

Henry Ford marketed his early trucks heavily in rural areas, according to Bob Kreipke, Ford historian. “Model AA trucks, in particular, had a certain class to them,” he said. “Customers could use them on the farm, yet still take them to church on Sunday.”

A century later, Ford trucks are among the most iconic vehicles in the world. F-Series is America’s best-selling truck for 40 consecutive years and best-selling vehicle for 35 straight years. In Canada, Ford F-Series has enjoyed 51 consecutive years as best-selling pickup and now marks seven straight years as best-selling vehicle.

Throughout this rich history, Ford continuously has worked to improve its trucks by listening to truck owners and developing new innovations that improve their ability to get the job done. These innovations give today’s Ford truck owners greater towing and hauling capability, advanced engines for improved efficiency, and driver-assist technologies that make it easier and more convenient to operate.

Henry Ford’s vision to create a vehicle with a cab and work-duty frame capable of accommodating cargo beds and third-party upfit equipment proudly endures a century later in the Built Ford Tough F-Series lineup – from F-150 to F-750 Super Duty

Ford is credited with putting the world on wheels, and Ford trucks helped build America. “Ford trucks carried the loads, the people, and the products necessary to get the job done,” Kreipke said.

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Borgman Ford has been your home for quality Ford trucks in Grand Rapids since 1960. Customers from all over West Michigan have come to us seeking high-quality and dependable vehicles, and keep coming back because of our unparalleled Redcoat Service and our fair-and-square deals. Feel free to browse our current lineup of New Ford F-Series Trucks, and visit us anytime for a test drive!

Head to Head: The 2017 Ford Escape vs. The 2017 Mazda CX-5

June 29th, 2017

The 2017 Ford Escape and the 2017 Mazda CX-5 Crossover SUVs go head-to-head in this comparison by Borgman Ford MazdaBorgman Ford Mazda in Grand Rapids has been providing high-quality New and Used vehicles to West Michigan since 1960. An important part of what makes our service the Best in the West is making sure you get matched with the perfect auto for your lifestyle and needs. In order to help our West Michigan SUV shoppers make an informed decision, Borgman Ford Mazda is putting two of the most versatile SUVs on our lot head to head: the 2017 Ford Escape and the 2017 Mazda CX-5.

Both of these Light SUVs are well-equipped to meet the needs of the average Michigan adventurer and can handle the role of a family car without breaking a sweat. They both seat 5, have ample cargo space, and hold their own in West Michigan’s treacherous winter weather. Read on below to see how they stack up against each other and feel free to visit our showroom in Grand Rapids to compare them yourself! Read the rest of this entry »

The Ford Foundation is Returning to Detroit & Hires Kevin Ryan as Program Officer

June 6th, 2017

Kevin RyanBorgman is pleased to share with Ford fans in Grand Rapids and West Michigan that the Ford Foundation is opening a new office in the Motor City. After moving from Detroit, MI to New York City back in 1953, the Ford Foundation was better-equipped to advance human welfare both within our country and across the developing world.

Now, after 64 years, the Ford Foundation is opening a new office in Detroit and has hired Kevin Ryan, a Detroit native, as the office’s program officer. This article by Chad Livengood and published on Crain’s Detroit Business tells more about the new location, Kevin Ryan, and what this could mean for Detroit’s future. Read the rest of this entry »

See the New Ford Focus Magically Park Itself

May 30th, 2017

Did you see that new Ford commercial where the New 2017 Ford Focus magically parallel parks itself? If not, you can watch the funny 30-second clip using the video player below. However, if you’d like to see this magic maneuver up close, come on in and try it out!

Read the rest of this entry »


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