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Ford Helps Michigan Assembly Line Workers Reduce Fatigue With Wearable “Exoskeleton”

November 14th, 2017


Borgman Ford in Grand Rapids Applauds Ford For Investing In Their Employees’ Well-Being Both On The Job & Off

Borgman Ford is continually impressed with the advances Ford is making in their current and future generations of vehicles. However, this latest trial-run of new technology isn’t going into the vehicles themselves but helping to support the workers who make them. With the help of Ekso Bionics in California, Ford is outfitting some of their assembly line workers with an advanced, non-powered exoskeleton to better support their upper body while performing tasks above their head. Read the rest of this entry »

How Ford Brought Eco-Friendly Foam into Over 18 Million Vehicles

November 3rd, 2017


West Michigan Drivers Reap Benefits of Renewable Research & Testing

At Borgman Ford, we’re always interested in the latest news regarding new technology in the auto industry, especially when its focus is to improve the experience of West Michigan drivers. Over the years, Ford has been making a big push to minimize their impact on the environment, all the while making a better product for their customers. Some of this is done directly, through reducing their water usage and manufacturing waste, while other efforts are a bit more unconventional.

For example, take the driver’s seat in a Ford Vehicle. Years and years ago, using petroleum-based foam padding was the industry standard, and because oil was so cheap, there wasn’t much of an incentive to research and develop an eco-friendly alternative. Also, when the seat was worn out or the vehicle was retired, all of those non-renewable materials end up where you’d expect – a junkyard or a landfill.

Over the past 10 years, Ford has been developing and advocating for the use of renewable materials throughout their vehicles, with recycled soybean foam at the forefront. Since the first appearance of soybean-based foam in the seats of the 2008 Mustang, it’s been a key material used in the seat cushions, seat backs and headrests of every Ford vehicle built in North America.

Renewable Materials Can & Do Replace Petroleum-Based Ones

Making sure these new and renewable materials outperform their petroleum-based counterparts is another key part of the issue. People in West Michigan and the world over choose Ford because of the quality and reliability of their product, and if renewable but otherwise sub-par seating is a part of that product, they’ve been done a disservice.

Just bringing the idea to market in the first place was a challenge. During the initial testing, none of the foams met the rigorous requirements of automotive seating. Early trials failed to meet durability standards for seat cushions, which need to rebound for the equivalent of 15 years. Apart from that, the early foams smelled absolutely terrible. Needless to say, a lot of work went into resolving these issues before bringing soybean-based foam to market.

After the foam was reformulated to meet or exceed automotive standards, and that awful smell was removed, it was rolled out all over North America. Since that time, over 18.5 million vehicles have been produced with renewable soybean-based foam, preventing more than 228 million pounds of carbon dioxide from entering the atmosphere. You can read the full story about Ford’s research into soybeans on

Experience Ford’s Renewable Foam Seating at Borgman Ford in Grand Rapids

If you’re curious about what the soybean-based foam feels like, we invite you to stop by the Borgman Ford showroom and take any of our New Ford Vehicles out for a test drive! Our friendly staff will be happy to help you and answer any questions you may have about the 2018 Ford Lineup. Please feel free to browse our New Ford Inventory, and if you see a new Ford car, truck, or SUV you’d like to try, click the red ‘Schedule Test Drive” button to get started! We hope to see you soon!

Ford Drive 4 UR School Event Raises $4,000 For Grandville Band Boosters

October 25th, 2017


Borgman Ford Thanking The Community For Helping Support The Grandville Band Program

Borgman Ford would like to thank all of the people in the Grandville community, band parents, friends, and family who made time to stop by last Saturday to test drive a new Ford. Thanks to an excellent turnout, we are pleased to share that the Grandville Band Boosters raised over $4,000 for uniforms, equipment, student scholarships, and travel expenses!

FordDrive4UR_Vehicles_390x293During the Ford Drive 4 UR School Event on Saturday, people came out and visited us at Grandville High School to test drive a New Ford. For every person who went out for a spin, Ford pledged $20 to the band program.

To date, Ford “Drive 4 UR” events have helped schools and community organizations all across the country raise over $35 million dollars for their associated causes. For more information, visit FordDrive4URcom.

Thank you again to everyone who came out and made Saturday a rousing success. We could not have asked for better weather and met so many nice people throughout the day. We enjoyed seeing some familiar faces turn up as well! Together, we really made a difference to further music education in the community.

We hope to see you all again next year!

Meet The New 2018 Ford Expedition at Borgman Ford

October 20th, 2017

Photo of the 2018 Ford Expedition driving down a scenic highway in West Michigan

Review Features Of The New 2018 Ford Expedition: Coming Soon To West Michigan

Borgman Ford in Grand Rapids is pleased to announce that the New 2018 Ford Expedition is on it’s way to West Michigan, bringing with it a number of new and exciting updates. Below, we’ll take a closer look at some of the new and existing features of Ford’s comfortable, capable, and spacious SUV offering. Some of these include seating for 8, power-folding seats, a WiFi hotspot, LED lights, and more. Read the rest of this entry »

TAWA Names The New Ford F-150 as “Truck of Texas” For Fourteenth Year

October 18th, 2017

The New Ford F-150 Truck was named the Truck of Texas at the annual TAWA Texas Truck Rodeo

The New Ford F-150 Stole The Show at the TAWA Truck Rodeo

Borgman Ford is delighted to let its West Michigan truck fans know that the New 2018 Ford F-150 was just named “Truck of Texas” at this year’s Truck Rodeo! This is the second consecutive win for the F-150, and the 14th time it’s been given the top honor of the event.

The Texas Auto Writers Association or TAWA, holds their Truck Rodeo every year. At the event, member journalists in the auto industry have the opportunity to drive many different trucks from several manufacturers, putting them through a series of on and off-road trials. At the end of the event, a consensus is reached based on the opinions of more than 70 participants and a “Truck of Texas” is named – the association’s highest honor. Read the rest of this entry »

How Ford Engineers Improved The New 2018 Mustang’s Handling with Duct Tape

October 13th, 2017


Test Drive New 2018 Ford Mustang: Coming Soon to Borgman Ford in Grand Rapids

Borgman Ford is excited to share all of the new features of the New 2018 Ford Mustang with drivers in Grand Rapids. As the new sports car rolls out across West Michigan, we have been keeping an eye open for interesting stories about how the latest Mustang was designed and built, and the latest entry is fascinating.

A pair of Ford engineers were able to alter the way the New Ford Mustang tackles corners with a single application of duct tape. By obstructing one of the openings on the front grille, they were able to change the vehicle’s aerodynamics just enough to improve the steering. Seriously – what can’t it do? Read the rest of this entry »

New 2017 Ford Focus for as low as $13,995 in West Michigan

October 2nd, 2017

Photo of a New 2017 Ford Focus driving through downtown Grand Rapids

Back to School 2017 Ford Focus Deals: Save up to $5,000 Off MSRP at Borgman Ford in Grand Rapids!

If you’re looking for a fun, sporty, and fuel-efficient new vehicle for cruising West Michigan in style, look no further than Borgman Ford in Grand Rapids! Right now, we’re offering a special Back to School Deal on New 2017 Ford Focus models, saving you up to $5,000 Off MSRP. We have New 2017 Ford Focus Sedans for as low as $13,995, and hatchbacks for as low as $14,995, making them a very affordable option for college students, recent graduates, and commuters alike.

You can see our full selection of New 2017 Ford Focus Sedans and Hatchbacks, or read more below to see some of the great features available on this high-quality and dependable budget vehicle! If you’re interested though, hurry in because these deals won’t last long! Read the rest of this entry »

How Ford is Using Holograms to Streamline The New Vehicle Design Process in Michigan

September 22nd, 2017

A photo of two designers discussing elements of a New Ford Vehicle using holograms overlaid on a production car.

From Holograms to West Michigan Roads: See How Ford Designers Make Use of Cutting-Edge Tech

At Borgman Ford in Grand Rapids, we’ve always been amazed by the talents of Ford Vehicle designers, especially the sculptors that produce mockups of concept cars out of clay based on an artist’s sketches. The unfortunate truth is that sculpting these representations of a future Ford vehicle is a slow, expensive process. Looking for a better way to bring their vehicles to places like West Michigan faster, Ford has been experimenting with Microsoft HoloLens: a mixed-reality technology that can accomplish what used to take weeks or months in mere days.

Using the powerful wireless headsets, Ford designers can see changes “projected” onto a Ford vehicle in real time, add notes to specific design elements using their voice, and collaborate with other designers on the project whether they’re in the building or halfway around the world. Microsoft HoloLens also allows designers to study practical aspects of a New Ford Vehicle’s design, such as seeing and adjusting a driver’s field of view from the side mirrors, which is represented by ovals “projected” on a wall behind the vehicle.

Pleased with the added capability and efficiency of Microsoft HoloLens, Ford has recently announced its plans to broaden their tests of the platform with their design teams around the world. Read the rest of this entry »

How Would Self-Driving Cars Communicate With Pedestrians?

September 14th, 2017


Ford Is Testing Ways For Autonomous Vehicles To Communicate With Pedestrians in Urban Settings like Downtown Grand Rapids

Borgman Ford knows that many West Michigan drivers are at least curious about autonomous vehicles and the progress Ford is making toward bringing them to market. As these vehicles undergo more and more testing, we start to unearth some problems. Some of them are software bugs or mechanical flaws, and those are relatively easy to correct over time. It’s the social hurdles that will prove more difficult to overcome.

If you’ve ever driven through downtown Grand Rapids, you know exactly how important it is to communicate with pedestrians or other drivers – even non-verbally. The head-nod, the wave, or even just eye contact can signal a driver’s intent to others around them. How will autonomous vehicles do the same? Ford and the Virginia Tech Transportation Institute are currently testing a solution: a series of lights mounted behind the windshield that flashes three easily-recognizable patterns to people around the vehicle. Read the rest of this entry »

How Ford Is Helping in the Aftermath of Hurricane Harvey

September 6th, 2017


Borgman Ford is urging everyone to keep those affected by Hurricane Harvey in their thoughts this month. We also hope that everyone in our community with family in the Houston area has heard from them and knows that they’re safe.

In the wake of Hurricane Harvey, the category four storm that devastated southeastern Texas and parts of Louisiana last month, Ford has pledged more than $3.5 million to the relief effort, including contributions to The American Red Cross, The Salvation Army, and more. Ford also sent four Transit Vans from their Chariot service to go help out in any way they can, whether it’s moving supplies or aid workers. Read the rest of this entry »


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