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Commercial News & Reviews

TrueCar Recognizes The Ford F-150, Edge, & Transit Connect For Holding Their Value

April 5th, 2016


Borgman Ford Commercial would like to proudly announce that TrueCar has awarded the 2014 Ford F-150, Ford Edge, and Ford Transit Connect with the highest retained value in their class. This is truly a testament to the build quality, engineering, and dependability of Ford vehicles, and Ford Trucks take the lead in pre-owned value after this recognition. It’s also of note that last year, the highly sought-after Ford Transit Connect played a crucial role in making Ford Commercial Vans the best-selling brand in the US.

In an article published in the Ford Motor Company Media Center, you can read more about the three Ford Vehicles, as well as the process by which TrueCar’s analytics division selects their award recipients.

Read the rest of this entry »

Ford Gives Five Customers a Sneak Peek of the New Super Duty

February 10th, 2016

FordSuperDutyCustomersWith the impending release of the 2017 Ford Super Duty later this year, the Borgman Ford Team has been following any news about the next generation F-Series and getting more and more excited. Following the success of the 2015 Ford F-150, the new truck is built on a new high-strength steel frame, and also sports a military-grade aluminum-alloy body. It’s loaded with new cutting-edge tech too, including features like SYNC® 3, Trailer Reverse Guidance, Adaptive Cruise Control, and more.

In this article published in the Ford Media Center, Five F-Series Super Duty customers will catch a glimpse of the development, testing and capabilities of the 2017 Super Duty before anyone else. These lucky few will later share their stories through Ford’s “We Own Work” video series, the first being published this month.
Read the rest of this entry »

Ford Yields Smarter Tech for Businesses by Omitting Built-In WiFi

February 8th, 2016

f-150_every-other-truck-is-historyYou’ve probably seen the Chevy “mobile office” commercial where a receptionist and old school office equipment is installed in the back of a F-150. When you’re Ford Tough and top dog, lots of folks like to nip at your heels.

But there’s a reason Ford chose to equip its commercial vehicles with cutting edge technology like Sync3 and Ford Telematics, but did not include integrated WiFi operated through something like OnStar: after-purchase cost to consumer and lack of demand in market research.

In today’s mobile environment where 4G LTE gives stronger signal coverage and mobile vendors are moving to all-data plans, expecting businesses to pay OnStar rates didn’t make sense compared to alternate options such as commercial plan hotspot technology. Ford did market research and decided – for now – against it.

In an article in Paste Magazine, writer Tyler Hayes gives reasons why rolling WiFi isn’t entirely practical just yet.

The 4G LTE connection provided by OnStar isn’t cheap—it’s probably the same price, if not more expensive, compared to adding on extra data to your existing phone’s plan. Current (non-OnStar subscriber) rates on the website are listed at $20 a month for 1 GB of data and $200 a year for 10 GB of data.

Keep in mind that the standard definition version of a movie like Big Hero 6 on iTunes is listed at 1.54 GB in size. If you wanted to buy and download that movie you’d spend the price of the movie plus more than $20 on your car’s Wi-Fi data costs for that month. Beyond the price, I ran into many times when OnStar’s Internet service wasn’t very fast…streaming songs form my Bluetooth paired phone often resulted in songs cutting out as they buffered.

Tell us what you think about the need – or lack thereof – for integrated WiFi in Ford’s Commercial Lineup.

Ford Solutions that Work for Work

f1516_sync_3SYNC lets you use your voice to make a call, listen to music, voice-control, select apps with SYNC® AppLink™ and much more. Voice-activated SYNC technology also helps you keep your eyes on the road and your hands on the wheel.

  • Hands-Free Calling
  • Automatic Phone Book Download
  • Music Search and Control
  • SYNC® AppLink™
  • No-Extra-Charge 911 Assist®

Upgrade to SYNC 3 and enjoy all of the great SYNC features, plus our next generation of voice-activated technology. It includes an new easy-to-use design, a new interface, and plenty of new features. SYNC 3 delivers next-level connectivity to your busy work day. With enhanced voice recognition, you can talk to the system with simple real-world voice commands and it will respond naturally to your voice. Controlling your phone and more is as easy as saying “call the office.”

Stay Connected

If you DO need to use your vehicle as an internet access point, you can broadcast your smartphone’s data through Ford SYNC. Learn More Here.

Manage Your Fleet

This is another great set of features; many of which you won’t see anywhere else. Ford and Telogis have a great fleet management system called Ford Telematics. It’s deeply integrated into equipped Ford vehicles, and provides a wealth of vehicle insights, many of which are exclusive to Ford.

If you’re out on the go, you can easily open your laptop and keep an eye on things via your phone’s connection or mobile hotspot device. Learn more about Ford Telematics Here.

Ford & DJI Team Up To Explore Drone Use with Ford SYNC®

January 6th, 2016

Ford-DJI_DroneBorgman Ford Commercial’s primary goal is to provide you with the tools you need to best serve your customers. With the new year, Ford is looking ahead at what that could mean in the future.

Ford recently announced that they have partnered with DJI for the 2016 DJI Developer Challenge. Contestants are tasked with developing a drone that would communicate with a Ford F-150 in real time and land in the pick up bed.

Ford and DJI are doing this to help the UN locate survivors after a natural disaster, but the project also has huge potential for businesses. A Ford Vehicle and a drone working as a team could be used for construction, inspections, agriculture, forestry, surveying, and many other tough jobs.

In this latest article published on the Ford Media Center, Ford details their involvement with the DJI Developer Challenge and explores how this technology can save lives and make the world more efficient.

Here’s an excerpt from the article:

Ford and DJI are imagining a world in which vehicles and drones become more capable and efficient working together, and are announcing a challenge to develop the software to make that possible.

Working with DJI, the world leader in professional-grade drone systems and software, Ford invites innovators to participate in the DJI Developer Challenge to create drone-to-vehicle communications using Ford SYNC®AppLink or OpenXC. The goal is a surveying system for the United Nations Development Program to inspect emergency zones inaccessible to even the most versatile vehicles.

The technology could allow United Nations first responders to earthquakes or tsunamis to quickly deploy drones able to survey and map hardest-hit areas – all from the cab of an F-150.

“At Ford, we are driving innovation in every part of our business to help make people’s lives better,” said Ken Washington, Ford vice president, Research and Advanced Engineering. “Working with DJI and the United Nations, there is an opportunity to make a big difference with vehicles and drones working together for a common good.”

Though this challenge has a specific mission, the software eventually could allow drone-to-vehicle applications in agriculture, forestry, construction, bridge inspection, search and rescue, and many other work environments in which vehicles are space-, height- or terrain-limited.

To read the full article, Visit The Ford Media Center, or to learn more about the 2016 DJI Developer Challenge, visit their website at developer.dji.com.

Don’t forget, Borgman Ford Commercial is here for all of your commercial needs. Whether you need one vehicle or many, get what you want at a price you’ll love. Click Here to see our full commercial inventory.

2017 Ford Super Duty Upfits Tested Tough

December 3rd, 2015

17SuperDutyTestingBorgman Ford Commercial has been keeping a keen eye on the upcoming 2017 Ford Super Duty, and as more is revealed, the more impressed we become. When the New Super Duty finally arrives in late 2016, it’s sure to be one of the smartest and toughest additions to any fleet.

In this latest article published on the Ford Media Center, Ford engineers were tasked with testing the New Super Duty’s ability to accept aftermarket upfits, and thanks to innovative features like the new fully-boxed frame, it still proves Ford Tough even when overloaded.

Here are some excerpts from the article:

From virtual torture testing in supercomputers to purpose-built potholes, Ford has tough tested the all-new Super Duty – the toughest, smartest, most capable Super Duty ever – to make sure it’s ready for popular aftermarket cargo box equipment that ranges from glass racks to salt spreaders.

17SuperDutySaltSpreaderFor the first time, the Super Duty body uses high-strength, military-grade, aluminum alloy, which is more dent- and ding-resistant than the outgoing steel cargo box and not subject to red rust corrosion. The backbone of Super Duty is an all-new, fully boxed frame composed of more than 95 percent high-strength steel that is up to 24 times stiffer than the previous frame.

“Ford Super Duty customers depend on their trucks to work hard every day across a variety of jobs,” said Kirk Leonard, vehicle integration engineer for Ford. “We drove prototype vehicles over the durability roads of the Ford Proving Grounds fitted with common aftermarket accessories to test the fitment and capability of our toughest pickup box ever.“

Throughout the evaluations on extreme durability roads and off-road terrain, and even after overloading select equipment, the new box design stood up to the abuse, run after run. Upon completing the challenge, the vehicles were examined in the lab by the team. No concerns were found in either the supporting structure or the mounting surfaces.

You can read the rest of this article on The Ford Media Center, or click the video thumbnail above to see footage of the Super Duty running through the Ford Proving Grounds test track.

Borgman Ford Commercial not only delivers on providing you the hardest working trucks around. Because we work closely with local upfit companies, we can easily tailor any vehicle to any job. To see our full commercial lineup, Click Here.

Borgman Ford Welcomes Tod Tobin to the Commercial Team

October 5th, 2015

TodTobin_CCNewsBorgman Ford is pleased to announce that Tod Tobin has joined our Commercial Team!

Tod brings with him over a decade of experience in the car and truck industry, as well as experience with finance. He will ensure that you’re getting the right commercial vehicles with finance options that make the most sense for you and your business.

A GVSU graduate, Tod grew up and lives in Grand Rapids with his wife. He enjoys spending afternoons on his motorcycle or down at the firing range.

Congratulations Tod, and welcome to the team!

Remember, if you want to expand your Ford fleet or even start a new one, Borgman Ford Commercial has everything you need. You can contact Tod at ttobin@borgmanfordmazda.com, or call (616) 249-8868.

Build the Perfect Super Duty for Tough Winter Jobs

October 5th, 2015

SuperDutyPlowOld man winter is on his way, and many of us are making our preparations for the the colder months ahead. For some of us, this means it’s time to get your order in on your winter work trucks, just in time for year-end expenditure.

Ford makes trucks of varying sizes and capabilities, but the workhorse of the lineup is the Super Duty. Available as a pickup or chassis cab, the upfitting potential is huge, making it an ideal candidate for a lineup of plow trucks.

Ford’s Snow Plow Prep Package for the Super Duty is an attractive option. This package includes computer-selected springs for snow plow application, keeping the truck in balance for a smoother, more stable ride and to compensate for the added weight to the front. It also includes an extra-heavy-duty alternator with the Power Stroke® Turbo Diesel V8, or heavy-duty alternator with gas engine, to compensate for the increased demand for power. This prep package ensures that your New Ford Super Duty is ready for plow upfits right off the lot without hassle. Read more about it here.

Another smart addition to the 6.7L Power Stroke® V8 Turbo Diesel version is the available Line-Drive Power Takeoff Provision. What this basically does is use the spinning of the transmission to turn the truck into a mobile generator. It doesn’t matter one bit if the truck is moving or stationary, you’ll be able to power things like plows, salt spreaders, or, as Ford states, “a small city” simultaneously. The best part is, it is integrated right into the transmission design and powertrain calibration, making for fast, easy upfitting at the shop. Read more about this feature here, or watch the video below for a quick demonstration:

You don’t have to stop with the plow package or Power Takeoff, other upfit options include amber safety lights, front mounted spot lights, salt spreaders, winches, and more! Don’t forget, we have Snow Plow options for the F-150 and F-650 too! Call Scott Gibbons (616) 249-8815, or Tod Tobin (616) 249 8868 to explore your options today!

Smart Money is on Ford Credit for Your Business

October 5th, 2015

Borgman Ford Commercial with Ford Credit is here to make starting or expanding your fleet of Ford Vehicles quick, easy and affordable. With features like account notifications, no hidden fees, and combined billing, Ford Commercial Line of Credit (CLOC) has beed designed to meet the needs of even the busiest fleet managers.

What are the Features of a Commercial Line of Credit?

  • A Ford Commercial Line of Credit is a credit account made specifically for businesses. Customers can have access to at least $250,000 in as little as 5 business days, with approval once a year.
  • Credit right when you need it – Starting at $250,000
  • No hidden fees, such as non-utilization or set up charges
  • Automatic Notices when your line is set to expire or renew

How a Ford CLOC Helps You and Your Business:
The features of a Ford Commercial Line of Credit account make things on your end go much smoother. No matter if you’re in crisis-mode and need new vehicles fast, or you’re planning a big year-end expenditure, the process is incredibly simple. Plus, it all comes on one bill, and you’ll receive everything you need to renew 90 days ahead of time. Check out some of the things CLOC does to help streamline your fleet:

  • Approval up to 12 months
  • Combined Billing – All of your Ford Credit accounts in one envelope
  • Notification 90 days before expiry/renewal
  • Keeps your bank lines of credit open for other expenditures
  • Accommodates Finance and Lease Applications

You can Click Here to download the latest Fleet Customer Support Guide from Ford!

Stop in to our showroom to get started. Our experts will help you through the approval process from start to finish, and get you all squared away, giving you the freedom to add to your fleet whenever you need to with no hassle.
Call Sundew Prindle today at (616) 249-8877 for more information about Ford CLOC, or visit credit.ford.com.

Financing Your Fleet with Borgman Ford is Good Business

September 2nd, 2015

If you’re looking to expand your fleet for year-end expenditure, or maybe even start a new one, you can explore all of your options at Borgman Ford Commercial. Together with Ford Credit, we have helped many businesses in the Grand Rapids area find a program that made sense for them and their bottom line.

img_commercial_financing_overview1Commercial Retail Financing
Stop in to Borgman Ford Commercial and take advantage of features like competitive rates and flexible terms, and no hidden fees. Combined billing is also available. Available on New, Used, vehicles used as “for hire” (livery), and alternative fuel vehicles.

Commercial Red Carpet Lease
With the Red Carpet lease, you can enjoy a brand-new Ford vehicle more often. This closed-end lease with no residual risk makes the cost of predictable usage vehicles more manageable. Business owners with Red Carpet enjoy lower monthly payments, lower maintenance costs, GAP protection, combined billing, and Extended Service Plans are available. At the end of the lease, simply stop in to Borgman Ford and swap it out!

Who says finding a lease plan right for you has to be difficult? At Borgman Ford Commercial, we make financing easy. CommerciaLease from Ford Credit is a customizable, open-ended program with very flexible terms, combined billing, and no mileage restrictions or penalties. We can set the residual based on your businesses’ requirements, and can accommodate high mileage vehicles, upfits, and alternative fuel options too.

Commercial Line of Credit
Turn the benefits of your Ford Credit into advantages at Borgman Ford Commercial. With no set up or non-utilization charges, many businesses choose Ford Commercial Line of Credit to keep their banking simplified and to take advantage of the competitive terms and rates. Keeping your bank lines open can be a critical advantage to a business, as is having a no-hassle way to expand the fleet. Ask us about Commercial Line of Credit today!

Combined Billing
Borgman Ford Commercial offers Combined Billing services through Ford Credit to help simplify your finances. With one consolidated bill every month, you can easily manage your accounts and focus on other business matters. The best part is, Combined Billing is complimentary to customers with two or more accounts! Stop by for details.

img_commercial_financing_overview6Chassis Financing
Borgman Ford Commercial has financing available to upfitters too! If you’re in the business of customizing or modifying Ford vehicles to perform a variety of tasks, Ford Credit has easy solutions. You can finance vehicles regardless of GVW, get immediate lines of credit at competitive rates, and more, all with simple monthly billing. Many other features and options are available too, stop in for details.

Daily Rental Financing
We can’t leave out options for Car Rental companies. Stop in and ask about what Borgman Commercial can do for your fleet of daily rentals. Some of the features these customers enjoy are risk and repurchase financing, competitive rates on new and used vehicles, highly competitive amortization rates, and more. This Ford Credit program is designed around Independent Operators and National Franchises, with online tools to help manage your fleet and payments. Give us a call for more information!

img_commercial_financing_overview7Municipal Financing
Many municipalities have relied on Ford vehicles for years for public safety and other “essential use” equipment, but did you know that there are Ford Credit options specifically tailored to benefit local governments? Borgman Ford can help local municipalities in the Greater Grand Rapids Area square away lines of credit for new Ford vehicles. Whether it’s for Police, Fire, Emergency, Utility, or another need, we can help. We offer flexible billing, tax-exempt rates, and no down payment or security deposit. Stop in for details!

No matter what business you’re in, there’s a dependable, hardworking Ford vehicle that can do the job. Let the team at Borgman Ford help you finish out the fiscal year in style. We’ll work with you to get exactly what you need, when you need it, and with flexible and competitive financing from Ford Credit. Give us a call today at (877) 663-3430 or Contact Us for more information.

How Automating Your Fleet Can Save You Money

August 5th, 2015


At Borgman Ford Commercial in Grand Rapids, MI, we want to ensure you’re getting the best service at the best price. We strive to give our commercial customers opportunities to improve their business by leveraging the benefits available through Ford. Read below about how integrating Ford Telematics can help you ensure your fleet is running at peak efficiency.

What is Ford Telematics?
Ford Telematics powered by Telogis is a cloud-based fleet management solution that puts you in control of your entire Ford fleet. You can easily check vehicle location, vehicle fuel economy, driver safety, diagnostic data, and more. All displayed in real time and right at your fingertips. The system will also generate custom reports, reward drivers for exhibiting efficient and safe driving habits, animate vehicle history, and many more features too numerous to list. Information is power, and this system gives you loads of it. Plus, it’s all wrapped up in an easy to use interface.

telematics_graphHow Much Can My Business Save?
With the help of Telematics, you can maximize your uptime while minimizing downtime, therefore saving money almost instantly. These savings can come from numerous places, including reduced labor costs, increased productivity, lower fuel costs, and more. According to Frost & Sullivan, fleets can reduce their idle time by up to 30% while reducing fuel costs by up to 25%. Drivers were able to cut their mileage while working less overtime and increase their overall productivity.

Imagine knowing that a vehicle needed servicing well before it breaks down, being able to reward drivers for being more productive and for saving fuel, and get your fleet working synergistically.

What Vehicles Are Supported?
Ford Telematics may be installed today on Ford commercial vehicles 2009 or newer, including the F-150 and Super Duty, the Transit and Transit Connect, E-Series vans, and a special version of the software may be implemented on the Police Interceptor Utility and Sedan. Telematics will also be introduced on the New 2016 Ford F-650 and F-750.

To see the full range of features available on Ford Telemetrics, visit the Ford page on the Telogis website here.

Don’t forget, Borgman Ford Commercial is here for all of your commercial needs. Contact us with any questions about Ford Telematics!


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