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New Ford F-150 Diesel: Coming This Spring To Borgman Ford in Grand Rapids

April 20th, 2018


Ford Reveals Best-In-Class Fuel Economy Ratings of Ford F-150 Diesel Truck

We are pleased to announce that the New 2018 Ford F-150 Diesel will arrive at Borgman Ford in Grand Rapids sometime in May! When it does, West Michigan truck fans looking for brute force and fuel efficiency won’t have to compromise, as the newly-announced fuel economy specs show a best in class 30 mpg highway.

On top of the efficiency numbers, the F-150 Diesel boasts 250 horsepower and a whopping 440 lb./ft. of torque, which is more than enough to haul whatever you need to bring with you to work or play. Read the rest of this entry »

Borgman How To: Understanding Your Vehicle’s Braking System

April 18th, 2018


The Borgman Service Center – Your Home For Expert Brake Service in West Michigan

Brakes do an awful lot of work, even on a simple trip around Grand Rapids or to the grocery store. Bringing a moving vehicle to a complete stop is no small feat, even though we may take it for granted. On the other end of that brake pedal are some clever feats of engineering that harness the power of hydraulics and friction to turn a vehicle’s kinetic energy into heat.

The Borgman Service Center in Grand Rapids is your home for making sure your brakes and other systems within your vehicle are properly functioning and maintained. In our latest Borgman How To, we’ll give you a general idea of how this system works and enough insight to know when it’s losing performance. Here’s the “Brake-Down” of major components:

  • Hydraulic Components: The two main components connected to the brake pedal are the Master and Slave Cylinders, which compress fluid to multiply the force from the brake pedal. The fluid is distributed to the vehicle’s wheels to power the brakes.
  • Disc Brake Components: Disc brakes are very common on the front wheels because of their efficiency. They consist of a rotor, calipers, and pads with an open design to quickly dissipate heat.
  • Drum Brake Components: Drum brakes are very common on the rear wheels because of their durability. They consist of a metal drum that spins with the wheel, and shoes that press against the insides. They require much less maintenance and are often used for the emergency brake.

Hydraulic Braking System Basic Components

Hydraulics are based Pascal’s Principle: “Pressure exerted on a fluid is distributed equally throughout the fluid.” This is possible because fluids don’t compress the same way gasses do, enabling you to press down gently on a brake pedal and have that small amount of pressure affect all of the fluid in the system. It is then multiplied and used to stop the entire vehicle. The system you’d find in a New Ford or Mazda is more complex than this example, but here’s a rundown of the basics:

When you use the brake pedal, it pushes on a plunger in the master cylinder, building pressure. Brake fluid is forced through the plumbing to the 4 wheels of the vehicle, where slave cylinders further amplify the hydraulic force. This fluid then actuates pistons in the brakes with enough force to create enough friction to stop the wheel. Modern systems also use enhancements like a “brake booster” which uses vacuum to assist with compressing the master cylinder. This whole hydraulic system is responsible for stopping the vehicle and therefore your safety and those around you, so it is common to see redundancies like two master cylinders. If you notice your brake pedal feeling spongy or needing more pressure than usual, check your brake fluid level and schedule an appointment.


Note on Brake Fluid: If you do your own fluid checks, and we highly recommend that you do, you might notice low brake fluid. A little fluid loss is normal as the pistons in the calipers extend with wear (the system is actually just getting bigger) but a dramatic loss usually points to a leak. While hydraulic theory applies to most liquids, brake fluid is specially-formulated for vehicles. It is hygroscopic, meaning it absorbs moisture, and this is to make sure the boiling point stays high (fluids boil under pressure) and that water cannot pool in the brake system. If you open a bottle of brake fluid and don’t use all of it, seal it up tightly and write the date on the bottle. It’s already started absorbing water from the air, so you’ll want to use it in 3 to 6 months or throw it away.

The Difference Between Disc & Drum Brakes

Disc brakes, the ones you’ll interact with most, are often found on the front wheels because they’re more heat-efficient and easier to service. Here, pressurized fluid from the slave cylinder squeezes down on the rotor through the caliper’s pistons. The rotor is attached to the wheel and spins, but the caliper is mounted to the vehicle itself.

Brake pads are fixed to the inside of the caliper and are made of high-strength and heat-resistant materials like ceramic or carbon. As they squeeze down to the spinning rotor, they generate enough friction to slow the vehicle. On the front wheels, brakes have to work harder and can reach temperatures of over 900°F. Disc brakes work best here because they cool much faster than drums – thanks to their open construction. The pads wear faster, but they’re much easier to replace.

Drum brakes are built differently. Instead of a rotor, a metal drum houses a series of shoes that push against the rotating edges from the inside. Their construction is more durable, but they tend to trap heat so they’re often only used on the rear wheels. If the shoes (different type of pads) are heated well above 900°F, they lose their “grippiness” – colloquially called heat fade – and the vehicle may not be able to stop.

Thankfully, the rear brakes are doing much less work than the front, and this is by design. As the weight of the vehicle shifts forward while stopping, too much braking force in the back can lock up the rear wheels and cause them to skid. The master cylinder sends less force to the back to counter this, making the rear brakes more supplemental than active. However, the emergency brake is usually connected to the back wheels, so it’s important to have them inspected – even if they don’t need service as often.


Need Your Brakes Inspected or Replaced? Visit The Borgman Service Center in Grand Rapids!

If you’re hearing a squealing noise when you stop, that’s a metal tab rubbing against the rotor letting you know it’s time to visit the Borgman Service Center in Grand Rapids. Our highly-trained and certified technicians will make sure that any maintenance on your brakes is performed properly, and keep an eye on connected components for faults – so you can get back to exploring West Michigan safely.

During your visit, be sure to ask the Borgman Quick Lane staff about the Lifetime Brake Pad Guarantee. Now whenever you need new brake pads, we’ll waive the part cost and replace them with dependable, long-lasting Motorcraft pads for as long as you own the vehicle. You can browse the latest Service Specials, Schedule an Appointment online, or Contact Us with any questions you may have. Come see why Borgman is the Best in the West!

Enter To Win the Borgman Fair Trade Deal Photo Contest – New Winner Each Month!

April 17th, 2018

Photo of two women posing next to their New Ford Escape in West Michigan - entering to win Borgman Ford Mazda's Fair Trade Deal Photo Contest!

Send In Your Photo of a Borgman Vehicle – Win Great Monthly Prizes

Loving your Borgman vehicle? If you bought or leased a vehicle from us and had a great experience, post a photo of you enjoying your new ride on our Facebook Page for a chance to win gift cards and other great prizes!

To enter, simply include #BorgmanFairTrade with a photo post on our wall, or if you prefer, you can use this form to submit your entry. We’ll pick a new winner at the end of each month!

For April 2018, the prize is a $100 Gift Certificate to Essence Restaurants – giving you an honest-to-goodness meal to go with your honest-to-goodness deal.

Enter For Your Chance To Win!

Mazda’s New SKYACTIV-X Engine Takes Home The “Gold” From Edison Achievement Awards

April 12th, 2018


Mazda Vehicle with SKYACTIV-X To Arrive Borgman Mazda in Grand Rapids in 2019

Borgman Mazda is pleased to share with West Michigan that the upcoming Mazda SKYACTIV-X Engine was awarded “Gold” in the Engine Enhancement category of the Edison Awards! Last year, we covered the unveiling of Mazda’s incredible New SKYACTIV-X engine and explained how this feat of engineering was achieved. The engineering community has also taken notice, with Mazda’s achievement triumphing not only over other automakers, but those in the heavy transportation and aerospace industry as well. Read the rest of this entry »

New Global Ford Focus Sedan & Hatchback Models Revealed

April 11th, 2018


Next Generation of Ford Focus Arrives at Borgman Ford in Grand Rapids Fall 2019

Borgman Ford is very pleased to share the reveal of the upcoming Global Ford Focus, which will make its debut in West Michigan sometime next year. Being a global vehicle or “world car,” this latest version features design, features, and architecture that’s flexible enough to contend in many different markets.

This is also one of the first Ford vehicles to be borne out of Ford’s new human-centered design process. Though it occupies the same footprint as the current Focus, this one features a longer hood and more effective use of interior space – both for passengers and cargo. The Global Ford Focus will also come available with a host of technology and connectivity features, including onboard WiFi. North American powertrain details have yet to be announced, so stay tuned.

The announcement comes to us from an article posted in the official Ford Media Center – take a look at some excerpts below: Read the rest of this entry »

Ford & Mazda Vehicles Claim Six Spots on Road & Track’s Latest “Best Cars for Under $30,000″ List

April 5th, 2018


Check Out R&T’s Favorite Budget Ford and Mazda Picks at Borgman in Grand Rapids

Borgman Ford Mazda prides itself on giving our customers Fair Trade Deals and excellent value on their new vehicle purchases. That’s why we’re also so glad to be West Michigan’s home for Ford & Mazda vehicles – as these two brands have consistently produced high-quality and enjoyable vehicles at very affordable prices.

It should be no surprise that the writers at Road & Track have noticed too. In their most recent “20 Best Cars Under $30,000″ list, they gave six spots to vehicles you can find in our new vehicle lineup – three from each. Here are some excerpts from Road & Track’s latest list: Read the rest of this entry »

Borgman How To: Tire Rotation & Balancing Explained

March 29th, 2018

As crews around Grand Rapids work to patch up our numerous potholes, the best way to protect your tires from cracks, splits, and other shock-related damage is to rotate them regularly and keep them properly inflated. From the outset, the concept of a tire seems pretty simple. Their rubber construction and treads grip the road in many different driving conditions. They’re filled with air to act as a cushion, push back onto the road, and keep wheel weight down – and therefore fuel efficiency up.

In truth, there’s a bit more going on here. In our latest Borgman How To, we’ll expand upon our previous Tire Article and go over why it’s important to keep your tires balanced and rotated.

What a Tire Rotation Is and How It Saves You Money

Here’s a scenario: about a year ago you put four brand-new tires on your car. You notice that the rear tires still look fairly new, but the front ones, especially on the edges, look a little more worn. Instead of replacing the front tires, you can simply have them moved to a different position on the car, or rotate them. Read the rest of this entry »

FordPass SmartLink for 2010 or Newer Fords – Coming This Summer at Borgman Ford

March 27th, 2018


Enjoy Better Connectivity While Cruising West Michigan

Since FordPass was introduced, Borgman has been very impressed with the “cool-factor” of being able to remotely start, lock, unlock, and locate your new Ford using a smartphone. However, we know there are a lot of Ford drivers in Grand Rapids and West Michigan that would like this feature, but FordPass wasn’t an option when they bought their vehicle. That’s why we’re so pleased to announce that Ford is making FordPass available to this summer to anyone driving a 2010-17 Ford with their FordPass SmartLink device! Read the rest of this entry »

Test Drive A New Ford & Support the Thornapple Kellogg Trojans!

March 23rd, 2018


Help Borgman Raise $6,000 For The 2018 Thornapple Kellogg Senior Class

Borgman Ford has teamed up with the Thornapple Kellogg Senior Class to raise $6,000 for their graduation! Please join us at Thornapple Kellogg High School on Saturday, April 28th, 2018 from 8 a.m. to 5 p.m. and take part in the Ford Drive 4 UR School event.

For every person who visits and goes for a test drive, Ford will donate $20 to the Trojan Senior Class of 2018. If enough people try out a New Ford, they will raise up to $6,000 for their post-graduation celebration! The goal for them is to make it a memorable year and say goodbye in a fun, safe way. Read the rest of this entry »

Join Borgman at the Meals on Wheels Western Michigan Chef’s Specialty!

March 21st, 2018

Photo of a blurred spring landscape - illustrating the 4th Annual Meals on Wheels Chef Specialty

Help Borgman Support Healthy Living For Seniors in West Michigan

Borgman Ford is a proud supporter of Meals on Wheels Western Michigan, and this year we’d like to share a fun opportunity to go out, eat great food, and support seniors in our community. Please join us at the 4th-Annual Chef’s Specialty, held at the McKay Ballroom on May 17th, 2018 from 6 to 8 p.m. This year, Meals on Wheels is celebrating the warm weather with a garden theme, so don your favorite spring outfit! You can read more about the event below Read the rest of this entry »


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