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10 Tips for Safe Holiday Travel

November 22nd, 2017

TurkeyFiesta2Borgman Ford Mazda wishes you and yours a safe and happy holiday. Whether you’ll be spending your time with loved ones in the greater Grand Rapids area, or taking your family on a road trip, please take care on the roads. AAA projects 50.9 million Americans will journey 50 miles or more away from home this Thanksgiving, a 3.3 percent increase over last year. The 2017 holiday weekend will see the highest Thanksgiving travel volume since 2005 with 1.6 million more people taking to the nation’s roads, skies, rails and waterways compared with last year.

Nobody wants to hear this, but holiday travel, combined with holiday drinking, will result in hundreds of deaths and injuries this holiday season.

Over the four-day Thanksgiving weekend alone, the National Safety Council estimates 433 deaths and 52,300 injuries requiring medical attention may occur because of car crashes. But the annual projection isn’t meant to scare you off, the nonprofit group says. It’s meant to remind you to take good care on the road and remember, we’re all in this together.

Red Cross Holiday Safety Tips:

1. Make sure your car is in good condition for a road trip.

2. Pack an emergency preparedness kit and supplies in the trunk.

3. Share travel plans with a family member or friend.

4. Check the weather along your route and plan for travel around any storms that may be coming.

5. Be well rested and alert.

6. Buckle up, slow down, and don’t drive impaired.

7. Follow the rules of the road and use caution in work zones.

8. Give your full attention to the road. Avoid distractions such as cell phones.

9. Make frequent stops. During long trips, rotate drivers. If you’re too tired to drive, stop and get some rest.

10. If you have car trouble, pull off the road as far as possible.


Toys for Tots Drive 2017… in Transit Vans!

November 16th, 2017

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Borgman Ford is playing Santa’s sleigh-helper for the 2017 Toys for Tots Drive. Area Marine Corps Reserve volunteers will be touring the town to collect toys to brighten the life of a child this Christmas in two Ford Transit Vans loaned to the cause. Each year, the US Marine Corps teams up with various businesses and organizations to provide toy drop-off locations for those wishing to make a donation. The Marine Corps Reserve, Marine Corps League and civilian volunteers collect all toy donations and distribute them to needy families in the area.

“The Transit Cargo Van is a very capable Dasher or Comet ” said Tod Tobin, Commercial Account manager in Borgman’s Fleet department. “Pick any reindeer who’s a reliable performer with some zip and you have the soul-twin of the Transit Van.”

Ford’s best selling delivery workhorse will be making the rounds at Grand Rapids area businesses this year throughout the balance of November until the final pickup December 20th.

“We challenge every business to do what they can to collect toys for this great cause. Sign up and brighten the life of a child,” said Matt Borgman, General Manager of the dealership.

Borgman Ford Mazda will be calling on its own customers to fill a few van loads of toys this season. Drop-offs begin today, with a $10 Off Oil Change coupon for the first 250 donors.

MAKE A DONATION:

Stop by the dealership at 3150 28th Street SW, Grand Rapids, MI any time before Dec. 10th with your unwrapped toy(s). The average age for children receiving toys is 14 years and younger. Please note that Toys For Tots will not accept realistic looking weapon toys and gifts with food.

REGISTER TO RECEIVE TOYS:
To register as a Toys For Tots recipient, contact a Marine Corps representative.

FOR COMPANIES – BECOME A TOY DROP OFF LOCATION

The deadline to register to become a drop off location is Nov. 26. Follow this link to sign up: https://grand-rapids-mi.toysfortots.org/local-coordinator-sites/lco-sites/local-toy-drop-form.aspx


Ford Helps Michigan Assembly Line Workers Reduce Fatigue With Wearable “Exoskeleton”

November 14th, 2017

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Borgman Ford in Grand Rapids Applauds Ford For Investing In Their Employees’ Well-Being Both On The Job & Off

Borgman Ford is continually impressed with the advances Ford is making in their current and future generations of vehicles. However, this latest trial-run of new technology isn’t going into the vehicles themselves but helping to support the workers who make them. With the help of Ekso Bionics in California, Ford is outfitting some of their assembly line workers with an advanced, non-powered exoskeleton to better support their upper body while performing tasks above their head. Read the rest of this entry »


Three Exciting Things Mazda Brought To The 2017 Tokyo Motor Show

November 9th, 2017

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Borgman Mazda Excited For The Future of Cars in West Michigan

Borgman Mazda has been tuned-in to the coverage of the 2017 Tokyo Motor Show, and now that it’s wrapped up, we’re excited to share three exciting exhibits from Mazda with our fans in West Michigan. On display this year was a re-imagining of the Vision Coupe from the 2015 show, an all-new concept called the Mazda Kai, and more information on the upcoming SKYACTIV-X Engine. These will serve as the basis for Mazda’s next generation of vehicles, with elements of their designs making appearances throughout the lineup.

While auto shows in the United States and Europe focus more on “halo” cars and actual production vehicles, the Tokyo Motor Show is a bit different. It’s held once every two years and serves more as a platform for Japanese automakers to show off their concepts and visions for the future of transportation. For 2017, Mazda certainly brought their ‘A’ Game, but not in the same way as their competitors. Mazda remembered that people enjoy driving and respond to a well-executed design. The gentle rumble of the engine. The craftsmanship in the interiors. The feel of the seat and the view from the cockpit. This is where Mazda shone this year, and others somewhat missed the mark. Read the rest of this entry »


How Ford Brought Eco-Friendly Foam into Over 18 Million Vehicles

November 3rd, 2017

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West Michigan Drivers Reap Benefits of Renewable Research & Testing

At Borgman Ford, we’re always interested in the latest news regarding new technology in the auto industry, especially when its focus is to improve the experience of West Michigan drivers. Over the years, Ford has been making a big push to minimize their impact on the environment, all the while making a better product for their customers. Some of this is done directly, through reducing their water usage and manufacturing waste, while other efforts are a bit more unconventional.

For example, take the driver’s seat in a Ford Vehicle. Years and years ago, using petroleum-based foam padding was the industry standard, and because oil was so cheap, there wasn’t much of an incentive to research and develop an eco-friendly alternative. Also, when the seat was worn out or the vehicle was retired, all of those non-renewable materials end up where you’d expect – a junkyard or a landfill.

Over the past 10 years, Ford has been developing and advocating for the use of renewable materials throughout their vehicles, with recycled soybean foam at the forefront. Since the first appearance of soybean-based foam in the seats of the 2008 Mustang, it’s been a key material used in the seat cushions, seat backs and headrests of every Ford vehicle built in North America.

Renewable Materials Can & Do Replace Petroleum-Based Ones

Making sure these new and renewable materials outperform their petroleum-based counterparts is another key part of the issue. People in West Michigan and the world over choose Ford because of the quality and reliability of their product, and if renewable but otherwise sub-par seating is a part of that product, they’ve been done a disservice.

Just bringing the idea to market in the first place was a challenge. During the initial testing, none of the foams met the rigorous requirements of automotive seating. Early trials failed to meet durability standards for seat cushions, which need to rebound for the equivalent of 15 years. Apart from that, the early foams smelled absolutely terrible. Needless to say, a lot of work went into resolving these issues before bringing soybean-based foam to market.

After the foam was reformulated to meet or exceed automotive standards, and that awful smell was removed, it was rolled out all over North America. Since that time, over 18.5 million vehicles have been produced with renewable soybean-based foam, preventing more than 228 million pounds of carbon dioxide from entering the atmosphere. You can read the full story about Ford’s research into soybeans on Medium.com.

Experience Ford’s Renewable Foam Seating at Borgman Ford in Grand Rapids

If you’re curious about what the soybean-based foam feels like, we invite you to stop by the Borgman Ford showroom and take any of our New Ford Vehicles out for a test drive! Our friendly staff will be happy to help you and answer any questions you may have about the 2018 Ford Lineup. Please feel free to browse our New Ford Inventory, and if you see a new Ford car, truck, or SUV you’d like to try, click the red ‘Schedule Test Drive” button to get started! We hope to see you soon!


Classic Ford Model T & ’66 Mustang Up For Auction This Weekend in West Michigan

November 2nd, 2017

Photo of a Ford Model T up for auction at Miedema Auctions
Photo Credit: Miedema Auctioneering Inc. via MLive.com

Your Chance To Own Iconic Pieces of Ford History at Miedema Auctions

Borgman Ford in Grand Rapids is pleased to share with auto enthusiasts in West Michigan that two of Ford’s most recognizable vehicles from yesteryear will be up for auction this weekend on Saturday, November 4th. Held at Miedema Auctioneering in Lakeview, Michigan, the auction will feature a number of items and vehicles, including partially-restored 1966 Ford Mustang GT Fastback and a 1926 Ford Model T Sedan. The auction begins at 10 a.m, and you can view the entire catalog here. We first heard about this opportunity on Mlive.com, and we’ve included an excerpt from the article by Brandon Champion below:

Model T, 1966 Ford Mustang Among Vehicles Available At Live Auction

The live auction will feature an extensive collection of vehicles owned by the late Walter Behrenwald, who unexpectedly passed away last month.

The auction will begin at 10 a.m. on Saturday, Nov. 4 and will be held at 805 N. Lincoln Ave., in Lakeview.

“Cars now-a-days are not made like they once were, and when we see cars made many years ago we tend to stare in awe of the beauty,” a news release issued by Miedema Auctioneering, Inc. reads.

“Many people will collect cars to preserve their beauty and show them off from time to time, and this is what the late Walter Behrenwald did.”

You can see the full article here.

About Borgman Ford Mazda in Grand Rapids, MI

Borgman Ford has been family owned and operated since 1960. When Fred Borgman started the business, he believed there was a better way to sell cars: with utmost honesty and integrity. Three generations later, Fred’s vision for making the car-buying process friendly and transparent continues under Matt Borgman, his grandson. Today, Borgman features a wide range of New Ford and Mazda vehicles, as well as one of the largest selections of quality Used Vehicles in the Grand Rapids area. We invite you to stop by and take your favorite vehicle out for a test drive!


How Mazda Produces Their Newest Paint: Soul Red Crystal

October 26th, 2017

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See The Beautiful New Soul Red Crystal Paint at Borgman Mazda in Grand Rapids

If you haven’t had the chance to visit Borgman Mazda and see a New 2017 Mazda CX-5 adorned with Soul Red Crystal paint, we assure you – it’s stunning. The way light dances on the body lines as well as the mesmerizing depth of the paint creates the illusion of motion – even when the vehicle is at rest.

What makes the Soul Red Crystal paint even more incredible is the story of how it came to be, as well as what Mazda had to do to replicate the effect on their production vehicles. Below is an excerpt from an article on InsideMazda which tells the story in greater detail. Here are some excerpts:

More Than Just A Color: Mazda’s New Soul Red Crystal

From the 1960 R360 Coupe, a microcar Mazda sold in Japan as well as Mazda’s first passenger car, to the 2017 Mazda CX-5, Mazda has had a long history with the color red. Red has deep roots in the Japanese culture, as it denotes strength, passion and is even used to depict the sun in the Japanese national flag. Believing paint color is one of the key elements of form, Mazda was determined to create the world’s most beautiful red when developing the new Soul Red Crystal.

 

Let’s Do This A Different Way

Creating Soul Red Crystal was a challenging process, and it required Mazda to reinvent the way cars are painted. Like any beautiful object, the way light dances across its surface is part of the beauty. The interplay of light and form inspired Mazda to create a paint with exceptional depth and reflective quality.

Soul-Red-Crystal-crop-1024x475To achieve such a deep, lustrous finish, the cars needed to be painted by hand. While this was possible for Mazda’s concept cars, a new technique was developed in order to achieve the same quality Soul Red Crystal in production models. In a process called, Takuminuri, which translates to English as “artisan coloring,” painting robots were effectively taught to duplicate the techniques of Mazda’s best craftsmen.

Takuminuri is a Mazda-exclusive approach to advanced paint technology, starting with the original Soul Red Metallic paint color in 2012, perfected with Machine Gray in 2016 and further refined into a color that uses the learnings from both.

You can read the full article on InsideMazda.MazdaUSA.com.

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Want to See The Beautiful New Color in Person? Visit Borgman Mazda Today!

Soul Red Crystal is something that needs to be seen in person to be truly appreciated. If you’d like to come have a look, we invite you to visit the Borgman Mazda showroom in Grand Rapids and test drive a New 2017 Mazda CX-5 adorned with the new paint.

If you have any questions about the Mazda vehicles we offer, our friendly and knowledgeable staff will be happy to assist you, so ask away! Remember that every New Mazda we sell includes Borgman’s Free & Exclusive 20-Year 200,000 Mile Warranty. Come see why we’re the best in the west!


Meet The New 2018 Ford Expedition at Borgman Ford

October 20th, 2017

Photo of the 2018 Ford Expedition driving down a scenic highway in West Michigan

Review Features Of The New 2018 Ford Expedition: Coming Soon To West Michigan

Borgman Ford in Grand Rapids is pleased to announce that the New 2018 Ford Expedition is on it’s way to West Michigan, bringing with it a number of new and exciting updates. Below, we’ll take a closer look at some of the new and existing features of Ford’s comfortable, capable, and spacious SUV offering. Some of these include seating for 8, power-folding seats, a WiFi hotspot, LED lights, and more. Read the rest of this entry »


TAWA Names The New Ford F-150 as “Truck of Texas” For Fourteenth Year

October 18th, 2017

The New Ford F-150 Truck was named the Truck of Texas at the annual TAWA Texas Truck Rodeo

The New Ford F-150 Stole The Show at the TAWA Truck Rodeo

Borgman Ford is delighted to let its West Michigan truck fans know that the New 2018 Ford F-150 was just named “Truck of Texas” at this year’s Truck Rodeo! This is the second consecutive win for the F-150, and the 14th time it’s been given the top honor of the event.

The Texas Auto Writers Association or TAWA, holds their Truck Rodeo every year. At the event, member journalists in the auto industry have the opportunity to drive many different trucks from several manufacturers, putting them through a series of on and off-road trials. At the end of the event, a consensus is reached based on the opinions of more than 70 participants and a “Truck of Texas” is named – the association’s highest honor. Read the rest of this entry »


Borgman How To: Caring For & Inspecting Your Tires

October 17th, 2017

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Learn More About How To Care For Your Tires by Understanding How They Work

Tires are an integral part of your vehicle, and Borgman is here to help you make sure they stay in good shape for as long as possible. Tires have quite the job description: they carry the vehicle everywhere throughout Grand Rapids and West Michigan, they keep road noise down, the ride smooth, and keep your grip in slick conditions. To achieve all of this, there is a fair bit of physics and chemistry at play, but you don’t really have to worry about any of that. Getting peak performance out of your tires from Borgman is as simple as giving them a look-over every month. Below, we’ve provided a punch list of what to look for and tips to keep your tires in tip-top shape. Read the rest of this entry »


 

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