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Borgman Auto of Holland is Now Open – Offering Quality Used Vehicles to the West MI Lakeshore

April 17th, 2019


Borgman’s Used Vehicle Dealership in Holland MI is Now Open!

Borgman Grand Rapids is very pleased to share that we’ve opened a second location to better serve our pre-owned vehicle customers in Holland and on the West Michigan Lakeshore! Borgman Auto of Holland holds the same standard of quality and customer service that has made our primary location a success, and backs every vehicle with the same B-Protected Warranty our customers have grown to love.

The new lot is quickly filling up with vehicles of many different makes and models of Pre-Owned Cars, Trucks, and SUVs. Visit us soon and shop American brands including Ford, Lincoln, Chevrolet, Dodge, and Jeep, or if you prefer imports, we have a growing selection including Mazda, Toyota, Honda, Volkswagen, Volvo, and many others. If there’s something specific you’re looking for, let us know either in person or through our CarFinder form and we’ll do the legwork for you.

Borgman’s Long-Standing Reputation of Honesty

Borgman is well-known around West Michigan for both fair-and-square deals and excellent customer service. Back in 1960, Fred Borgman started the business to prove you could be a successful auto dealer while keeping your integrity. Borgman was a huge success and the dealership became known to customers as “The Home of the Redcoats.” The salespeople all wore black pants, white shirts, black ties, and the trademark red sport coats. These red coats came to be locally-famous, and emblematic of friendly, knowledgeable, and professional sales staff. Even though we’ve retired the jackets, what they represent will always be the cornerstone of our business.

Find Your Next Vehicle at Borgman Auto of Holland

If you’re in the market for a high-quality pre-owned vehicle in the West Michigan lakeshore area, visit Borgman Auto of Holland today and browse our Great Selection of Used Vehicles. Our staff will be happy to help you find one that suits your preferences, needs, and budget, but will never pressure you into a sale. Our customer service is what has set us apart since 1960, and we’re honored to be able to offer that to the Holland and West MI Lakeshore. Come see why we’re the Best in the West!



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