One of the most popular vehicles at Borgman Ford for larger families is the Ford Expedition. West Michiganders love the spacious interior with seating for 8, high-tech infotainment options, safety features, and the luxurious fit and finish. What also makes this popular with West Michigan Adventurers is the capability, with a towing rating that’s best in its class and the ground clearance you need to navigate rougher roads.
With demand for the New Ford Expedition climbing higher and higher, Ford has ordered a 20% rise in production to match. Ford has also announced a new ad campaign, which you might see on network tv in the coming weeks called “Better Big,” and we’ve included a 30-second spot below. Following this are a few excerpts from an article on the Official Ford Media Center talking about this surge in popularity last year and how it has allowed them to add hundreds of jobs in their truck plant.
Ford Boosts Production For Expedition, Adds 550 Jobs To Meet Demand, New Advertising Touts SUV’s Capability
Ford Motor Company will again boost production of its hot-selling Ford Expedition and Lincoln Navigator this summer as both vehicles continue to gain share over their competitors in the large SUV segment.
Surging demand for Expedition and Navigator is driving an increase in production of 20 percent at Ford’s Kentucky Truck Plant in Louisville. Retail sales of the Expedition eight-passenger SUV surged 35 percent and it gained 5.6 percentage points in market segment share last year. Expedition’s average transaction price increased $11,700 and is now $62,700. Navigator sales grew 70 percent in 2018 from 2017, to 17,839 sold, giving Navigator its best sales year since 2007.
“Kentucky Truck Plant is home to two of Ford and Lincoln’s most successful vehicles,” said John Savona, Ford vice president, North American manufacturing. “After seeing a continued increase in customer demand for Expedition and Navigator, we are boosting production for a second time to meet it.”
While Expedition sales continue to grow, Ford is launching a new marketing campaign to build further awareness of Expedition’s class-leading features and capabilities, including more driver-assist technology than any vehicle in its class, best-in-class second and third row legroom, best-in-class towing and more. New “Better Big” TV commercials debut this week, highlighting Expedition’s key features and capabilities.
“We ‘out-big’ the competition where it counts – towing, interior space and technology,” said Matt VanDyke, Ford director, U.S. marketing. “Our team completely rethought every inch of Expedition, and its growing sales reaffirm we hit the sweet spot with today’s full-size SUV customers. Now, our new ‘Better Big’ marketing campaign will bring this to life for new buyers.”
Keep reading the full post on Media.Ford.com.
Hit The Road to Adventure in a New Ford Expedition SUVs from Borgman Ford in Grand Rapids, MI
Looking around West Michigan for a New Ford Expedition SUV? Stop by Borgman Ford in Grand Rapids today and browse our selection! Take a look through our Ford Expedition Inventory, click the red “Schedule Test Drive” button on your favorite, and see why this luxurious and capable SUV has become so popular during your visit. If you love the Ford Expedtion but want to customize it to best suit your needs, we can help you order one tailored to you.
Our friendly and knowledgeable sales staff will be happy to help you navigate all of the features and specs on the New Ford Expedtion, but will never pressure you into a sale. If you want to swap rides with us for a day to make sure the Ford Expedition is going to be a good fit with you and your family, ask us about our Day Trader Program. Remember, if you see a better deal elsewhere let us know – we won’t be undersold. Come see why we’re the Best in the West.