New Ford Cars, Trucks, and SUVs For Sale in Grand Rapids, MI Dealer Borgman Ford
Check Inventory

Borgman Ford Mazda Grand Rapids News

Celebrate Borgman’s Redcoat Traditions With Us This Holiday Season!

December 14th, 2018

If you have a new vehicle on your holiday shopping list and you’re looking for a great deal and excellent service, visit Borgman Ford Mazda at 28th & Ivanrest in Grand Rapids, MI. This month we’re celebrating our mission of Value • Service • Price during our Redcoat Tradition Holiday Sale. Come and save with best prices of 2018 across our lineup, with even bigger savings on hand-picked inventory.

Borgman has been offering Fair & Square deals since 1960 and was founded on the assertion that car dealers could be successful without sacrificing their integrity. All these later, we’ve never dreamed of changing that policy and we’re still family-owned and operated. We continue to offer the best deals and value on our New and Used inventory.

Creating a Better Way to Buy New & Used Vehicles in Grand Rapids, MI

We recently added a page to our site that explains how and why Borgman became known as “The Home of the Redcoats.” It’s more than a dress code though. We go into detail about they became a symbol for Fred Borgman’s vision of making the car buying process honest and transparent.

Even before the red jackets, Fred Borgman recognized the value of paying his associates a living wage and then giving small bonuses for closing a sale. In turn, his employees were more motivated to help their customers find what they need instead of resorting to high-pressure sales tactics. Many of Borgman’s staff stayed with him for years – even decades in some cases – and this also meant those associates would build relationships with customers. These among other things were just how Fred did business, and when he got the idea for outfitting his team with red coats, his goodwill in the community became a brand. You can read the full story about our Fair & Square Deals here!

Come See Why Borgman Ford Mazda is the Best in the West

We’ve been serving families throughout Grand Rapids and West Michigan with the best customer service and value since 1960. At Borgman Ford Mazda, putting the customer first is a family tradition. We respond to most requests online within 60 minutes or less (unless it’s a holiday or weekend) and you can be assured of honest and fair dealings. Our salespeople are knowledgeable, friendly, and committed to non-confrontational negotiations – proceeding at your pace and respecting your time.

We have hundreds of New and Used Vehicles to choose from! Take a look at our selection today and stop by any time for a test drive. If you’d like to swap vehicles with us for a day, as us about our Day Trader Program. We also offer a fantastic Used Warranty on most of our Pre-Owned Selection and a Free 20 Year 200,000 Mile Warranty with Every New Mazda.

Remember, if you see a better deal on a New Vehicle elsewhere, show us and we’ll match it. Come experience our legendary Redcoat Customer Service – the Best in the West.


© 2019 - Borgman Ford Mazda Grand Rapids News