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Mazda Unveils the All-New 2019 Mazda3 – Coming to Grand Rapids Next Year

November 28th, 2018

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Borgman Mazda is very pleased to share the unveiling of the 2019 Mazda3 with Mazda fans in Grand Rapids and West Michigan. The reveal took place last night at the 2018 Los Angeles Auto Show, and there’s certainly a lot to talk about. Apart from the top-to-bottom improvements over the previous generation, there are three big things to talk about. The All-New 2019 Mazda3’s exterior is the first we’ve seen that has blended the KODO Design with the Kai Concept we saw last year at the Tokyo Auto Show. The result is what you see in the image above: deliberate curves and contours that convey motion, and a clean, simplified design that produces refined elegance.

The next two points are more technical, but nonetheless exciting developments. The 2019 Mazda3 will be the first-ever production car to feature SKYACTIV-X Spark-Controlled Compression Ignition. We’ve written about this before, but it basically means there’s a higher concentration of gasoline vapor at the top of the cylinder than toward the piston. When that ignites, it compresses the rest of the air in the cylinder and then ignites it evenly. The result is on-demand power with fuel efficiency comparable to a diesel engine. What’s more, the 2019 Mazda3 will come available with iACTIVSENSE All-Wheel Drive.

We’ve rounded up some of what was released to the press after the unveiling last night and provided it for you below. Take a look at these excerpts and visit us if you’d like to discuss ordering your New 2019 Mazda3!

All-New Mazda3: 2018 Los Angeles Auto Show

As we begin a new chapter in Mazda’s history, the mission of the all-new Mazda3 is to amaze and delight customers all over the world. The theme of development was “An object of universal desire.” Making a car that would evoke longing in any person would require the creation of a new, hitherto unknown value. We set out to achieve this by applying our human-centric philosophy for dramatic improvements in every area: design, driving performance, NVH, environmental performance and quality feel.

The powertrain lineup includes Skyactiv-X, a new kind of combustion engine that combines the advantages of gasoline and diesel engines. Its innovative Spark-Controlled Compression Ignition system enables us to choose gear settings that accentuate performance without sacrificing emissions or fuel economy. Engine response is quick and driving is smooth with a reassuring feeling of control. Skyactiv-X will realize even greater driving pleasure and superior real-world environmental performance, enhancing the joy the car-ownership.

Mazda’s evolved i-Activ AWD newly adds “four-wheel vertical load” detection and works in harmony with G-Vectoring Control Plus (GVC Plus) to control torque distribution between the front and rear wheels. As a result, it is fully capable of responding faithfully to the driver’s intentions, regardless of the driving scene. It also reduces overall mechanical loss by approximately 60% over the previous model and contributes to improved fuel economy.

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In designing the hatchback and sedan versions of the new Mazda3, the development team took a fresh look at their respective values and personalities and then worked to maximize the unique appeal of each. The hatchback presents a powerful and seductive look with lasting visual appeal that evokes a sense of exciting experiences to come. In contrast, the clean, sleek and sophisticated beauty of the sedan speaks of maturity and refinement. The result is two body types with personalities so distinct one might even think they were completely different models.

To further strengthen the connection between the car and driver, every aspect of the cockpit is laid out in perfect horizontal symmetry with the driver in the center. At the same time, every element is designed to directly face the driver and help emphasize the driver-centered axis that runs from front to rear.

The Active Driving Display, meters, and center display were all redesigned to present information in a simpler fashion, while the fonts used were unified to create a pleasing and consistent look. The new Mazda3 adopts an 8.8-inch wide center display. Offering simplified operation that requires only the use of the commander control, it also features a new intuitive guidance system that makes the commander control easier to operate.

Read the full press release on InsideMazda.MazdaUSA.com.

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Shop New Mazda3 Sedans & Hatchbacks at Borgman Mazda

If you’re searching West Michigan for a New Mazda3 Hatchback or Sedan, look no further than Borgman Mazda! Release dates have not been set for the 2019 model year just yet, but our staff will be happy to assist you if you’d like to discuss placing a preorder. Should you have any questions about the Mazda3 or any other Mazda Vehicle on our lot, our highly-knowledgeable team is here to help.

Take a look at our New Mazda Inventory online and visit anytime for a test drive! If you want to be absolutely sure you’ll love driving a New Mazda, ask about our Day Trader Program and take one out for a full day. Remember, at Borgman you get a Free 20 Year 200,000 Mile Warranty with any New Mazda you choose. Come see why we’re West Michigan’s Exclusive Mazda Dealer!


 

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