At Borgman Ford in Grand Rapids, it still makes us giddy when we hear the unmistakable sound of a Ford Mustang GT roaring to life. When that low rumble of the exhaust turns to a powerful roar on the open road, you know there’s something special about it. It doesn’t matter if you’re just getting into muscle cars or a devoted Mustang fan. Your hairs stand up on end, you may get the butterflies, or your pupils might dilate – this is all by design.
Ford put considerable effort into the sound of their performance cars, with the 2019 Mustang being the most recent and dramatic example. Audio engineers have created a sound meant to provoke a primitive fight-or-flight response by studying the sound of things that were dangerous to early humans. If this all sounds a little too loud to be practical in suburbia, you can tame the wild Mustang into a little pony for the sake of your neighbors through the car’s intuitive dashboard.
The work Ford has done to awaken our ancient instincts is fascinating, and you can read more about it through this latest entry in the Official Ford Media Center. Below, we’ve gathered some excerpts from the article, but you can read the whole thing here and listen to some audio clips.
Audio Engineers Tap Into Our Ancestral DNA To Enhance Our Emotional Connections To Products
The next time you jump at the sound of thunder or feel an adrenaline rush when you hear the new active valve performance exhaust on the 2019 EcoBoost®-equipped Mustang, thank your prehistoric ancestors.
It’s called an autonomic response, and it traces back to ancient humans who successfully learned to react quickly to loud and powerful sounds, like the roar of a lion or the crash of a tree. Over time, this fight-or-flight response to avoid danger was passed along in our DNA and hardwired into our minds and bodies.
Beyond the basics of sound – loud, quiet, high/low pitch, simple or complex harmonic structures.
In Dearborn, Michigan, audio designers of another sort create sounds that tap into our desire for power and thrills.
“We’re probably the few engineers here who do not have to design to a number or a specification,” said Hani Ayesh, Ford exhaust development engineer. “Instead, we work to identify that signature sound DNA that connects drivers to the emotional expectation they have for a specific car.”
These automotive sound engineers rely on computational analysis to design, for example, a computer-controlled active exhaust system that opens valves – much like a saxophone or a large pipe organ – to change the sound of the car based on the mood of the driver.
“When I pick up my kids from school, they want to hear that growling rev of the engine,” said Ayesh, “but my wife and neighbors, not so much. So I can select the quieter ‘good neighbor’ mode, and keep them happy, too.”
You can experience the powerful sound of the Ford Mustang and read the entire article by visiting Media.Ford.com.
Drive a New Ford Mustang from Borgman Ford in Grand Rapids
Borgman Ford has been West Michigan’s home for Fair & Square Deals since we opened our doors in 1960. If you’re searching Grand Rapids for a great deal on a New Ford Mustang, visit today and experience our legendary Redcoat customer service. Our staff will ensure that all of your questions are answered and give you a Fair Trade Deal on your current vehicle.
Borgman Ford will not be undersold on any of our new vehicles, so if you see a better deal on the Ford Mustang you want elsewhere, let us know and we’ll match it. If you don’t see the Mustang you’ve been dreaming about on our lot, we can help you navigate the ordering process too. Take a look at our New Ford Mustang lineup and stop by anytime for a test drive. Come see why we’re the Best in the West!