First Look of the Ford Bronco: Coming in 2020 to Borgman Ford in Grand Rapids
Since Ford announced the return of the Bronco at the North American International Auto Show last year, Ford Truck and SUV fans in West Michigan have been waiting to catch their first glimpse of the new off-roader. Over here at Borgman Ford, we’re just as excited about the Bronco’s return, so when we saw the above promo image hit the internet, we wanted to make sure our readers saw it too! Regrettably, the body is covered up in the image, but we’ll get a full reveal all in due time.
We can still glean some info about the new off-roader – even if there’s a big cloth over it. If you take into account the high ground clearance, short wheelbase, and bold, upright design, this is shaping up to be one tough little truck. The image also assuages fears that the New Bronco will simply be a re-badge of the Ford Everest, an SUV sold in international markets. Plus, there appears to be a full-sized spare on the back, which is preferred by many off-road drivers.
Ford teased another off-road SUV too. It appears to be a part of the B-Segment, making it a bit smaller than the Bronco, but featuring a pretty aggressive design. The headlights and grille bring a fresh new look to the Ford SUV lineup, so take a look at the photo below to catch a glimpse of what’s to come.
These reveals came to us as a part of Ford’s overall plan going forward, which is laid out in this article from the Official Ford Media Center. Below are some interesting excerpts, but you can read the full article by visiting Media.Ford.com.
Ford Readies North America’s Freshest Lineup By 2020 With Onslaught Of Connected New Trucks, SUVs And Hybrids
Ford is revamping its lineup, building on truck, SUV and commercial strengths, investing in new propulsion and delivering standard connectivity on new vehicles, paving the way for over-the-air updates. All new Ford vehicles will have 4G LTE connectivity by the end of 2019.
By 2020, Ford will offer North America’s freshest lineup among all full-line automakers, with its average showroom age dropping from 5.7 to 3.3 years as it replaces three-quarters of its lineup and adds four new trucks and SUVs.
Ford also plans to drive growth with two all-new off-road models: the new Bronco and a yet-to-be-named off-road small utility – both designed to win a growing number of people who love getting away and spending time outdoors with their families and friends.
“Ford helped start the off-road phenomenon and has majored in off-road capability for decades – from the Bronco to the Raptor,” said Jim Farley, Ford president, Global Markets. “Now, we’re ready to reclaim our rightful place as the off-road vehicle leader.”
Ford also will grow its lineup of performance SUVs. Two additions to the Ford Performance lineup include the all-new Edge ST later this year, and an Explorer ST will soon follow. These two new SUVs will help Ford Performance deliver on its promise of 12 new models by 2020, and will help extend the division’s growth, which has risen 81 percent in the last four years.
Next-Gen Hybrid Electrics: Part of Ford’s new strategy includes going all-in on hybrids to bring more capability to customers of our most popular and high-volume vehicles like F-150, Mustang, Explorer, Escape and Bronco – and serve as a hedge for customers against higher gas prices.
To read the full article, visit Media.Ford.com.
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