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How The 2019 Ford Transit Connect Will Appeal To Baby Boomers in West Michigan

February 13th, 2018

Photo of the New 2019 Ford Transit Connect - available in Grand Rapids, MI fall of 2018

Drive a New 2019 Ford Transit Connect This Fall at Borgman Ford in Grand Rapids

Borgman Ford has been keeping an eye on the Chicago Auto Show, and we are happy to share that Ford just unveiled the 2019 Ford Transit Connect! This vehicle has been a favorite of local businesses and busy families in West Michigan, and this latest model will add even more features these customers are sure to enjoy, including new LED headlamps, a redesigned interior and front fascia, and segment exclusives such as wireless phone charging and a standard 4G LTE modem.

However, this capable people/equipment-mover has been immensely popular with baby boomers who grew up driving vans. The spacious interior, convenience features, comfort, and low price point have all contributed to its appeal, and the 2019 Ford Transit will expand upon those key attributes. The article below talks more about the Ford Transit Connect Van’s popularity with baby boomers and gives a good example of one being used to its full potential. Check out some excerpts from the article below:

Life’s Still A Trip: New Transit Connect Wagon Is Today’s Magic Bus For Active Baby Boomers And Entrepreneurs

Ford has reinvented the van for Baby Boomers whose idea of rocking doesn’t involve a chair.

Today, Ford unveils the redesigned Transit Connect Wagon at the Chicago Auto Show. The last Transit Connect Wagon won over Boomers-born from 1946 to 1964 that grew up driving vans-with its unique combination of affordable, fun and easy-to-use people mover attributes and cargo hauling capabilities.

At 111 million strong and holding 63 percent of American financial assets, the 50+ demographic is the number one consumer demographic in the United States – far exceeding Gen X’s 61 million and Millennials’ 75 million. And one in three Boomers plans to purchase a car in the next three years, according to AARP.

Surfer Grandpa Gets His Van

Kevin Brown, age 63, of Nassau Bay, Texas, is the kind of “active Boomer” who loves the Transit Connect Wagon. Brown grew up driving vans in the 1970s and now, this Gulf Coast surfer and grandfather of nine drives a 2014 Ford Transit Connect Wagon for his work as an illustrator and custom T-shirt printer. “If I’m not shuttling family to the beach, I’m working,” he said. “My Transit Connect lets me pull double duty.”

With room for five to seven passengers and offering easy conversion to cargo duty, the 2019 Ford Transit Connect Wagon takes care of business with a versatility and maneuverability that make everyday adventures easy.

The wagon features all-new gas and diesel engines and a suite of driver-assist technologies, including standard Automatic Emergency Braking. The feature is included with Pre-Collision Assist with Pedestrian Detection – a segment-exclusive.

“Baby Boomers have always embraced life’s adventures and to them age is just another experience to master,” said Mark LaNeve, Ford vice president, U.S. Marketing, Sales and Service. “From being easy to get in and out of, plus flexible seating and cargo space, Transit Connect Wagon makes it convenient for Boomers to keep enjoying family time or explore new hobbies and careers.”

You can read more about the 2019 Ford Transit over on


Visit Borgman Ford in Grand Rapids For Great Deals on Ford Transit Connect

No matter if you’re host to a larger, active family, a busy entrepreneur, or just enjoy the space, comfort, and convenience of a van, Borgman Ford in Grand Rapids always has exciting deals on the Ford Transit Connect. We have a huge selection of New Ford Transit Connect Vans and Wagons for work and play, and if you have more specific needs, our friendly staff will be more than happy to order one to your exact specifications.

Take a look at our selection of New Ford Transit Connect models, and if you need a van for your business, be sure to get in touch with our Commercial Vehicle Specialists. They can offer business owners exclusive deals and upfit assistance, so be sure to get in touch. If you want to be sure you’ll love the New Ford Transit Connect, go for an extended test drive with Borgman’s Day Trader Program before you make your decision. Come see why Borgman is the Best in the West!


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