Ford Studies Emotions While Driving Ford Performance Vehicles
Ask any sports car owner in West Michigan and they’ll tell you – driving a performance car like the New Ford Mustang or the Ford Focus RS is an absolute joy, and Borgman agrees. The on-demand power and responsive handling add a little thrill to something as ordinary or mundane your morning commute.
However, did you know that there is research showing it’s good for you? This article recently published by Ford will go over what they call “buzz moments,” or small periods of excitement that contribute to our overall wellbeing. They also worked with some neuroscientists and vehicle designers to produce a “Buzz Car” which syncs the passengers’ emotions to a stunning LED light show.
You can check out this video showcasing the modified Ford Focus RS Buzz Car, and read an excerpt from the article below:
Want To Feel Good? Forget Kissing, Football And Dancing – Get A Sports Car
Forget romance, fine dining or an epic boxset binge – new preliminary research reveals that driving a sports car on a daily basis is among the best ways to boost your sense of wellbeing and emotional fulfillment.
The study measured “buzz moments” – peak thrills that play a vital role in our overall wellness – as volunteers cheered on their favorite football team, watched a gripping Game of Thrones episode, enjoyed a passionate kiss with a loved one or took an intense salsa dancing class. Only the occasional highs of riding a roller coaster ranked higher than the daily buzz of a commute in a sports car.
Working with neuroscientists and designers, Ford brought the research to life with the unique Ford Performance Buzz Car: a customized Ford Focus RS incorporating wearable and artificial intelligence technology to animate the driver’s emotions in real time across the car’s exterior.
“A roller coaster may be good for a quick thrill, but it’s not great for getting you to work every day,” said Dr Harry Witchel, Discipline Leader in Physiology. “This study shows how driving a performance car does much more than get you from A to B – it could be a valuable part of your daily wellbeing routine.”
Study participants who sat behind the wheel of a Ford Focus RS, Focus ST or Mustang experienced an average of 2.1 high-intensity buzz moments during a typical commute; this compared with an average of 3 buzz moments while riding on a roller coaster, 1.7 while on a shopping trip, 1.5 each while watching a Game of Thrones episode or a football match, and none at all while salsa dancing, fine dining or sharing a passionate kiss.
“We think driving should be an enjoyable, emotional experience,” said Dr. Marcel Mathissen, research scientist at Ford of Europe. “The driver-state research Ford and its partners are undertaking is helping to lead us towards safer roads and – importantly – healthier driving.”
You can read the entire article by visiting Media.Ford.com.
Add A Little Excitement To Your Daily Driving at Borgman Ford in Grand Rapids, MI
If you’re shopping around West Michigan for a New Ford sports car, stop by Borgman Ford in Grand Rapids to see our selection of performance vehicles! From hot hatches to fastbacks to dune toys, come take a look at our New Ford Mustangs, Ford Focus ST and Focus RS models, as well as the ever-popular New Ford F-150 Raptor pickup.
Our friendly and knowledgeable staff is here to answer any questions you might have about these or any other Ford vehicles you’re interested in. If you see something you like, take it for a spin, and if you’re not quite finding what you’re looking for, we can order it for you too! Remember, if you see a better deal on a New Ford somewhere else, let us know and we’ll match it. Come see why Borgman is the Best in the West!