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Borgman Ford Celebrates 100 Years of Ford Trucks

July 28th, 2017


Borgman Ford is celebrating the 100th Birthday of the Ford Truck, which has been delivering packages, hauling supplies, and doing other tough jobs in Grand Rapids and West Michigan since 1917. Starting with the Model TT, Ford has made many different types of trucks over the past century, with lessons being learned with each iteration – whether they be from listening to the needs of customers, building the toughest trucks possible for the pre-war military and bomber engines during WWII. Today, the Ford F-Series reigns as the best-selling truck in America for 40 straight years.

Borgman Ford first opened their doors in 1960, and soon after, Ford released the 4th generation of the Ford F-Series. It was around this time Ford also released the Ford Falcon Ranchero, a combination of a sedan and a pickup, which performed well enough to spawn a competitor. Since then, we’ve continued to offer the latest and greatest Ford Trucks to Grand Rapids and West Michigan families, farmers, businesses, or anyone looking for the best deal on a quality Ford Truck.

To explore the full story of Ford Trucks in America, this article published in the Official Ford Media Center tells the tale. Here’s an excerpt from the article:

One hundred years ago, Ford introduced its first purpose-built truck, the 1917 Ford Model TT, forever changing the auto industry – and the very nature of work itself.

Henry Ford marketed his early trucks heavily in rural areas, according to Bob Kreipke, Ford historian. “Model AA trucks, in particular, had a certain class to them,” he said. “Customers could use them on the farm, yet still take them to church on Sunday.”

A century later, Ford trucks are among the most iconic vehicles in the world. F-Series is America’s best-selling truck for 40 consecutive years and best-selling vehicle for 35 straight years. In Canada, Ford F-Series has enjoyed 51 consecutive years as best-selling pickup and now marks seven straight years as best-selling vehicle.

Throughout this rich history, Ford continuously has worked to improve its trucks by listening to truck owners and developing new innovations that improve their ability to get the job done. These innovations give today’s Ford truck owners greater towing and hauling capability, advanced engines for improved efficiency, and driver-assist technologies that make it easier and more convenient to operate.

Henry Ford’s vision to create a vehicle with a cab and work-duty frame capable of accommodating cargo beds and third-party upfit equipment proudly endures a century later in the Built Ford Tough F-Series lineup – from F-150 to F-750 Super Duty

Ford is credited with putting the world on wheels, and Ford trucks helped build America. “Ford trucks carried the loads, the people, and the products necessary to get the job done,” Kreipke said.

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Borgman Ford has been your home for quality Ford trucks in Grand Rapids since 1960. Customers from all over West Michigan have come to us seeking high-quality and dependable vehicles, and keep coming back because of our unparalleled Redcoat Service and our fair-and-square deals. Feel free to browse our current lineup of New Ford F-Series Trucks, and visit us anytime for a test drive!


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