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See the New Design of the 2018 F-150: Available at Borgman Ford This Fall

May 11th, 2017


All-New 2018 Ford F-150: Coming this fall to Borgman Ford in Grand Rapids, MI

Borgman Ford is eagerly awaiting the arrival of the newly-redesigned 2018 Ford F-150 to our showroom in Grand Rapids, MI this fall. One of the things we’re most excited about is the fresh new redesign, which communicates visually what any Ford F-150 owner will tell you: “It’s tough.”

As many have pointed out, the design of the New F-150 grille is a faithful nod to its F-Series roots. This article published in the Official Ford Media Center explores some of the different influences on the 2018 Ford F-150’s design, and F-Series heritage was one of them. Read more about this and other facets of the Built Ford Tough design DNA below and download the latest fact sheet.

Here’s an excerpt from the article:

18FordF-150_FactSheetThAlong with the new 2018 F-150’s more powerful engine lineup, high-strength materials and class-exclusive technologies, its new exterior design conveys a relentless focus on innovation while paying homage to nearly 70 years of the purpose-built, work-tested Built Ford Tough brand promise.

For 2018, F-150 takes signature F-Series design language to new levels by building on its solid billet-milled visual cues and broad stance, while harmonizing with the all-new Super Duty lineup.

According to Ford truck designers, creating the next chapter in Built Ford Tough design comes down to three main concepts – understanding F-Series design heritage, knowing the wants and needs of Ford truck customers, and applying a dose of craftsmanship where pen meets paper.

“We call our F-Series customers ‘bold guardians of the brand,’” says Ford truck design chief Gordon Platto. “These customers know our Built Ford Tough DNA, and they want their trucks to convey strength, capability, boldness and power – without being ‘in your face’ aggressive.”

The team meets multiple times with truck owners throughout the design process in an effort to understand how they use their trucks and what they want in terms of features and style. Recent immersions involved designers, engineers and product marketers embedding with owners to gain a deep understanding of customer routines and develop owner personas to refine Built Ford Tough design DNA.

You can read the full article by visiting or download the 2018 Ford F-150 Fact Sheet. The 2018 Ford arrives at Borgman fall 2017.

The 2018 Ford F-150 arrives fall 2017 at Borgman Ford in Grand Rapids, MI

Go West for the Best Ford F-150 Deals in West Michigan

Borgman Ford has been serving Grand Rapids and West Michigan with high-quality and dependable Ford vehicles since 1960. We maintain a friendly and inviting environment for our customers, and will never ever pressure someone into a sale. Our staff will be more than happy to answer any questions you have about our selection of Ford F-Series Trucks and will make sure that you get the best possible deal on your trade. Browse our full inventory of New Ford F-150 Trucks and feel free to swing by anytime to test drive your favorite!


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