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Ford and Generation Z Teaming to Go-Green

March 11th, 2015

Screen shot 2015-03-11 at 10.45.29 AMBorgman Ford is more than happy to be your go-to gar provider for you or your new driver. Purchasing a vehicle for the first time or giving your kin a vehicle to drive comes with standards; you demand safety, prefer efficiency, and strive for practicality. Luckily, Ford has it all: safety, technology, and outstanding fuel-efficiency all ready for Generation Z. And, Ford continues to be the most popular brand among young drivers!

The first-time car buying generation, Generation Z, is beginning to make striking impact on car demand. As they buy their first vehicle and set their life driving habits, they’re making one pretty aggressive statement: that they want better fuel efficiency.

According to an autoblog article, 80 percent of drivers aged 16-21 (part of Generation Z) prefer cars over any larger light-duty vehicle; half of that prefers compact cars. The poll reached roughly 1,100 car buyers and concluded that this upcoming demographic prefers cost-efficiency and eco-friendly over power and heavy-duty.

Adding to this excitement is that Ford continues to be the most popular grand among younger drivers. This, tied with Generation Z’s focus on hybrids, plug-ins and high-fuel-economy engines is a welcomed trend at the Blue Oval. Join the crowd – this is one statistic you should be proud to be a part of!

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