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Borgman Ford Mazda Grand Rapids News

What is Your Explorer Adventure?

February 14th, 2011

If you love adventure, the 2011 Ford Explorer – the North American Truck of the Year – is waiting for you. And we invite you to do some daydreaming right now about what type of adventure you would have with a new Explorer. Once you’ve planned an adventure in your mind, go to facebook.com/FordExplorer to submit your idea. If your idea is selected, Ford will create and film the adventure you suggested!

“We want people to get out there and experience their environment with friends and family in a fresh new way, and the new Explorer is the best vehicle to do it in,” said Jim Farley, Ford group vice president, Global Marketing, Sales and Service. “Ford has reinvented the Explorer, and with this new campaign we’re inviting consumers to be just as inventive by coming up with their ultimate adventure.”

Here are some details about the equipment so you can start envisioning your dream adventure. The all-new Ford Explorer 3.5-liter V6 is offered as standard equipment across base, XLT and Limited models. Delivering an anticipated improvement in fuel economy of more than 20 percent versus the current Explorer, this smooth and powerful V6 enables intelligent four-wheel drive (4WD) with terrain management. The improvement in efficiency helps Explorer to surpass fuel economy figures for the 2010 Honda Pilot and other vehicles in the segment. This engine delivers an estimated 290 horsepower and 255 lb.-ft. of torque.

A pair of six-speed transmissions – unique to each engine – help deliver high performance and engaging driving dynamics with class-leading fuel efficiency.

The new Ford Explorer democratizes 4WD technology, previously limited to luxury SUVs. Models equipped with intelligent 4WD with terrain management use technology to provide the driver with security and confidence in a variety of climate and surface conditions. Terrain management gives the driver a choice between four settings on a center console-mounted knob. Each setting has a unique engine calibration, throttle command, transmission shift schedule, traction and stability control calibration – all optimized to a range of driving situations. The four settings are normal, mud and ruts, sand, and snow. You can learn more about the new terrain management system by clicking here.

This promotion is part of the ‘Go. Do. Adventures’ campaign that takes the Ford Explorer conversation on the road and continues the momentum of the new product.


 

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