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Borgman Ford Mazda Grand Rapids News

Ford Vertrek Concept Wins Award

January 18th, 2011

The writers of AutoWeek Magazine and autoweek.com named Ford Vertrek the Best Concept vehicle of the 2011 North American International Auto Show. The Vertrek concept was chose above such contenders as the Mini Paceman, GMC Sierra All Terrain HD and Toyota Prius C to win the award.

Based on the global C-segment platform, Vertrek represents the vision of top Ford design and engineering talent on how best to attract and satisfy future SUV customers around the world.

The Vertrek concept further evolves Ford global kinetic design philosophy. The vehicle’s rising beltline creates an athletic stance, while its dynamic lines and taut surfacing convey muscularity.

A highly efficient new 1.6-liter four-cylinder engine from the global Ford EcoBoost™ family is underhood, giving Vertrek the power of a larger-displacement powerplant while delivering significantly better fuel economy and CO2 emissions. In Vertrek concept, this engine is mated to a new, fuel-saving Ford Auto Start-Stop technology. By 2013, 80 percent of Ford global nameplates and 90 percent of Ford North American nameplates will have an EcoBoost option.

The prestigious AutoWeek award comes hard on the heels of the all-new Ford Explorer being named 2011 North American Truck of the Year, the third year in a row Ford has taken this honor. Click here to read more about that award on theFordStory.com.

The Vertrek concept is on public display at NAIAS – along with Explorer and other award-winning Ford and Lincoln vehicles – in Detroit’s Cobo Hall through Jan. 23, 2011.


 

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