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Borgman Ford Mazda Grand Rapids News

Ford Announces First Focus Electric Markets

November 30th, 2010

Is your city an electric hub? The first markets selected to receive the Ford Focus Electric are Atlanta, Austin, Houston, Boston, Chicago, Denver, Detroit, Los Angeles, San Francisco, San Diego, New York, Orlando, Phoenix, Tucson, Portland, Raleigh Durham, Richmond, Seattle, and Washington, D.C. The Focus Electric initial markets were chosen based on several different criteria including existing hybrid purchase trends, utility company collaboration and local government commitment to electrification.

As part of the collaboration with dealers, utilities and local governments, Ford will help develop consumer outreach and education programs on electric vehicles as well as share information on charging needs and requirements to ensure the electrical grid can support customers’ needs.

“There is a great deal of excitement for the Focus Electric across America and Ford wants to build on this enthusiasm by making our first all electric passenger vehicle available in as many pilot markets as possible,” said Mark Fields, President of the Americas, Ford Motor Company. “This is the first step in rolling out the Focus Electric. As the country continues to build up its electric vehicle infrastructure and demand for the Focus Electric grows, Ford will continue to evaluate additional markets and consider making this vehicle available in more cities across the country.”

The Focus Electric is the first all-electric, zero CO2-emissions passenger car for Ford. TI will debut in late 2011. Ford has an aggressive strategy that will deliver a range of electrified vehicles in both Europe and North America, including the Transit Connect Electric small commercial van, two next-generation lithium-ion battery hybrids and a plug-in hybrid.

Last month, Ford launched an electric vehicles section on fordvehicles.com. On the site, you can find video, text and diagrams to help understand the differences in the technologies of electrified vehicles.

The Ford Focus Electric will be built at the Michigan Assembly Plant in Wayne, Michigan. Production will occur on the same line as the gasoline version of the Focus. Using an existing vehicle platform and assembly line will give Ford the ability to vary production based on demand for the Focus Electric.

The Focus Electric will offer consumers the same fun and exciting driving experience as the gasoline powered version. Instead of a traditional gas engine, the Focus Electric’s motor will be powered by a 23 kwh lithium-ion battery. The system utilizes liquid heating and cooling system to maximize battery life and driving range.

Ford has been working with local government agencies and utilities in several of the selected markets to help prepare for the adoption of electric vehicles. Efforts focus on development of consumer outreach and education programs on electric vehicles as well as shared information on charging needs and requirements to allow for ease of consumer charging and to ensure the electrical grid can support the necessary additional demand.

As part of its electrification outreach, Ford has been conducting the “Charging Into the Future: The Ford Electric Vehicle Tour.” The 14-city tour promotes the Ford electric vehicle strategy and educates consumers about what to expect from electrified automobiles and what is needed from the public and private sector to support this new technology.

Electrification is an important piece of the Ford overall product sustainability strategy. The aggressive strategy includes the launch of five new electrified vehicles in Europe and North America. In addition to Focus Electric, Ford will introduce the Transit Connect Electric small commercial van, two next-generation lithium-ion battery hybrids and a plug-in hybrid. The range of electrified vehicles allows Ford to address a variety of consumer driving needs.

The Ford electrification strategy also leverages the most fuel-efficient powertrains, the most technically competent hybrids and the company’s global vehicle platforms in order to develop affordable choices for consumers.


 

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