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Ford Fiesta: Project Vehicle for SEMA Show

October 18th, 2010

The 2011 Ford Fiesta is popular not only with consumers. It turns out that aftermarket companies are wild for the fun design of the Fiesta too, and examples of the infinite ideas for how the car can be customized will be on display at this year’s SEMA (Specialty Equipment Market Association) show in Las Vegas, Nov. 2-5. “SEMA offers the perfect opportunity to showcase all the different ways the personalities of the Fiesta can be expressed,” said Sam De La Garza, Fiesta brand manager.

Customization is something already familiar to Fiesta owners. Ford Custom Accessories offers almost anything an owner would need to put a creative touch on Fiesta or give the car even more functionality, such as an illuminated gear indicator shift knob and rear spoiler, a body-side tattoo, or one of 18 available graphics. “It’s a perfect fit for the aftermarket and for customers who want to express their personality,” said Melvin Betancourt, Ford specialty design manager.

Even Ford Racing Performance Parts is getting creative for the SEMA show, outfitting a concept Fiesta with a production-based 2.0-liter EcoBoost™ engine, enlarged to 2.3 liters to pump out 350 horsepower and several Ford Racing Performance Parts options that are currently available through Ford Racing. A short-throw shifter offers more precise shifting, while a Ford Racing exhaust gives off a deeper, throatier exhaust note. Also available are 17-inch wheels that are cast-aluminum and painted in charcoal gray.

The Ford Racing Fiesta will be all-blue and painted by a renowned artist during the show, with the intention of auctioning the car in the future to benefit the Juvenile Diabetes Research Fund (JDRF).

Other Ford Fiesta project vehicles showcased at this year’s SEMA show will include the Ford Vehicle Personalization Fiesta, which will debut a new interior package and a newly developed side graphic – an evolution of the tattoo graphic that is currently available; the Universal Technical Institute Fiesta with a custom DuPont paint job; 3dCarbon’s Euro Series Fiesta with race-inspired styling; the aggressively designed digital Fiesta by L&G Enterprises; the H&R Springs Fiesta with a high-tech look; the performance Fiesta from Steeda Autosports; and a customized Fiesta from FSWerks, sporting a complete line of high-performance parts.


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