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Mazda Launches All-New Premacy in Japan

July 29th, 2010

Mazda Motor Corporation has commenced sales of the all-new Mazda Premacy (known overseas as the Mazda5) in Japan. Mazda’s stylish, versatile and uniquely functional seven-seat minivan goes on sale today at all Mazda, Mazda Anfini and Mazda Autozam dealerships nationwide. A four-wheel-drive (4WD) version will be released in early August. A North American release date remains unannounced, but many speculate that it will be available in the fall.

The Mazda Premacy minivan is one of Mazda’s mainstay products and is sold in major markets all around the world. Since its introduction in 1999, over 830,000 Premacy units have been produced, as of May 2010.

The development concept for the new Premacy was “Contemporary Smart Choice.” It reflects Mazda’s intention to create an eco-friendly minivan that every member of the family can enjoy. To achieve this, the development goals included stylish design; dual sliding rear doors; a flexible interior space with multiple seat arrangements; a smooth and pleasing sporty ride; and outstanding fuel economy. The result is a new type of family-focused people mover that can meet all the varied needs of families around the world.

The all-new Mazda Premacy offers customers an original and alluring design based on Mazda’s Nagare (meaning “flow” in Japanese) design language. Nagare is inspired by the flows found in nature, such as the movement of water or the effect of wind. Featuring elements seen on Mazda’s Nagare series of concept cars, which have received rave reviews at motor shows over the past several years, the Premacy becomes the first Mazda production model to fully adopt the Nagare design concept.

Equipment such as the wide-opening dual sliding doors and the uniquely versatile second row center seat, which was developed based on Mazda’s ‘six-plus-one’ packaging concept, contribute to the outstanding functionality that enables the Premacy to meet all kinds of lifestyle needs. Other useful improvements on the new model include a more user-friendly cockpit, more comfortable seats, and redesigned storage spaces.

Additionally, the all-new Premacy is now available with Mazda’s unique idling stop system, i-stop. Without any conscious effort from the driver, i-stop technology automatically stops and restarts the engine almost instantly to save fuel and contribute to eco-friendly driving. The i-stop model grades (20S and 20E with front-wheel drive) offer the highest fuel economy of any two-liter minivan in Japan. They are rated at 16.0 kilometers per liter (km/l) according to Japan’s 10-15 mode test cycle (versions with power sliding doors are rated at 15.0 km/l). They also qualify for Japan’s eco-car incentive program and the Japanese government’s eco-car tax reductions. Mazda’s i-stop system is already available on the Mazda Axela (Mazda3) and Mazda Biante in Japan.

The all-new Premacy’s driving performance is smooth and sporty. This was achieved through Toitsukan, a Japanese word which conveys the promise of a consistent and linear driving feel that enables the car’s movements to perfectly mirror the driver’s inputs.


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