Ford Trucks and singer Toby Keith are looking to give one winner the ride of a lifetime. The Built Ford Tough American Ride Sweepstakes will award at random a new 2011 Ford F-Series and a weekend on tour with Toby himself.
The winner and three friends will experience life on the road with Toby Keith; complete with their own tour bus and backstage access.
The registration period is now open at www.FordAmericanRide.com where consumers will have a chance to submit entries until March 31, 2011.
The campaign is in conjunction with Toby Keith’s nationwide concert tour, Toby Keith’s American Ride Tour presented by Ford F-Series. The tour began June 19 in Holmdel, NJ, with stops in Boston, Chicago, Dallas, Washington DC, Philadelphia and many more. Keith will be joined on the American Ride Tour by hit-maker Trace Adkins.
During the American Ride Tour, fans can experience one of the summer’s hottest tailgate parties with the American Ride Karaoke Truck. Built on the all-new 2011 Ford Super Duty, this eye-catching display allows fans to sing their favorite Toby Keith song on a professional sound system from the bed of the truck. Fans are eligible to win Ford and Toby Keith giveaways and can also register for the Built Ford Tough American Ride Sweepstakes at the display.
For more information on Toby Keith’s American Ride Tour and a complete tour schedule, visit: www.tobykeith.com.