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Borgman Ford Mazda Grand Rapids News

American Idols Getting Fiesta-ive

April 1st, 2010

Ford is adding an exciting new element to its sponsorship of the hit television series “American Idol,” giving the top 12 Idols a unique opportunity to work with Ford designers and create their own personalized 2011 Ford Fiesta.

All of the Idols’ Fiestas will be on display at www.americanidol.com. From March 17 through May 21, 2010 fans 18 and older can enter the Ford Music Video Challenge weekly for a chance to win one of the vehicles and a trip to the set of a Ford Music Video shoot or the grand prize, which includes a Fiesta with their choice of one of the Top 12 designs and tickets to the finale. Official rules and entry details are available at www.americanidol.com/ford/challenge.

“Idolizing” the Ford Fiesta

Ford began the design process by giving each of the top 12 contestants a palette of nine Fiesta colors to choose from, including vibrant shades like Lime Squeeze, Blue Flame and Bright Magenta. So the design team could get to know each contestant on a more personal level, the Idols also were given a personality survey to fill out with questions like, “What are the three things you are most passionate about?” and “What do you want your car to say about you?”

Four up-and-coming Ford designers – Dillon Blanski, Gustavo Bizyk, Lesli Ann Agcaoili and Dean Carbis – reviewed the questionnaires, traveled to Hollywood to meet with the Idols, and then helped each contestant develop the concept for his or her personalized Fiesta, using color, custom body graphics, wheel treatments and other accessories to transform the vehicle into an expression of each contestant’s individuality.

Tuxedo Black was a popular color choice among the male contestants while the girls seemed to favor more vivid shades like Bright Magenta and Lime Squeeze. Some of the contestants even opted to accessorize their Fiesta with a four-piece 3dCarbon body kit.

2011 Ford Fiesta: A hit before leaving the gate

Thanks to the success of the Fiesta Movement social media initiative – which has generated more than 6.2 million YouTube views, more than 750,000 Flickr views and nearly 4 million Twitter impressions – more than 100,000 people have already expressed an interest in the 2011 Ford Fiesta.

Going on sale this summer, the all-new Fiesta features an expressive, vibrant design, sharp reflexes, and a global track record that will redefine U.S. small car customers’ expectations. With 15 class-exclusive technologies and a projected best-in-class highway fuel economy of

40 mpg, Fiesta brings efficiency and convenience together in one package.

It’s also designed to be versatile, personal and adaptable. In fact, Fiesta is expected to deliver best-in-class convenience and connectivity with the segment-exclusive SYNC® voice-activated communications system, as well as an expressive color palette and available graphics.

Ford is planning many appearance and functional accessories for the Fiesta, including a lower body kit by 3dCarbon, a large, sporty rear hatchback spoiler brought over from Europe, several different shift knobs, and innovative body-side graphics by Original Wraps. A preview of these offerings and more is available at www.fordvehicles.com/fiesta while the graphics can be explored at www.fordfiestagraphics.com. The full Fiesta accessories offering will be available to review and purchase at www.fordaccessories.com when the Fiesta launches this summer.

Already, more than 7,000 consumers have made reservations for the Ford Fiesta – half of them from non-Ford customers. Customers can begin placing their order for the new Fiesta today through their local Ford dealer.

Quotes

“Ford has been a sponsor of ‘American Idol’ since the show premiered in 2002, and each season we try to take our relationship with the show to the next level in a fun and meaningful way. This year, the Idols will get a closer experience with our vehicles as they interact with our designers and customize a Fiesta design that reflects their own personality.”

– Connie Fontaine, Manager, Ford Brand Content and Alliances
“Ford has great young designers who are bringing fresh thinking to our product lineup. We hope the design integration with ‘American Idol’ will shine a light on the remarkable talent that is working tirelessly to deliver great products to market.”

– Connie Fontaine, Manager, Ford Brand Content and Alliances
“We explained to the Idols that the graphics they design will actually be a symbol of them and their life experiences. They were really excited to work with us. Some of the Idols are familiar with graphic tuning so they wanted to get the body kit and create more of a sports tuner package.”

– Dean Carbis, Ford Designer
“Many of the Idols are obviously very music-oriented, so we talked about taking an instrument they play or the lyrics to their favorite song and somehow incorporating that into the graphics. Trying to interpret somebody else’s passion and ideas and then help them put that into graphic form is totally different from anything I’ve done before. It’s a challenge, but it’s also fun.”

– Dillon Blanski, Ford Designer

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