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Borgman Ford Mazda Grand Rapids News

Great New Mustang, Great New Engine!

March 2nd, 2010

Wait a second… Run that past me again… It does what? No wonder everybody wants one.

The new 2011 Ford Mustang with all-new powertrains has three times more orders than the 2010 model in its first month, and half of all nationwide orders are for the car’s class-leading 30 mpg 3.7-liter V-6 engine.

Nearly 11,000 Mustangs have been ordered since order banks opened in late January.

Fifty percent of the 2011 Mustang orders are for V-6 models, which feature a new, high-performance, all-aluminum Duratec 3.7-liter dual overhead-cam (DOHC) Twin Independent Variable Cam Timing (Ti-VCT) engine. This new engine delivers 305 horsepower and an expected best-in-class EPA fuel efficiency of 30 mpg on the highway – a 25 percent improvement versus the 2010 model.

2011 Mustang V-6 order levels are up 19 percent versus the new 2010 model orders.

A first-ever Mustang Club of America (MCA) Special Edition package available on V-6 models generated three times more orders than expected. Plus, “take rates” on the California Special series – which is available on the Mustang GT and harkens back to the original 1968 feature vehicle – are triple the expected rates.

2011 Mustangs also are being equipped with record levels of technology. Navigation is specified on 18 percent of orders. High-intensity discharge (HID) headlamps are on 26 percent of vehicles. Rear-view cameras are on 10 percent – all up from 2010.

For the 2011 model, 41 percent of orders are for Mustang GTs.

The Mustang GT’s modern 5.0-liter four-valve, Ti-VCT V-8 engine delivers 412 horsepower and 390 ft.-lb. of torque. At the same time, fuel economy of 25 mpg highway is projected to be better than the previous model and unsurpassed in the segment.

Approximately 9 percent of the 2011 Mustang orders are for Shelby GT500 models, which are powered by an all-new aluminum-block 5.4-liter supercharged V-8 engine. This produces 550 horsepower and 510 ft.-lb. of torque, a 10 horsepower increase versus the 2010 model. The engine also is 102 pounds lighter than its predecessor, delivering a better power-to-weight ratio, improved fuel economy, acceleration, handling and steering precision.

Quotes

“Fuel economy ranks among the top two reasons people choose vehicles. With the 2011 Mustang lineup, we’ve found a way to offer even better fuel efficiency for V-6, GT and even Shelby GT500 performance drivers – while improving performance. And consumers are responding.”

– Steve Ling, Ford North America Car Marketing Manager
“The new engine transforms Mustang. Everything people love about the car lives on, and now under the hood is a V-6 engine that uses premium technology to deliver the power, the feel, the fuel efficiency, even the sound of the best sports cars in the world.”

– Steve Ling, Ford North America Car Marketing Manager
“Mustang is ready for a new generation of buyers. With new high-tech and fuel-efficient engines, class-leading connectivity and infotainment options as well as signature style and performance, Mustang is poised to continue its legacy as America’s favorite sports car.”

– Steve Ling, Ford North America Car Marketing Manager


 

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