The Ford Fiesta already is proving that it’s got the makings of a star, but now Ford’s new small car is serving as a vehicle to stardom for a few aspiring young artists. Three Fiestas are hitting the road with five young people in tow to promote Simon Fuller’s new reality show “If I Can Dream,” which follows the artists as they move to the Hollywood Hills looking for their big break.
The five artists include a musician, an actor, two actresses and a model, who will be mentored by the best in Hollywood while trying to make their dreams come true. All the while, their lives will be captured and streamed online in real-time, 24/7 on www.ificandream.com. It also will be available for TV viewers exclusively on Hulu, a Web site offering popular TV shows and movies from commercial networks.
Fiesta serves as the “sixth bedroom” of the show – it’s the artists’ primary way of transportation, and it is outfitted with three cameras so they can talk about their experiences through livestreaming.
The “If I Can Dream” tour will be visiting New York, Feb. 10-12; Boston, Feb. 14-15; Chicago, Feb. 16-17; Atlanta, Feb. 18; New Orleans, Feb. 19; Dallas, Feb. 21-22; Phoenix, Feb. 23; San Francisco, Feb. 24; and Los Angeles, Feb. 25.
Fiesta’s involvement with “If I Can Dream” builds on the success of the Fiesta Movement, a social media initiative that generated more than 6 million YouTube views, nearly 740,000 Flickr views and more than 3.7 million Twitter impressions. The Fiesta Movement and test drive program have resulted in more than 100,000 handraisers.
Fiesta has it all – and more
Going on sale this summer, the all-new Ford Fiesta features an expressive, vibrant design, sharp reflexes, and a global track record that will redefine U.S. small car customers’ expectations. With 15 class-exclusive technologies and a projected best-in-class highway fuel economy of 40 mpg, Fiesta brings efficiency and convenience together in one package.
It’s also designed to be versatile, personal and adaptable. In fact, Fiesta is expected to deliver best-in-class safety, convenience and connectivity with the segment-exclusive SYNC® voice-activated communications system, as well as an expressive color palette and available graphics.
Already more than 6,000 consumers have made reservations for the Ford Fiesta – half of them from non-Ford customers – and more than 100,000 handraisers are showing an interest in the new fuel-efficient car. Customers can begin placing their order for the new Fiesta today through their local Ford dealer.
“This is the perfect way for people across the country to connect with the Fiesta and the ‘If I Can Dream’ artists. Not only will they get to see the Fiesta up close, but they’ll get to meet the artists on the first part of this exciting journey.”
– Connie Fontaine, Ford Brand Content and Alliances Manager