The Ford lineup was a hit at the Grand Rapids Area New Car Dealer Association’s 12th annual Michigan International Auto Show earlier this month at Devos Place. According to organizers, attendance at the four-day auto-fest hit nearly 45,000, up 8.8 percent from the 40,500 who showed up in 2009.
Borgman sales pros were on hand to help showcase what by all counts was one of the biggest hits. Attractions this year included Ford’s Car and Truck of the Year (the automaker’s first sweep, awarded at the North American International Auto Show in Detroit), and a growing number of hybrid cars, trucks, and SUVs. For many visitors, Ford’s stellar lineup promises to make converts, for reasons as varied as the robust lineup on display.
“Ford had the most impressive display at the auto show which, with everything going on, drew many folks over who had never considered or owned a Ford in the past. I also spoke with many individuals who had a genuine interest in buying a Ford product,” said Dennis O’Shea, Borgman sales pro who staffed the show.
A lime green Fiesta was a focal point for the young and the hip awaiting rollout of this eco-friendly vehicle.
“The Ford Fiesta received a lot of attention because of its fresh look and dynamic display,” said Borgman’s Bernie Lenau.
Whether car aficionados were looking for hybrid-style gas-sipper or the tough-built quality on the job, the 2010 lineup could not be beat.
The gleaming Ford F-150 Super Duty towered over visitors looking for raw power. Many of the visitors acknowledged a new affection for the Ford brand for its patriotic handling of the financial meltdown.
“Lots of people said Ford would be their next vehicle; they were impressed Ford didn’t take the bailout.”