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Borgman Ford Mazda Grand Rapids News

2011 Ford Edge Has the Edge…in Crossovers!

February 16th, 2010

4345534791_5050bd0f85Look around. Unless you’re living in a cave you’ve probably noticed how more and more consumer products offer both high style and high technology. More than ever, great design truly is within reach.

Consider the Ford Edge. When customers made it the No. 1-selling vehicle in the midsize crossover segment in its first full year on the market it was, in part, because of the Edge’s great style and technology. Launching this summer, the 2011 Ford Edge stands to redefine the segment with a wide-ranging scope of improvements.

Bold, flowing design makes Edge the can’t-miss crossover

The bolder, more seamlessly flowing exterior design freshening is mirrored by a complementary interior, characterized by increased craftsmanship, improved materials and overall better execution. Improved fit-and-finish, softer touchpoints, and flexibility in terms of stowage in the cabin and throughout mark the 2011 Ford Edge.

Increased presence is announced through a bolder grille and a chin spoiler that appears more crafted. The A-pillar flows into the hood, which adds subtle undulations to create a heightened sculptural quality. The wrapping lines emphasize both the front end and the new wheel lineup.

MyFord Touch ushers in new era of interaction

The industry-first MyFord Touch driver connect technology provides a smarter, safer, simpler way to connect drivers with in-car technologies and their digital lives. It replaces traditional vehicle buttons, knobs and gauges with clear, crisp LCD screens and five-way controls like those found on cell phones and MP3 players.

Standard on the 2011 Edge Limited and 2011 Edge Sport, the MyFord Touch system displays information using two 4.2-inch full-color LCD screens flanking an analog speedometer and an
8-inch touch-screen LCD at the top of the center stack. A five-way switch on each side of the steering wheel crossbar controls the information displayed on the corresponding instrument panel screens. The screens can be personalized to display information relevant to each individual driver using a simple button click, voice command or touch-screen tap.

The steering wheel has all the necessary functions available in a very compact area, right where the driver’s hand falls as he or she grabs the wheel. The five-way buttons feel familiar to anyone who has used a mobile phone or MP3 player.

Like the song? You can tag it

Also new on the 2011 Ford Edge is the world’s first use of iTunes® Tagging in an available factory-installed HD Radio™ receiver. iTunes Tagging provides customers with the ability to “capture” a song they hear on the HD Radio receiver for later purchase from iTunes. With a simple push of a “TAG” button on the MyFord touch-screen display, the song information will be stored in the radio’s memory.

Once a song is tagged and customers dock their iPod to the SYNC system, the tagged song information will transfer to that iPod. Up to 100 tags on SYNC can be stored until the iPod is connected. When the iPod is then synced to iTunes, a playlist of tagged songs will appear. Customers then can preview, and if they desire, purchase and download tagged songs from the iTunes Store.

One significant benefit of HD Radio technology is that the sound quality of the broadcast is dramatically better because of the digital transmission – FM sounds like a CD and AM sounds like today’s FM broadcasts. Unlike analog broadcasts, digital broadcasts aren’t susceptible to interference, fadeout and other issues.

Brimming with standard and class-exclusive technologies

There are 12 class-exclusive standard and available features and technologies for the 2011 Ford Edge, including MyFord Touch, SYNC; Easy Fuel® (standard); SecuriCode keyless entry keypad; Blind Spot Mirrors (standard); MyKey™ (standard); AdvanceTrac® with RSC (Roll Stability Control™, standard); Adaptive Cruise Control and Collision Warning with Brake Support; Cross Traffic Alert; and 22-inch wheels and paddle activation on the 2011 Edge Sport.

Quotes
“Customers told us how much they like Edge’s design and dynamic driving quality. We listened and made sure the new 2011 Edge delivers that and more – including fuel economy leadership, unexpected levels of quietness, a strong new design with quality materials, and MyFord Touch driver connect technology that will change how people experience their vehicles.”
– Mark Fields, Ford’s President of The Americas

“The new Edge demonstrates how a refresh at Ford has become more than just a few design and interior tweaks. We have taken every element of the Edge and completely reworked it, including three new powertrains, two new transmissions, a bold new exterior design and a completely new interior. If you add in our industry-exclusive MyFord Touch system, you have a vehicle that will continue to stand out above all the competition on the road.”
– Elaine Bannon, Ford Edge Chief Engineer

“To me, craftsmanship isn’t just fit-and-finish. It’s also the layout and the ergonomic experience. It’s where we put the material – the stitching, the cutlines – and all the attention to detail to give the customer a great experience.”
– Elaine Bannon, Ford Edge Chief Engineer

“You can jump in the 2011 Ford Edge and bring your technology – your lifestyle – with you and have everything at your fingertips. The 2011 Ford Edge gives you all the capability and flexibility you want along with great style.”
– Elaine Bannon, Ford Edge Chief Engineer // 450){
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