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Taurus Named Esquire's Inaugural "Car of the Year"

August 24th, 2009

The 2010 Ford Taurus SHO earned Esquire’s editors’ unanimous choice for men to drive, every day.

1Taurus_SM*The 2010 Taurus is now available for Test Drives at Borgman Ford!*

The popular men’s magazine Esquire cited the vehicle’s performance, stylish looks and attainable price tag as some of the key factors in their decision to name the 2010 Taurus SHO as its inaugural Car of the Year. The Taurus SHO was up against some of the best luxury sedans in the industry as Esquire magazine editors evaluated nearly a dozen significant new cars. The article appears in the magazine’s July issue, on newsstands now.

The sports sedan is powered by its “Super High Output” (SHO), Ford’s most powerful EcoBoost twin turbocharged engine. The 3.5-liter EcoBoost™ V-6 engine delivers V-8 levels of power – delivering 365 horsepower – without compromising its V-6 fuel economy. The Taurus SHO will be available later this summer, starting at $37,995, including destination fees.


“We’re thrilled and honored with this award. Taurus – and the SHO model honored here – are Ford’s flagship sedans. We trust that customers will be equally impressed.” – Frank Davis, Executive Director, Ford North American Product Programs

“We had three main criteria in selecting the Esquire Car of the Year. The vehicle needed to be a pleasure to drive and be capable of shortening your breath when you slam down the pedal. It needed to be gorgeous and aggressive, capable of eliciting stares and gawks. And it needed to be attainable – a vehicle that most men actually can buy and drive. The new Taurus SHO nailed all of these parameters.” – David Granger, Esquire’s Editor-in-Chief

“The reason we care about the new Taurus can be boiled down to four words: Looks good, goes fast. With a 3.5-liter turbo V-6, dubbed EcoBoost™, you get V-8 power with V-6 fuel economy. The SHO is a sleeper – a vehicle you can live with every day, that happens to have a secret under the hood.” – Ezra Dyer, Esquire Automotive Correspondent


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